Brand Week Istanbul is a large-scale event aimed at bringing Turkey’s marketing and communication industry together with the world’s most creative names, concepts, and projects. In recent years, Istanbul has been a fast-rising economic and financial center and Brand Week seeks to use the city’s enormous potential to win it a place as a hub of creativity by inspiring those who want to make a difference with brands and ideas.


  • Barry Schwartz studies the link between economics…


    Psychologist; Swarthmore College, Faculty Member; Author

    Barry Schwartz studies the link between economics and psychology, offering startling insights into modern life.

    He is the author of many books, including Why We Work (2015), an eye-opening, groundbreaking tour of the purpose of work in our lives, showing how work operates in our culture and how you can find your own path to happiness in the workplace, and Practical Wisdom: The Right Way to Do the Right Thing (2011), a reasoned and urgent call to embrace and protect the essential human quality that has been drummed out of our lives: wisdom.

    In 2005, Barry published The Paradox of Choice: Why More Is Less. The message of the book is that too many choices can paralyze people into inaction and cause them to be dissatisfied with even good decisions. It was named one of the top business books of the year by both Business Week and Forbes Magazine, and has been translated into fourteen languages.

    Barry is currently a lecturer at UC Berkely’s Haas School of Business, and previously served as a visiting professor for NYU’s Stern School of Business. He is also the Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College, in Pennsylvania. He has been there since receiving his Ph.D. from the University of Pennsylvania in 1971. He has published over 10 books and more than 100 articles for professional journals. His work has been supported by grants from the National Science Foundation, The Alfred P. Sloan Foundation, and the MacArthur Foundation. He is a fellow of both the American Psychological Association and the Association for Psychological Science, and was recently honored by being named a Phi Beta Kappa Distinguished Visiting Lecturer for 2006-07. Among Schwartz’s older books are two written for general audiences: The Battle for Human Nature (1986), and The Costs of Living (1994), each of which was awarded the prize for outstanding non-fiction book of the year by the Athenaeum of Philadelphia.


    Barry has published articles on various topics in The New York Times, The New York Times Magazine, the Chronicle of Higher Education, Parade Magazine, USA Today, Advertising Age, Slate, Scientific American, The New Republic, Newsday, the AARP Bulletin, the Harvard Business Review, and the Guardian. He has appeared on dozens of radio shows, including NPR’s Morning Edition, and has been interviewed on Anderson Cooper 360 (CNN), the Lehrer News Hour (PBS), and CBS Sunday Morning. He has lectured to audiences as large as 5,000, among them the British and the Dutch governments, as well as trade organizations and businesses representing industries as diverse as healthcare, personal finance, travel and leisure, restaurants, supermarkets, consumer electronics, office supplies, software development, and e-commerce, advertising, arts and entertainment, cable television, home building, and the military. It appears that the “choice problem” is relevant in every corner of modern society.


  • Shelina is the vice president of Ogilvy Noor,…


    Ogilvy Noor, Vice President

    Shelina is the vice president of Ogilvy Noor, the world’s only global consultancy for engaging with Muslim audiences, part of the Ogilvy & Mather network. She’s an industry pioneer, named by AdAge Europe as one of it’s ‘Women to Watch’, by Campaign magazine as one of its ‘trailblazers’ and as one of the UK’s 100 most powerful Muslim women. Author of Generation M: Young Muslims Changing the World.

  • Eric Goldberg is a veteran director, designer,…


    The Walt Disney; Animator, Designer, Director

    Eric Goldberg is a veteran director, designer, and animator at Walt Disney Animation Studios. Eric has contributed to many of the studios’ films, including “Aladdin,” “Pocahontas,” “Hercules,” “Fantasia/2000,” and “Wreck-It Ralph.” Goldberg served as head of 2D animation for the Academy Award®-nominated short film “Get A Horse!” featuring Mickey Mouse, and most recently lead the team who brought Maui’s animated tattoo to life in the Academy Award®-nominated feature film, “Moana.” In February 2011, he was awarded the prestigious Winsor McCay Award from ASIFA-Hollywood for lifetime achievement in animation.

  • Karina spent the last seven years as Partner and…


    Anomaly, Partner & Global COO

    Karina spent the last seven years as Partner and CEO of Anomaly’s flagship office in New York – leading a period of recordgrowth and evolution. At the start of 2017, she was appointed Global COO leading key clients and helping strengthen Anomaly’sseven offices, continuing the company’s evolution at the forefront of the industry.

    Anomaly is a difficult to define, but exciting to work at ‘new model’ company – with offices in LA, New York, Toronto, London, Amsterdam, Berlin and Shanghai. Anomaly’s blue chip roster includes Budweiser, Diageo, Google, Hershey’s, New York Life, Nike, Panera, SONOS and YouTube. Equally interesting is Anomaly’s IP portfolio, which includes a culinary lifestyle brand withEric Ripert; the creation of EOS, the no.1 lipbalm in US, and most recently launching the award-winning medicinal cannabisbrand dosist.

    Formerly, Karina was Partner and Managing Director of Fallon London, and successfully grew the agency from startup to a TopTen agency, winning Campaign’s Agency of the Year (twice) and becoming the most creatively awarded agency in the world(Gunn Report).

    Karina is a Board Member of Effie Worldwide, a Founder of ‘Straight Up’ in the US, set up to encourage and develop more femaleleaders in the industry and in London was an active member of Women in Advertising and Communications London (WACL).

  • Bernard Marr is an internationally best-selling…


    Internationally Best-Selling Author, Keynote Speaker, and Strategic Business & Technology Advisor

    Bernard Marr is an internationally best-selling business author, keynote speaker and strategic advisor to companies and governments. He is one of the world’s most highly respected experts when it comes to business performance, digital transformation and the intelligent use of data in business.

    Bernard is a regular contributor to the World Economic Forum and writes weekly columns for Forbes, Huffington Post and LinkedIn where his articles are read by millions. His expert comments also regularly feature on TV and radio (e.g. BBC News, Sky News and BBC World) as well as in high-profile publications such as The Times, The Guardian, The Financial Times, the CFO Magazine and the Wall Street Journal.

    Bernard is a major social media influencer with 1.2 million followers on LinkedIn, the world’s leading professional network, as well as a strong presence on Twitter, Facebook and SlideShare. In fact, Bernard is recognised by LinkedIn as one of the top 5 business influencers in the world.

    He has written 15 books and hundreds of high profile reports and articles, including the international best-sellers ‘Data Strategy’, ‘Big Data in Practice’, ‘Big Data’, ‘Key Business Analytics’, ‘Key Performance Indicators’, ‘The Intelligent Company’, ‘Managing and Delivering Performance’ and ‘Strategic Performance Management’. His books have been translated into over 15 languages and have earned numerous Amazon No 1 bestselling positions, the CMI Management Book of the Year award and the WHSmith best business book award.

    Bernard has worked with and advised many of the world’s best-known organisations including Accenture, Astra Zeneca, Bank of England, Barclays, BP, Cisco, DHL, Fujitsu, Gartner, HSBC, IBM, Jaguar Land Rover, Mars, Ministry of Defence, Microsoft, NATO, The Home Office, NHS, Oracle, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP, Shell, the United Nations, Walgreens Alliance Boots, Walmart, among many others.

    Beyond his professional world, Bernard’s most important job is being a good husband to his wife Claire and father to his three children Sophia, James and Oliver. Together with them and their dog Millie, he lives in Milton Keynes, just north of London, England.

  • I’m Co-Founder and Chief Creative Officer of…


    GUT, Founder and Chief Creative Officer

    I’m Co-Founder and Chief Creative Officer of GUT, a new independent agency in Miami and Buenos Aires.

    Our “spiral intestines” logo was designed by Stefan Sagmeister and Jessica Walsh at Sagmeister&Walsh.

    My biggest passion is to help my clients reach a disproportionate amount of buzz, impressions, and earned media.

    I’ve been selected to lists like Ad Age “The Creativity 50 2015 and 2017,” Business Insider “The 24 Most Creative People in Advertising Right Now,” Adweek “The Top 50 Execs Who Make The Wheels Turn” and “100 Most Creative People 2016.”

    I’m proud to have worked with some of the bravest clients in the business, like Burger King, Kraft Heinz, Ab-InBev, Coca-Cola, Nestlé, Faber-Castell, Shell and others.

    Previously at DAVID, some of my most famous work includes Burger King “Proud Whopper,” “Scariest BK,” “Burnings Stores,” and “Google Home of The Whopper,” Kraft Heinz “Weiner Stampede” and Mad Men “Pass The Heinz,” and MACMA “Man Boobs.”

    Before DAVID, I was the Chief Creative Officer of Ogilvy & Mather Sao Paulo. We did campaigns like Coca-Cola “Crazy for Good,” “Santa’s Forgotten Letters,” “Sprite Shower,” and Hellmann’s “Recipe Receipt.”

    In 2013, I led the “Dove Real Beauty Sketches” campaign, which reached more than 200 million total views online, 6 Billion global impressions, and is considered the most watched piece of branded content in history. And Ogilvy & Mather Sao Paulo became “2013 Cannes Lions Agency of The Year.”

    I’ve won 195 Cannes Lions, including 7 Cannes Grand Prix. I’ve also won 3 Grand CLIOs, 2 One Show Best of Show, a Grand ANDY, and a Grand EFFIE. Recently, DAVID and Burger King won the coveted Penta Pencil, awarded for a 5-year partnership and winning streak.

    In 2017, DAVID Miami became Ad Age’s A-List Innovator Agency of The Year, and Adweek’s Breakthrough Agency of The Year.

    I Still haven’t won a D&AD Black Pencil, Cannes Independent Agency of The Year, and the Lion of St. Mark.

    Will keep trying

  • Yanki Yazgan, M.D. speaks to and writes for…



    Yanki Yazgan, M.D. speaks to and writes for ‘general’ audiences about how to make sense of the findings in the fields of human development and neuroscience, in addition to his ‘main’ career as researcher, academician and physician-in-private practice, (

  • Moran Cerf is a professor of neuroscience and…


    Neuroscientist; Professor, Kellogg School of Management

    Moran Cerf is a professor of neuroscience and business at the Kellogg School of Management. Additionally, he is the Alfred P. Sloan screenwriting Professor at the American Film Institute.

    Prior to his academic career, professor Cerf worked as a hacker for nearly a decade, breaking into leading financial and government institutes to test and improve their security. His hacking background has led him to later pursue non-traditional ways to investigate the brain, using methods and techniques that benefit from heavy computational skills and novel research tools. Notably, he has been working with patients undergoing brain-surgery where he studies behavior, emotion, decision making and dreams by directly recording the activity of individual neurons using electrodes implanted in the patients’ brain.

    He holds multiple patents and his work has been published in wide-circulation academic journals such as Nature, as well as popular science journals such as Scientific American Mind, Wired, New Scientist and more. Additionally, his work has been portrayed in numerous media outlets such as Time, CNN, BBC, Bloomberg, NPR, MSNBC and dozens of others.

    He has been featured in venues such as the Venice Art Biennial and China’s Art, Science and Technology conference, and has contributed to magazines such as Forbes, The Atlantic, Inc. and others.

    Professor Cerf has had short-lived careers as a furniture-designer, a pilot, a radio host, and a filmmaker, and he has served on the boards of pharmaceutical, telecom and fashion companies.

    He is a multiple-times national story-telling champion (’The Moth’), and his public talks at TED, Google Zeitgeist, PopTech, DLD and others have received millions of views and a large following.

    In addition to his academic career, professor Cerf is a science consultant for various Hollywood films and TV shows (‘Bull’, ‘Limitless’, ‘Falling Water’, and more).

    Recently, he was named one of the “40 leading professors below 40”.

  • Marcelo is a Brazilian creative and marketing…


    Burger King, Head of Global Brand Marketing

    Marcelo is a Brazilian creative and marketing professional currently working in Miami as Head of Global Brand Marketing for Burger King.

    He began his career as a copywriter in agencies such as Grey and DDB Brasil (DM9), where he was eventually promoted to Creative Director, Head of Digital and Innovation.

    In 2014, he was invited by Coca-Cola to lead the development of the 2016 Olympics global campaigns for both Coke and Powerade as the Creative Excellence Director for Coca-Cola Brazil. In 2016, he moved to Atlanta as Coca-Cola’s Global Creative Director.

    Throughout his career, Marcelo has focused on projects that could have a significant impact in popular culture, driven by the belief that creative work can be a source of real change, generating exponential growth and business results, while making the world a better, simpler, more interesting place.

    Recognition of his work as a creative and as a client includes major international awards, such as The Cannes Lions International Festival of Creativity, The Clio Awards, The Jay Chiat Awards and The Effie Awards.


  • Mehmet Sezgin was the head of Global Payment…


    myGini, Inc., Founder & CEO

    Mehmet Sezgin was the head of Global Payment Systems at BBVA (Banco Bilbao Vizcaya Argentaria) and the co-chairman of Garanti Payment Systems between 2012 and 2016.

    In May 2016, he set up his own payments start-up “myGini, Inc.” in San Francisco to offer wallet and loyalty solutions to American Banks and the retailers.

    At BBVA he took a card base of 67 million and left it with 80 million cards, while doubling the merchant base to 1.4 million generating $115 billion purchase volume from 13 countries (Spain, Portugal, Turkey, Romania, USA, Mexico, Chile, Argentina, Peru, Colombia, Uruguay, Paraguay and Venezuela). A firm believer of new technologies, he helped to launch a digital wallet globally. BBVA Wallet was launched in Spain, Chile, Mexico, USA, Turkey and Colombia with downloads reaching 10 million including Bonus Flash in Turkey.

    Before BBVA between 1999 and 2012, Mehmet founded and managed Garanti Payment Systems, a wholly-owned subsidiary of Garanti Bank. He launched the first chip cards in Turkey in 2000, created a loyalty platform called bonus card which is licensed to 10 other banks and signed a cobranding deal with Turkish Airlines introducing miles to Turkish cardholders. He was instrumental in moving Turkey to full chip&pin EMV infrastructure. Under Mehmet’s leadership Garanti has become the 4th largest credit card issuer in Europe based on purchase volume while moving from 800.000 cards and 25,000 merchants to 20 million cards and to 600,000 merchants.

    Having worked for several years in banking in different capacities Mehmet opened MasterCard office in Turkey in 1993 and was the Senior Area Manager of Eurasia Region for MasterCard Europe for 7 years where he took a market share of 9% and left it at 46%. He started his career as a consultant at Price Waterhouse in 1984.

    He had been Chairman and a board member of the Interbank Card Association (BKM) and MasterCard Europe. He served as the chairman of Credit Bureau in Turkey (KKB) and was the chairman of Risk Centralization Platform at Bankers’ Association.

    He holds an MBA from the University of Massachusetts which he earned with a Fulbright scholarship and Bachelor of Science in management from METU in Ankara.

    Mehmet reads a lot, plays tennis and works on to finish his “book of bonus”, a story of establishing the bonus brand with the management school of thought perspective.

  • Bekir Ağırdır was born in Çal, Denizli in…


    KONDA Research And Consultancy, General Manager & Member of the Board

    Bekir Ağırdır was born in Çal, Denizli in 1956. He graduated from the department of Business Administration at the Middle East Technical University. He worked as manager at several industrial companies between 1979 and 2003. He worked at History Foundation of Turkey, first as coordinator then as general manager between 2003 and 2005. He is a founder of the Democratic Republican Programme, a board member of Turkish Economic and Social Studies Foundation (TESEV).

  • Originally from Germany, Thomas began his career…


    Fjord EALA, General Manager

    Originally from Germany, Thomas began his career in the US after studying at the Art Center College of Design and spent 10 years at Razorfish in New York where he worked as Design Director. More recently he acted as Chief Experience Officer at Siegel+Gale before coming on board as Regional Design Director of Fjord in Europe. In his life at Fjord, he splits his time between three main pursuits. Firstly, creating the environment necessary, as well as removing obstacles, in order for his team to be productive. Secondly, managing key client relationships, and building up a Fjord team that spans 6+ markets. Thirdly, working on new business development including speaking at events, interacting with the media, and helping Fjord pitch for new business anywhere across EALA.

    A huge fan of simplicity, Thomas loves using design as a process to both facilitate people and ultimately create clarity in both form and function. He believes that design is a better approach than consulting because it puts people first. He wants to give people something to smile about and make the world a better place, and design is one of the few things that has the power to do this.

    22+ Years of Experience, 2 years at Fjord/Accenture, Masters in Media Design from the Art Center College of Design, MFA Communications Design in Munich, and the Harvard Executive Education Program – Business Perspective for Design Leaders.

    Clients: Deutsche Bank, Credit Suisse, Generali, American Express, Giorgio Armani, VW, Ford Motor Company.

  • Graduated of ESSEC in 1995, Domitille joined…


    Danone, Chief Digital Officer

    Graduated of ESSEC in 1995, Domitille joined Danone as of Chief Digital Officer late 2016. Before that, Domitille hold the IT & digital production Deputy Head position within Fred&Farid agency (NY-Paris-Shanghai) – following to 15 years as of Executive producer at Ubisoft China and Canada.

  • Lerzan Aksoy, PhD is the New York Times and USA…


    Fordham University, Marketing Professor & Author

    Lerzan Aksoy, PhD is the New York Times and USA Today bestselling author of The Wallet Allocation Rule, and the Nielsen Bookscan bestseller, Why Loyalty Matters.  She is a world-renowned authority in the fields of customer experience, satisfaction, and loyalty.

    Lerzan’s pioneering research has received numerous esteemed awards, including being recognized as the top young scientist of 2007 in Turkey by the Junior Chamber International (winning the TOYP Award for Scientific Leadership) and the 2012 Management Honor Award (Yönetim Onur Ödülü), a lifetime-achievement award for research contributions that affect management across international boundaries. Professor Aksoy also received the Koç University Werner Von Siemens Award and the Fordham University Magis Award for research, teaching and social contribution.

    Lerzan is the Associate Dean for Undergraduate Studies and Professor of Marketing at Fordham University in New York City.

  • Shelley Zalis is an internationally-renowned…


    The Female Quotient, CEO

    Shelley Zalis is an internationally-renowned thought leader for advancing equality in the workplace. As the first female chief executive of a company ranked in the research industry’s top 25, she changed the game, helped elevate feminine strengths in the workplace, and has devoted herself to becoming a mentor and role model to women and leaders in her industry.

    Today, as CEO of The Female Quotient, Zalis is advancing gender equality across industries with the Girls’ Lounge: a pop-up experience at conferences across the globe, such as The World Economic Forum, Cannes Lions and the Consumer Electronics Show, as well as within companies. She is also leading initiatives within corporations by activating solutions for change with The Female Quotient’s Equality Bootcamps

    Zalis is an admired speaker and member of the Washington Speakers Bureau, as well as a skilled moderator who has interviewed influencers such as Katie Couric, Halle Berry, Gwyneth Paltrow, Sheryl Sandberg, Arianna Huffington and others on topics related to equality and leadership. Zalis authors a Forbes column that provides inspiration and advice for women looking to rise up into leadership positions from the “messy middle” of middle management. She is the co-founder of #SeeHer a movement led by the Association of National Advertisers (ANA) to increase the percentage of accurate portrayals of women and girls in advertising and media. Zalis is also on the Board of Directors for MAKERS.

  • Yves-Alexandre de Montjoye is an Assistant…


    Imperial College London, Assistant Professor and Head of the Computational Privacy Group

    Yves-Alexandre de Montjoye is an Assistant Professor (Lecturer) at Imperial College London, where he heads the Computational Privacy Group and a research affiliate at MIT where he received his Ph.D. from in 2015. His research aims at understanding how the unicity of human behavior impacts the privacy of individuals–through re-identification or inference–in rich high-dimensional datasets such as mobile phone, credit cards, or browsing data. Yves-Alexandre was recently named an Innovator under 35 for Belgium (TR35). His research has been published in Science and Nature SRep. and covered by the BBC, CNN, New York Times, Wall Street Journal, Harvard Business Review, Le Monde, Die Spiegel, Die Zeit, El Pais as well as in his TEDx talks. His work on the shortcomings of anonymization has appeared in reports of the World Economic Forum, United Nations, OECD, FTC, and the European Commission. Yves-Alexandre worked for the Boston Consulting Group and acted as an expert for both the Bill and Melinda Gates Foundation and the United Nations. He is a member of the WEF network on AI, IoT and the Future of Trust; the IEEE Global Initiative for Ethical Considerations in Artificial Intelligence and Autonomous Systems; and the OECD Advisory Group on Health Data Governance. He obtained, over a period of 6 years, an M.Sc. from Louvain in Applied Mathematics, an M.Sc. (Centralian) from Ecole Centrale Paris, an M.Sc. from KULeuven in Mathematical Engineering as well as his B.Sc. in engineering at Louvain.

  • She began her musical education at the Istanbul…


    Musician, Founding Director at BT Music and Performing Arts School

    She began her musical education at the Istanbul Conservatory of Music, and received her Bachelor’s and Master’s of music degrees from the Juilliard School in New York, one of the world’s most prestigious music schools. She continued her studies at the Hochschule der Kunste in Berlin under Prof. Georg Sava and was granted a diploma with a mention for virtuosity of performance. She has performed recitals and concerts as the orchestra singer in the world’s major concert halls. She worked as a lecturer at Bilkent University’s Faculty of Music and Performing Arts. During her long years in New York, she focused on pedagogical musical education and learning models. As the music program consultant for ENKA Schools, she founded “Collaboration in Music (Müzikte İşbirliği)”which aims to bring schools and music in Istanbul together. She founded an educational institution in 1997, called BT Music House, the aim of which is to convey all the experience she has gained over her life in music to children.

  • Kyoko joined Dentsu in 2010 and built a unique…


    DENTSU INC., Creative Technologist

    Kyoko joined Dentsu in 2010 and built a unique career starting with collaborative research with universities including MIT Media Lab and the University of Tokyo.

    As a creative technologist, she works in a wide range where technology matters: from communication planning with digital execution to product innovation and service development. Her projects include ‘Sound of Honda / Ayrton Senna 1989’, ‘Play Air’ for Olympus, ‘The Space Hangout’ for JAXA and ‘HAKUTO’ for ispace.

    Her international accolades include a Titanium Grand Prix at Cannes, Black Pencil at D&AD,  and Grand Prix at the Japan Media Arts Festival.

    And she is a cat lover.

  • I started to work at advertising agencies 1985.…


    Forsman & Bodenfors, Creative Colleague

    I started to work at advertising agencies 1985. Just se how it was, and planned to continue to university studies.

    But i got stuck, in the business until 1990. When I became a professional musician for about ten years.

    Suddenly Forsman & Bodenfors called me and asked if I could help them.

    And since 2000 I´ve been working at Forsman & Bodenfors.

    Creating att Forman & Bodenfors is very much like create music in a band. The collective group is the most important.  There is no stars att Forsman & Bodenfors.

  • Verity Gill is the Marketing Science Agency Lead…


    Facebook, Marketing Science Agency Lead EMEA

    Verity Gill is the Marketing Science Agency Lead EMEA at Facebook. She works across all agency groups and is passionate about cross-platform measurement through the understanding of human-media interactions. Having started her career in Government Intelligence as a graduate, she quickly followed her passion for decoding data patterns into a Technical Trading Analysis role at Credit Suisse First Boston.

    Verity’s fascination with human behavior led her away from the Financial Markets and into the world of marketing, specifically media consumption. After 4 years as an Econometrician at Mindshare, and following the birth of her first child, she then launched the first online social network for grandparents in the UK, Grannynet, which ran as a Social Enterprise for 8 years.

    In addition to her digital and media experience, Verity has also recently completed a Masters at University College London in Digital Anthropology. In her dissertation, she adapted the economic model of demand theory featuring rational consumers to an anthropological model of desire considering the more frequently encountered irrational consumer. It was one of the first to blend the relevance of philosophy, economics, and anthropology into a palpable and executable consumer-centric strategy.

    She has three children and lives with her husband in London.