Lead Singer of Iron Maiden, Pilot and Businessman
Bruce Dickinson is the lead singer of Iron Maiden, a commercial pilot, brewmaster, entrepreneur and creative business thinker. Bruce was a pilot and Marketing Director for Astraeus Airlines, a company which leased aircraft to other carriers, and is the Chairman and founder of Cardiff Aviation which specialises in heavy maintenance of Airbus and Boeing commercial aircraft.
Bruce is also involved in an air ship venture to manufacture lighter than air hybrid transport aircraft and Pouncer, the incredible edible drone developed by Windhorse Aerospace, that will safely fly humanitarian aid into hard to access disaster areas.
Bruce hasn’t stopped flying Boeing 757s, and in 2016 flew the band around the globe on their “Book of Souls” world tour in their own 747.
Designer and Art Director
Stefan Sagmeister has designed for clients as diverse as the Rolling Stones, HBO, and the Guggenheim Museum. He’s a two time Grammies winner and also earned practically every important international design award.
Stefan talks about the large subjects of our lives like happiness or beauty, how they connect to design and what that actually means to our everyday lives. He spoke 5 times at the official TED, making him one of the three most frequently invited TED speakers.
His books sell in the hundreds of thousands and his exhibitions have been mounted in museums around the world. His exhibit ’The Happy Show’ attracted way over almost half of a million visitors worldwide and became the most visited graphic design show in history.
A native of Austria, he received his MFA from the University of Applied Arts in Vienna and, as a Fulbright Scholar, a master’s degree from Pratt Institute in New York.
Moleskine Srl, Chairman of the Board
Born and raised in Italy, he holds a BD in Business Administration from the prestigious Scuola Superiore S. Anna of the University of Pisa.
After graduating, he joined Procter&Gamble as Brand Manager, working in Italy and Japan. He then moved to management consulting with Bain&Co, to finally go back to the corporate world joining Bulgari, the Italian jewelry house. He was first MD of North American Operations and later MD Bulgari Global Operation, based in Switzerland. In the early 2000’s he became the first non-family CEO of shoes and leather goods manufacturer A. Testoni.
In 2006 he led the successful buy-in/buy-out of Moleskine and was appointed CEO. Since then he has transformed a small, 20 people operation, with a turnover of €20 million, into a global company of 500+ people and €160 million turnover. After listing the company on the Milan Stock Exchange, he took it private again in 2016 and now serves as Chairman of the Board.
He lives with his family on the hills surrounding Bologna, is an avid reader of non-fiction books, loves cooking and practices skiing and yoga.
Food Futurologist and Director of Bellwether
Dr. Morgaine Gaye is a Food Futurologist and director of bellwether: Food Trends, the first food trend research compendium. She has her own health-food product range of functional food blends called Dr Gaye, which are sold globally on-line.
Morgaine looks at food and eating from a social, cultural, economic, trend, branding and geo-political perspective. Her work involves running ideation sessions, consulting to food companies, developing new products and ideas; writing articles/ trend reports for PR and ad agencies; giving public , university and corporate lectures on specific food trends, developing new ideas for food-related TV and radio programmes and doing research on all elements of the eating experience from mouth-feel to olfactory perception. She consults to leading blue chip food companies and manufacturers, delivering bespoke trend briefings and NPD ideation.
Morgaine is a frequent media contributor in print, radio and TV. A number of her academic food research papers have been published. She is a guest university lecturer in UK and Sweden and is on the reviewing panel for the International Food Design Conference and yearly academic journal.
Yavuz Turgul was born 1946 in Istanbul.
Graduated from Istanbul University Institute of Journalism.
Began working as a journalist for Ses magazine in 1969.
Worked as a script writer for Arzu Film between 1975-1980.
Began working as a copywriter for Manajans in 1980.
In 1993, he and Jeffi Medina started Medina/Turgul advertising agency.
Worked in advertising until 2003.
Has been an award-winning film director since 1984. His filmography includes
1984: ”Fahriye Abla”,
1986: “Muhsin Bey”,
1991: “Aşk Filmlerinin Unutulmaz Yönetmeni”,
1993: “Gölge Oyunu”,
2004: “Gönül Yarası”
2010: “Av Mevsimi”
Facebook, VP of Global Business Marketing
As Vice President of Facebook’s Global Business Marketing team, Sarah sets the course for how the
advertising community can best leverage Facebook’s apps and services in a mobile-first environment. In
this role, Sarah is responsible for providing clients with innovative and effective marketing solutions for
Prior to rejoining Facebook in 2014, Sarah most recently led Universal McCann’s agency operations in
the US where, as President of the agency, she oversaw strategy, analytics, custom content, crosschannel
buying and planning, and business development.
Before joining Universal McCann, Sarah built and led Facebook’s Global Agency team. In addition to
partnering with the Agency community in this role, she led the combination of creative and strategic
thinking behind turning cross-channel campaigns into those fueled by digital insights.
Sarah also has extensive client and category expertise. She served as senior vice president at Starcom
Mediavest Group leading the Mars Wrigley AOR, and has deep experience across CPG/FMCG, Beverages,
Pharmaceuticals, and Consumer Electronics.
Sarah was recently inducted into the American Advertising Federation’s Advertising Hall of
Achievement, which recognizes the industry’s top leaders aged 40 and under for their profound impact
on the industry. In 2014, Sarah was named one of Advertising Age magazine’s top “40 Under 40”
As a part of Sarah’s ongoing commitment to her community and the industry, Sarah is honored to serve
on the Boards of Build-A-Bear Workshop, AWNY, Northwestern University’s Regional Board, the
Reisenbach Foundation, the Angelight Foundation, and the Social Impact for the Ad Council. She is also a
Rotary International Paul Harris Fellow.
Sarah prides herself on executing with transparency and openness and relentlessly putting customers at
the center of her work. Sarah is based in Facebook’s New York office. She holds a degree from
Northwestern University and is a very proud wife and mother of two.
Legendary Rock Band
1965’te tanışan Mazhar Alanson ve Fuat Güner’in birlikte yer aldıkları ilk grup, içinde Ali Serdar, Semih Oksay ve Fikret Kızılok’u da barındıran Kaygısızlar’dı. Bir süre sonra Barış Manço’yla çalışmaya başlayan ikilinin o sıralar tanımadığı Özkan Uğur; Kurtalan Ekspres, Erkin Koray, Ersen ve Dadaşlar gibi müzisyenlere eşlik etmekteydi.
Yola Mazhar-Fuat olarak başlayan grup, içinde sonradan ünlenecek parçaları Güllerin İçinden’i de barındıran ilk albüm Türküz Türkü Çağırırız’ı 1973’te yayınladı. Özkan Uğur’un katılması, 1976’da Ayhan Sicimoğlu ve Galip Boransu’nun da dahil olduğu İpucu Beşlisi’nin kurulmasıyla gerçekleşti.
İpucu Beşlisi’nin dağılmasıyla bir süreliğine ayrı yollara giden üçlüden Fuat Güner ve Özkan Uğur, Ferhan Şensoy’un oyunlarına müzik bestelemeye başladı. Daha sonra bir araya gelerek Sezen Aksu, Ajda Pekkan ve Seyyal Taner’in arkasında çaldılar.
1984’te çıkan Ele Güne Karşı albümüyle birlikte toplam 13 albümde (3 best of, 10 stüdyo albümü) dillere dolanan sayısız şarkıya imza atan, ülkenin dört bir yanında dopdolu konserlerde sahne alan MFÖ, 1985 ve 1988’de iki defa Eurovision Şarkı Yarışması’na katıldı. İlerleyen dönemde Fahir Atakoğlu ve Yavuz Çetin gibi değerli müzisyenlerle çalışan grup, özellikle hep aynı dizilimle yer aldıkları eğlenceli ve dinamik canlı performanslarıyla ön plana çıktı. Ele Güne Karşı, Ali Desidero, Güllerin İçinden, Sarı Laleler, Sakın Gelme, Mazeretim Var Asabiyim Ben, Sude, Yalnızlık Ömür Boyu ve Buselik Makamına gibi şarkılar, grubun efsane statüsüne ulaşacağı yolun temellerini attı.
The Big Issue, Founder and Editor in Chief
John Bird founded The Big Issue in 1991, and since then he has spread the business all over the world.
John Bird was born into poverty, brought up in care and has lived through a lot. His life’s journey has included spells as a thief, prison inmate, artist and poet. Now an established iconoclast, activist and publisher, John Bird is the force behind The Big Issue, the world’s most successful street magazine. He is an inspirational business leader with an outstanding record of using business as a tool for social change.
At a time when Corporate Social Responsibility is preoccupying business leaders and consumers alike, John Bird offers an authoritative, fresh approach, and some original perspectives on the interaction of business and society. His diverse experience, combined with his exuberant personality, erudition and often trenchant views make him a compelling and entertaining speaker.
John has spoken at the UN in New York, Nairobi and Istanbul, Downing Street and Buckingham Palace. The UN Scroll of Honour, an MBE and the 2005/6 Beacon Prize for Creative Giving are just three of the many accolades and awards he has received. Since founding The Big Issue in 1991 with Gordon Roddick, John has overseen its development into the UK’s most successful social enterprise, stretching from Tokyo to Totnes and helping thousands of homeless people worldwide.
Bird was nominated for life peerage by the House of Lords Appointments Commission in October 2015 to become a non-party-political peer. On 30 October, he was created Baron Bird, of Notting Hill in the Royal Borough of Kensington and Chelsea.
Comedian, Actor, Film Producer
His talent and interest for caricatures led him to work for Leman during his college years. He did his first show at Leman Kültür Merkezi while working at Leman. He then started doing shows at Beşiktaş Kültür Merkezi, succeeding in making a name for himself. He has done over 4,000 shows. In 1998, he began a career in film with his movie Her Şey Çok Güzel Olacak. He acted in 10, including Turkish classics G.O.R.A, A.R.O.G, Hokkabaz, Yahşi Bati and Pek Yakında, and did voiceovers for 3 movies. While advancing his film career, he continued his stage work doing 4 sold-out stand-up comedy shows. In cooperation with Borusan Istanbul Philharmonic Orchestra he conducted the orchestra twice in concert. He released a DVD of his college visits. During his career, he became the brand ambassador for many brands. He was featured in numerous successful ad campaigns including ones for Panasonic, Opet, Turk Telekom, Turkiye Iş Bankası and Doritos. He has authored one book and has released 3 of his movie scripts as books. He has been awarded many awards, including Sadri Alışık Best Male Actor Award, 4th Yeşilçam Best Male Actor Awards, Brussels International Independent Film Festival Best Male Actor Award.
DAVID, Co-Founder and Chief Creative Officer
Anselmo Ramos is the Co-Founder and Chief Creative Officer of DAVID, a global creative agency with offices in Buenos Aires, São Paulo, and Miami. As the head of DAVID’s U.S. flagship in Miami, Anselmo is the creative leader behind Burger King’s famous “Proud Whopper” campaign, as well as successful brand campaigns including DAVID’s first-ever Super Bowl spot, “Wiener Stampede” for Heinz, and Heinz’s “Pass The Heinz” campaign, an idea DAVID brought to life from the hit television series Mad Men. Under his leadership, DAVID also recently won two prestigious Grand Prix awards for Burger King’s “Burning Stores” and “Google Home of the Whopper” campaigns at this year’s Cannes Lions Festival.
Anselmo got his start in advertising at 24 years old after he moved away from his home in Brazil to work for Y&R Lisbon, Madrid and Miami, and Lowe New York. During his time abroad, Anselmo won multiple prestigious awards from Cannes, The One Show, CLIOs and D&AD, among many others. In 2007, he returned to Brazil to become Chief Creative Officer of Ogilvy Brazil, the agency responsible for Dove’s “Real Beauty Sketches,” which won the first Titanium Grand Prix Award at Cannes for Latin America. Ogilvy Brazil was also named Cannes Agency of The Year in 2013, the first Ogilvy office to ever win this award. To date, Anselmo’s work has won over 195 Cannes Lions, including 30 from this year’s Festival alone. He has been awarded several illustrious industry accolades, including DAVID Miami being named on Ad Age’s 2017 Agency A-List Standouts and on Creativity Innovators List, and he’s been featured on Adweek’s Creative 100 List, which highlights the industry’s most vital leaders in tech, media and marketing.
York University; Schulich School of Business, Chair in Marketing
York University; Schulich School of Business, Chair in Marketing
Russell Belk is York University Distinguished Research Professor and Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University. He is past president of the International Association of Marketing and Development, and is a fellow, past president, and Film Festival co-founder in the Association for Consumer Research. He initiated the Consumer Behavior Odyssey and the Consumer Culture Theory Conference. Both of these were key events initiating and institutionalizing qualitative consumer research. He has received the Paul D. Converse Award, two Fulbright Fellowships, and the Sheth Foundation/Journal of Consumer Research Award for Long Term Contribution to Consumer Research.
He has honorary professorships on four continents and has held visiting or permanent positions at the University of Illinois, University of Utah, Temple University (US), Göteborg University (Sweden), Craiova University (Romania), Edith Cowan University (Australia), University of Hong Kong, Otago University (New Zealand), Lancaster University Management School (UK), University of British Columbia, Africa University (Zimbabwe), Jishou University (China), Exeter University (UK), and others. He has over 600 publications and his research tends to be qualitative, visual, and cultural. It involves the extended self, meanings of possessions, collecting, gift-giving, sharing, digital consumption, and materialism. In 2014 a 10-volume edited set of his work was published by Sage entitled Legends in Consumer Behavior.
His other books in the past five years include Romantic Gift Giving, Handbook on the Sharing Economy, Consumer Culture Theory, Review of Marketing Research, Qualitative Consumer and Marketing Research, Routledge Companion to Identity and Consumption, and Routledge Companion to the Digital Consumer.
Harvard Business School, Professor
John Deighton is Brierley Professor of Business Administration Emeritus at Harvard Business School, where he teaches marketing. He has taught Digital Marketing to Master of Business Administration students, and now teaches an MBA course titled Big Data in Marketing and an executive short course titled Competing on Business Analytics and Big Data.
His recent research includes “Economic Value of the Advertising-Supported Internet Ecosystem,” forthcoming from the IAB in 2017, “The Value of Data: Consequences for Insight, Innovation, and Efficiency in the U.S. Economy,” published by the DMA 2016, “Adding Bricks to Clicks: The Effects of Store Openings on Sales Through Direct Channels,” published in the Journal of Marketing, and “Interactivity’s Unanticipated Consequences for Marketers and Marketing,” in Journal of Interactive Marketing. Recent case studies include Oracle: Targeting the CMO, Managing Data at Allstate, WPP: From Mad Men to Math Men, and Target Stores: The Hunt for Unvolunteered Truths. See also his Twitter feed @HBSmktg. He is a past editor of the Journal of Consumer Research and the Journal of Interactive Marketing. He has served as the Executive Director of the Marketing Science Institute, and Director of the Berkman Center for Internet and Society at Harvard University. He has been a visiting professor at the Duke University, the University of Tokyo, and Oxford and Cambridge Universities in the UK.
Futurist, Creative & Innovation Consultant
“Daniel has been -so far- an engineer, entrepreneur, tinkerer, anthropologist, journalist, curator, lecturer, teacher, writer and futurist.
Interested in technology from an early age, he has devoted much of his life to teaching. Besides his work, he has been professor of schools such as Digital Invaders or Miami Ad School. He has published more than 20 books about his experience on advertising and interactive design.
After years in independent and corporate advertising agencies, where he won every single accolade in advertising world -including the first Titanium & Integrated Lion in the history of Mexican advertising-, Daniel lives and works in Mexico City (MX), helping brands to improve the way they operate in this fast-speeding world.”
Ahmet Kural is a Turkish Actor. He was born on November 10, 1982 in Kütahya, where his father served as the police chief. He is originally from Ankara. He started to his studies attending high school theater and changed eleven schools in twelve years because of his fathers recurring new assignment locations. He is graduated from Radio, Television and Cinema department of Konya Selçuk University and has a Master’s degree from Bilkent University. He has also got acting education from Müjdat Gezen Art Center. His career is full of joint work with highly respected and very talented senior Turkish actors such as Levent Kirca, Haluk Bilginer, Rasim Öztekin, Köksel Engür and Hümeyra Akbay. He has been very close friend with Murat Cemcir and they acted together in many television shows. Ahmet Kural is known as very good person and loved by his followers due to his extraordinary energy, acting skills and exemplary character traits and work ethic.
Actor, UNICEF Goodwill Ambassador
He started his acting career at City Theaters. He worked both as an actor and director at very important theaters in Turkey.
In 1972 he established Ali Poyrazoğlu Theater; he layed out the modern plays from Turkish and worldwide writers.
He was the leading actor in 70 movies.
He translated 45 plays into Turkish; the translations were performed in private theaters, government theaters and city theaters.
He performed his plays in Greece, Germany, Switzerland, United Kingdom, France, Australia and Austria. In 1998 he was one of the leading actors in the play called “Pera” which took place in Broadway followed by many fans. He worked with the famous American actors. The characters he created were very much liked by American critics and the audience. He was a playwright and director for many radio programmes and television shows.
In Paris, he performed the play he wrote “İçimdeki Timsah” (The Crocodile in Me) in French as “Le Crocodile en Moi”. His writings were published in various newspapers and magazines. He was a columnist in Yeniyüzyıl and Sabah newspapers for 12 years.
Ali Poyrazoğlu was selected as the Best Actor and the Best Director in movies and theather plays and most of his works were awarded as Most Succesfull Production Award.
Murat Cemcir is a Turkish actor of Georgian descent who appears regularly in Turkish films and on television primarily in comedies. Cemcir appeared in the film Çalgı Çengi with Ahmet Kural in 2011. He later starred with Kural in the sitcom İşler Güçler(Workforce), a behind-the-scenes comedy about television production. In 2013, he starred in the film Düğün Dernek(Wedding Association), which became the most-watched Turkish film in 30 years. In 2014, he began performing in the new television comedy Kardeş Payı (Brothers Share). He speaks Georgian and enjoys horseback riding. He graduated from Mustafa Kemal Üniversitesi.
Entertainment and Sport Agent
Robin has spent his whole working life providing promotion, support, counsel and a safe extra pair of hands to his clients in the worlds of international entertainment and sport.
Having started his working career at J Walter Thompson, which was then the largest advertising agency in the world, one evening in a pub in Chelsea he met an Irishman called Ronan O’Rahilly who was planning the launch of the world’s first pirate radio station. That same evening he offered him a job at Radio Caroline. Here he scripted programmes for the station, sold advertising airtime and produced shows which were broadcast to the station’s massive daytime audience, not knowing whether the British Government was going to close the station down or blow it out of the North Sea! After two years at Radio Caroline he joined a production company, making commercials for British TV and during this time, whilst shooting a Pepsi commercial in Los Angeles he met Sammy Davis Jr. He persuaded Sammy to come to London to perform at the Grosvenor House Hotel. He raised the necessary funds, the shows were a sell-out, Sammy became a lifelong friend and he spent the next 12 years as an impresario and personal promoter to some of the world’s greatest artistes and performers, including Sammy, Marlene Dietrich, Count Basie, Ella Fitzgerald, Lena Horne, Buddy Rich, and having worked with Liza Minnelli, Frank Sinatra and many more, Robin was given the opportunity to work with some of the major events in the second of his passions – international sport.
He was appointed as Director of Broadcasting for one of the world’s largest advertising agencies – Saatchi and Saatchi – and so entered the world of sports marketing in the late 1980s. He applied his skill set for clients at nine Olympic Summer and Winter Games, three FIFA World Cups, six Ryder Cups and numerous Wimbledon Grand Slam tournaments and FA Cups. In 2001 he formed TSE Consulting, a Lausanne based sports consultancy, and 9 years later stepped down from his role as Group CEO. He finally ‘retired’ to his home on the Isle of Wight in August 2010. In 2017 Her Majesty the Queen appointed him as her High Sheriff for the county of the Isle of Wight, having previously appointed him as a Member of the Order of the British Empire (MBE) for his services to disability sport in the UK. Robin is Chairman of Fundraising and a member of the Executive Council of the charity The British Wheelchair Sports Foundation (WheelPower), the governing body for disability sports in the UK, based at Stoke Mandeville, the birthplace of the Paralympic movement. Under his Chairmanship the organisation has raised in excess of twenty million dollars for disability sport. Throughout his fascinating career he has rubbed shoulders and worked closely with many legends from the worlds of entertainment and sport.
EVP and Head of Innovation at Zenith USA
Tom Goodwin’s main role is the EVP of Innovation at Zenith Media, his role is to understand new technology, behaviors and platforms and ideate and implement solutions for clients that take advantage of the new opportunities these make possible.
Tom’s focus is leading the innovation and content wing within Zenith, unleashing the power of emerging platforms, content and influencer programs, new media and devices and new technology to product robust business results.
Tom is also voted the #1 voice in Marketing by LinkedIn with over 400,000 followers on the platform, he is also one of 30 people to follow on Twitter by Business Insider and the top two people in Advertising to follow by FastCompany.
An industry provocateur and commentator on the future of marketing and business, he’s a columnist for the Guardian, TechCrunch and Forbes and frequent contributor to The World Economic Forum, GQ, Ad Age, Wired, Ad Week, Inc, Quartz and Digiday. He features on Global TV as a regular guest on i24News’s “Cutting Edge” section about the future.
Tom frequently speaks around the world at conferences and to Clients about business transformation, technological disruption, innovation in advertising and the future of entertainment, retail, mobility and finance. Tom is currently working on a commissioned book by Kogan Page, titled Digital Darwinism and is a founding member of the Wharton Future of Advertising program.
Born in England, Tom earned a degree in architecture and structural engineering from the University of Sheffield, combining his love of the arts and design with an interest in measurable results and building things. He lives in New York.
NSMH , Founder - Istanbul Bilgi University Architecture Graduate Program, Founder Member
NSMH , Founder - Istanbul Bilgi University Architecture Graduate Program, Founder Member
Nevzat Sayın was born in 1954 in Hatay where his father, a civil servant, was appointed at that time. After living in Gaziantep, Ankara, Istanbul, and Bodrum, he graduated in 1974 from Atatürk High School in Izmir and in 1978 from Ege University, Faculty of Fine Arts, Department of Architecture, again in Izmir. Between 1978-1980 he continued with graduate studies at the same school but did not complete them. The entire journey of living in Izmir would enable him to fully embrace and internalize the “Aegean Culture” which inspired the manifests in his talks, texts, and works. Between 1980-1984 Sayın returned to Istanbul for what he defines as ‘post-academic training’ and worked with Cengiz Bektaş. Between 1984-1986 he suspended architectural work and went on ‘trips to increase his knowledge,’ focusing on the Aegean Region and antiquity, and took photographs. Until 1990 he continued to practice architecture, working with different offices. Sayın was nominated for and has received architectural awards both in Turkey and abroad. The works he produced between 1990-2004 were gathered in the book “Düşler Düşünceler İşler” (Dreams, Thoughts, Works) prepared by Tansel Korkmaz.. In 2015, “A Book About A Building” was published by Umur Press which includes Umur Print House’s design and construction procedure. In addition to his work at NSMH, he continues to teach in diverse architectural schools in Turkey; he is a founding member of and studio instructor in the MArch Program in Architectural Design at Bilgi University. Summer schools, conferences, juries, and workshops for architecture students constitute an important part of his involvement in architectural education. His works also include texts, interviews, exhibitions, and publications on architecture.
Harvard University, Professor
David Edwards is an inventor, writer, and founder of oNotes, the digital scent company. Edwards teaches at Harvard University, and has founded many companies and nonprofits, from his early work related to inhaled insulin (AIR, sold to Alkermes) to his more recent work related to edible packaging (Incredible Foods). He is the founder of the cultural center, Le Laboratoire (Paris, Cambridge) and Cafe ArtScience, a future-of-food restaurant next to MIT and Harvard. Edwards is among the youngest engineers ever elected to the National Academy of Engineering in the USA, and has also been elected to the National Academy of Engineering in France, and to the National Academy of Inventors in the USA.
He has won numerous international awards including being made a chevalier of arts and letters by the French Ministry of Culture. He is the author of many articles and books, in English and French.
Koz Susani Design, Designer
Defne Koz is co-founder and partner of Koz Susani Design, an award winner, innovative studio based
in Chicago, with Marco Susani, where she designs iconic, emotionally engaging, innovative award
winning products and experiences.
Their designs span from domestic objects to high-tech devices, from hi-touch materials to interaction
design, from luxury crafts to mass-manufactured products, always focusing on hi-quality design that
embraces vision and innovation while preserving human, emotional qualities.
The studio’s internationally acclaimed clients include Alessi, Allstate, Arcelik, Avsar, Bernhardt,
Burotime, Crate & Barrel, Derin, Delta, Dove/Unilever, Egizia, FontanaArte, Foscarini, Gaia&Gino,
Leucos, Lipton/Unilever, MPD, Mitterteich 1400º, Megaron, Merati, Nissan, Nestle, Nude, Nurus,
OmniDecor, Panasonic, Pirelli, Rapsel, Samet, Swarovski, Swissotel, TunaOffice, Verreum, Vitra,
Defne Koz was born in Turkey and raised professionally in Italy,
After having studied at Domus Academy – Milan, her idea of design is influenced by her training in
Ettore Sottsass’ studio by the combination of her Turkish and Italian culture and by her curiosity for
very different product types.
Her interests span from humanizing new technologies to rediscovering the tradition of hand made
products. Common to all her projects are her distinctive design language and the research on the
sensorial qualities of materials.
She was awarded “Designer of the Year, 2013” by Elle Deco International Design Awards
in Turkey. Her designs were awarded with ‘Gold Award’ by Neocon 2016, IF Design 2015, 2014; IDA
Bronze Award 2014, RedDot Design Award 2014, 2013, 2012, 2011, 2009, and 2006, by Innovation
Design Award 2013 German Design Council, by Elle Décor Award in 2015, 2012, 2011 by IDA Bronze
Award in 2011, by ID Design Magazine as “Best in Category” Prize in 2001, by Good Design Award,
Chicago in 2002 and 2013 and her products were nominated for the ADI Index Compasso d’Oro in
2002 and in 2016, and were selected several times as ‘Best of the Category by EDIDA International
Awards and Design Turkey Awards.
For three years she has been member of the board of the Art and Design Advisory Board of AkBank
and was member of the Board of the Istanbul Design Biennale 2012.
IMM KoelnMesse invited her to be a Trend Board Member for 2011 and to design the exhibition
“Surprising Empathy” during the Koeln Furniture Fair.
Her designs have been exhibited at galleries and museums; Triennale di Milano, Galleria Jannone,
Galleria Posteria, Spazio Mudima, Idea books, Galleria Post Design, Spazio Vigentina in Milan,
Biennale del Vetro Venezia, IOYB Koeln, Kunstmuseum Dusseldorf, Ubersee Museum Bremen,
MARTa Herford, Ozone Gallery Tokyo, Les Atelier Gallery Paris, Abitare il Tempo Verona, Museo di
Pietrarsa Napoli, Design Week Belgrade, Design Week Istanbul, MeDesign Genova.
She held numerous seminars and conferences among them UIC Chicago; Domus Academy Milano;
AllDesign, Istanbul; Fukui Prefecture Japan; Architectural Association London; Bilgi University Istanbul;
Centro Borges Buenos Aires; Design Week Belgrade Design Week.
20Something, Managing Partner and Creative Director
20Something, Managing Partner and Creative Director
Benoit Vancauwenberghe is a creative director and a raging storm of ideas, words and motivation.
His goal in the world of advertising? Changing as much as possible.
To do this you need to inspire the people that will power the world in the future.
That’s why he founded 20Something, a creative agency that doesn’t work for gen Y but works with them.
Youngsters are put in the lead and experience the agency life 100%.
He woke up as a 35-year-old creative director without an office, someone else driving his company car and an intern leading the biggest client meeting of the year.
I was born in Zeynep Kamil, Istanbul. My middle name is Kamil. I’m the first born of my father, a lawyer, and mother, an architecture school drop-out. My sister is the Eurovision Contest winner soprano Sertab. I grew up in Binbirdirek Park at Sultanahmet, Resit Pasa primary school, in the snowy spring waters of Akcay, in Robert College’s gardens, in Dostoyevski and Oguz Atay novels, in Bogazici University, in Serif Mardin’s noble assistance, in Nietzche, in Hayek, in Nozick. I became a liberal. I became a pragmatist. I became an advertiser. I had success at a local agency. The agency was sold to a foreign company. I headed the company. I served both as the executive director and screenwriter. Throughout the years I learned that advertising is not a mind game but rather an emotional one. I tried to learn all there is about my job. In the mean time, I left the foreign company after having a fall out with the big boss. My clients stuck with me. Most have trusted me with their brands for over 20 years. I married 3 times. I am the father of 3; Emine who is 23, Ali Omer who is 17, and Azazarif who is 3. I am both the fan and husband of Nil Karaibrahimgil. I read. I draw. I write ads. I shoot ads. I shoot arrows. I swing racquets. I think of myself as an architect. I even design stages. I eat little. I read the most. I read the most about evolution, science and neuroscience. I am 56. I lament every day about all there is to do and learn in the world. And I bemoan the nightfall every day.
Beşiktaş Legend “Mr.Goal”
One of the best striker in Turkish Football history, Feyyaz Uçar, was born on 27th of October 1963 in Istanbul. He started football in Avcılar Football Club, then he moved to Beşiktaş Youth Team. Under the management of Serpil Hamdi Tüzün, he was one of the rising star in the Beşiktaş Youth Team. In a short while he made it to the first team in 1982-83 season, where he scored various goals on Şeref Stadium. He acquired the nickname of “Mr.Goal”, he was the most scorer of the “Metin-Ali-Feyyaz” trio. During his 16 year career, he made 320 league appereances, managed to score 170 goals. He became the best striker of Beşiktaş in the Turkish League with these outstanding statistics. Feyyaz Uçar loved to play crucial matches, he scored 18 against Galatasaray and 16 against Fenerbahçe, he proved himself that he was the best striker after Hakkı Yeten and Şeref Görkey, the club legends. He also scored 17 goals in Turkish Cup. In his career, he won 4 league titles, 3 Turkish Cups, 4 Presidents Cup, 1 Prime Minister Cup and 6 TSYD Cups. He wore the Turkish National Team jersey for 25 times. During the 1994-95 season he had problems with the Beşiktaş board, got dropped from the squad. Feyyaz Uçar was transferred to Fenerbahçe, where he played there for a year. In his last seasons he played for Kuşadası and Antalyaspor, retired from football in 1997. He was always memorized as “Feyyaz from Beşiktaş”. After his retirement from professional football, he coached Göztepe and Denizlispor.
Ayse Arman was born in Adana in 1969.
His father Mehmet Kutman Arman is a graduate of Austrian High School. He met his next door neighbor Veronika Arman, a German ballerina, when he was studying in college in Switzerland. Ayse Arman is the second born from this marriage.
She was raised a tomboy since her parents expected a son. She’s from the generation that grew up on the streets. She climbs trees, she skates, is a good diver and runner.
She went to Tarsus American High School before studying radio and television at Istanbul University’s communications department. She dropped out when she began working at Nokta Magazine.
22 years later she had the opportunity to finish her degree.
She’s a passionate journalist. Before joining Hurriyet she worked at Nokta, Aktuel, Tempo, Marie Claire and Yeni Yuzyil.
Facebook, Head of Regional Marketing - MEA Region
Inspired by creativity, driven by curiosity and focused on our mission to make the world more open and connected.
Honoured to be leading Facebook’s Regional Marketing in building our Facebook and Instagram Brands across Middle East, Africa and Turkey.
Passionate about supporting our business partners large and small in better understanding our platform, solutions and providing guidance in how best to make the transition in a mobile world.
Before life at Facebook, spent 15+ years working in media and advertising, partnering with clients including Coca-Cola, Proctor & Gamble, Microsoft in helping shape their brand strategies globally, regionally across EMEA and emerging markets.
Oxford University, Director
Rupert is co-founder and global managing partner of Finsbury, and founder and director of Oxford University’s Centre for Corporate Reputation. He is a global expert on how reputations are created, sustained, destroyed and rebuilt. His work and views are regularly featured in major news outlets including the BBC, CNN, the Financial Times, The Wall Street Journal, and the Times of London. He has led many of Finsbury’s major reputation and communications engagement campaigns for global organisations over the past twenty years.
In addition, Rupert chairs The University of Oxford’s Socially Responsible Investment Committee of Council and is a member of the Senior Common Rooms at Worcester College, Oxford and St Antony’s College, Oxford. He is a Trustee of the international mine clearance and humanitarian charity The HALO Trust, and was appointed by HM Queen Elizabeth II as her High Sheriff of Hampshire for 2013-14. He is also a member of the Royal Company of Archers, the Queen’s Bodyguard in Scotland.
Google, EMEA Video Strategy Director
As Director of Video Solutions at Google, Dyana Najdi leads the company’s efforts across EMEA on product development, commercials and content solutions for YouTube and the broader video network. In her 10 years at Google she has worked across Google Analytics, Media Platforms and sales strategy, and has spent the past few years overhauling Google’s approach to media pricing and trading. She graduated from University College London with a degree in Computer Science and Information Systems and started her career at Accenture, where she specialised in Business Intelligence and Digital Strategy across Media and Technology working with both AOL and Sky Media for the majority of her tenure.
Lombard Odier, Chief Branding Officer and Executive Vice President
Lombard Odier, Chief Branding Officer and Executive Vice President
Fabio Mancone joined Lombard Odier as Chief Branding Officer in September 2015.
He is responsible for Lombard Odier’s positioning and image worldwide and for developing all brand-related strategies in marketing, advertising, internal and external communication, events and sponsoring, as well as corporate identity and client experience.
Fabio Mancone has lived and worked in several European countries as well as the United States, having pursued an international career over more than 25 years. He started in the packaged goods sector at Unilever (ice cream) and then moved to Kraft Foods (chocolate), before joining the luxury products division at L’Oréal (Lancôme, Armani). He later went on to hold executive roles in the luxury sector at Ralph Lauren, Giorgio Armani and SMCP (Sandro, Maje and Claudie Pierlot brands).
Qualtrics, Head of CX Practice; NY Times Bestselling Author
Luke Williams is Head of Customer Experience (CX) at Qualtrics and is an award-winning researcher and author of a New York Times and USA Today bestseller (“The Wallet Allocation Rule”), and a Bookscan bestseller (“Why Loyalty Matters”). A statistician and methodologist by training, Luke is a thought leader in the space of customer experience, client satisfaction, client loyalty, client ROI, strategy, and analytics. His work has appeared in many academic and trade publications, including co-authorship of a Harvard Business School Case Study.
Prior to Qualtrics, Luke was Corporate Vice President of the Client Care Program at AECOM, where he was responsible for the global client feedback measurement, analytics and insights team. Luke previously held multiple roles at Ipsos Loyalty, including Head of Research Methods & Head of Consulting, and Vice President, Financial services.
Luke is a member of the Market Research Association (MRA) and CXPA. He holds a M.A. in Research Methods from Durham University in England.
P&G Turkey, Former CEO
Saffet Karpat is currently a business consultant based In Turkey and investor in Agriculture in Canakkale Turkey. He is also member of Board of Eczacibasi.
Previously he worked for Procter & Gamble for 30 years in various financial and senior management roles across a number of emerging markets; prior to retiring from P&G in 2013 he was Vice President and General Manager of the Central and Eastern Europe and Middle East and Africa Division, responsible for Turkey, Central Asia, Israel and the Caucasian region.
From 2013 to 2016 he was a member of the Board and the Executive Committee of Sutas Dairy Company.
He studied Business Administration at Istanbul University and received an MBA from Lausanne University.
Professor at UCLA , Founder of Digital Cultures Lab
Ramesh Srinivasan studies the relationship between technology, politics and societies across the world. He has been a faculty member at UCLA since 2005 in the Information Studies and Design|Media Arts departments. He is the founder of the UC-wide Digital Cultures Lab, exploring the meaning of technology worldwide as it spreads to the far reaches of our world. He is also the author of the books: “Whose Global Village? Rethinking How Technology Impacts Our World” with NYU Press, and “After the Internet” (with Adam Fish) on Polity Press to be released in December of 2017.
Srinivasan earned his Ph.D. in design studies at Harvard; his master’s degree in media arts and science at the Massachusetts Institute of Technology; and his bachelor’s degree in industrial engineering at Stanford. He has served fellowships in MIT’s Media Laboratory in Cambridge and the MIT Media Lab Asia. He has also been a teaching fellow at the Graduate School of Design and Department of Visual and Environmental Design at Harvard.
Srinivasan is a regular speaker for TEDx Talks, and makes media appearances on MSNBC, NPR, Al Jazeera, “The Young Turks,” National Geographic, and Public Radio International. His writings have been widely published by Al Jazeera English, CNN, Wired, The Washington Post, Forbes, and The Huffington Post.
Unilever Turkey, Former CEO
Mr. Izzet Karaca serves as an Independent Director and Member of Risk Detection Committee at Coca-Cola Icecek A.S. Having started his professional career in 1977 at Koç Research and Development Centre, Mr. Karaca held Industrial Engineer and IT Manager position until 1985. Between 1985 and 1988, Mr. Karaca worked as Systems and Organization Director at Ford Otosan. From 1988 onwards, he held several positions at Unilever in Germany, Turkey and Baltic States including
Eczacıbaşı Holding, Vice Chairman of the Board of Directors
Eczacıbaşı Holding, Vice Chairman of the Board of Directors
Dr. Erdal Karamercan serves as Vice Chairman of the Board of Directors of Eczacıbasi Holding Eczacıbaşı Holding, one of the largest companies of Turkey.
Received his undergraduate degree in Chemical Engineering at Boğaziçi University, Istanbul. Completed his graduate studies in Chemical Engineering at the University of Virginia, U.S.A. Obtained MSc. and Ph.D. in Chemical Engineering.
Various managerial positions within the Eczacıbaşı Group; Intema Project Manager, Artema Sanitary Fittings Production Manager, General Manager of Ekom Foreign Trade, General Manager of Ipek Kagit Tissue Paper Co, Eczacıbaşı Group Vice President in charge of Consumer Products Group, Vice President in charge of both Pharmaceuticals and Consumer Products Groups, and, between 2003-2017, President and CEO of the Eczacıbasi Group. Currently, Vice Chairman of the Board of Directors of Eczacıbasi Holding and Member of the Presidential Board.
Memberships in various associations: Member and Ex-Board Member of TUSIAD, The Turkish Industrialists’ and Businessmen’s Association, Founding Member and Ex-President of the Turkish Advertisers’ Association, Member of the Board of Trustees of Istanbul Erkek Highschool Education Foundation, Member of the Board of Trustees of FMV Isik University, Member of KAGIDER, the Women Entrepreneurs Association of Turkey and Founding Member of KALDER, the Quality Association. Other memberships include various foundations, community organizations and sports clubs.
Having attended one of the oldest high schools of Turkey, Istanbul High School, Karamercan completed his undergraduate degree in Chemical Engineering at Boğaziçi University, Istanbul, in 1973. As a graduate student in Chemical Engineering at the University of Virginia, United States, he obtained MSc. in 1975 and PhD in 1977.
Karamercan holds memberships in industry associations: Former member of TUSIAD (Turkish Industrialists’ and Business Association), Vice President of the Turkish Paper Manufacturers’ Union and Founding Member and Ex-President of the Turkish Advertisers’ Association.
Other memberships include various community organizations, foundations and sport clubs.
Historian, Travel Writer and Professional Tour Guide
Tonguc earned his undergraduate degree in tourism and hotel management, political science and international relations from Bogazici University before earning his graduate degree on Ottoman history. He completed his doctorate degree on business at Wirtschafts Universitat in Vienna.
His photographs have been published on magazines and websites in several countries including the United States and Australia since 1990. Various houses and gardens he designed have been featured in Maison Francaise, House Beautiful, Home Art, Marie Claire, Elele, InStyle and Banyo + Mutfak. He has visited 124 countries both for business and personal interest. He regularly contributes to the Seyahat (Travel) section of Hurriyet News, Istanbul Life, and Skylife magazines. His work has been featured on publications such as Conde Nast Traveler, Travel and Leisure, National Geographic, and Lonely Planet. His book “Istanbul the Ultimate Guide” has been featured on the New York Times and International Herald Tribune. His TV show “Paha Bicilemez Istanbul” is one of the highest viewed shows on NTV.
Founder and partner of Günaydın Restaurant Group
Asan is a butcher by trade. He was born in 1959 in Erzincan, and is one of the five surviving children of the family out of ten births. The family migrated to Istanbul in 1962 due to his father’s wish to secure an education for his remaining children, and moved into a shanty house in the Civciv neighborhood near where the Bostancı Amusement Part stands today. His father began to work as a building superintendent. He was a man of character, integrity and honesty.
During his primary school years, Cüneyt Asan started to work in a butcher’s shop to help support his family, causing him to fall behind on his education. He had to rely entirely on donations for school supplies, as his family could not even afford to buy him a uniform. His teacher was very compassionate towards him, and one day called for Gülcan, one of Cüneyt’s classmates and the daughter of a well-off family, to take Cüneyt home with her after school and ask her mother to sew him a uniform. That was the breaking point for Cüneyt. When he went back home that evening, he told his father that he would drop out of school, to which his father strongly objected. Cüneyt had made his decision.
The following day, after school, he entered the Butcher’s Market in Bostancı, carrying the plastic bag he used in lieu of a school bag. He got his first job at a butcher’s shop called Bahar. His new boss gave him his apron that day, marking the start of his career as a butcher. He served tea, cleaned the shop and carried customers’ bags, earning his first money. When he went to school the next day, he had pocket money for the first time, which he used to buy sodas for two of his friends.
Every day after that, he went to the butcher’s shop after school, and he worked there until he enlisted to the military for his mandatory service. Even at such a young age, he was thinking about how meat should be stored. He would go on to introduce a multitude of firsts for butchery in Turkey. He was the first to offer meatballs from a butcher’s shop, make meat popular among kids, simplify women’s work in their kitchen, and offer chicken products. Soon, even the smell of meat on butchers would become synonymous with love for him.
In time, he came to believe that he was chosen for this profession. He began taking on apprentices. Hundreds trained and developed working with Cüneyt Asan in Turkey, Moscow, Dubai, Qatar and London. His first shop was barely getting by. They were going through some hard times. He managed to keep the shop alive, and in time, purchased it. He would get beat up by his masters when we was still an apprentice. He persevered, and as he did, he grew stronger. By the time he enlisted, he was responsible for almost all aspects of the shop. At the time, the butcher’s shop still went by Bahar, which, he noticed one day, was not at all original. He decided to make a difference, and rechristened it ‘Günaydın’. Back then, there were newsboys on the streets, shouting the name of the newspaper they were selling, and Günaydın was one such newspaper. This would give Cüneyt Asan a sense of greatness and fame.
He was in the army during the coup d’état in 1980. Those troubled times made him realize a lot. He always cared a great deal about keeping his promises to himself. He realized that success paved the way for more success, like a snowball rolling downhill. He always avoided a fight, but never compromised on his morals. He worked hard to compete, and he became stronger as he grew, always staying in the race. When he returned home after the completion of his military service, his boss told him about his decision to sell the shop, so he took his coat and left. One week later, his boss came to ask him to negotiate the sale. Cüneyt Asan became one of the seven buyers of the shop, partners of 35 years today, who put together the money. The problem was to find a qualified workforce, so he started developing it. Many of those who work in the business received their training while working with Cüneyt Asan. A few of his old masters are still working with him. In the fifth year of the partnership, he established his own meat production facility in Malkara, Tekirdağ, and began supplying raw meat to restaurants and processing plants in Turkey.
Cüneyt Asan and his partners knew they had to create a difference with the Günaydın Restaurant. They opened the world’s first butcher’s shop featuring an American bar and a library. Newspaper headlines called them the pioneers of the profession. There was an influx of kebab cooks who came from Antep, Urfa and Southeastern Anatolia to open their own kebab restaurant in Istanbul. He began supplying them with meat, and in 1992, he opened his first restaurant in Çamlık, Küçükyalı.
The high demand paved the way for new branches in Bostancı, Kozyatağı, Etiler and Suadiye. Today, he has over 40 branches in Turkey and abroad, as well as a logistics center in Turkey. With 2,500 employees, he is listed as one of the giants of the restaurant industry. Cüneyt Asan trains new colleagues personally. He believes the importance of training, and is committed to uphold it.
Cüneyt Asan has always kept a close eye on novelties and developments in the industry. He is providing his services through Günaydın Et, Günaydın Kasap/Steak House, and Günaydın Köfte Döner brands. He is always among top 10 restaurants in Turkey. He brings in ingredients for side dishes from Gaziantep. He makes sure to use the highest quality meat, and to provide the best training to his employees. He attaches great importance to communication. At the dawn of the shopping center era in Turkey, the founders of İstinye Park were among his customers. His close links with them enabled him to establish his own place inside the shopping center, the first of many. He was introduced to the DRY AGE system. Today, his cold storage project, made out of Himalayan salt, is used around the world. In 2016, he opened his first restaurant in Dubai, a market in which he plans to rapidly increase the number of branches. He has also plans for entering Qatar, London, Dubai, and New York. Günaydın is a brand that produces its own beef. He has 20,000 cattle in his ranch in Gönen, Balıkesir, one of the five purebred ranches in Turkey.
In 2015, he partnered with the Doğuş Group with the purpose of becoming a global brand. Cüneyt Asan’s most important principle is to make his presence stand out wherever he goes, as otherwise one would not realize his real value, and would be stranded, as he explains. The story of his life symbolizes a fact of life. He is a man that can find himself, clear a path for himself and walk his path with determination. He believes that, in order to succeed, one needs a target, and most importantly, a need. He thinks that being born into a wealthy family eliminates one’s drive to endeavor and accomplish.
He does not believe in luck or coincidence, putting his trust in hard work, intelligence and science instead. He also believes that one should chase his dreams. He believes that success depends on hanging one to one’s beliefs, just as one would keep the passion in his heart. He thinks that all hardship is motivation for growth, and believes that without struggle and growth, change is impossible.
Supermassive E-spor, Founding Partner
Mr. Hakan Bas serves as Chief Executive Officer at Lidyana. Mr. Bas is a Co-Founder of Peak Games Inc. and served as its Chief Operating Officer. He oversees key partner relationships, monetization, business development and key account management. Prior to Peak Games Inc., he worked as a Vice President at Garanti Bankasi, a private financial institution in Turkey. Before Garanti, he served as an investment banker for Bank of America and Raymon James. He holds a B.A.
Mashable, Chief Data Scientist
Haile Owusu is Chief Data Scientist at Mashable where his main responsibility is overseeing the efforts of the data science team through the development of the company’s proprietary Velocity and Knowledge Graph technologies. Haile specializes in statistical learning as applied to forecasting and has a background in theoretical physics, including a Ph.D from Rutgers University, a Masters of Science from King’s College, University of London and a B.A. from Yale University.
Model, Actress, Presenter, and Youtuber
Cagla Şıkel has had wide success as a model, actress, presenter and Youtuber. One of the most notable models in Turkey, Sikel nowadays focuses on design as well as TV. After winning the Miss Turkey Beauty Pageant in 1997, Çağla Şıkel went on to represent Turkey at the Miss World Beauty Pageant in Seychelles, winning 4th place. She was awarded “The Queen of Europe.” Şıkel has appeared on runways in France, Germany, Spain, United States, Hong Kong, Russia, Greece, Switzerland, and Egypt. She has worked with some of the most notable Turkish designers including Yildirim Mayruk, Cengiz Abazoğlu, Vural Gokcayli, Tuvana Buyukçınar, and Hakan Akkaya.
Besides modelling, Çağla Şıkel has pursued a career in TV since 2004, appearing in several shows such as Cennet Mahallesi, Gorgusuzler, Avrupa Yakasi, and Zehirli Cicek. She has taken the role of presenter and jury member for TV competitions such as Dansa Var Misin, Aile Boyu, Ille de Roman Olsun, Sehirler Yarisiyor, Bugun Ne Giysem, and Her Sey Dahil.
Known for her affections towards her two sons, Kuzey and Uzay, Çağla Şıkel is one of the few professionals who continued her modelling career while raising children. She has worked in the fields of healthy eating habits, exercise, breathing techniques, yoga, and meditation, becoming the brand ambassador for several personal care and nutrition brands in the process. In 2015, she combined her passion for drawing and design and collaborated with Trendyol to launch her special collection “CaglaXmilla.” Since April 2017 Çağla Şıkel has been doing a show on YouTube.
Beşiktaş Legend “The Blonde Storm”
Metin Tekin was born in İzmit, on 1964. His father, who was a lawyer, had given great efforts to start him to play football, therefore he started football at Kocaelispor Academy. His great pace and outstanding technical attributes made him the star player of the Youth League in a short time. Beşiktaş noticed his talent and transferred him right before he made it to the First Team. On 1982-83 season,at the age of 18, Metin Tekin was wearing the Beşiktaş jersey. He made 320 league appereances and scored 47 goals between 1982 and 1997, where he achieved 5 league titles with Beşiktaş. He never wanted to leave Beşiktaş, he played in Vanspor on loan for a season, this was the last season of his career. Later on he made his testimonial match wearing Beşiktaş jersey for the last time. He managed to score 13 goals to Fenerbahçe and 8 goals to Galatasaray during his career. He made 34 National Team appereances and scored 2 goals. In 1992-93 season, he scored 2 goals to Kosice, which aided Beşiktaş to qualify for the European Cup after many years, in overall he managed to score 6 goals in European Cups. After his retirement, Metin Tekin had a short experience in sports journalism which ended when he started his coaching career. He was the assistant coach on Gençlerbirliği and Samsunspor, under the management of head coach Erdoğan Arıca. Metin Tekin, still remains as a big legend for Beşiktaş fans, one of the most colorful person in the “Metin-Ali-Feyyaz” trio.
R/GA London, Executive Strategy Director
Simon has been developing strategy for some of the world’s most iconic brands, at some of the world’s best agencies, for fifteen years. He produces valuable, entertaining, effective marketing for clients and partners and is highly awarded for it.
Simon joined R/GA in 2015 to lead strategy on Nike. He led strategic development on projects for Nike Football, Nike Running, Nike Training and Nike Sportswear. He then became Executive Strategy Director, leading strategic output across Nike, Samsung, Hyundai, Beats By Dre, Johnnie Walker and Google. He has grown a team of formidable talent spanning expertise from analytics, connections planning and content strategy through to brand strategy and design.
Simon’s work has been recognised with an EFFIE Grand Prix, APG Creative Strategy Awards, a Eurobest Grand Prix and D&AD.”
Actor and Writer
He was born on 30 August 1961 in Kars. He started to study theater with “Gençlik Kursu” opened in Bursa State Theater. He graduated from Ankara State Conservatory Theater Department in 1985, The master actor, who has collected many of the plays, series and films in the book “Haşırt Dı Bilekbord” published in KAFA Magazine, continues meeting with readers every month in KAFA Magazine.
Actor and Writer at KAFA Magazine
He was born in Istanbul on December 8, 1968. He’s in the writer crew at Komedi Dükkanı, Her Şey Çok Güzel Olacak, Hokkabaz, Pek,Yakında G.O.R.A., A.R.O.G. and Yahşi Batı as well as in the screenplays of major films of Turkish cinema. Can Yılmaz, who also wrote two books called “Klişe Hayatlar Matbaası” “Yap Bi Babalık”, continues meeting with readers every month in KAFA Magazine.
JANDL, Digital Creative Director
Jord Nikov is a Digital Creative Director in JANDL. He was one of the youngest Creative Directors in Slovakia. He currently works for the award-winning agency in Slovakia that brought the first Cannes Lion to Slovakia. He’s been doing digital advertising and marketing for 11 years. He was with the agencies like Wiktor Leo Burnett, MUW Saatchi & Saatchi and Mayer/McCann Erickson, working for clients like Telekom, Orange or the global fashion brand Nehera. Besides creating ideas and digital strategies for the countries of Central and Eastern Europe, he’s active on his YouTube Vlog where he’s addressing topics from advertising and digital marketing.
L'Oréal, Chief Digital Officer's Team
On a beauty market that is drastically transforming, Jean-François Mignot has been tasked by L’Oréal to be, within the CDO team of Lubomira Rochet, the booster of change of the L’Oréal marketing culture and practices around the world.
A strategic mission to ensure that the leading Company of the beauty sector remains ahead of the curve in digital revolution, therefore consumer centricity.
Jean-François is known for his natural leadership and his ability to activate collective intelligence with always, as the cornerstone of every reflection, the human being.
He spends his professional time with digital and marketing teams at L’Oréal, re-questioning the conventional approaches, awakening imagination and giving birth to new horizons via hackathons.
This seasoned marketer and humanist with a genuine interest in people and cultures speaks fluently 6 languages and has developed his sensitivity to consumers by living, loving and working in 10 countriesof Europe, Asia, the Middle East and America.
He is a practitioner on change for L’Oréal, in order to provoke profound transformations in the company’s mindsets and daily practices, relentlessly awakening creative spirits, shaking up self-beliefs and fostering productive collaboration.
One of the most polite and gentle personality in Turkish Football, Ali Gültiken, was born in Istanbul, on 1965. He started football in Bakırköy Yücespor Club, then moved to the Beşiktaş Youth Team. In 1984-85 season he was promoted to the first team. Under Beşiktaş jersey, he played 262 league matches and scored 91 goals. 1987-88 season was his best season where he scored 30 goals in 38 matches. In 1991-92 season, where Beşiktaş clinched the title without losing a match, Ali Gültiken faced a unfortunate injury on the decisive game for the championship. At the age of 27, he was forced to leave Beşiktaş due to his injury. During his career he won 5 league titles, 3 Turkish Cups, 4 Presidential Cups, 1 Prime Minister Cup and 5 TSYD Cups. He scored 7 against Fenerbahçe and 6 goals against Galatasaray. Ali Gültiken wore the Turkish National Team jersey for 38 times. In his last season he played for Kayserispor, had his testimonial match with Beşiktaş and got retired from professional football. After his football career he aimed to be a coach as he worked for Hatayspor, Mersin İdman Yurdu and Erzurumspor. He was also the Administrative Manager for Beşiktaş, under Mustafa Denizli’s management.
Musician, Arranger, Producer
He grew up with music because of his father. He first started playing the drums when he was 3 years old. He began taking piano lessons when he was 5. He released his first single when he was 7, and did a Turkish tour with his father’s orchestra, appearing in 145 concerts. He studied first Istanbul University State Conservatory, later at Istanbul University, where he studied Latin Literature, Anthropology and Philosophy. After university, he began working as a music director and arranger, working alongside some of Turkey’s most important musicians, such as Kayahan, Nilüfer, Nazan Öncel, Harun Kolçak, Aşkın Nur Yengi, Ajda Pekkan, Suat Suna, Kibariye, Orhan Gencebay, Sertap Erener, Ege, Asya, Mustafa Sandal, Levent Yüksel, Mazhar Fuat Özkan , Özgün, GECE, Atiye, Nil Karaibrahimgil, Keremcem, Sıla, Hadise, Deniz Seki, and Murat Dalkılıc.
He still actively performs alongside Turkey’s legendary musicians.
Nielsen, Innovation Business Partner & Director
Since the year 2000 Marek has been enjoying working at Nielsen, holding different positions and roles.
However, in the last years, his true love is the FMCG innovation that he helps to develop and launch with success. Proudly, he has been involved in launching a couple of successful innovations across Central and Eastern Europe.
Besides, Marek graduated with a degree in Sciences and Market Research.
Bonomo was born in İzmir, Turkey to a Sephardi Turkish family. At the age of 17, he began his official career as a vocal productionist in Istanbul. At the same time, Can went on with studying TV and cinema at the Istanbul Bilgi University with his programmes being aired on popular radio channels such as Number 1 FM, Radio101 and Radio Class. Then his radio programmes were followed by programmes in international TV channels such as MTV and Number One TV. Sephardic culture and the ancient language of exiled Spaniard Jew’s are the main elements that shaped his music.
After his musical career, he began to write poetry and publish poetry books. His first poetry book was named “Delirmek Belirmektir” (2014) and it was published by Küçük İskender.
In January, 2012, he was internally selected to represent Turkey in the Eurovision Song Contest 2012 in Baku, Azerbaijan. In February 2012, Can revealed his song “Love Me Back” to the public. He placed seventh with the song at the contest’s final competition on 26 May 2012.
UX/UI Accenture Interactive Delivery, Central Europe Manager
Markus Spiller has worked all the way in the interactive business since the mid 90’s bringing over 25 years of digital marketing competence.
Before joining Accenture in 2014 he worked in leading ATL/BTL/Digital agencies and consulting companies on interactive brand and sales communication assignments, campaigning and creative strategy. As a digital consultant across silos (CRM, Commerce, Social, Search, Advertising, PR, Content, Corporate) he brings brand and user oriented thinking and senior level digital brand, program & campaign consulting to build up and lead teams of business experts, designers and technologists for delivering unique experiences. He is leading the Accenture Interactive Delivery DACH Practice for UI Design & UI Development and is co-leading the EALA Frontend Capability within Accenture.
myGini, Inc., Founder & CEO
Mehmet Sezgin was the head of Global Payment Systems at BBVA (Banco Bilbao Vizcaya Argentaria) and the co-chairman of Garanti Payment Systems between 2012 and 2016.
In May 2016, he set up his own payments start-up “myGini, Inc.” in San Francisco to offer wallet and loyalty solutions to American Banks and the retailers.
At BBVA he took a card base of 67 million and left it with 80 million cards, while doubling the merchant base to 1.4 million generating $115 billion purchase volume from 13 countries (Spain, Portugal, Turkey, Romania, USA, Mexico, Chile, Argentina, Peru, Colombia, Uruguay, Paraguay and Venezuela). A firm believer of new technologies, he helped to launch a digital wallet globally. BBVA Wallet was launched in Spain, Chile, Mexico, USA, Turkey and Colombia with downloads reaching 10 million including Bonus Flash in Turkey.
Before BBVA between 1999 and 2012, Mehmet founded and managed Garanti Payment Systems, a wholly-owned subsidiary of Garanti Bank. He launched the first chip cards in Turkey in 2000, created a loyalty platform called bonus card which is licensed to 10 other banks and signed a cobranding deal with Turkish Airlines introducing miles to Turkish cardholders. He was instrumental in moving Turkey to full chip&pin EMV infrastructure. Under Mehmet’s leadership Garanti has become the 4th largest credit card issuer in Europe based on purchase volume while moving from 800.000 cards and 25,000 merchants to 20 million cards and to 600,000 merchants.
Having worked for several years in banking in different capacities Mehmet opened MasterCard office in Turkey in 1993 and was the Senior Area Manager of Eurasia Region for MasterCard Europe for 7 years where he took a market share of 9% and left it at 46%. He started his career as a consultant at Price Waterhouse in 1984.
He had been Chairman and a board member of the Interbank Card Association (BKM) and MasterCard Europe. He served as the chairman of Credit Bureau in Turkey (KKB) and was the chairman of Risk Centralization Platform at Bankers’ Association.
He holds an MBA from the University of Massachusetts which he earned with a Fulbright scholarship and Bachelor of Science in management from METU in Ankara.
Mehmet reads a lot, plays tennis and works on to finish his “book of bonus”, a story of establishing the bonus brand with the management school of thought perspective.
Facebook, Head of Creative Shop - MEA Region
As Head of MEA’s Creative Shop, Weera’s core task is to inspire and drive innovative ideas to help unlock the creative power of the platform for clients, agencies and media partners.
Weera joined Facebook from the world of advertising where she spent over 20 years in an eclectic career playing creative hack, business head, and most recently, Executive Director Strategic Planning at DDB and BBDO across the MEA region.
Recognized in the industry for her wide-ranging experience in the communications business, Weera brings together strategic research & analytics and trend-spotting to create powerful brand stories. She spent 2 years at ADMC and ImageNation, where she relaunched several media brands for the company. At ImageNation, she mentored young scriptwriters and directors and helped develop their ideas into award-winning feature films. Her work has won several creative and effectiveness awards at the Effies, Lynx and Cannes.
Weera believes the future belongs to communicators who blur lines, and smash through existing silos in order to create unexpected, exciting connections in this brave new world. Her quest at Facebook is to create a platform that scales up and gets out to the world compelling “powerful stories” from the region.
FIBA Media and Marketing Services SA. , Director General
Frank Leenders has more than 20 years of experience in international sports marketing at the highest level.
He started his professional career with ISL Marketing during the FIFA World Cup 1990 and subsequently joined start-up company TEAM Marketing in 1992, where he was part of the launch and development of the international benchmark project, the UEFA Champions League, since its very first season (1992-93). Frank held several positions in marketing and operations and ultimately was heading the Television department (sales and production) between 1998 and 2001.
He moved to Rome to join pay Television Sky Italia in 2001, where he was Director of Sports Rights Acquisitions, responsible for the acquisition of all sports related Television rights.
In 2002 he returned to TEAM, where he became Managing Director and was appointed to the Board of Directors in 2005.
Following his departure at the end of 2010, he co-founded the independent sports marketing firm Value-Experience. In 2012, they developed a dedicated media and marketing unit for FIBA, the International Basketball Federation in Geneva, Switzerland. Frank holds the position of Director General of this entity: FIBA Media and Marketing Services SA.
Frank holds a degree in Economics from the University of St. Gallen (CH) and has an MBA from SDA Bocconi in Milano (I).
A+E International, Executive Managing Director
Patrick Vien is Executive Managing Director, International at A+E Networks where he oversees all of A+E’s businesses throughout Europe, the Middle East and Africa (EMEA). Vien also leads the programming strategy, acquisitions and production for all TV channels outside the United States and oversees international marketing. Lastly, Vien oversees the global content sales group with activities across 220 territories.
Previously, Vien was President of Pulse Films, a global, modern content studio partnered with VICE Media. Pulse’s recent output includes Beyonce’s Lemonade for HBO and the winner of Canne’s “Prix du Jury” feature film American Honey starring Shia LeBoeuf.
Prior to this, Mr. Vien was President & COO of The Tyra Banks Company (TBC) which included the oversight of television series production, film development, book publishing, retail and digital products.
Before TBC, Mr. Vien was Chairman and CEO of Warner Music International where he oversaw all aspects of strategy, commercial operations and general management of Warner Music’s labels in 50 countries which had over 500 recording artists on its rosters.
Mr. Vien joined Warner Music after serving as President of NBC Universal’s Global Networks where he oversaw NBCU’s television channels in Europe, Asia and South America. He oversaw programming, marketing, commercial operations and was charged with creating new TV channels for platforms worldwide. Mr. Vien also managed Universal Studios’s TV joint ventures including The Sundance Channel and HBO Asia.
Before joining NBC Universal, he was President of Universal’s Television Network Enterprises where he led US cable networks including TRIO, a pop culture TV channel and Newsworld International both of which he founded and launched.
Microsoft Turkey, General Manager
Kansu started his career in the information industry in 1989. In 2003, he joined the leadership at Microsoft’s Middle East and Africa region. Between 2003-2015, he served as Server Business Group Director, Regional Director for Business Operations, Director for Enterprise Sales, Emerging Regions, and Senior Regional Director of OEM Business. As of September 1, 2015 he serves as the General Manager of Microsoft for Turkey.
Before joining Microsoft, Kansu was responsible for the global marketing of HP’s finance solutions.
Kansu studied computer science at Istanbul Technical University.
President, MCD Media and Lifetime Turkey
In 1992, when Esra Oflaz Güvenkaya studied in New York, she has started her career as an intern at New World International, which distributed the “Bold and Beautiful” series.
When she returned to Turkey in 1992, she had worked as a Programming and Acquisition Manager at their family company Medyavizyon Ltd. and then decided to specialize in the introduction and localization of foreign TV channels in Turkey.
In 1998, Oflaz Güvenkaya co-founded the MCD Görüntülü A.Ş., introduced the National Geographic channel to Turkey and localized it.
After representation in a wide range of foreign TV channels including Eurosport, RTL, Sat 1, Travel, MTV, VH1, Euronews, and Pro 7, she acquired the broadcasting licence rights of Nickelodeon channel and launched Nickelodeon Turkey in 2005. She was granted an achievement award by Nickelodeon Europe on May 1, 2005.
In the same year, Esra Oflaz Güvenkaya launched the Eurosport in Turkey, which represents Europe’s only Pan-European sports channel, and she localized Eurosport and Eurosport 2 channels with live commentators on a 24-hour basis. She was granted an achievement award by Eurosport. Mrs. Güvenkaya also has advertisement, sponsorship and events rights in Turkey for the Pan European Eurosport Channels and global Discovery Channels.
In 2006, she founded MTV Turkey as MTV’s licenser in Turkey. She also won an achievement award by MTV Europe on October 23, 2006.
In the same year in May, Prime Minister Recep Tayyip Erdogan has met with the Viacom Mogul Sumner Redstone and MTV Turkey licenser Mrs. Esra Oflaz Güvenkaya in Ankara before the launch of MTV Turkey in order to discuss more foreign media investments in Turkey.
In the same year, Prime Minister Recep Tayyip Erdogan attended MTV Europe’s interview with Mrs. Esra Oflaz Güvenkaya regarding the Live 8 and G8 summit for Poverty. The interview got broadcasted in MTV Program “Switched on” together with the interviews of Bill Clinton, Tony Blair , Mandela, Bill Gates.
In 2008-2009, she enabled Turkey to compete for the European Music Awards. Emre Aydın and then Manga won the top prize with fan votes. Thanks to this competition, Turkish artists found a chance to be heard in Europe and share the same stage with artists such as Beyoncé, Katy Perry, Paul McCartney, etc.
In 2008-2010, MTV Turkey was recognized with numerous awards including the “Best TV Channel of Turkey” and the “Best Communication”.
Esra Oflaz Güvenkaya has co- founded and became a partner of pay tv cinema channel called “Sinema TV” in July 2008 and followed Sinema TV 2, Sinema TV Family , Sinema TV Action , Sinema TV 1001 onwards.
She has started to represent BBC channels in 2009, introduced BBC HD and BBC Knowledge to Turkey and launched their localized versions.
In 2009, she has been recognized as a Power Woman in media.
In that year, she also founded Turkey’s first local science and technology channel called “Sci-Tech TV”.
In February 2012, she founded the Kidz TV channel for children and launched the BBC’s CBeebies cartoon and live shows on Kidz TV as daily blocs.
In March 2016, she became a joint venture partner of A&E Networks and Lifetime Turkey JV, launched in April 2016. The Channel Lifetime Turkey is on air in all the platforms in Turkey which is reaching 18 million homes. Lifetime Turkey is the only women oriented channel in Turkey.
In December 2016, She was invited by “The Hollywood Reporter’s Women In Entertainment Power 100” Awards, and represented Lifetime Turkey.
She is a co –founder of Oflaz Medya Group
She is the President of MCD Medya A.S
She is the President of Eurosport Turkey
MCD : Multi Channel Developers – Independent Content Platform of Turkey- MCD Görüntülü A.S, MCD A.S –- www.mcd.com.tr
She is the President of Lifetime Turkey
UEFA Champions League prodigy, TEAM Marketing, CEO
TEAM is the agency exclusively responsible for marketing the media, sponsorship and licensing rights of the UEFA Champions League and UEFA Europa League, annual competitions that feature the elite of European club football.
Chief Executive, Jamie Graham, has 20 years’ experience in sports marketing having joined TEAM as Head of Marketing in 2007. Previous roles include Managing Director of ZenithOptimedia’s Sponsorship Consultancy and SVP at then industry leading sports marketing agency ISL, where he headed the company’s research division in the UK.
Bruketa&Zinic&Grey, Creative Director
Davor Bruketa is the Creative Director of Bruketa&Žinić&Grey advertising agency based in Zagreb, Croatia. He co-founded the agency as Bruketa&Žinić OM in 1995, together with Nikola Žinić, which was renamed to Bruketa&Žinić&Grey after becoming part of Grey Group in 2017. As Bruketa&Žinić OM the agency won over 450 awards for advertising and design. Advertising Age awarded B&Ž the International Small Agency of the Year 2014 award, and Campaign listed B&Ž among the world’s leading independent agencies. On the global Effie Effectiveness Index B&Ž was ranked second among independent agencies in 2012.
Bruketa is a permanent member of the New York Cresta Awards Grand Jury, he was also a jury member of many other prestigious competitions such as Red Dot, D&AD London, New York Festivals, Graphis and he was the first jury president of the London International Awards coming from Southeastern Europe.
OCHRE ROCK LTD, Founder & CEO
Jonathan Ferrar is a respected consultant, speaker, author and business advisor in HR strategy, workforce analytics, and the Future of Work.
He advises clients on how to establish human resources strategies that will improve business performance and help HR leaders become more analytical in their decision-making. In particular, he advises Boards & CEOs of HR technology and HR analytics companies to develop their strategies for the CHRO and other buyers. He was listed as one of the global “Top HR Analytics Influencers” on LinkedIn in 2014, as one of the “15 HR and People Analytics Experts to Follow” by Jibe in 2016 and as one of the 20 Experts in People Analytics in 2017 by Sage People. Jonathan is the co-author of the book “The Power of People” (Pearson FT Press, May 2017) which helps successful organizations how to use workforce analytics to improve business performance.
Jonathan has worked for over 25 years in corporate business at IBM, Andersen Consulting (now Accenture) and Lloyds Bank. For over eleven of those years he held executive and VP roles. He has led diverse teams across many countries, held P&L responsibility and managed multi-$100Ms budgets. Jonathan has advised Chief HR Officers and other business executives at some of the world’s largest and most highly regarded companies on how to implement meaningful HR strategies, practices and technology.
He holds a Bachelor of Arts and a Master of Arts degree from the University of Cambridge, UK and a Diploma in Human Resources Management from Kingston Business School, UK. He is a Chartered Fellow of the Chartered Institute of Personnel and Development .
Istanbul Bilgi University Associate Professor of Marketing, 4play - Board Member
Istanbul Bilgi University Associate Professor of Marketing, 4play - Board Member
Kaan Varnali, P.h.D., is an Associate Professor of Marketing at the Faculty of Communication, Istanbul Bilgi University. He teaches courses on consumer psychology, branding and advanced research methods. He has served as the Vice-Dean of the Faculty for 6 consecutive years. He is the founding director of the graduate program in Marketing Communication, known as the Brand School in the industry. His research on customer experience and behavior has been published by top scholarly journals such as Journal of Business Research, Electronic Commerce Research and Applications, International Journal of Information Management, Society. He also published 4 books on topics ranging from mobile marketing to multichannel customer experience.
Besides his academic research and teaching, Dr. Kaan Varnali has helped a number of organisations from BIST 100 corporations to digital start-ups in improving their customer experience. He is a partner and a non-executive board member at 4play Digital Workshop, a mobile experience and entertainment agency.
Facebook Blueprint, Director of EMEA Region
Noha Wagih Bashir leads Facebook Blueprint in the region, which is the external education brand for Facebook & Instagram. Prior to this role she was head of Digital & Social media at Visa CEMEA, and prior to that head of social media at Impact Proximity Dubai.
She studied business in Cairo, after spending her early years in Vancouver, Canada. She has been based in Dubai for the past 6 years, and enjoys traveling, reading and studying astronomy & philosophy in her spare time.
BPN Istanbul, CEO
Nüzhet Algüneş studied economics at Bogazici University. After graduating in 1994, he joined Unilever, where he worked for 7 years, taking on executive roles for the sales, marketing and media departments.
Between 2001-2002, Algüneş decided to follow his dreams and became the Senior Vice President of Universal Music Turkey. He then decided to return to marketing and communications, taking on roles in international agencies such as Mindshare, Mobilera, and OMD and working in media purchasing/planning, business development, brand communication strategies, and digital marketing.
Currently, Algüneş works at BPN Istanbul, writes on the future of the communication industry in his column at MediaCat, and gives talks at seminars and panels.
Sportsnet Group Chairman of the Board of Directors
Ahmet Gülüm was born in 1961, in Istanbul. After his education at Vefa High School, he studied Economy in Marmara University Administrative Sciences Faculty. He concluded his education after graduating from his master’s degree on business management. During his volleyball career, he played for Beşiktaş (1972-1979), Hisarbank Sakarya Karadeniz Spor (1979-1982), Galatasaray (1982-1991) and Arçelik (1991-1993). He was the team captain of Galatasaray for 9 years and Arçelik for 2 years. During his captaincy, Galatasaray Volleyball Team won the Turkish Championship for three times, from 1986 to 1989 successively. He wore the national team jersey for 158 times in different categories like youth, A, military and university. During his captaincy in the national teams, he received many international prizes in the tournaments such as Balkan Championships, Mediterranean Games, Spring Cup and World Military Volleyball Championship. When Turkey won the World Military Volleyball Championship and Galatasaray took in the third position at Balkan tournament, he was elected as the best setter. In 1984, he became the first athlete from volleyball to be nominated for the Athlete of the Year Award by Milliyet Newspaper.
After retiring from volleyball as an athlete, he pursued his passion in the business side of sports. In 1992, Ahmet Gülüm led the group which brought the first international Beach Volleyball organization to Turkey. He had notable impact on the growth of beach volleyball in the country. Later on, he was elected as the president of Turkish Volleyball Federation and Turkish Volleyball Foundation. He was in Beach Volleyball World Council and FIVB Marketing Council as a member. Furthermore, he was on presidential duty of CEV Marketing Commission. In 1998, he was chosen as the sportsperson of the year by two newspapers, Fanatik and Zaman. In 1999, he was selected as the sportsperson of the year once again, according to evaluation of Milliyet. He has been a member of Turkish National Olympic Committee since 1996.
Ahmet Gülüm founded Sportsnet in 2001, which is Turkey’s first and only sports focused marketing and communication agency. Sportsnet turned into a group of companies by specializing and growing in different service areas. First came the event company, Allsports. It was followed by Turkey’s first sports oriented digital agency Vo2. Following Vo2, sportstv was founded which brought Turkey’s most various sports content together with the TV audience. Since its’ inception, The Group has been giving sports related marketing and communication services to leading brands such as Beko, Petrol Ofisi, Vestel, Turkcell, Orkid (Always), Aroma, TEB, Turkish Airlines, P&G, Gillette. It also executed the communication works for important sports organizations hosted in Turkey. İzmir and Erzurum Universiade, Moto GP, Formula 1, World Basketball Championship, TEB BNP Paribas WTA Championships in Istanbul 2011-2013 are some of the notable examples. Last but not least, in 2015 Ahmet Gülüm founded BİLGİSpor, an undergraduate sports business program, in collaboration with Bilgi University. He is an active lecturer in the program.
Leo Burnett Bucharest, Chief Creative Officer
Ali Bati helped Turkish advertising to achieve international success by contributing to many firsts. He won over 100 national and international awards, including Cannes Lions, the New York Festivals, the Epica Awards, Eurobest, Golden Drum and the Crystal Apple Awards. His work has also been recognized for effectiveness, with several Effie Awards.
Ali’s success started early on in his career where during his first year in advertising. He brought Turkey’s first success at Cannes Lions, making him the youngest creative in Turkey to be awarded at Cannes. In 2010 he was named by Luerzer’s Archive as the no. 1 art director in the world and had his work published on the cover of the magazine. He played a major role in DDB&Co ranking third as the Agency of the Year in Cannes. He brought Turkey the first Grand Prix in an international festival, which helped his agency win the title of the Agency of the Year at Golden Drum.
He studied Graphic Design at Marmara University and Design and Technology at Parsons. He has completed 2 MAs and 1 PhD. Before he took on his role at Leo Burnett Bucharest as Chief Creative Officer, Bati worked in Turkey, Italy, the UK and US.
Google, Head of Industry - Ticketing, Sports & Live Events
Mike is a 14-year veteran of Google and has held multiple leadership roles on the revenue generating side of the business.
He’s currently heading up Google’s Sports & Live Events Group where he oversees Sales and Account Services Team responsible for fostering strategic relationships with key partners in Sports, Family Entertainment, Music and Ticketing Industries; and works closely with key stakeholders across Google’s Family of Brands to develop new ad formats and products for the Live Events category.
Prior to moving to Ann Arbor 11 years ago to help open Google’s local offices, Mike was involved in establishing Google’s Operations in his native Poland. He also ran Mid-Market Sales team for Google Canada.
Co-Owner of AFC Ann Arbor – Minor League Soccer Team in Ann Arbor, MI and (new!) – Head Coach of U-10 Boys Rec&Ed Soccer (his son’s team)
He also teaches Video and Digital Marketing courses at Michigan State University and acts as Executive In Residence at Eastern Michigan University’s Center for Digital Engagement.
Marketing & International Business graduate of Loyola University of Chicago, Mike currently resides in Ann Arbor, MI and considers himself extremely lucky to work in the cross-section of Sports/Entertainment and Online Marketing worlds.
Unconventional Branding and Marketing Adviser
Said Baaghil is the Unconventional Branding and Marketing adviser whose out of the box ideas ignite companies to rethink how to reach their target audience and build sustainable Brands. His expertise, however, are not for the faint-hearted. His clientele consists of CEOs, CMOs of leading organizations who are bold enough to be strikingly different from their competitors by breaking the chains of traditional patterns, evolving their business and as a result, creating brands that dominate the category
Known as the man who ‘Evolves Business’. Baaghil is able to effortlessly dive into the heart and mind of the brand and chart out a new innovative course to optimize opportunities. He views the Brand as a human being. He believes the brand cannot live, if it is not fulfilled and that the customers should experience the brand’s promise every day. According to him, well-built Brands are timeless which is why companies trust Baaghil for his in-depth knowledge of the science of brands and his ability to create marketing strategies that attains continuous growth
With over 25 years of experience, he has successfully evolved and helped launch some of the most profitable and sustainable brands (from local to international) such as Femi9, Vivid Flair & Code Red. With that under his bow, he has also taken various companies like Tadawul (Saudi Stock Exchange), Savola, Al Muhaidib (Mayar), Al Khabeer Capital, Makkah Techno Valley Co. (MTVC) on an unforgettable brand journey of knowledge and experience
He is the author of 3 books including “The Power of Belonging” and a co-author to several other books
Baaghil’s unique approach to Branding and Marketing has landed him in the pages of “Emotionomics” by the well-known Marketing expert, Dan Hill as well as in “Capture the Mindshare and the Market Share will Follow” by the reputable brand strategist and author, Libby Gill. He has also been interviewed by Faith Popcorn, a futurist and the CEO of BrainReserve, for her two new books on market trends. Most recently Baaghil was interviewed by world renown Brand Consultancy firm Siegel+Gale on Branding in the Middle East
Baaghil has spoken on Branding and Marketing in many parts of the world, including New York, Hong Kong, Amsterdam, Riyadh and Doha. He has previously written articles for UK’s Campaign magazine as well as the Gulf Marketing Review (GMR), a leading Marketing magazine based in Dubai. He regularly writes for Kippreport, Middle East’s 1st online-only Business magazine and a sister concern of GMR.
BloombergHT TV, Chief Editor
Başaran studied international relations at Boğaziçi University before earning a graduate degree from Yeditepe University. He started off his career in finance, working as a trader for ABank and BNP in Istanbul. He then moved to London and became the mission chief for Turkey at Commerzbank and Standard Bank. In 2010, he moved on to media. He is still the chief editor for BloombergHT TV and Bloomberght.com. He is also a columnist for Habertürk newspaper.
eBay Turkey - GittiGidiyor, UX Strategy & Project Development Manager
eBay Turkey - GittiGidiyor, UX Strategy & Project Development Manager
Gurvardar has a total of 15 years of experience in the Internet sector within Turkey’s leading web companies. His roles at these firms included Web Designer, Project & Client Manager, Product Manager, Creative Director and currently the UX Strategy & Project Development Manager at eBay Turkey (GittiGidiyor),
In 2002, he started his professional career at BCA Creative Ltd., one of Turkey’s leading digital agencies, as a Web Designer. Subsequently, he moved on to Netwise-Praksis, a boutique web design and development firm where he began to work as a senior Web Designer in 2004. In 2007, he had been appointed as the Project and Client Manager at Netwise. In that position, he was in charge of creating, developing and implementing web solutions for the company’s customers who included Turkish blue chip enterprises.
In 2008, he started working at sahibinden.com, the country’s largest classified ad web site, as a Design & Product Manager. While at sahibinden.com, he developed ad led many high income generating projects.
In January 2012, he started working at eBay Turkey (GittiGidiyor) as the Creative Director (Design & Content. In his first 2,5 years at GittiGidiyor, he supervised three units and 13 employees.
In August 2014, he was assigned as the UX Strategy & Project Development Manager which currently makes him in charge of leading teams in defining and formulating the company’s Customer Centric Strategy.
iCoolKid Ltd., Founder and CEO
Born and brought up in London, 12-year-old Jenk Oz is a professional actor, presenter and trained musician; as well as the Founder & CEO of iCoolKid Ltd., making him the youngest CEO in the UK.
iCoolKid is a Publishing, Media, Consulting and Production company aimed at young people aged 8-15 years old. The company comprises a website – iCoolKid.com – a comprehensive collection of social media platforms, a YouTube Channel housing original productions, weekly curated music playlists on Spotify, professionally mixed ‘club quality’ playlists created by Jenk and housed on Soundcloud, a full production facility and a stand-alone filming studio referred to as ‘The Garage’; as well as a soon to be launched clothing line – iCoolKidGear.
Since the formal launch in March 2017, the iCoolKid website has evolved into the internet’s ultimate highlight reel of coolness, where it’s safe for young people to find engaging, intelligent, trending, edgy content. It is currently the UK’s biggest digital media platform of its kind with over 2,500 original articles spread across seven topical channels. The company currently has over 60,000 followers across social media and people from 165+ countries have visited the iCoolKid website.
As well as working with the iCoolKid team every day, Jenk loves honing his creative skills, recently winning a highly-coveted place with both The Juilliard School of Drama and The National Youth Musical Theatre (NYMT).
Jenk has worked professionally in TV, film, West End theatre, documentaries, international commercials, print & video campaigns, music videos, recorded original music and done film voice-over work.
Most recently, Jenk has been featured on the BBC, CNN, MSN, The Telegraph, The Evening Standard, Business Insider, Start-Ups, Growth Business and Vanity Fair. In July, Jenk gave a TEDx Talk called ‘Ideas Ink.’ and spoke at the Arlix Meet: Teen Entrepreneur Conference in the hopes of inspiring other young people to follow their passions and develop their ideas. Jenk will be releasing a book late 2017 entitled ‘Ideas Ink.’, a road map for younge entrepreneurs looking to start a company.
Lastly, Jenk has just been voted one of the Top 20 Young Entrepreneurs To Watch in 2017 by Start-Up Magazine and one of The Most Influencial People in 2017 by The Evening Standard newspaper.
World’ s Leading Sports Agency Octagon, International Marketing President
World’ s Leading Sports Agency Octagon, International Marketing President
As President, Marketing International, Jeff Ehrenkranz is responsible for overseeing operations and new business across all of Europe and APAC regions for Octagon’s Marketing division.
A company veteran of more than 20 years, Jeff was recently promoted to President, Marketing International from Managing Director EMEI where he oversaw Europe, Middle East and India. He moved into this role from Octagon’s U.S. Headquarters where he served as Executive Vice President, directing the agency’s Marketing Solutions and Entertainment divisions. He successfully led the divisions’ businesses and supported clients across a variety of service offerings and product categories, gaining the reputation as one of the industry’s top marketing strategists. Jeff has broad global experience, having spent a number of years working for Octagon in Asia, Australia & Europe.
Jeff’s vast industry experience includes working with clients across a variety of categories with sponsorship investments across sports and lifestyle properties including Football, Rugby, Golf, Olympics, Motorsport, Music & Film and others.
In 2011, Jeff was named to SportsBusiness Journal’s “Forty Under 40” class, one of the sport’s industry’s highest honors, recognizing his skills as an effective new business “rainmaker” and thought leader.
Jeff resides in London with his wife Brianne and sons Seamus and Rory. He holds a BS in Political Science from Tufts University and an MBA from Columbia University.
European Union Affairs, Director of Project Management
Bülent ÖZCAN graduated from Middle East Technical University International Relations Department in 1999 then completed his master’s degree at Marmara University European Union Institute on European Union Economy. He participated to the Harvard University John F. Kennedy School of Government Executive Education Program in 2011.
He worked at the Ministry for European Union Affairs as assistant expert, expert and coordinator. Since September 2010, he has been acting as the Director of Project Management. He is responsible for implementing the projects on capacity building of civil society in Turkey, strengthening the civil society dialogue between Turkey and EU, capacity building of local governments notably governorates during the EU membership process and supporting EU expertise in public, university, civil society and private sector organisations.
He has books and studies on “Instrument for Pre–accession Assistance”, “EU Grant Programmes and Supports to Civil Society Organisations” and “Project Preparation and Implementation”. He is a part-time lecturer on “Project Management” in MBA programme at TOBB- ETÜ University.
Bayer UK, Director of Consumer Care
Oya Canbaş was born in Pretoria, South Africa. She studied economics and management at Boğaziçi University. Before joining Bayer, she worked in the marketing departments at P&G and Gilette. In 2015 she was appointed as the Director of Consumer Care for Bayer Turkey. After 2.5 years managing the sales and marketing of Bayer’s consumer care products in Turkey, she moved to the UK to assume the same position at Bayer UK.
Bloomberg HT, Director of Economics
After graduating from Marmara University, he completed a graduate degree on Finance in 2007. He began his career at Ata Investments, working as an Investment Consultant. He was appointed as the Manager of Funds and Portfolio in 2009. Between 2010-2013 he served as the Director of Research at Bloomberg HT. Between 2013-2014 he worked as the Vice President of International Markets Research at AK Investments. He now serves as the Director of Economics at Bloomberg HT TV.
FutureBright Research, Founder and Managing Partner
Akan has 15 years of experience in marketing strategies, brand management and market research. For long years he held the position of Head of Strategy and Planning at Grey Advertising. He also was one of the 12 strategy leaders at Grey Group Worldwide global strategy council.
He has been a member of the Advertising Self-Regulatory Board. He was juror at Kırmızı and Effie. His work has been deemed worthy of numerous gold Effie awards.
He founded FutureBright and the Behavioural Institute. Today both companies are among the fastest growing companies in Turkey. FutureBright Group has over 250 brands in its portfolio. Even though FutureBright is not an advertising agency, is ranked among Effie’s top of European rankings.
He founded ZMET Institute in 2016 and became the ninth global partner of Olson Zaltman & Associates for Turkey and the region. Today, ZMET Institute is one of the fastest growing neuromarketing companies in Turkey. He is a TEDx and Intel TechTalks Speaker. World famous Daily Telegraph has covered a story on his strategic views.
He holds a teaching post at İstanbul Bilgi University, Brand School.
Garanti Bank, Vice President
Didem Baser studied civil engineering at Bogazici University before completing her civil engineering graduate degree at University of California, Berkeley. She started her career in 1995. Before joining Garanti Bank, she worked in a global management consultancy company for 7 years, where she also became an Associate Partner. Didem Baser started working at Garanti Bank in 2005, working first in private banking for 7 years. Since March 2012 she has been the Vice President of Garanti Bank. Having over 19 years of experience in both banking and management, Baser is also responsible for the management of mobile banking and social platforms at Garanti.
Bloomberg HT Radio, Editor in Chief
Açıl Sezen completed both her graduate and undergraduate educations at Communication Department of Istanbul University. He started her career in Bloomberg HT as news anchor at 2010 and today he is continuing his career as the radio’s Editor in Chief. Previously he worked in several newspapers and especially focused on economy and finance sectors. Between 2006 and 2001 he worked as a manager at online newspapers named Gazeteport and The Lira.
Bloomberg HT, TV Show Host
Born as the daughter of a journalist, she too became one. She wanted to be an expert journalist and studied economics at Mülkiye. She began work while studying. She first worked at newspaper, and then began a career in television. For many years she worked as a reporter in Ankara, prepared news shows and presented them. She interviewed politicians from the administration. She lived in London for 7 years as a columnist. Since 2010, she talks about economics on BloombergHT TV. She continues her discussions on the radio. She teaches economics at a university. She is also the author of a book, Bana Bana Hep Bana.
Habitus Research, CO-Founder
After Italian High School, Aybil Göker graduated from Bogazici University, Sociology, received her MSc degree in Social Anthropology at London School of Economics (LSE) and completed her PhD in Anthropology at University College of London (UCL). Aybil returned Turkey in 2007, while working at Yeditepe University she lectured at Bogazici and Bahcesehir University, supervised numerous PhD thesis and continued academic publications.In 2012, Aybil Goker with Alper Goker set up the most impactful ethnographic research and creative strategy consultancy company in Turkey. Habitus Research between 2015-2016 received 14 awards. In April 2015, Habitus Research opened its first branch in Florida, USA.
directComm Marketing Group & Limonsocial CO-Founder
After İzmir Bornova High School Sanem Oktar graduated from Marmara University’s International Relations Department. Oktar started her career at Colgate Palmolive in 1993 and she is a serial entrepreneur. She established her first company, Tribeca Communication Consultancy at 1997 and two years later she established a database marketing company, directCom. Also, she was one of the founding partners of Peppers&Rogers Turkish Office. After taking part in Peppers&Rogers, she established a social media agency Limonsocial at 2011. Today, she’s continuing her career as directComm Marketing Group’s and Limonsocial’s managing partner and chairman. During her career, she worked with many national and international companies. And today Oktar is married and has two daughters.
Galatasaray University, Member of the Faculty of Communication; Xedzone, Founding Partner
Galatasaray University, Member of the Faculty of Communication; Xedzone, Founding Partner
Kerem Rızvanoğlu currently works as the Informatics Division chair at the faculty of Communication in Galatasaray University.
He is working as as researcher in the area of human-computer interaction and usability / user experience since 1999. Research interests of Rızvanoğlu include cross-cultural usability, universal usability, mobile usability and user experience. He published numerous papers on these topics as well as a national book entitled as “Herkes için Web: Evrensel Kullanılabilirlik ve Tasarım (Web for All: Universal Usability and Design” and an international book with Görkem Çetin entitled as “Research and Design Innovations for Mobile User Experience Design”. He is currently a member of the board of “International Conference of Human-Computer Interaction”.
He has been teaching on usability, user experience and interaction design at the certificate, undergraduate and graduate levels since 2001. He taught in Boğaziçi Univeristy and Koç University in the recent years. He is currently teaching in Galatasaray University as a full time scholar and in Bilgi University as adjunct faculty.
Rızvanoğlu is also the founding partner of Xedzone Research and Consultancy Company, which served in the digital world for user experience research, design, education and strategic consultancy projects more than a decade.
Istanbul Policy Center, Director
Fuat Keyman is Director of Istanbul Policy Center and Professor of International Relations at Sabancı University. Keyman is a leading Turkish political scientist and an expert on democratization, globalization, international relations, Turkey – EU relations, Turkish foreign policy, and civil society development. He is a member of the Science Academy. He has worked as a member on the Council of Wise People as part of the Peace Process to the Kurdish issue. He also serves on advisory and editorial boards for a number of respected international and national organizations as well as for academic journals.
Prior to joining Sabancı University, Keyman taught in the Department of International Relations at Koç University between 2002 and 2010 and in the Department of Political Science and Public Administration at Bilkent University between 1994 and 2002. He was also Visiting Professor at Carleton University in the summer of 1997. Keyman holds several post-doctoral fellowships from Wellesley College and Harvard University. He has received numerous prestigious grants from the EU Framework Programme and the Scientific and Technological Research Council of Turkey. Furthermore, Keyman has been the research director for various projects such as Peter Berger and Samuel Huntington’s Many Globalizations, CIVICUS, and Mapping Civil Society in Turkey. Keyman has conducted the first extensive research project and written copiously on the political and social trends in Turkey, urban transformation, and living together in Anatolian cities.
GoodWorks Communications Consultancy Agency, President
Ergun Gumrah began his journalism career in 1984 at Yeni Asir in Izmir. He worked as a reporter for Sabah, Hurriyet and Milliyet in Istanbul. In 1993, he became the producer for the TV show “Dr. Stress.” Between 1994-1997 he worked for Kanal E, determining the strategy for the first economy-focused Turkish TV channel, preparing its prototype and serving as its Executive Coordinator for 4 years. Between 1997-1999, Gumrah took on the restructuring of Kent TV serving as the Executive Editor. In 2000 he founded Cumhuriyet TV. In 2001 he established Medical Channel, the first health-oriented TV channel in Turkey. Between 2001-2014 he served as the Executive Director of Leo PR – MSLGROUP. He is the author of two books: Turkiye’de TV and Medyada Haber Olmak. Gumrah has been awarded numerous awards for his efforts in journalism and PR. In 2015, he established GOODWORKS Iletisim Danismanligi, a communication consulting agency. Gumrah is a member of Türkiye Halkla İlişkiler Derneği, Türkiye Gazeteciler Cemiyeti, İzmir Gazeteciler Cemiyeti, Çağdaş Gazeteciler Cemiyeti ve Basın Konseyi.
Y&R Istanbul, Head of Strategic Planning
Bediz graduated from Galatasaray University, with a degree in Political Science and Public Administration.
His political communication project got awarded by the French government with a Bourse d’Excellence.
He completed a masters programme in Management and Business Administration of Communication at the University of Toulouse. He started his career in advertising in the Europeand Business Development department in
Euro RSCG Worldwide, in Paris. Later, he returned to Turkey and worked in ALICE BBDO as a Strategic Planner, in Alametifarika as a Brand Director and returned to ALICE BBDO as Strategic Planning Director.
He later joined Y&R Istanbul as the VP and Head of Planning in 2012 and he remains in the same position today
Rafineri, CCO / Partner
Born in 1975 in Istanbul. Originally a writer. Worked as Group Head, Creative Director and Executive Creative Director at Alametifarika and TBWA. For the past 3 years he has been Partner and CCO at Rafineri. He believes in the power of stories. He defines creating real influence as the key resposibility of a Creative. He has won numerous national and international awards for his work. According to IPSOS AdWatch, in the past 6 years he has created “the most loved ad” three times.
Señora Rushmore, Planning Director
Adrian Mediavilla first discussed brands when, at age 11, he sent a letter to the local newspaper in Santander to dissect a campaign for SprinGo, a new soda brand that had just been released by the Coca-Cola Company in Spain.
Today, Adrian is Head of Planning at Señora Rushmore, the leading creative agency in Spain. Señora Rushmore is one of the few agencies working on global and regional Coca-Cola projects. As part of the WPP network, Señora Rushmore is also in charge of Vodafone in Spain. Other clients include the Dutch bank ING, the local iconic department store El Corte Inglés, carmaker MINI and Atlético de Madrid Football Club.
Before joining Señora Rushmore, Adrian spent six years in Paris working on international accounts at Publicis Worldwide, Duke Razorfish and Saatchi & Saatchi. He then joined the legendary Saatchi & Saatchi office in London where he was in charge of the Toyota Hybrid account across Europe. Eventually, Adrian was hired by Viacom to work as marketing director for MTV, Paramount Channel and other global entertainment properties.
On top of his advertising work, Adrian writes for different publications like Spain’s PAPEL, Jotdown or Libero magazines and has been a guest lecturer in the London Business School, Universidad Complutense de Madrid and Miami Ad School.
Yapi Kredi, Vice President, Retail Banking
Nazan Somer Özelgin studied business administration at Bogazici University after graduating from Robert College. She began her career in 1988 at Arthur Andersen working as an independent accountant and financial advisor.
In 1999, she became an Associate Partner for Finance at Arthur Andersen. In 2000, she joined Yapi Kredi as Vice President of Private Banking and continued her career at Yapi Kredi as Vice President of Credit and Consumer Loans between 2006-2009.
Since January 2009, Özelgin has assumed the position of Vice President of Retail Banking at Yapi Kredi. Özelgin sits on the executive board of Yapi Kredi Turkey, Yapi Kredi Azerbaijan, and Tani Pazarlama A.S. She has represented Turkey at Visa Europe for many years and still serves as the Chairman of the Executive Board of Visa Turkey. She also oversees the Audit Committee and sits on the executive board of 441 Trust Co. Throughout her career, Somer has partaken leadership positions for the executive boards of KKB and BKM.
In February 2017, Somer was appointed to the executive board of Unicredit Bank Romania. Starting from January 2018, she will leave her position at Yapi Kredi to continue her career in Romania and several other Unicredit bank locations. She also plans to partake leadership positions for companies in several other industries in various cities in the world.
Good4Trust.org, Founder & Instigator
Dr. Uygar Ozesmi is the founder and provocateur of Good4Trust.org, a platform for individuals seeking to create an ecologically and socially fair future. Uygar established the Turkish branch of Change.org in 2012 and served as the Executive Director for Eastern Europe and Western Asia until 2017. Before that he served as the Executive Director of Greenpeace for the Mediterranean region (2008-2012) and Executive Director of TEMA (2006-2008). In 2002 he became the founding director of Doga Dernegi, BirdLife’s partner in Turkey. He was among the founders of Sivil Toplum Gelistirme Merkezi. Prior to his career in civil society, Uygar acquired his masters degree on environmental science at Ohio State University as a Fullbright Scholar and his doctorate degree on conservation biology, development and social change as a MacArthur Scholar. He worked as a consultant for Adnan Kahveci and was the founder of Erciyes University’s Department of Environmental Engineering (2000-2004). He worked as Expert in Environment for United Nations Development Programme (2004-2006). Along with Good4Trust.org, Uygar founded kusbank.org, Turkey’s first crowdsourcing project, in 2001. Dr. Ozesmi is the author of over 100 scientific publications and a book. He teaches classes at Kadir Has University and is the host of a radio show on Acik Radyo 94.9.
Vodafone Turkey, Director of Brand and Strategy
Ebru Özgüç took on leadership roles at 3M between 1995-2011. Between 1995-2000, Ebru worked in the sales and marketing departments. Between 2000-2003, Ebru lived in Paris to serve as the Sales Director for the EMEA region for 3M France.
She then moved back to Turkey to sit on 3M Turkey’s executive board and served as the 6Sigma Black Belt between 2004-2006. Between 2006-2009 she served as the Executive Director for Corporate Marketing, Corporate Relations and IT. Finally, she served as the Executive Director of Sales and Marketing at 3M between 2009-2011.
In 2012, Ebru was appointed as the Corporate Marketing Director for Vodafone. She led Vodafone’s efforts to lead the digital transformation of Turkey’s business sector by launching “Yarina Hazirim,” (Ready for Tomorrow) “Dijitallesme endeksi” (Digitalization Index) and the Digital Transformation Summit.
Since 2016, Ebru has been working as the Director of Brand and Marketing Strategy at Vodafone. Ebru has a degree in business administration from Ankara University. She did her MBA at European University in France. She is the mother of 12-year-old twin sons.
Givin, Co-Founder and Social Entrepreneur
Fueled with a passion to make a difference, Basak Suer decided to leave her corporate marketing career to become a social entrepreneur. Co-founder of the first mobile application in Turkey that allows consumers to buy a product in return for their donation, Basak aims to increase social contribution through technology and to make her platform, Givin, the biggest technology-based social entrepreneurship company in Turkey.
RepMan - ORSA Stratejik İletişim Danışmanlığı , Founder
With his academic background and high referrals in Strategic Communication and Reputation Management, Salim Kadıbeşegil, leads Corporate Reputation Management to generate awareness and have a place in Turkey. Between the years of 1999-2004 Salim represented Turkey as a Board member of International Communication Consultancy Association, ICCO, based in London. He was also a consultant for one of Turkey’s top management magazines’, Capital, “Most Admired Companies” and “Corporate Social Responsibility” research projects. Salim represented Turkey in “The Reputation Institute”, headquartered in New York. He used to be an active chair in Turkish Corporate Governance Association, Buğday Ecological Transformation Association. His company Orsa Strategic Communication Consultancy, was also the first member of Global Reporting Initiative in Turkey. He has been a faculty member at the School of Communications, Bahçeşehir University, Istanbul/Turkey since 2008. Kadıbeşegil regularly writes articles for monthly Brandmap and quarterly IN magazine of Turkish Ethics and Reputation Society.
Salim Kadıbeşegil has been awarded as Hall of a Fame by the ICCO (International Consultancies Organisation) Turkish Chapter İDA in March 2017 for his contribution to the profession. Kadıbeşegil is also an honorary member of the Aegean Management Consultancies Association.
Salim is also founder and advisory board member of the RepMan Reputation Research Center, a not-for-profit platform which aims to increase awareness on reputation management.
Migros, Marketing Communications & CRM Director
Kına Demirel started working in Migros after graduating from University of Leeds with her passion for the retail industry. Her journey in retail began at R&D Department of Migros where she completed numerous projects. Kına Demirel manages Migros’ biggest loyalty program, Money Club, cooperating with R&D Team. Besides that, she manages the branding of Migros Group’s all other products. She attends international conferences as a speaker on “Big Data” and loyalty principles.
Alex is a YouTube Creator who makes weekly Food Videos for a fast-growing global audience.
Creative Recipes, Tasty Vlogs, Geeky Experiments and Kitchen DIYs : Whatever the content, Alex always focuses on bringing inspiration, confidence, and commitment to the game. « Jamie [Oliver] discovered my work 3 years ago, and that really got me started. We’ve been working together ever since. » As a former engineer and an experienced entrepreneur, Alex regularly collaborates with brands and media all over the world, turning his original journey into a sustainable business. « Salut [French for hi] » he said!
Orkun deems himself the “original YouTuber”, having been on the platform since 2007 with simple sleight of hand illusion tricks shot on a low definition webcam in his hometown of Izmir province in Turkey. Initially gaining a subscriber base through gaming content, Orkun shifted his channel concept towards entertainment starting in 2015, along with a massive shift in production quality, self-imposed strict work schedule and persistence, which gave fruit in the form of a surge in subscriber numbers. Currently sitting at 4 million subscribers and growing, Orkun single-handedly defined “YouTuber” as a profession in Turkey, owing to his success, and some of his content were also featured on mainstream media.
TÜSEV, General Secretary
Tevfik Başak Ersen holds a B.A. in Political Science from Istanbul University and a Master’s of Political Science from Long Island University in New York. Initally working as a consultant, Ersen joined Turkiye Ucuncu Sektor Vakfi in 2004. He now serves as the Executive Director.
Apart from giving lectures on association and foundation regulations, Ersen also works in the fields of capacity developments for NGOs, cooperation between the public and civil society, NGO law reform and advocacy, tax reforms, and social entrepreneurship. He has published many reports and articles on these issues. Tevfik Başak Ersen is a member of Vakiflar Meclisi, the governing body of the Directorate General of Foundations.
Writer, Columnist, Youtuber, TV Food Show Producer
Refika was born in Istanbul into a large family dominated by medical professionals. Her mother is a native of Cyprus, and her father a native of Nevşehir.
Refika completed her undergraduate studies at Robert College, and has since studied psychology at Koç University and leadership education at London Business School.v
While she was working at Yavuz Turgul’s advertising agency Medina Turgul, she decided to leave the school for her dream of being an advertiser. Because of the Istanbul earthquake, she changed her mind and started her own business on VoIP (voice over internet protocol) and earned her bread for the first time. After graduation, she worked at IF Istanbul Independent Film Festival and at the organization department of Istanbul Foundation for Culture and Arts (IKSV). And after that, she worked as a senior executive and general manager in private Doğan Hospital for five and a half years.
Her relationship with kitchen started with making foamy Turkish coffee to the whole family when she was as tall as the oven. She learned the Mediterranean cuisine from her Cypriot mother, aunt and uncles and Central Anatolia cuisine from her father, grandfather, father’s sister and aunts-in-law, who are from Nevşehir. Her palate got better during her visits to her relatives in London. She always looks for different things and when she cannot find any, she wants to do it herself. She tried to figure out the algorithm of foods with her love of mathematics. In one of her interviews, she said “I believe that some people are born to love. I am one of them. In fact, cooking is a simplistic realisation of the act of showing this love”. The fact that she thinks that even a nice view can be made edible is an indication of this passion of hers
Refika lives in Kuzguncuk neighbourhood of Istanbul. Upon the publication of her book, she needed a studio that suits this spirit. Therefore she initiated a long-term renovation in the building that has been idle for 30 years and was built by the Greek architect Simotas in Kuzguncuk. So she created her own dream kitchen studio with the name Refika’nın Mutfağı that hosts different points of view and occupation groups in each square meter of it, and in which people younger than 35 years old are employed and which is just like a nest for the people, who started up their first business thanks to dedication and hard work. Today, people from different occupational groups such as architects, lawyers, advertisers, dancers, tailors and sculptors work together and enjoy a pleasant and collective life in the building.
In October 2011, she started presenting the show Mucize Lezzetler, which was sponsored by Arcelik in her kitchen studio in Kuzguncuk. The show is being broadcast on the weekends on NTV, which is one of the most important national TV channels of Turkey. The facts that each show has a different concept, and that the Turkish cuisine is used in a local and natural way without any limitations make it stand out among other food shows.
Refika, whose greatest dream -with her own words- is “to see a French person making lahmacun in her/his house”, continues to create new recipes by conserving the traditions of the culture of Turkish cuisine and also to push the envelope. She is sharing recipes on food and life.
Askıda Ne Var, Founder
Oguzhan Canım started his career at United Towers working in marketing communication. During his time at United Towers, Canım travelled to the UK and the US to continue the company’s branding activities. He then served as the brand manager for Saat and Saat. Realizing that the corporate path does not encourage creativity and entrepreneurship, he left the company to found “Ahtopot Sosyal Medya,” a digital agency, and “Askıda Ne Var,” a social venture. Due to the success of Askıda Ne Var in recent years, Canım decided to focus on social entrepreneurship, shutting down his digital agency.
Sponsored by Ford, Askıda Ne Var annually provides 3 million TL worth of free products and services to college students. Canım has received widespread support and awards from Ashoka, Bilgi University, Mercedes, TUBITAK, and Sabancı Vakfı. He continues his career as a splendid social entrepreneur.
Utrecht University, Faculty Member
Dr. Sjoerd van den Heuvel is researcher and lecturer at University of Applied Sciences Utrecht in the Netherlands. His research focuses primarily on the development, implementation and acceptation of People Analytics. He teaches People Analytics for professionals, undergraduate- and graduate students. As an invited speaker, he provides People Analytics courses at the University of Twente, AOG School of Management, FHR School of Governance in Suriname, and frequently provides public as well as in-company People Analytics trainings across the globe. Sjoerd holds a Ph.D. degree in Human Resource Management and prior to his current position, he worked as an HR management consultant (Capgemini Consulting), internal advisor (Dutch Postal Service) and assistant professor in HRM (University of Amsterdam and University of Twente). In both his teaching and research activities, his core focus is on how to bridge the gap between science and practice, because that’s where the People Analytics magic happens!
Manajans J. Walter Thompson, CEO & CCO
He has won more than 150 awards for creativity, influence and perfection. He is one of the 2 Turkish Creative Directors who has won Cannes Lions’s Big5. He has served as a jury member for numerous international awards. He has lectured at universities. In her 4 years at Grey, he has had a great influence on the agency’s success, both nationally and internationally.
Arman Acar contributed to digital growth strategies and communication planning processes for global Brands in Turkey. In 2010, he pioneered Turkish influencer campaigns at social media. Since then, he contributed more than 1000 campaigns in planning and publishing processes not only for Turkish influencers but also foreigners. Arman Acar takes role and helps many works in entrepreneurial ecosystem also as a consultant. Currently he is the general manager of Unite.ad
He began his career in journalism as a member of the founding crew of Posta in 1995. Until 1996 he served as the editor for the Science and Technology page. In 1997, he was among the founders of Radikal, serving as the Editor of Technology.
In 2004, he became the host for Technology Channel’s “Technosohbet” and in 2007 he became the host of Busines Channel’s “Bilisime Yon Verenler”.
In 2008, he established MYK Media.
Kuzuloglu is among the founders of the New Media Certificate Program at Kadir Has University. He gives lectures at several universities.
WARC, Product Manager
Joseph works on the product development team at WARC – an online knowledge service offering best practice, evidence and insights on effective advertising and marketing from the world’s leading brands. Joseph is responsible for delivering digital and editorial projects for WARC. These have included the WARC 100, an annual ranking of the world’s best marketing campaigns and companies, and, most recently, the Future of Strategy report. Before making the switch to advertising, Joseph was a financial journalist.
Impact34, CEO & 06 Records, Managing Director
Bettina specializes in strategic planning, communication and brand development in the sports and entertainment industries.
Bettina started her career working in the Olympic Capitol, Lausanne, Switzerland. She has worked for numerous international sports federations, including UEFA and FIBA. She has worked extensively on bidding for major sports events and has successfully worked with major cities around the world on bids for Olympic, World Championship and Continental Championship.
After moving to Turkey in 2009 she opened Impact34 and earned the position of lead consultant for the Turkish Basketball Federation. She has also worked for the Turkish Football Federation, the Turkish Olympic Committee, The Turkish Ministry of Youth and Sports among other.
Impact34 has worked extensively in the region managing sports and entertainment projects in Turkey, Poland, Ukraine, Azerbaijan and Dubai.
In 2016 she opened a record label with her husband, musician Ferman Akgül. 06 Records specializes in talent development, strategic brand building for artists and commercial brands and conceptual music events. 06 Records has recently launched Turkey’s first acoustic music festival – the ”Unplugged Music Festival”.
Nielsen Sports, Managing Director Europe
Marco Nazzari has been fully committed to sport marketing industry since 1996 in leading positions.
Since 2013 MD of Repucom Italia that was one of the world’s leading sports marketing market research.
His mission has always been to provide the Sports Business and Entertainment industry with professional tools aimed to optimize the relationship between property and investors.
He has been managing powerful sports marketing and entertainment projects in areas such as F1, MotoGp, UEFA Champions League and the Vancouver 2010 and London 2012 Olympic Games.
Starting from 2016, Marco took over as Chief Revenue Officer Europe in Repucom, with the aim of strengthening the business in markets where the company had consolidated offices and planning the expansion into new territories.
With the acquisition by The Nielsen Company of Repucom now Nielsen Sports, Marco Nazzari has continued to go ahead his task both at Italian and European level, acquiring the role of Head of Commercial Europe and Middle East .
Currently he has been appointed as Regional Managing Director for Nielsen Sports in Europe and he is responsible for managing the end to end business across all the existing offices and expansion markets.
Marco lives in Milan with his family.
Deeper, Managing Partner & İstanbul Bilgi University Brand School-Lecturer
Deeper, Managing Partner & İstanbul Bilgi University Brand School-Lecturer
Graduated from Kadıköy Anadolu High School and Boğaziçi University Faculty of
Thanks to his significant interest in theatre that started during his high school years, he spent
a decade in the university campus.
He participated in Boğaziçi University Players and Theater Boğaziçi respectively as an
He pursued a theatre career until he was 30 years old.
It didn’t work out.
As a nice consolation prize he became an advertiser.
He worked as a writer, strategist and an executive for different companies within the Güzel
In 2012, he flew abroad temporarily. He did some good reading, learning and freshened up.
Then he came back in 2016.
He joined Deeper, a data based behavioural marketing company, as Managing Partner.
Also, he is teaching ‘Evolutionary Perspective in Marketing Communication’ in Bilgi
University Brand School.
4129Grey’s Chief Happiness Officer Alemşah Özturk founded 41?29! in 2007. In its first 5 years 41?29! became the most successful digital advertising agency in Turkey, attracting the attention of WPP who incorporated the company into its network in 2012.
Before founding 41?29! Alemşah Özturk founded two other advertising companies and became the youngest creative director in Turkey when he was just 24 years old, successfully creating several impactful projects. He has won numerous awards with the work he has done in the past 20 years, including Cannes Lions, Clio Awards, D&AD, and Webby Awards. He has represented Turkey in these global competitions, including at Cannes Lions. An active user of social media, Özturk has 250,000 followers on Twitter. He shares with his followers his articles on marketing and digital communication, company culture, and digital transformation. Özturk has spoken in numerous national and international conferences and organizations in the past 15 years. He publishes his writings on his website: http://medium.com/@alemsah
Deemed an exemplary entrepreneur by United States Vice President Joe Biden, Özturk works closely with young entrepreneurs and mentors them. In addition to his activities as an entrepreneur, Özturk has also tried to revive entrepreneurship in Turkey through his angel investments.
United under Özturk’s leadership since 2015, 41?29! and GREY Turkey provide brands with communication strategies and solutions as a new generation, fully integrated company.
Alemşah Özturk graduated from Kabatas High School before earning his degree of computer science from Yıldız Technical University. When he isn’t working on creative projects or consulting, he spends his time working on his new book, writing for local and international magazines and gaming.
Professor at Istanbul Bilgi University, Board Member at 4play
Doç. Dr. Kaan Varnalı, is a professor at Istanbul Bilgi University Department of Communication. He teaches graduate and undergraduate level courses on consumer psychology, brand management, and research techniques. He is the founding director of the Graduate Program for Marketing Communication.
Varnali has earned his doctorate degree on Marketing from Bogazici University. His work on CX and consumer behavior has been published on prestigious publications such as Journal of Business Research, Electronic Commerce Research and Applications, International Journal of Information Management, Society.
Varnali is the author of 4 books. Apart from his work in academia, he also works as a consultant for companies of various sizes.
Zehra Cataltepe is a professor at Istanbul Technical University, Faculty of Computer and Informatics and also the co-founder of tazi.ai, which is a startup company developing continuously learning machine learning solutions in banking, insurance and telco industries.
She received her M.Sc. and Ph.D. degrees from California Institute of Technology in Computer Science.
Her research interests include machine learning algorithms and software, feature selection, anomaly detection, online machine learning, machine learning for human learning, learning on heterogeneous, networked and time series data, and big data.
She has both industry and academia experience and has taken part in EU and Tubitak projects as a referee, researcher and principal investigator. She has 14 patents and over 80 publications.
Director of Award Winning Movies
Ömer Faruk Sorak who is the director of awarded films, graduated from communication faculty of Ankara University. He worked as assistant cameraman between 1987-1990 and as cameraman between 1990-1995 in TRT (Turkish Radio Television).He started his director career on 1995.He established Böcek Production in 1998.He succeded to make many ads, full lenght film,television programs and video clips.He has 5 full lenght films. He is the one of prominent directors of Turkey with the films reached more than 13 million spectators and they have more than 58,5 million dolars revenue.
The films that he directed:
-Yahşi Batı (2010)
-Aşk Tesadüfleri Sever (2011)
-8 saniye (2015)
Dr. Tanju Çataltepe has received S.B. degree from M.I.T. and Ph.D degree from UCLA, all in electrical engineering. He was at Bell Labs and AT&T Labs between 1990 and 2005, where he worked first on optical networks and synchronization and then on the Internet backbone architectures. Later he was an advisor for the CEO of Turk Telekom. He served as the chairman of the ITU Plenipotentiary Conference of 2006. Between 2006 and 2010, he was the CIO for Yildiz Holding, where he led infrastructure and datacenter consolidation projects and SAP deployment. Following, he joined Cisco as the Advanced Services Director in 2010. From 2012 until he co-founded tazi.ai in 2015, he was with Kantar Media Audiences first as the general manager in Turkey, then as the Global IT Director.
Liv Hospital, Professor of General Surgery
Murat Aksoy was born in 1970 in Istanbul. He graduated from Istanbul University Cerrahpasa School of Medicine in 1994, acquiring the title of “Doctor.” He went on to complete his training as a general surgeon at Istanbul University School of Medicine, graduating in 1999.
He began working as the chief intern at Istanbul University School of Medicine in 2000. Between 2004-2005 he moved to France to study vascular surgeory at Henri Mondor Hospital. He acquired the title of “Associate Professor” in 2006. He successfully passed European Board of Vascular Surgery’s (UEMS-Vasc) exam. He joined Bahcesehir University’s medical team in 2013 as Professor of General Surgery.
Garanti Bankası, Vice President, SME Banking
Onaran completed his graduate degree in public administration at Middle Eastern Technical University in 1990. The same year, he began working at Garanti Bank, serving as the deputy inspector for the Inspection Board. He served as Regional Director for several Garanti Bank headquarters around Istanbul. With the establishment of Garanti Mortgage, Garanti Bank’s subsidiary responsible for the government of mortgage activites, Onaran became the Executive Director. Onaran served as the Executive Director of Garanti Emeklilik and Hayat A.S. between 2012-2016.
Since January 2016, Onaran is the Vice President of SME Banking at Garanti Bank.
Dietitian and Healthy Living Expert
Dilara Kocak completed her undergraduate degree on Nutrition and Dietetic at Hacettepe University in 1994. Having completed a graduate degree at the same university, Kocak acquired the title of “Dietitian Expert” in 1996. She moved on to complete a Management program at Istanbul University, a Presentation and Speech Techniques program at Bogazici University and finally a PR Certificate program at Bilgi University in 2015.
She worked in clinical departments and leadership positions in several hospitals between 1994-1999. Between 1999-2004 she worked at the American Hospital in Istanbul as the Director of the Nutrition and Dieting Department.
Between October 2003 and February 2004, she enhanced her expertise travelling to the United States to conduct observation in her field.
maNga, lead singer & 06 Records, Creative Director
MTV award winning frontman for rock band maNga, singer/songwriter, producer, director, actor and TV host. Ferman is one of Turkey’s leading artists with a career that counts major hits both nationally and internationally and success that goes beyond music.
Ferman Akgül is the MTV Award winning lead singer and songwriter for legendary Turkish rock band maNga. Ferman Akgül’s many talents have made him one of Turkey’s most diverse artists.
Ferman’s educational background is architecture and cinematography, a skill that has made him a successful video director and arts commentator. He has produced and hosted three seasons of his own music show on Turkish State TV, TRT, and most recently starred in a leading role in the musical version of the classic story “The Little Prince”.
In 2016 Ferman branched out and released his first major solo music project. The same year Ferman opened his own independent record label “06 Records”. 06 Records has recently launched Turkey’s first acoustic music festival – the ”Unplugged Music Festival”.
Google and YouTube, Head of Agency Marketing
At his current role, Cenk Bulbul leads Google’s efforts to inspire and enable media and advertising agencies. Previously at Google Cenk was the Head of Strategy and Insights for YouTube Ads Marketing team.
Prior to Google, Cenk led marketing strategy teams at Ogilvy & Mather, NY building brand marketing plans and communications for the agency’s clients, advised top 100 brands on digital marketing at McKinsey & Company, NY and helped launch a consumer offering for Telecom Italia Mobile in Turkey.
He holds an MBA in Finance from Carnegie Mellon University and a PhD in Marketing from New York University where he studied influence of emotions on consumer behavior. He is an avid runner and frequently engages with nonprofits for education and inclusion of youth.
Bahcesehir Schools, Principle
Tolga Yildiz is the principle for the Science and Technology High Schools, a project by Bahcesehir Schools. Originally an English teacher, after completing his graduate studies he began working on implementing IT in education. Yildiz has been working on developing STEM and product-based education models. Specifically, he has been working with his team to contribute to interdisciplinary studies by implementing aviation, UAV, robotics, and CNC in high school curricula. Recently, he has presented 12 new engineering-based classes to the Ministry of National Education. He is a member of Integra 3646, Turkey’s most renowned FRC team.
UNDP Türkiye, Communication Coordinator
Since 2010 Faik Uyanik is taking care of the communications of United Nations Development Programme in Turkey. He is also a member of UNDP’s Eurasia communications team, based in Istanbul, responsible from partnerships, events and press relations.
Started his journalism and broadcasting career in 1992 at BRT, a TV station of Istanbul Metropolitan Municipality. He worked for NTV, the first news channel of Turkey, for ten years starting from 1997. Also worked for the BBC Turkish Service for more than three years in London. In 2008 he won the Sedat Simavi Prize of Journalists Association of Turkey (TGC).
Graduated from Istanbul University’s Faculty of Economics. Completed his master’s degree on European Studies at Catholic Leuven University in Belgium where he was awarded with Jean Monnet Scholarship. There he focused on the regional development policy of the EU. Completed master’s and PhD degrees in journalism at Marmara University in Istanbul.
Kariyer.net, Managing Director
Fatih Uysal studied at Galatasaray High School before completing his degree on Business Administration at Bogazici University. He began his career at Danone in 1999. After taking on the responsibility of several Danone products he was appointed as the Global Marketing Director of Danone Group in 2006. While at the position, he helped over 40 countries create and execute their marketing strategies. He moved to the Netherlands to serve as the Global CRM of the Danone Group for the Middle East, Europe and Latin America. In 2010 he returned to Turkey to serve as the Marketing Director for Vodafone, helping launch several projects. Since February 2017, Uysal serves as the Managing Director for Kariyer.net, the biggest online HR platform.
Oracle, Sales Applications Director
Bakirci worked in the tourism industry for a short time following completion of his economics degree at Yildiz Technical University. During his career in the digital industry, he was appointed as the Sales Director for Emarsys. During this time, he became an expert on email marketing, marketing automation systems, and recommendation engines. He joined the Oracle Marketing Cloud team in 2014. He is responsible for Oracle Marketing Cloud’s sales process in the CEEMEA region.
Piri, Founding Partner
After graduating from Izmir Scientific High School, he studied Industrial Engineering at Middle Eastern Technical University. He completed the Graduate Program on Engineering and Technology Management at Bogazici University. In 2008, he began working at Microsoft Turkey, working on business planning and finance, where he was responsible for over 60 countries in the Middle East and Africa. He continued contributing to YGA, an NGO he began volunteering for when he was in university. He relocated to Eskisehir to work as a teacher for YGA. In 2013, he quit his volunteering position to travel the world. During a world tour that lasted for 2 years, he visited over 100 cities in 26 countries. After returning to Turkey he launched Piri, a mobile application that facilitates the lives of travelers, with several YGA alumni. A TeknoTIM and YGA product, Piri enables travelers to discover cities through the voice of famous tour guides.
Vestel, Vice President of Marketing
Born in 1971, Berkman studied Economics at Syracuse University before completing his MBA at F.W. Olin Graduate School Of Business At Babson College.
He has worked as Director and Executive Director in Marketing, Marketing Communication, Strategic Planning, Media and Business Development.
Between 1998-2000 in Monitor Consulting in New York City,
Between 2000-2003 yılları at Koc Holding and Arcelik,
Between 2007-2010 yılları at Avea,
Between 2010- 2013 yılları at Veritas/Arena Medya.
Since December 2013, he has been the Vice President of Marketing at Vestel
Gemius, Country Manager
Idil Kesten has been the Regional Director for Turkey, Greece and Middle East for the digital technology and consulting company Gemius since September 2013. Before joining Gemius, Kesten served as the Director of Business Development for product and services at comScore Turkey for 4 years. Throughout her career Kesten has worked at international companies such as Thompson Reuters, Newsweek Turkey and Hannover-Messe. Kesten completed her undergraduate degree at Galatasaray University before acquiring her graduate degree from University of Athens.
Microsoft Turkey, Deputy General Manager and Developer Experience & Evangelism Lead
Microsoft Turkey, Deputy General Manager and Developer Experience & Evangelism Lead
Cavit Yantaç is Deputy General Manager and Developer Experience & Evangelism Lead for Microsoft Turkey. In his current role, he leads Microsoft Turkey’s activities among Developers, Students, Academia, Startups and IT Professionals as well as partnering with companies and individuals to create next generation innovative solutions, leveraging emerging technology. As Microsoft Turkey’s Chief Evangelist, Cavit Yantaç is helping startups and ISVs throughout Turkey to create innovative solutions in Education, Coding / Development, Internet of Things, Big Data, Cloud, Mobility, Gaming and E-Commerce. Cavit Yantaç has been with Microsoft for 10 years, in the first 6 years of which he was responsible for managing a team that provides technology solutions to enterprises. Before Microsoft, he worked for Nexum Bogazici, a German-Turkish consulting, IT and interactive design company, and completed consulting projects in Turkey, Europe and the US. Cavit holds a degree of MBA from University of Georgia and a BA degree from Bogazici University, Turkey.
Influencer - E-Sport Commentator
I started working on a project in 2014 to teach Turkish gamers the mathematics and strategy behind games. It shortly developed, grew, and evolved into a widespread movement.
Stratera is a platform for people who are aware of the growing power and importance of gaming and who want to implement change. I am their humble voice.
I usually do all the work on my videos. I sometimes get assistance to shoot the videos.
I am also working on developing a new game with my team of 5. Our two games, one for the Turkish and the other for the international markets, will be out in the first quarter of 2018.
I have worked with several companies and games on Influencer Marketing in the past two years. I only take on projects that I believe will make my audience and the brand happy.
BPN Istanbul, Data Management and Performance Publications Director
BPN Istanbul, Data Management and Performance Publications Director
Cayan Cetin serves as the “Data Management and Performance Publications Director” at BPN Istanbul. During his 12 years of experience in the digital marketing industry, Cayan Cetin has worked with agencies, publications, and advertisers and has invested in his own business. Working with Koc Holding, he led the first DMP process in Turkey. Together with Oracle, Cayan Cetin has worked as a consultant for advertisers and publishers, consulting them on digital data management.
Limak Investments, President of the Executive Board
BSc in Civil Engineering, Bogazici University; MBA in International Business and Finance, Fordham University, US.
Over 15 years experience in project development, financing and PPP projects. Founder and Chairperson of Limak Investments, the investment arm of Group; portfolio includes airports, ports, energy generation, distribution and trading assets.
Member: Board member in YASED (International Investors Association) and Endeavor Turkey, member; American-Turkish Council; TUSIAD (Turkish Industrialists and Businessmen Association) and DEIK; Advisory Board, Contemporary Istanbul. Interests: social business, microcredit and contemporary art.
She is a Member of UNECE PPP Business Advisory Board since January, 2014.
Kolay IK, Founding Partner
Caglar was born in Adana in 1988. He completed his degree on computer science at Bogazici University in 2011. He began his career at PayPal working as a sales engineer. While working at PayPal he completed a graduate degree on Engineering and Technology Management at Bogazici University. He started working as a consultant at Cluster Alliance, consulting banks through Visa Consultancy. He then joined the founding team of Kolay IK as a business developer.
Ogilvy Noor, MENA Region Director
Sawsan is the MENA lead for Ogilvy Noor, a bespoke global consultancy for building brands with Muslim audiences. It is part of the Ogilvy group.
She is also Associate Account Director within the Abu Dhabi practice of [email protected]
Among her specialisms she counts social media strategy and also travel, and she is currently the client lead for Abu Dhabi Tourism & Cultural Authority and oversees all social media activity for Visit Abu Dhabi.
She was previously Social lead for the Chevrolet business in the Middle East and has helped set up a CRM framework to help the organization effectively communicate and engage with their customers..
JWT Istanbul, Creative Director
He was born on a warm night in Istanbul. Ever since, he has loved nightlife. He became an entrepreneur at a young age. He loved brands and shopping. When it was time to go to college, he decided to follow his childhood dreams and focused on theatre. He studied English Language and Literature at Bogazici University. He became a copywriter. He worked at Publicis, Yorum and Bold, rising to the position of creative director. He completed a graduate degree on advertising and design at Bilgi University. He has worked for numerous national and international brands, winning national and international awards for these brands. He has been a jury member, and has taught seminars. He now serves as the Creative Director Manajans/JWT while teaching copywriting classes at Bogazici University.
Chef, TV Announcer, Entrepreneur
Born in 1975, Arda Turkmen is a young entrepreneur. Arda went to Saint Benoit High School before attending Bilgi University to complete a double major in business administration and performance arts. He started off his career by organizing student tours and continued in the food industry as a result of his experience in business administration. In 2003, Arda established Roka Davet, a catering business that has catered for many successful organizations. Roka Davet also catered for Metallica and Depeche Mode during their time in Istanbul.
In April 2008, he opened a new restaurant in Asmalimescit, 11 Leblon, which got nominated in two categories for Time Out’s Food Awards the year it was opened.
In 2010, he began his own cooking show “Arda’nin Mutfagi” (Arda’s Kitchen) on CNNTurk, which continued for 4 years.
In 2012, Arda became a columnist for Sabah, writing on his column “Arda’nin Mutfagi.” Shortly after, he began writing and publishing recipes for La Cucina Italiana.
In 2012, he sold his catering company “Roka Davet.”
In 2013, he stopped writing his column on Sabah, moving instead to Hurriyet’s Sunday edition.
In 2013, Arda opened his second restaurant “Forneria” in Karakoy.
In 2014, he sold the management rights of Leblon to another company.
In March 2014, he continued airing the 3rd season of Arda’nin Mutfagi on Turkmax Gurme TV.
In September 2014, 5th season of Arda’nin Mutfagi began airing on TV8.
In October 2014, Arda assumed a jury position for “Ver Firina,” a cooking show on TV8.
In 2015, he opened another restaurant, Mukellef Meyhane, in Karakoy.
In March 2017, Arda changed the concept of Forneria and united his two restaurants under one concept.
Season 8 of Arda’nin Mutfagi is still on air on TV8.
Born 1954, in Konya.
After graduation from İzmir Kolej at 1971, attended engineering department of Bosphorus University for one year, then quit.
Graduate of Istanbul State Academy of Fine Arts (IDGSA). School of Applied Industrial Arts (UESYO). Teaching assistant at the same school. A professional graphic designer and animation artist.
Took part in founding of recognized advertising agencies Markom, Reklamcılık, Klan and Euro RSCG Turkey as a partner. As creative director, he led and supervised many communication campaigns, corporate ID design and publication projects. Drew cartoons and illustrations for daily newspapers, worked for NGO’s voluntarily.
His cartoon album ‘Karakatür’ was published by Metis Publishing House.
Designed book covers and illustrations. His works were exhibited and admitted in museums in Canada, France, Switzerland, Korea, Czech Republic, Germany and İran. Won numerous awards in various national animation film competitions and Turkish Society of Graphic Design exhibitions. Exhibited work and conducted a workshop in 8th GraphIst. Joined to the international jury in 9th Tehran poster Biennial as a member. Produces work in other contemporary arts as well. He had 14 personal exhibitions and took part in other national and international mixed exhibitions. Awarded in Breclaw Small Graphics Biennial.
Served as a board member and President in Association of Animation Filmmakers and Turkish Society of Graphic Design.
Teaches at Mimar Sinan Fine Arts University Faculty of Fine Arts Graphics Department through graphic projects. Quit advertising at 2007 and started his own design studio.
Currently he is occupied with Emre Senan Design Foundation which is a non-profit international center for design students, co-founded with Ayşegül İzer. www.yahsiworkshops.com
With two children.
BPN Istanbul, Assistant Director of Digital Operations
Isik has 10 years of experience in digital media and marketing communication. She started working at Turkey’s leading media agencies and held an important role in their digitalization process. She worked with numerous national and international brands guiding their digitalization processes. Since 2014, she continues her career at IPG Media Group at BPN Istanbul.
KONDA Research And Consultancy, General Manager & Member of the Board
KONDA Research And Consultancy, General Manager & Member of the Board
Bekir Ağırdır was born in Çal, Denizli in 1956. He graduated from the department of Business Administration at the Middle East Technical University. He worked as manager at several industrial companies between 1979 and 2003. He worked at History Foundation of Turkey, first as coordinator then as general manager between 2003 and 2005. He is a founder of the Democratic Republican Programme, a board member of Turkish Economic and Social Studies Foundation (TESEV).
Kolay IK, Founding Partner
Born and raised in Izmir, Efecan graduated from Istanbul Technical University. After working in software for 4 years, he established Kolay IK, an HR management system, in 2014. He still spends all his time with Kolay IK and his wonderful team.
Graduated from METU – Department of Economics and after a short experience of advertising and banking, Vural Çakır took place in the foundation of Zet Research Company. After the merger with ACNielsen in 1993, he became the trading partner and the general manager of the company until the end of 2000. He founded KMG Marketing Services Group in 2001 and acted as president of this group until 2007. In 2007, a partnership was established with Ipsos which is the second largest research company of the world and which has also acquired Synovate in 2011.
He acted as the CEO of Ipsos Turkey and as the member of Ipsos Global Management Council until the end of 2015. After selling all his company shares to Ipsos, he pioneered the establishment of INGEV in order to work in civil society field. Substantially, he continues his works in the field of human development and supports innovative entrepreneurships. Having many articles published in various business magazines, Vural Çakır gave lectures at Bilgi University, Adschool Marketing Communications Master Programme between 2008 – 2013. Also former president of Turkish Researchers’ Association (TÜAD), in the meantime, Vural Çakır is the author of two books named “Geleceğe Dokunuş” (Touching the Future) and “İş Hayatının – Okulda Öğretilmeyen – 21 Gizli Kuralı” (21 Secret Rules of Business Life – Not Taught at School)
Riot Games, Director of Emerging Markets
Born in 1971 in Ankara, he graduated from Australian High School. He studied Electric Engineering at Vienna Technical University. He completed the Graduate Program on General Management at Harvard Business School.
He began his career in IT in 1995. In 2002, he estabished a startup for the gaming industry, Avaturk. Between 2005-2012 he served as the founding partner and managing director for Nintendo Turkey. In March 2012, he founded Riot Games Turkey. Until April, 2017 he served as the Country Manager of Riot Games Turkey. He then transferred to the company’s headquarters in Los Angeles to serve as the Director of Emerging Markets. Hasan Colakoglu is responsible for Riot Games’s activities in Turkey, Middle East, India, Brazil, and Latin America.
Anlatsın.com, Co-Founder & COO
Sargın was born in 22nd of April 1991 in Istanbul with a quick operation since the doctors wanted have a holiday on the next day. After he studied the elemantary school in TED Karabük College, he decided to attend Ankara Science High School, considering his “LYS score”. He had experienced fun and difficult parts of studying in a boarding school for 4 years with his friends deeply. After high school education, he decided to start studying in Bilkent University Electrical and Electronics Department, considering his “ÖSS score” this time. In the first years of university, as soon as he came across Engineering Society, he decided not to be an engineer and started to dream about a corporate life. He met Eril and Tuğberk while he was the chairman of the Engineering Society and all of his dreams have changed completely. When they were in the 2nd grade, they established their company called Sinaps A.Ş. and became the youngest entrepreneurs who got an investment from Galata Business Angels. After many failure projects, they established Üniversiteli Anlatsın. After they had developed Üniversiteli Anlatsın for 2,5 years, they converted their project into Anlatsın. Right now, Anlatsin.com is a platform where 800+ employees from 70+ companies tell’bout their experience, jobs, sectors and companies. Their aim is helping people to make better career choices. If you have questions in your mind like “What does an Industrial Engineer do?”, “What kind of projects do Marketing Departments conduct?” or “How does a Sales Manager spend his day?”; you can visit Anlatsin.com
Borusan Holding, Head of Corporate Communication
Şule Yücebıyık graduated from Istanbul University in 1994 after completing her degree on International Relations. She then returned to the same university to complete a graduate degree on European Union and History of International Relations. She began her career as a journalist at TRT Istanbul News Center and continued her professional life at Yeni Yuzyil as a reporter specializing in economics.
In 1996, Yucebiyik joined the Milliyet News’s team, working as a reporter, columnist and editor/director for 10 years. Between 2006-2008, Yucebiyik served as Vice President at Global Hill & Knowlton PR. She has been the Corporate Communications Director for Borusan Holding for the past 10 years.
A believer that corporate communications should be run on the basis of societal contribution, Yucebiyik actively contributes to local and international NGOs that operate in these areas. Since 2014, Yucebiyik has been a member of the advisory board for UN’s Women Empowerment Principles (WEP).
As an ICF Executive Coach, Yucebiyik coaches executives in the field of leadership communication, specifically on the immeasurable values in business and ways to increase the sphere of influence of corporate executives.
HEC Paris, Affiliate Professor of Marketing
Anne Michaut teaches in HEC Paris’ Grande Ecole, MBA, Executive MBA, and Executive Education programs. Her teaching covers varied topics about Luxury Management as well as Innovation Marketing. She has collaborated with multiple companies in her teaching, such as L’Oréal, McKinsey&Company, Orange, Michelin, AT Kearney, Kering and LVMH.
She is currently the Director of the LVMH Academic Chair, and works on developing HEC Paris’ excellence in teaching in the field of luxury. She was previously the academic director of the Advanced Management Program in fashion and Luxury, jointly developed with IFM and Tsinghua SEM in China (2008-2015).
Anne Michaut’s research interests are in the field of luxury, focusing on the perception of luxury, sustainable development, entrepreneurship and client experience. Anne Michaut received a Ph.D. in Social Sciences from Wageningen University, where she also received a M.Sc. degree in Marketing and Consumer Behavior. She also holds an agronomics engineering degree. Prior to joining HEC Paris, she worked on innovation process methods and new product adoption processes at Unilever.
Endeavor Turkey, Search and Services Director
Asli Kurul Turkmen is the Director of Search and Services at Endeavor. She previously worked as a Consultant at Hewitt Associates and as Organization Effectiveness Consultant at Watson Wyatt.
Asli holds a Bachelor degree in Learning and Organizational Change and Economics from Northwestern University. She also holds a Master degree in Organizational Psychology and Consultation from Columbia University.
I was born in Istanbul in 1985 and grew up on the street spending so much time on observing and understanding the social reality. Since the first time I started drawing, I’ve been pouring my whole life and experiences to my works. I spent 10 years working in the leading advertisement agencies of Turkey having the opportunity to work with prominent ad connoisseurs. I worked on every reasonable idea to realize my vision. After so many years of experience, I founded Gorillafilm.co to work on animation projects. The words you were reading were about Fatih who spent a reasonable time to reach his objectives in the ad business. Now you’re going to meet with Sinan from the hood. He’s more genuine indeed… The reason might be that he’s not an advertiser. Sinan has made a great effort to develop his artistic skills since the very early ages. He painted on the walls of streets and stuck his self-created stickers to the most busy places of the city to convey his messages to more people. He traveled different parts of the world in search of new inspirations. Now he’s participating in the Brandweek 2017 with his new Gorilla exhibition ICO.
Fadile Paksoy is the founder of Benchmark, a consulting company that aids companies in the field of corporate social responsibiliy and sustainability. She studied Economics at Uludag University, and Public Relations at Marmara University. She has worked in leadership positions in several publications. She has over 20 years of experience in the creation, application and management processes of corporate social responsibility projects. She shares her knowledge with participants of conferences and seminars.
24 Saatte İş, Co-Founder
House of Spade, Co-Founder
Gizem Yasa, graduated from the University of Chicago with BA in Economics in 2005, started working for a New York-based law firm that specialized in M&A, Wachtel & Masyr, before turning her hobby of jewelry design into a career and established Coracor Jewelry LLC in New York. She then co-founded Butigo.com, an e-commerce company that specialized in shoes & accessories vertical, in 2011. Butigo.com was sold to Ziylan Group, the biggest shoe retailer in Turkey in 2015. She and her former partner Berk, formed a B2B company, House of Spade, that designs and manufactures shoes and accessories for high street brands in Turkey and UK. Meanwhile, she consulted multiple e-commerce companies, including Modanisa and Çiçeksepeti, with their branding and marketing strategies. Currently, she is the co-founder of 24 Saatte İş, a mobile app that specializes in HR vertical and brings potential service industry workers and companies together, helping them find jobs/employees in 24 hours.
İlancılık, Agency Co-President
Vodafone, Head of Group Resourcing and Employer Brand
Having completed his Bachelor’s Degree in International Relations and Political Science, Bülent Bayram started his career in 1998 at Danone as Human Resources Specialist.
Between 2000-2004 he pursued his career respectively as Human Resources Officer, Human Resources Projects Manager and Human Resources Manager at Jacob’s Bakery Ltd. İn the UK. Meanwhile, he completed his Core Management Certificate Degree at The Chartered Institute of Personnel Development (CIPD) at Liverpool Community College.
Having decided to pursue his career in France, Bayram worked as a Senior Process Designer at Groupe Danone Headquarters between 2004 and 2006.
Bayram worked at The Dannon Company, USA respectively as Total Rewards & HR Technology and Shared Services Director, Talent Acquisition Director and Project Steering Committee Member between 2007-2011.
Bayram moved back to Turkey in 2011 and started working for Danone Baby Nutrition as a Human Resources Director. In February 2012, he moved to Vodafone Turkey as Capability Director managing Talent, Learning Development and Resourcing functions.
As a Board Member of Vodafone Turkey Foundation, he took active role in coordination of Corporate Social Responsibility, Sustainability and Diversity and Inclusion initiatives.
Bayram is currently working at Vodafone Group Headquarters, based in the UK, as Head of Group Resourcing and Employer Brand across all Group Locations.
Bepanthol Baby, Speaker
Yonca Kunacav was born in 1983 in Istanbul and grew up in Tekirdag. She moved back to Istanbul to study at Bilgi University Department of International Relations.
She got married in 2012, and had her daughter Lila in 2014 and her son Yaman in 2016. She began posting on social media and became a “blogger mom.” She shares her experience as a mother on her Instagram account.
YouTuber - VLogger
Born in 1989 in Perpignan (France), raised in Villanova (Catalunya, close to BCN), at a young age she moved to Barcelona where she started her youtube career more tan 7 years ago. On 2010 she creates her main cannel Yellow Mellow as a place to create comedy and music, and also as a way to try out some of the learnings she had at college at that time.
She started to become very popular with her covers about artists that she admires such as Lady Gaga and Stromae, and afterwards she produced some own songs as well.
She never expected that this could become so big for her, and that she would become very popular with the YouTube cannel. Also the platform opened a lot of paths for her to develop her talent, not only music wise, but also performing.
When her YouTube career started to take off on a more professional base, she decided to leave her beloved Barcelona and move to Madrid to have more opportunities as a digital creator.
Currently she’s the female spanish vlogger with more subscribers on Spain, with over 1,5 million on her main channel. She currently owns the biggest daily vlogging cannel amongst hispanic countries. She’s one of the top creators achieving new milestones everytime, she’s been the first spanish female creator to be featured on YouTube Rewind, the yearly video that YouTube does worldwide with the most relevant things and creators that happened during that year.
She has perfomed all over hispanic countries such as Spain, Mexico, Argentina, Peru, Colombia and Chile, and she’s planning to visit all the remaining LATAM countries, where she has a big fandom as well.
She has launched succesfully 2 singles already “Phantom Limb” and “All I think about” reaching top charts inmediately on sale and also during the pre sale, without the support of any media or any radios, only with the support of her fans. On the reléase day of Phantom Limb she made it to the #1 on Itunes overcoming the launch of Lady Gaga’s new single. Currently she’s working on some more new music and she’s planning to release her first music album on 2018.
Besides all of this achievements she also finds time to do some good and non profit projects, becoming last year the first digital artists that becomes a Greenpeace Ambassador and relates to such an important topic as saving our planet. She enroled on a boat during 7 days to go to the Arctic afterwards and show her audience how bad the Arctic melting looks. She managed to collect 200k signatures to Save The Arctic which was half of the total amount of sigantures the collected over the past 5 years in Spain.
She loves animals, tattoos, videogames, Disney, Pixar and Star Wars.
MEC London, Group Strategy Director
I worked in a small full service agency, a large media agency, in performance, digital, communications planning and strategy. I love adverts and being honest about what we think, I don’t love gimmicks. I like finance (low interest category means high interest problem) and behaviour change (aren’t we all trying to be better at being us?). The best bit of my job is understanding why what we’re selling matters to someone, usually by becoming a customer myself. I am a product of curiosity, mistakes, and the wilfulness to keep trying regardless. I have thoroughly enjoyed launching EE and Lloyds Bank; telling the untold magic of Nationwide and Butlins; and changing people’s health outcomes with Change4Life and Stoptober among many others.
Geometry Global, Global Chief Strategy Officer
Jonathan is charged with building and evolving the agency’s strategic capabilities to exceed client needs and works closely with leadership and client teams to lead the global planning community across the agency.
Jonathan has unparalleled global experience in activation and is an acknowledged industry leader in Shopper Marketing, having played a key role in establishi