Lead Singer of Iron Maiden, Pilot and Businessman
Bruce Dickinson is the lead singer of Iron Maiden, a commercial pilot, brewmaster, entrepreneur and creative business thinker. Bruce was a pilot and Marketing Director for Astraeus Airlines, a company which leased aircraft to other carriers, and is the Chairman and founder of Cardiff Aviation which specialises in heavy maintenance of Airbus and Boeing commercial aircraft.
Bruce is also involved in an air ship venture to manufacture lighter than air hybrid transport aircraft and Pouncer, the incredible edible drone developed by Windhorse Aerospace, that will safely fly humanitarian aid into hard to access disaster areas.
Bruce hasn’t stopped flying Boeing 757s, and in 2016 flew the band around the globe on their “Book of Souls” world tour in their own 747.
Designer and Art Director
Stefan Sagmeister has designed for clients as diverse as the Rolling Stones, HBO, and the Guggenheim Museum. He’s a two time Grammies winner and also earned practically every important international design award.
Stefan talks about the large subjects of our lives like happiness or beauty, how they connect to design and what that actually means to our everyday lives. He spoke 5 times at the official TED, making him one of the three most frequently invited TED speakers.
His books sell in the hundreds of thousands and his exhibitions have been mounted in museums around the world. His exhibit ’The Happy Show’ attracted way over almost half of a million visitors worldwide and became the most visited graphic design show in history.
A native of Austria, he received his MFA from the University of Applied Arts in Vienna and, as a Fulbright Scholar, a master’s degree from Pratt Institute in New York.
Moleskine Srl, Chairman of the Board
Born and raised in Italy, he holds a BD in Business Administration from the prestigious Scuola Superiore S. Anna of the University of Pisa.
After graduating, he joined Procter&Gamble as Brand Manager, working in Italy and Japan. He then moved to management consulting with Bain&Co, to finally go back to the corporate world joining Bulgari, the Italian jewelry house. He was first MD of North American Operations and later MD Bulgari Global Operation, based in Switzerland. In the early 2000’s he became the first non-family CEO of shoes and leather goods manufacturer A. Testoni.
In 2006 he led the successful buy-in/buy-out of Moleskine and was appointed CEO. Since then he has transformed a small, 20 people operation, with a turnover of €20 million, into a global company of 500+ people and €160 million turnover. After listing the company on the Milan Stock Exchange, he took it private again in 2016 and now serves as Chairman of the Board.
He lives with his family on the hills surrounding Bologna, is an avid reader of non-fiction books, loves cooking and practices skiing and yoga.
Food Futurologist and Director of Bellwether
Dr. Morgaine Gaye is a Food Futurologist and director of bellwether: Food Trends, the first food trend research compendium. She has her own health-food product range of functional food blends called Dr Gaye, which are sold globally on-line.
Morgaine looks at food and eating from a social, cultural, economic, trend, branding and geo-political perspective. Her work involves running ideation sessions, consulting to food companies, developing new products and ideas; writing articles/ trend reports for PR and ad agencies; giving public , university and corporate lectures on specific food trends, developing new ideas for food-related TV and radio programmes and doing research on all elements of the eating experience from mouth-feel to olfactory perception. She consults to leading blue chip food companies and manufacturers, delivering bespoke trend briefings and NPD ideation.
Morgaine is a frequent media contributor in print, radio and TV. A number of her academic food research papers have been published. She is a guest university lecturer in UK and Sweden and is on the reviewing panel for the International Food Design Conference and yearly academic journal.
Comedian, Actor, Film Producer
His talent and interest for caricatures led him to work for Leman during his college years. He did his first show at Leman Kültür Merkezi while working at Leman. He then started doing shows at Beşiktaş Kültür Merkezi, succeeding in making a name for himself. He has done over 4,000 shows. In 1998, he began a career in film with his movie Her Şey Çok Güzel Olacak. He acted in 10, including Turkish classics G.O.R.A, A.R.O.G, Hokkabaz, Yahşi Bati and Pek Yakında, and did voiceovers for 3 movies. While advancing his film career, he continued his stage work doing 4 sold-out stand-up comedy shows. In cooperation with Borusan Istanbul Philharmonic Orchestra he conducted the orchestra twice in concert. He released a DVD of his college visits. During his career, he became the brand ambassador for many brands. He was featured in numerous successful ad campaigns including ones for Panasonic, Opet, Turk Telekom, Turkiye Iş Bankası and Doritos. He has authored one book and has released 3 of his movie scripts as books. He has been awarded many awards, including Sadri Alışık Best Male Actor Award, 4th Yeşilçam Best Male Actor Awards, Brussels International Independent Film Festival Best Male Actor Award.
Facebook, VP of Global Business Marketing
As Vice President of Facebook’s Global Business Marketing team, Sarah sets the course for how the
advertising community can best leverage Facebook’s apps and services in a mobile-first environment. In
this role, Sarah is responsible for providing clients with innovative and effective marketing solutions for
Prior to rejoining Facebook in 2014, Sarah most recently led Universal McCann’s agency operations in
the US where, as President of the agency, she oversaw strategy, analytics, custom content, crosschannel
buying and planning, and business development.
Before joining Universal McCann, Sarah built and led Facebook’s Global Agency team. In addition to
partnering with the Agency community in this role, she led the combination of creative and strategic
thinking behind turning cross-channel campaigns into those fueled by digital insights.
Sarah also has extensive client and category expertise. She served as senior vice president at Starcom
Mediavest Group leading the Mars Wrigley AOR, and has deep experience across CPG/FMCG, Beverages,
Pharmaceuticals, and Consumer Electronics.
Sarah was recently inducted into the American Advertising Federation’s Advertising Hall of
Achievement, which recognizes the industry’s top leaders aged 40 and under for their profound impact
on the industry. In 2014, Sarah was named one of Advertising Age magazine’s top “40 Under 40”
As a part of Sarah’s ongoing commitment to her community and the industry, Sarah is honored to serve
on the Boards of Build-A-Bear Workshop, AWNY, Northwestern University’s Regional Board, the
Reisenbach Foundation, the Angelight Foundation, and the Social Impact for the Ad Council. She is also a
Rotary International Paul Harris Fellow.
Sarah prides herself on executing with transparency and openness and relentlessly putting customers at
the center of her work. Sarah is based in Facebook’s New York office. She holds a degree from
Northwestern University and is a very proud wife and mother of two.
The Big Issue, Founder and Editor in Chief
John Bird founded The Big Issue in 1991, and since then he has spread the business all over the world.
John Bird was born into poverty, brought up in care and has lived through a lot. His life’s journey has included spells as a thief, prison inmate, artist and poet. Now an established iconoclast, activist and publisher, John Bird is the force behind The Big Issue, the world’s most successful street magazine. He is an inspirational business leader with an outstanding record of using business as a tool for social change.
At a time when Corporate Social Responsibility is preoccupying business leaders and consumers alike, John Bird offers an authoritative, fresh approach, and some original perspectives on the interaction of business and society. His diverse experience, combined with his exuberant personality, erudition and often trenchant views make him a compelling and entertaining speaker.
John has spoken at the UN in New York, Nairobi and Istanbul, Downing Street and Buckingham Palace. The UN Scroll of Honour, an MBE and the 2005/6 Beacon Prize for Creative Giving are just three of the many accolades and awards he has received. Since founding The Big Issue in 1991 with Gordon Roddick, John has overseen its development into the UK’s most successful social enterprise, stretching from Tokyo to Totnes and helping thousands of homeless people worldwide.
Bird was nominated for life peerage by the House of Lords Appointments Commission in October 2015 to become a non-party-political peer. On 30 October, he was created Baron Bird, of Notting Hill in the Royal Borough of Kensington and Chelsea.
DAVID, Co-Founder and Chief Creative Officer
Anselmo Ramos is the Co-Founder and Chief Creative Officer of DAVID, a global creative agency with offices in Buenos Aires, São Paulo, and Miami. As the head of DAVID’s U.S. flagship in Miami, Anselmo is the creative leader behind Burger King’s famous “Proud Whopper” campaign, as well as successful brand campaigns including DAVID’s first-ever Super Bowl spot, “Wiener Stampede” for Heinz, and Heinz’s “Pass The Heinz” campaign, an idea DAVID brought to life from the hit television series Mad Men. Under his leadership, DAVID also recently won two prestigious Grand Prix awards for Burger King’s “Burning Stores” and “Google Home of the Whopper” campaigns at this year’s Cannes Lions Festival.
Anselmo got his start in advertising at 24 years old after he moved away from his home in Brazil to work for Y&R Lisbon, Madrid and Miami, and Lowe New York. During his time abroad, Anselmo won multiple prestigious awards from Cannes, The One Show, CLIOs and D&AD, among many others. In 2007, he returned to Brazil to become Chief Creative Officer of Ogilvy Brazil, the agency responsible for Dove’s “Real Beauty Sketches,” which won the first Titanium Grand Prix Award at Cannes for Latin America. Ogilvy Brazil was also named Cannes Agency of The Year in 2013, the first Ogilvy office to ever win this award. To date, Anselmo’s work has won over 195 Cannes Lions, including 30 from this year’s Festival alone. He has been awarded several illustrious industry accolades, including DAVID Miami being named on Ad Age’s 2017 Agency A-List Standouts and on Creativity Innovators List, and he’s been featured on Adweek’s Creative 100 List, which highlights the industry’s most vital leaders in tech, media and marketing.
York University; Schulich School of Business, Chair in Marketing
Russell Belk is York University Distinguished Research Professor and Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University. He is past president of the International Association of Marketing and Development, and is a fellow, past president, and Film Festival co-founder in the Association for Consumer Research. He initiated the Consumer Behavior Odyssey and the Consumer Culture Theory Conference. Both of these were key events initiating and institutionalizing qualitative consumer research. He has received the Paul D. Converse Award, two Fulbright Fellowships, and the Sheth Foundation/Journal of Consumer Research Award for Long Term Contribution to Consumer Research.
He has honorary professorships on four continents and has held visiting or permanent positions at the University of Illinois, University of Utah, Temple University (US), Göteborg University (Sweden), Craiova University (Romania), Edith Cowan University (Australia), University of Hong Kong, Otago University (New Zealand), Lancaster University Management School (UK), University of British Columbia, Africa University (Zimbabwe), Jishou University (China), Exeter University (UK), and others. He has over 600 publications and his research tends to be qualitative, visual, and cultural. It involves the extended self, meanings of possessions, collecting, gift-giving, sharing, digital consumption, and materialism. In 2014 a 10-volume edited set of his work was published by Sage entitled Legends in Consumer Behavior.
His other books in the past five years include Romantic Gift Giving, Handbook on the Sharing Economy, Consumer Culture Theory, Review of Marketing Research, Qualitative Consumer and Marketing Research, Routledge Companion to Identity and Consumption, and Routledge Companion to the Digital Consumer.
Harvard Business School, Professor
John Deighton is Brierley Professor of Business Administration Emeritus at Harvard Business School, where he teaches marketing. He has taught Digital Marketing to Master of Business Administration students, and now teaches an MBA course titled Big Data in Marketing and an executive short course titled Competing on Business Analytics and Big Data.
His recent research includes “Economic Value of the Advertising-Supported Internet Ecosystem,” forthcoming from the IAB in 2017, “The Value of Data: Consequences for Insight, Innovation, and Efficiency in the U.S. Economy,” published by the DMA 2016, “Adding Bricks to Clicks: The Effects of Store Openings on Sales Through Direct Channels,” published in the Journal of Marketing, and “Interactivity’s Unanticipated Consequences for Marketers and Marketing,” in Journal of Interactive Marketing. Recent case studies include Oracle: Targeting the CMO, Managing Data at Allstate, WPP: From Mad Men to Math Men, and Target Stores: The Hunt for Unvolunteered Truths. See also his Twitter feed @HBSmktg. He is a past editor of the Journal of Consumer Research and the Journal of Interactive Marketing. He has served as the Executive Director of the Marketing Science Institute, and Director of the Berkman Center for Internet and Society at Harvard University. He has been a visiting professor at the Duke University, the University of Tokyo, and Oxford and Cambridge Universities in the UK.
International and Digital Media, A+E Networks, President
Cohan oversees A+E Networks International Division – the company’s brands, content, and services outside the U.S. He manages staff in New York, Los Angeles, London, Rome, Tokyo, and Singapore, and teams across 20 more cities. The Division’s activities include branded channels, content sales and digital media distribution. A+E Networks operates 75 branded channel feeds abroad and distributes a 13,000-hour library across more than 200 territories, in 39 languages on a range of platforms.
He also manages A+E Networks’ Digital Media including all strategic, operational, editorial, social and distribution functions around digital media both in the United States and around the world. This includes all broadband and mobile elements of all A+E Networks brands, including video content, apps, websites, social media and games. His team is responsible for A+E Networks’ popular websites History.com; aetv.com; mylifetime.com and FYI.com; TV Everywhere apps for Lifetime, A&E, History and FYI; History Vault™ and the Lifetime Movie Club™, A+E’s direct-to-consumer offerings; and partnerships with Subscription Video on Demand (SVoD) and Download to Own (DTO) platforms, amongst other digital activities.
In addition, this past spring, A+E Networks announced the launch of 45th & Dean, a multi-platform video and audio storytelling hub run which reports into Cohan. 45th & Dean is a full-service agency supporting brands, shows, advertising and distribution partners. It is focused on content creation, distribution, measurement and audience development and branded content partners. 45th & Deanpublishes daily content strategically produced and distributed for distinct audiences on specific platforms.
Futurist, Creative & Innovation Consultant
“Daniel has been -so far- an engineer, entrepreneur, tinkerer, anthropologist, journalist, curator, lecturer, teacher, writer and futurist.
Interested in technology from an early age, he has devoted much of his life to teaching. Besides his work, he has been professor of schools such as Digital Invaders or Miami Ad School. He has published more than 20 books about his experience on advertising and interactive design.
After years in independent and corporate advertising agencies, where he won every single accolade in advertising world -including the first Titanium & Integrated Lion in the history of Mexican advertising-, Daniel lives and works in Mexico City (MX), helping brands to improve the way they operate in this fast-speeding world.”
Sales and Leadership Guru
Jeb Blount is a Change Acceleration expert who helps sales organizations reach peak performance fast by optimizing talent, leveraging training to cultivate high-performance culture, developing leadership, mentoring and coaching skills, and applying more effective organizational design. He advises many of the world’s leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on leadership, customer experience, channel development, sales, and strategic account management. He is the author of seven books including: Fanatical Prospecting (John Wiley & Sons 2015); People Love You: The Real Secret to Delivering a Legendary Customer Experience (John Wiley & Sons 2013); People Follow You: The Real Secret to what Matters Most in Leadership (John Wiley & Sons 2011); People Buy You: The Real Secret to what Matters Most in Business (John Wiley & Sons 2010); Sales Guy’s 7 Rules for Outselling the Recession (MacMillan 2009); Business Expert’s Guide to Small Business Success (Business Expert Publishing 2009); and Power Principles (Palm Tree Press 2007). His eighth book, Sales EQ: The Five Questions that Matter Most to Closing the Deal (John Wiley & Sons), arrived in bookstores in March 2017. His popular podcasts reach a worldwide audience and have been downloaded on iTunes more than 8 million times. His newsletter reaches more than 225,000 subscribers. Jeb travels the globe delivering more than 200 high-power keynotes and training sessions to organizations of all sizes. As a business leader Jeb has more
than 25 years of experience with Fortune 500, SMBs and start-ups. Today Jeb serves as CEO of Sales Gravy, Inc. Under Jeb’s leadership Sales Gravy has become a global leader in sales and customer service enablement solutions. Sales Gravy’s flagship website, SalesGravy.com, is the most visited sales specific website on the planet.
Actor, UNICEF Goodwill Ambassador
He started his acting career at City Theaters. He worked both as an actor and director at very important theaters in Turkey.
In 1972 he established Ali Poyrazoğlu Theater; he layed out the modern plays from Turkish and worldwide writers.
He was the leading actor in 70 movies.
He translated 45 plays into Turkish; the translations were performed in private theaters, government theaters and city theaters.
He performed his plays in Greece, Germany, Switzerland, United Kingdom, France, Australia and Austria. In 1998 he was one of the leading actors in the play called “Pera” which took place in Broadway followed by many fans. He worked with the famous American actors. The characters he created were very much liked by American critics and the audience. He was a playwright and director for many radio programmes and television shows.
In Paris, he performed the play he wrote “İçimdeki Timsah” (The Crocodile in Me) in French as “Le Crocodile en Moi”. His writings were published in various newspapers and magazines. He was a columnist in Yeniyüzyıl and Sabah newspapers for 12 years.
Ali Poyrazoğlu was selected as the Best Actor and the Best Director in movies and theather plays and most of his works were awarded as Most Succesfull Production Award.
Entertainment and Sport Agent
Robin has spent his whole working life providing promotion, support, counsel and a safe extra pair of hands to his clients in the worlds of international entertainment and sport.
Having started his working career at J Walter Thompson, which was then the largest advertising agency in the world, one evening in a pub in Chelsea he met an Irishman called Ronan O’Rahilly who was planning the launch of the world’s first pirate radio station. That same evening he offered him a job at Radio Caroline. Here he scripted programmes for the station, sold advertising airtime and produced shows which were broadcast to the station’s massive daytime audience, not knowing whether the British Government was going to close the station down or blow it out of the North Sea! After two years at Radio Caroline he joined a production company, making commercials for British TV and during this time, whilst shooting a Pepsi commercial in Los Angeles he met Sammy Davis Jr. He persuaded Sammy to come to London to perform at the Grosvenor House Hotel. He raised the necessary funds, the shows were a sell-out, Sammy became a lifelong friend and he spent the next 12 years as an impresario and personal promoter to some of the world’s greatest artistes and performers, including Sammy, Marlene Dietrich, Count Basie, Ella Fitzgerald, Lena Horne, Buddy Rich, and having worked with Liza Minnelli, Frank Sinatra and many more, Robin was given the opportunity to work with some of the major events in the second of his passions – international sport.
He was appointed as Director of Broadcasting for one of the world’s largest advertising agencies – Saatchi and Saatchi – and so entered the world of sports marketing in the late 1980s. He applied his skill set for clients at nine Olympic Summer and Winter Games, three FIFA World Cups, six Ryder Cups and numerous Wimbledon Grand Slam tournaments and FA Cups. In 2001 he formed TSE Consulting, a Lausanne based sports consultancy, and 9 years later stepped down from his role as Group CEO. He finally ‘retired’ to his home on the Isle of Wight in August 2010. In 2017 Her Majesty the Queen appointed him as her High Sheriff for the county of the Isle of Wight, having previously appointed him as a Member of the Order of the British Empire (MBE) for his services to disability sport in the UK. Robin is Chairman of Fundraising and a member of the Executive Council of the charity The British Wheelchair Sports Foundation (WheelPower), the governing body for disability sports in the UK, based at Stoke Mandeville, the birthplace of the Paralympic movement. Under his Chairmanship the organisation has raised in excess of twenty million dollars for disability sport. Throughout his fascinating career he has rubbed shoulders and worked closely with many legends from the worlds of entertainment and sport.
EVP and Head of Innovation at Zenith USA
Tom Goodwin’s main role is the EVP of Innovation at Zenith Media, his role is to understand new technology, behaviors and platforms and ideate and implement solutions for clients that take advantage of the new opportunities these make possible.
Tom’s focus is leading the innovation and content wing within Zenith, unleashing the power of emerging platforms, content and influencer programs, new media and devices and new technology to product robust business results.
Tom is also voted the #1 voice in Marketing by LinkedIn with over 400,000 followers on the platform, he is also one of 30 people to follow on Twitter by Business Insider and the top two people in Advertising to follow by FastCompany.
An industry provocateur and commentator on the future of marketing and business, he’s a columnist for the Guardian, TechCrunch and Forbes and frequent contributor to The World Economic Forum, GQ, Ad Age, Wired, Ad Week, Inc, Quartz and Digiday. He features on Global TV as a regular guest on i24News’s “Cutting Edge” section about the future.
Tom frequently speaks around the world at conferences and to Clients about business transformation, technological disruption, innovation in advertising and the future of entertainment, retail, mobility and finance. Tom is currently working on a commissioned book by Kogan Page, titled Digital Darwinism and is a founding member of the Wharton Future of Advertising program.
Born in England, Tom earned a degree in architecture and structural engineering from the University of Sheffield, combining his love of the arts and design with an interest in measurable results and building things. He lives in New York.
NSMH , Founder - Istanbul Bilgi University Architecture Graduate Program, Founder Member
Nevzat Sayın was born in 1954 in Hatay where his father, a civil servant, was appointed at that time. After living in Gaziantep, Ankara, Istanbul, and Bodrum, he graduated in 1974 from Atatürk High School in Izmir and in 1978 from Ege University, Faculty of Fine Arts, Department of Architecture, again in Izmir. Between 1978-1980 he continued with graduate studies at the same school but did not complete them. The entire journey of living in Izmir would enable him to fully embrace and internalize the “Aegean Culture” which inspired the manifests in his talks, texts, and works. Between 1980-1984 Sayın returned to Istanbul for what he defines as ‘post-academic training’ and worked with Cengiz Bektaş. Between 1984-1986 he suspended architectural work and went on ‘trips to increase his knowledge,’ focusing on the Aegean Region and antiquity, and took photographs. Until 1990 he continued to practice architecture, working with different offices. Sayın was nominated for and has received architectural awards both in Turkey and abroad. The works he produced between 1990-2004 were gathered in the book “Düşler Düşünceler İşler” (Dreams, Thoughts, Works) prepared by Tansel Korkmaz.. In 2015, “A Book About A Building” was published by Umur Press which includes Umur Print House’s design and construction procedure. In addition to his work at NSMH, he continues to teach in diverse architectural schools in Turkey; he is a founding member of and studio instructor in the MArch Program in Architectural Design at Bilgi University. Summer schools, conferences, juries, and workshops for architecture students constitute an important part of his involvement in architectural education. His works also include texts, interviews, exhibitions, and publications on architecture.
I was born in Zeynep Kamil, Istanbul. My middle name is Kamil. I’m the first born of my father, a lawyer, and mother, an architecture school drop-out. My sister is the Eurovision Contest winner soprano Sertab. I grew up in Binbirdirek Park at Sultanahmet, Resit Pasa primary school, in the snowy spring waters of Akcay, in Robert College’s gardens, in Dostoyevski and Oguz Atay novels, in Bogazici University, in Serif Mardin’s noble assistance, in Nietzche, in Hayek, in Nozick. I became a liberal. I became a pragmatist. I became an advertiser. I had success at a local agency. The agency was sold to a foreign company. I headed the company. I served both as the executive director and screenwriter. Throughout the years I learned that advertising is not a mind game but rather an emotional one. I tried to learn all there is about my job. In the mean time, I left the foreign company after having a fall out with the big boss. My clients stuck with me. Most have trusted me with their brands for over 20 years. I married 3 times. I am the father of 3; Emine who is 23, Ali Omer who is 17, and Azazarif who is 3. I am both the fan and husband of Nil Karaibrahimgil. I read. I draw. I write ads. I shoot ads. I shoot arrows. I swing racquets. I think of myself as an architect. I even design stages. I eat little. I read the most. I read the most about evolution, science and neuroscience. I am 56. I lament every day about all there is to do and learn in the world. And I bemoan the nightfall every day.
AKQA, Executive Creative Director
Wayne Deakin is Executive Creative Director at AKQA’s London office. He has over 20 years of industry experience and has held creative leadership positions in Australia, Europe and the US. Originally from Australia, Wayne started his career in Brisbane and he is a graduate of AWARD School.
Wayne has created a number of marketing firsts, and his work has been highlighted as best in class by the likes of Tumblr, Instagram and other platforms. His work has also been recognised internationally with more than 150 awards.
Wayne is singularly focussed on creating ideas that move businesses forward by providing meaningful and original experiences for their customers. In addition to his global work portfolio, Wayne has earned an MA in Semiotics and Cognitive Sciences from the Queensland University of Technology. He regularly contributes to industry publications such as The Drum, Fast Company, and Campaign.
Harvard University, Professor
David Edwards is an inventor, writer, and founder of oNotes, the digital scent company. Edwards teaches at Harvard University, and has founded many companies and nonprofits, from his early work related to inhaled insulin (AIR, sold to Alkermes) to his more recent work related to edible packaging (Incredible Foods). He is the founder of the cultural center, Le Laboratoire (Paris, Cambridge) and Cafe ArtScience, a future-of-food restaurant next to MIT and Harvard. Edwards is among the youngest engineers ever elected to the National Academy of Engineering in the USA, and has also been elected to the National Academy of Engineering in France, and to the National Academy of Inventors in the USA.
He has won numerous international awards including being made a chevalier of arts and letters by the French Ministry of Culture. He is the author of many articles and books, in English and French.
20Something, Managing Partner and Creative Director
20Something, Managing Partner and Creative Director
Benoit Vancauwenberghe is a creative director and a raging storm of ideas, words and motivation.
His goal in the world of advertising? Changing as much as possible.
To do this you need to inspire the people that will power the world in the future.
That’s why he founded 20Something, a creative agency that doesn’t work for gen Y but works with them.
Youngsters are put in the lead and experience the agency life 100%.
He woke up as a 35-year-old creative director without an office, someone else driving his company car and an intern leading the biggest client meeting of the year.
Beşiktaş Legend “Mr.Goal”
One of the best striker in Turkish Football history, Feyyaz Uçar, was born on 27th of October 1963 in Istanbul. He started football in Avcılar Football Club, then he moved to Beşiktaş Youth Team. Under the management of Serpil Hamdi Tüzün, he was one of the rising star in the Beşiktaş Youth Team. In a short while he made it to the first team in 1982-83 season, where he scored various goals on Şeref Stadium. He acquired the nickname of “Mr.Goal”, he was the most scorer of the “Metin-Ali-Feyyaz” trio. During his 16 year career, he made 320 league appereances, managed to score 170 goals. He became the best striker of Beşiktaş in the Turkish League with these outstanding statistics. Feyyaz Uçar loved to play crucial matches, he scored 18 against Galatasaray and 16 against Fenerbahçe, he proved himself that he was the best striker after Hakkı Yeten and Şeref Görkey, the club legends. He also scored 17 goals in Turkish Cup. In his career, he won 4 league titles, 3 Turkish Cups, 4 Presidents Cup, 1 Prime Minister Cup and 6 TSYD Cups. He wore the Turkish National Team jersey for 25 times. During the 1994-95 season he had problems with the Beşiktaş board, got dropped from the squad. Feyyaz Uçar was transferred to Fenerbahçe, where he played there for a year. In his last seasons he played for Kuşadası and Antalyaspor, retired from football in 1997. He was always memorized as “Feyyaz from Beşiktaş”. After his retirement from professional football, he coached Göztepe and Denizlispor.
Ayse Arman was born in Adana in 1969.
His father Mehmet Kutman Arman is a graduate of Austrian High School. He met his next door neighbor Veronika Arman, a German ballerina, when he was studying in college in Switzerland. Ayse Arman is the second born from this marriage.
She was raised a tomboy since her parents expected a son. She’s from the generation that grew up on the streets. She climbs trees, she skates, is a good diver and runner.
She went to Tarsus American High School before studying radio and television at Istanbul University’s communications department. She dropped out when she began working at Nokta Magazine.
22 years later she had the opportunity to finish her degree.
She’s a passionate journalist. Before joining Hurriyet she worked at Nokta, Aktuel, Tempo, Marie Claire and Yeni Yuzyil.
Facebook, Head of Regional Marketing - MEA Region
Inspired by creativity, driven by curiosity and focused on our mission to make the world more open and connected.
Honoured to be leading Facebook’s Regional Marketing in building our Facebook and Instagram Brands across Middle East, Africa and Turkey.
Passionate about supporting our business partners large and small in better understanding our platform, solutions and providing guidance in how best to make the transition in a mobile world.
Before life at Facebook, spent 15+ years working in media and advertising, partnering with clients including Coca-Cola, Proctor & Gamble, Microsoft in helping shape their brand strategies globally, regionally across EMEA and emerging markets.
Bruketa&Zinic&Grey, Kreatif Direktör
Davor Bruketa is the Creative Director of Bruketa&Žinić&Grey advertising agency based in Zagreb, Croatia. He co-founded the agency as Bruketa&Žinić OM in 1995, together with Nikola Žinić, which was renamed to Bruketa&Žinić&Grey after becoming part of Grey Group in 2017. As Bruketa&Žinić OM the agency won over 450 awards for advertising and design. Advertising Age awarded B&Ž the International Small Agency of the Year 2014 award, and Campaign listed B&Ž among the world’s leading independent agencies. On the global Effie Effectiveness Index B&Ž was ranked second among independent agencies in 2012.
Bruketa is a permanent member of the New York Cresta Awards Grand Jury, he was also a jury member of many other prestigious competitions such as Red Dot, D&AD London, New York Festivals, Graphis and he was the first jury president of the London International Awards coming from Southeastern Europe.
Oxford University, Director
Rupert is co-founder and global managing partner of Finsbury, and founder and director of Oxford University’s Centre for Corporate Reputation. He is a global expert on how reputations are created, sustained, destroyed and rebuilt. His work and views are regularly featured in major news outlets including the BBC, CNN, the Financial Times, The Wall Street Journal, and the Times of London. He has led many of Finsbury’s major reputation and communications engagement campaigns for global organisations over the past twenty years.
In addition, Rupert chairs The University of Oxford’s Socially Responsible Investment Committee of Council and is a member of the Senior Common Rooms at Worcester College, Oxford and St Antony’s College, Oxford. He is a Trustee of the international mine clearance and humanitarian charity The HALO Trust, and was appointed by HM Queen Elizabeth II as her High Sheriff of Hampshire for 2013-14. He is also a member of the Royal Company of Archers, the Queen’s Bodyguard in Scotland.
Google, EMEA Video Strategy Director
As Director of Video Solutions at Google, Dyana Najdi leads the company’s efforts across EMEA on product development, commercials and content solutions for YouTube and the broader video network. In her 10 years at Google she has worked across Google Analytics, Media Platforms and sales strategy, and has spent the past few years overhauling Google’s approach to media pricing and trading. She graduated from University College London with a degree in Computer Science and Information Systems and started her career at Accenture, where she specialised in Business Intelligence and Digital Strategy across Media and Technology working with both AOL and Sky Media for the majority of her tenure.
Lombard Odier, Chief Branding Officer and Executive Vice President
Fabio Mancone joined Lombard Odier as Chief Branding Officer in September 2015.
He is responsible for Lombard Odier’s positioning and image worldwide and for developing all brand-related strategies in marketing, advertising, internal and external communication, events and sponsoring, as well as corporate identity and client experience.
Fabio Mancone has lived and worked in several European countries as well as the United States, having pursued an international career over more than 25 years. He started in the packaged goods sector at Unilever (ice cream) and then moved to Kraft Foods (chocolate), before joining the luxury products division at L’Oréal (Lancôme, Armani). He later went on to hold executive roles in the luxury sector at Ralph Lauren, Giorgio Armani and SMCP (Sandro, Maje and Claudie Pierlot brands).
Bayer UK, Director of Consumer Care
Oya Canbaş was born in Pretoria, South Africa. She studied economics and management at Boğaziçi University. Before joining Bayer, she worked in the marketing departments at P&G and Gilette. In 2015 she was appointed as the Director of Consumer Care for Bayer Turkey. After 2.5 years managing the sales and marketing of Bayer’s consumer care products in Turkey, she moved to the UK to assume the same position at Bayer UK.
Qualtrics, Head of CX - NY Times Bestselling
Luke Williams is Head of Customer Experience (CX) at Qualtrics and is an award-winning researcher and author of a New York Times and USA Today bestseller (“The Wallet Allocation Rule”), and a Bookscan bestseller (“Why Loyalty Matters”). A statistician and methodologist by training, Lu
ke is a thought leader in the space of customer experience, client satisfaction, client loyalty, client ROI, strategy, and analytics. His work has appeared in many academic and trade publications, including co-authorship of a Harvard Business School Case Study.
Prior to Qualtrics, Luke was Corporate Vice President of the Client Care Program at AECOM, where he was responsible for the global client feedback measurement, analytics and insights team. Luke previously held multiple roles at Ipsos Loyalty, including Head of Research Methods & Head of Consulting, and Vice President, Financial services.
Luke is a member of the Market Research Association (MRA) and CXPA. He holds a M.A. in Research Methods from Durham University in England.
Professor at UCLA , Founder of Digital Cultures Lab
Ramesh Srinivasan studies the relationship between technology, politics and societies across the world. He has been a faculty member at UCLA since 2005 in the Information Studies and Design|Media Arts departments. He is the founder of the UC-wide Digital Cultures Lab, exploring the meaning of technology worldwide as it spreads to the far reaches of our world. He is also the author of the books: “Whose Global Village? Rethinking How Technology Impacts Our World” with NYU Press, and “After the Internet” (with Adam Fish) on Polity Press to be released in December of 2017.
Srinivasan earned his Ph.D. in design studies at Harvard; his master’s degree in media arts and science at the Massachusetts Institute of Technology; and his bachelor’s degree in industrial engineering at Stanford. He has served fellowships in MIT’s Media Laboratory in Cambridge and the MIT Media Lab Asia. He has also been a teaching fellow at the Graduate School of Design and Department of Visual and Environmental Design at Harvard.
Srinivasan is a regular speaker for TEDx Talks, and makes media appearances on MSNBC, NPR, Al Jazeera, “The Young Turks,” National Geographic, and Public Radio International. His writings have been widely published by Al Jazeera English, CNN, Wired, The Washington Post, Forbes, and The Huffington Post.
PolitiFact, Executive Director
Aaron Sharockman is the executive director of PolitiFact. Aaron oversees PolitiFact’s operations and development, and leads efforts to develop new products for PolitiFact users. Aaron has been with PolitiFact since 2010 and served most recently as the editor of PunditFact, a website dedicated to checking claims by pundits, columnists, bloggers and the hosts and guests of talk shows. Aaron is a 2016-17 Reynolds Fellow at the University of Missouri and co-teaches a class on political fact-checking at the University of Missouri School of Journalism. Aaron graduated from Indiana University.
Chairman & CEO BBDO Middle East, Africa & Pakistan
Dani Richa has been Chairman and Chief Executive Officer of BBDO Middle East, Africa & Pakistan since October 2007.
BBDO Middle East, Africa & Pakistan has been named Network of the Year at the Dubai Lynx, Loeries, MENA Digital Awards and MENA Cristals so far in 2017. Under his leadership the Network has been awarded more than 300 accolades in the last 2 years alone including coveted titles such as Dubai Lynx Agency of the Year for Impact BBDO Dubai in both 2016 and 2017. Additionally Impact BBDO Dubai was also named Agency of the Year in 2017 at the MENA Digitals Awards, the Loeries and the MENA Cristals, as well as numerous other wins on the global stage at Cannes Lions, New York Festivals, D&AD and London International Awards to name a few.
Formerly serving as the President and Regional Chief Creative Officer, Dani has spent more than 25 years within the group, transforming the Network into a strong market leader with 1000+ staff and an extensive regional reach from Algeria to Pakistan.
Dani’s career started at Leo Burnett in 1986 and he first came to BBDO in the late 80’s. Following a stint as Publicis Graphics Group Regional Creative Director Dani returned to Impact BBDO in 1995 as Partner and Group ECD.
Dani is a member of the BBDO Worldwide Board and also serves as Chairman of the Board of Omnicom Media Group MENA.
Dani studied Creative Advertising in Paris and was named in the Arabian Business magazine list of ‘The World’s 100 Most Influential Arabs’.
Dani is involved in a wide range of industry and cultural associations, having served two terms as chapter President of the International Advertising Association. Dani was also knighted the National Order of the Cedar for his contributions to the advertising industry and in recognition of his accomplishments.
Historian, Travel Writer and Professional Tour Guide
Tonguc earned his undergraduate degree in tourism and hotel management, political science and international relations from Bogazici University before earning his graduate degree on Ottoman history. He completed his doctorate degree on business at Wirtschafts Universitat in Vienna.
His photographs have been published on magazines and websites in several countries including the United States and Australia since 1990. Various houses and gardens he designed have been featured in Maison Francaise, House Beautiful, Home Art, Marie Claire, Elele, InStyle and Banyo + Mutfak. He has visited 124 countries both for business and personal interest. He regularly contributes to the Seyahat (Travel) section of Hurriyet News, Istanbul Life, and Skylife magazines. His work has been featured on publications such as Conde Nast Traveler, Travel and Leisure, National Geographic, and Lonely Planet. His book “Istanbul the Ultimate Guide” has been featured on the New York Times and International Herald Tribune. His TV show “Paha Bicilemez Istanbul” is one of the highest viewed shows on NTV.
Yapi Kredi Retail Banking, Vice President
Nazan Somer Özelgin studied business administration at Bogazici University after graduating from Robert College. She began her career in 1988 at Arthur Andersen working as an independent accountant and financial advisor.
In 1999, she became an Associate Partner for Finance at Arthur Andersen. In 2000, she joined Yapi Kredi as Vice President of Private Banking and continued her career at Yapi Kredi as Vice President of Credit and Consumer Loans between 2006-2009.
Since January 2009, Özelgin has assumed the position of Vice President of Retail Banking at Yapi Kredi. Özelgin sits on the executive board of Yapi Kredi Turkey, Yapi Kredi Azerbaijan, and Tani Pazarlama A.S. She has represented Turkey at Visa Europe for many years and still serves as the Chairman of the Executive Board of Visa Turkey. She also oversees the Audit Committee and sits on the executive board of 441 Trust Co. Throughout her career, Somer has partaken leadership positions for the executive boards of KKB and BKM.
In February 2017, Somer was appointed to the executive board of Unicredit Bank Romania. Starting from January 2018, she will leave her position at Yapi Kredi to continue her career in Romania and several other Unicredit bank locations. She also plans to partake leadership positions for companies in several other industries in various cities in the world.
Founder and partner of Günaydın Restaurant Group
Asan is a butcher by trade. He was born in 1959 in Erzincan, and is one of the five surviving children of the family out of ten births. The family migrated to Istanbul in 1962 due to his father’s wish to secure an education for his remaining children, and moved into a shanty house in the Civciv neighborhood near where the Bostancı Amusement Part stands today. His father began to work as a building superintendent. He was a man of character, integrity and honesty.
During his primary school years, Cüneyt Asan started to work in a butcher’s shop to help support his family, causing him to fall behind on his education. He had to rely entirely on donations for school supplies, as his family could not even afford to buy him a uniform. His teacher was very compassionate towards him, and one day called for Gülcan, one of Cüneyt’s classmates and the daughter of a well-off family, to take Cüneyt home with her after school and ask her mother to sew him a uniform. That was the breaking point for Cüneyt. When he went back home that evening, he told his father that he would drop out of school, to which his father strongly objected. Cüneyt had made his decision.
The following day, after school, he entered the Butcher’s Market in Bostancı, carrying the plastic bag he used in lieu of a school bag. He got his first job at a butcher’s shop called Bahar. His new boss gave him his apron that day, marking the start of his career as a butcher. He served tea, cleaned the shop and carried customers’ bags, earning his first money. When he went to school the next day, he had pocket money for the first time, which he used to buy sodas for two of his friends.
Every day after that, he went to the butcher’s shop after school, and he worked there until he enlisted to the military for his mandatory service. Even at such a young age, he was thinking about how meat should be stored. He would go on to introduce a multitude of firsts for butchery in Turkey. He was the first to offer meatballs from a butcher’s shop, make meat popular among kids, simplify women’s work in their kitchen, and offer chicken products. Soon, even the smell of meat on butchers would become synonymous with love for him.
In time, he came to believe that he was chosen for this profession. He began taking on apprentices. Hundreds trained and developed working with Cüneyt Asan in Turkey, Moscow, Dubai, Qatar and London. His first shop was barely getting by. They were going through some hard times. He managed to keep the shop alive, and in time, purchased it. He would get beat up by his masters when we was still an apprentice. He persevered, and as he did, he grew stronger. By the time he enlisted, he was responsible for almost all aspects of the shop. At the time, the butcher’s shop still went by Bahar, which, he noticed one day, was not at all original. He decided to make a difference, and rechristened it ‘Günaydın’. Back then, there were newsboys on the streets, shouting the name of the newspaper they were selling, and Günaydın was one such newspaper. This would give Cüneyt Asan a sense of greatness and fame.
He was in the army during the coup d’état in 1980. Those troubled times made him realize a lot. He always cared a great deal about keeping his promises to himself. He realized that success paved the way for more success, like a snowball rolling downhill. He always avoided a fight, but never compromised on his morals. He worked hard to compete, and he became stronger as he grew, always staying in the race. When he returned home after the completion of his military service, his boss told him about his decision to sell the shop, so he took his coat and left. One week later, his boss came to ask him to negotiate the sale. Cüneyt Asan became one of the seven buyers of the shop, partners of 35 years today, who put together the money. The problem was to find a qualified workforce, so he started developing it. Many of those who work in the business received their training while working with Cüneyt Asan. A few of his old masters are still working with him. In the fifth year of the partnership, he established his own meat production facility in Malkara, Tekirdağ, and began supplying raw meat to restaurants and processing plants in Turkey.
Cüneyt Asan and his partners knew they had to create a difference with the Günaydın Restaurant. They opened the world’s first butcher’s shop featuring an American bar and a library. Newspaper headlines called them the pioneers of the profession. There was an influx of kebab cooks who came from Antep, Urfa and Southeastern Anatolia to open their own kebab restaurant in Istanbul. He began supplying them with meat, and in 1992, he opened his first restaurant in Çamlık, Küçükyalı.
The high demand paved the way for new branches in Bostancı, Kozyatağı, Etiler and Suadiye. Today, he has over 40 branches in Turkey and abroad, as well as a logistics center in Turkey. With 2,500 employees, he is listed as one of the giants of the restaurant industry. Cüneyt Asan trains new colleagues personally. He believes the importance of training, and is committed to uphold it.
Cüneyt Asan has always kept a close eye on novelties and developments in the industry. He is providing his services through Günaydın Et, Günaydın Kasap/Steak House, and Günaydın Köfte Döner brands. He is always among top 10 restaurants in Turkey. He brings in ingredients for side dishes from Gaziantep. He makes sure to use the highest quality meat, and to provide the best training to his employees. He attaches great importance to communication. At the dawn of the shopping center era in Turkey, the founders of İstinye Park were among his customers. His close links with them enabled him to establish his own place inside the shopping center, the first of many. He was introduced to the DRY AGE system. Today, his cold storage project, made out of Himalayan salt, is used around the world. In 2016, he opened his first restaurant in Dubai, a market in which he plans to rapidly increase the number of branches. He has also plans for entering Qatar, London, Dubai, and New York. Günaydın is a brand that produces its own beef. He has 20,000 cattle in his ranch in Gönen, Balıkesir, one of the five purebred ranches in Turkey.
In 2015, he partnered with the Doğuş Group with the purpose of becoming a global brand. Cüneyt Asan’s most important principle is to make his presence stand out wherever he goes, as otherwise one would not realize his real value, and would be stranded, as he explains. The story of his life symbolizes a fact of life. He is a man that can find himself, clear a path for himself and walk his path with determination. He believes that, in order to succeed, one needs a target, and most importantly, a need. He thinks that being born into a wealthy family eliminates one’s drive to endeavor and accomplish.
He does not believe in luck or coincidence, putting his trust in hard work, intelligence and science instead. He also believes that one should chase his dreams. He believes that success depends on hanging one to one’s beliefs, just as one would keep the passion in his heart. He thinks that all hardship is motivation for growth, and believes that without struggle and growth, change is impossible.
Mashable, Chief Data Scientist
Haile Owusu is Chief Data Scientist at Mashable where his main responsibility is overseeing the efforts of the data science team through the development of the company’s proprietary Velocity and Knowledge Graph technologies. Haile specializes in statistical learning as applied to forecasting and has a background in theoretical physics, including a Ph.D from Rutgers University, a Masters of Science from King’s College, University of London and a B.A. from Yale University.
Model, Actress, Presenter, and Youtuber
Cagla Şıkel has had wide success as a model, actress, presenter and Youtuber. One of the most notable models in Turkey, Sikel nowadays focuses on design as well as TV. After winning the Miss Turkey Beauty Pageant in 1997, Çağla Şıkel went on to represent Turkey at the Miss World Beauty Pageant in Seychelles, winning 4th place. She was awarded “The Queen of Europe.” Şıkel has appeared on runways in France, Germany, Spain, United States, Hong Kong, Russia, Greece, Switzerland, and Egypt. She has worked with some of the most notable Turkish designers including Yildirim Mayruk, Cengiz Abazoğlu, Vural Gokcayli, Tuvana Buyukçınar, and Hakan Akkaya.
Besides modelling, Çağla Şıkel has pursued a career in TV since 2004, appearing in several shows such as Cennet Mahallesi, Gorgusuzler, Avrupa Yakasi, and Zehirli Cicek. She has taken the role of presenter and jury member for TV competitions such as Dansa Var Misin, Aile Boyu, Ille de Roman Olsun, Sehirler Yarisiyor, Bugun Ne Giysem, and Her Sey Dahil.
Known for her affections towards her two sons, Kuzey and Uzay, Çağla Şıkel is one of the few professionals who continued her modelling career while raising children. She has worked in the fields of healthy eating habits, exercise, breathing techniques, yoga, and meditation, becoming the brand ambassador for several personal care and nutrition brands in the process. In 2015, she combined her passion for drawing and design and collaborated with Trendyol to launch her special collection “CaglaXmilla.” Since April 2017 Çağla Şıkel has been doing a show on YouTube.
Beşiktaş Legend “The Blonde Storm”
Metin Tekin was born in İzmit, on 1964. His father, who was a lawyer, had given great efforts to start him to play football, therefore he started football at Kocaelispor Academy. His great pace and outstanding technical attributes made him the star player of the Youth League in a short time. Beşiktaş noticed his talent and transferred him right before he made it to the First Team. On 1982-83 season,at the age of 18, Metin Tekin was wearing the Beşiktaş jersey. He made 320 league appereances and scored 47 goals between 1982 and 1997, where he achieved 5 league titles with Beşiktaş. He never wanted to leave Beşiktaş, he played in Vanspor on loan for a season, this was the last season of his career. Later on he made his testimonial match wearing Beşiktaş jersey for the last time. He managed to score 13 goals to Fenerbahçe and 8 goals to Galatasaray during his career. He made 34 National Team appereances and scored 2 goals. In 1992-93 season, he scored 2 goals to Kosice, which aided Beşiktaş to qualify for the European Cup after many years, in overall he managed to score 6 goals in European Cups. After his retirement, Metin Tekin had a short experience in sports journalism which ended when he started his coaching career. He was the assistant coach on Gençlerbirliği and Samsunspor, under the management of head coach Erdoğan Arıca. Metin Tekin, still remains as a big legend for Beşiktaş fans, one of the most colorful person in the “Metin-Ali-Feyyaz” trio.
R/GA London, Executive Strategy Director
Simon has been developing strategy for some of the world’s most iconic brands, at some of the world’s best agencies, for fifteen years. He produces valuable, entertaining, effective marketing for clients and partners and is highly awarded for it.
Simon joined R/GA in 2015 to lead strategy on Nike. He led strategic development on projects for Nike Football, Nike Running, Nike Training and Nike Sportswear. He then became Executive Strategy Director, leading strategic output across Nike, Samsung, Hyundai, Beats By Dre, Johnnie Walker and Google. He has grown a team of formidable talent spanning expertise from analytics, connections planning and content strategy through to brand strategy and design.
Simon’s work has been recognised with an EFFIE Grand Prix, APG Creative Strategy Awards, a Eurobest Grand Prix and D&AD.”
Platforms EMEA, Performance Display Lead
Katie has been with Google for 9 years and has worked with some of Google’s largest customers across EMEA on transitioning into programmatic and data-driven marketing. Katie is presently in Google’s EMEA product strategy team, looking after Google’s programmatic performance product offering across the Google Display Network and DoubleClick Bid Manager. In her previous roles at Google, she spent her time working with DoubleClick customers and product teams to develop data-driven creative product solutions and helping brand marketers and creatives understand the opportunity of programmatic, and how best to take action to implement in their organizations. Katie is an American expat based in London, and spends her spare time traveling and being as active as possible.
JANDL, Digital Creative Director
Jord Nikov is a Digital Creative Director in JANDL. He was one of the youngest Creative Directors in Slovakia. He currently works for the award-winning agency in Slovakia that brought the first Cannes Lion to Slovakia. He’s been doing digital advertising and marketing for 11 years. He was with the agencies like Wiktor Leo Burnett, MUW Saatchi & Saatchi and Mayer/McCann Erickson, working for clients like Telekom, Orange or the global fashion brand Nehera. Besides creating ideas and digital strategies for the countries of Central and Eastern Europe, he’s active on his YouTube Vlog where he’s addressing topics from advertising and digital marketing.
L'Oréal, Chief Digital Officer's Team
On a beauty market that is drastically transforming, Jean-François Mignot has been tasked by L’Oréal to be, within the CDO team of Lubomira Rochet, the booster of change of the L’Oréal marketing culture and practices around the world.
A strategic mission to ensure that the leading Company of the beauty sector remains ahead of the curve in digital revolution, therefore consumer centricity.
Jean-François is known for his natural leadership and his ability to activate collective intelligence with always, as the cornerstone of every reflection, the human being.
He spends his professional time with digital and marketing teams at L’Oréal, re-questioning the conventional approaches, awakening imagination and giving birth to new horizons via hackathons.
This seasoned marketer and humanist with a genuine interest in people and cultures speaks fluently 6 languages and has developed his sensitivity to consumers by living, loving and working in 10 countriesof Europe, Asia, the Middle East and America.
He is a practitioner on change for L’Oréal, in order to provoke profound transformations in the company’s mindsets and daily practices, relentlessly awakening creative spirits, shaking up self-beliefs and fostering productive collaboration.
One of the most polite and gentle personality in Turkish Football, Ali Gültiken, was born in Istanbul, on 1965. He started football in Bakırköy Yücespor Club, then moved to the Beşiktaş Youth Team. In 1984-85 season he was promoted to the first team. Under Beşiktaş jersey, he played 262 league matches and scored 91 goals. 1987-88 season was his best season where he scored 30 goals in 38 matches. In 1991-92 season, where Beşiktaş clinched the title without losing a match, Ali Gültiken faced a unfortunate injury on the decisive game for the championship. At the age of 27, he was forced to leave Beşiktaş due to his injury. During his career he won 5 league titles, 3 Turkish Cups, 4 Presidential Cups, 1 Prime Minister Cup and 5 TSYD Cups. He scored 7 against Fenerbahçe and 6 goals against Galatasaray. Ali Gültiken wore the Turkish National Team jersey for 38 times. In his last season he played for Kayserispor, had his testimonial match with Beşiktaş and got retired from professional football. After his football career he aimed to be a coach as he worked for Hatayspor, Mersin İdman Yurdu and Erzurumspor. He was also the Administrative Manager for Beşiktaş, under Mustafa Denizli’s management.
Nielsen, Innovation Business Partner & Director
Since the year 2000 Marek has been enjoying working at Nielsen, holding different positions and roles.
However, in the last years, his true love is the FMCG innovation that he helps to develop and launch with success. Proudly, he has been involved in launching a couple of successful innovations across Central and Eastern Europe.
Besides, Marek graduated with a degree in Sciences and Market Research.
UX/UI Accenture Interactive Delivery, Central Europe Manager
Markus Spiller has worked all the way in the interactive business since the mid 90’s bringing over 25 years of digital marketing competence.
Before joining Accenture in 2014 he worked in leading ATL/BTL/Digital agencies and consulting companies on interactive brand and sales communication assignments, campaigning and creative strategy. As a digital consultant across silos (CRM, Commerce, Social, Search, Advertising, PR, Content, Corporate) he brings brand and user oriented thinking and senior level digital brand, program & campaign consulting to build up and lead teams of business experts, designers and technologists for delivering unique experiences. He is leading the Accenture Interactive Delivery DACH Practice for UI Design & UI Development and is co-leading the EALA Frontend Capability within Accenture.
myGini, Inc., Founder & CEO
Mehmet Sezgin was the head of Global Payment Systems at BBVA (Banco Bilbao Vizcaya Argentaria) and the co-chairman of Garanti Payment Systems between 2012 and 2016.
In May 2016, he set up his own payments start-up “myGini, Inc.” in San Francisco to offer wallet and loyalty solutions to American Banks and the retailers.
At BBVA he took a card base of 67 million and left it with 80 million cards, while doubling the merchant base to 1.4 million generating $115 billion purchase volume from 13 countries (Spain, Portugal, Turkey, Romania, USA, Mexico, Chile, Argentina, Peru, Colombia, Uruguay, Paraguay and Venezuela). A firm believer of new technologies, he helped to launch a digital wallet globally. BBVA Wallet was launched in Spain, Chile, Mexico, USA, Turkey and Colombia with downloads reaching 10 million including Bonus Flash in Turkey.
Before BBVA between 1999 and 2012, Mehmet founded and managed Garanti Payment Systems, a wholly-owned subsidiary of Garanti Bank. He launched the first chip cards in Turkey in 2000, created a loyalty platform called bonus card which is licensed to 10 other banks and signed a cobranding deal with Turkish Airlines introducing miles to Turkish cardholders. He was instrumental in moving Turkey to full chip&pin EMV infrastructure. Under Mehmet’s leadership Garanti has become the 4th largest credit card issuer in Europe based on purchase volume while moving from 800.000 cards and 25,000 merchants to 20 million cards and to 600,000 merchants.
Having worked for several years in banking in different capacities Mehmet opened MasterCard office in Turkey in 1993 and was the Senior Area Manager of Eurasia Region for MasterCard Europe for 7 years where he took a market share of 9% and left it at 46%. He started his career as a consultant at Price Waterhouse in 1984.
He had been Chairman and a board member of the Interbank Card Association (BKM) and MasterCard Europe. He served as the chairman of Credit Bureau in Turkey (KKB) and was the chairman of Risk Centralization Platform at Bankers’ Association.
He holds an MBA from the University of Massachusetts which he earned with a Fulbright scholarship and Bachelor of Science in management from METU in Ankara.
Mehmet reads a lot, plays tennis and works on to finish his “book of bonus”, a story of establishing the bonus brand with the management school of thought perspective.
Facebook, Head of Creative Shop - MEA Region
As Head of MEA’s Creative Shop, Weera’s core task is to inspire and drive innovative ideas to help unlock the creative power of the platform for clients, agencies and media partners.
Weera joined Facebook from the world of advertising where she spent over 20 years in an eclectic career playing creative hack, business head, and most recently, Executive Director Strategic Planning at DDB and BBDO across the MEA region.
Recognized in the industry for her wide-ranging experience in the communications business, Weera brings together strategic research & analytics and trend-spotting to create powerful brand stories. She spent 2 years at ADMC and ImageNation, where she relaunched several media brands for the company. At ImageNation, she mentored young scriptwriters and directors and helped develop their ideas into award-winning feature films. Her work has won several creative and effectiveness awards at the Effies, Lynx and Cannes.
Weera believes the future belongs to communicators who blur lines, and smash through existing silos in order to create unexpected, exciting connections in this brave new world. Her quest at Facebook is to create a platform that scales up and gets out to the world compelling “powerful stories” from the region.
Garanti Bank, Vice President
Didem Baser studied civil engineering at Bogazici University before completing her civil engineering graduate degree at University of California, Berkeley. She started her career in 1995. Before joining Garanti Bank, she worked in a global management consultancy company for 7 years, where she also became an Associate Partner. Didem Baser started working at Garanti Bank in 2005, working first in private banking for 7 years. Since March 2012 she has been the Vice President of Garanti Bank. Having over 19 years of experience in both banking and management, Baser is also responsible for the management of mobile banking and social platforms at Garanti.
Unconventional Branding and Marketing Adviser
Said Baaghil is the Unconventional Branding and Marketing adviser whose out of the box ideas ignite companies to rethink how to reach their target audience and build sustainable Brands. His expertise, however, are not for the faint-hearted. His clientele consists of CEOs, CMOs of leading organizations who are bold enough to be strikingly different from their competitors by breaking the chains of traditional patterns, evolving their business and as a result, creating brands that dominate the category
Known as the man who ‘Evolves Business’. Baaghil is able to effortlessly dive into the heart and mind of the brand and chart out a new innovative course to optimize opportunities. He views the Brand as a human being. He believes the brand cannot live, if it is not fulfilled and that the customers should experience the brand’s promise every day. According to him, well-built Brands are timeless which is why companies trust Baaghil for his in-depth knowledge of the science of brands and his ability to create marketing strategies that attains continuous growth
With over 25 years of experience, he has successfully evolved and helped launch some of the most profitable and sustainable brands (from local to international) such as Femi9, Vivid Flair & Code Red. With that under his bow, he has also taken various companies like Tadawul (Saudi Stock Exchange), Savola, Al Muhaidib (Mayar), Al Khabeer Capital, Makkah Techno Valley Co. (MTVC) on an unforgettable brand journey of knowledge and experience
He is the author of 3 books including “The Power of Belonging” and a co-author to several other books
Baaghil’s unique approach to Branding and Marketing has landed him in the pages of “Emotionomics” by the well-known Marketing expert, Dan Hill as well as in “Capture the Mindshare and the Market Share will Follow” by the reputable brand strategist and author, Libby Gill. He has also been interviewed by Faith Popcorn, a futurist and the CEO of BrainReserve, for her two new books on market trends. Most recently Baaghil was interviewed by world renown Brand Consultancy firm Siegel+Gale on Branding in the Middle East
Baaghil has spoken on Branding and Marketing in many parts of the world, including New York, Hong Kong, Amsterdam, Riyadh and Doha. He has previously written articles for UK’s Campaign magazine as well as the Gulf Marketing Review (GMR), a leading Marketing magazine based in Dubai. He regularly writes for Kippreport, Middle East’s 1st online-only Business magazine and a sister concern of GMR.
FIBA Media and Marketing Services SA. , Director General
Frank Leenders has more than 20 years of experience in international sports marketing at the highest level.
He started his professional career with ISL Marketing during the FIFA World Cup 1990 and subsequently joined start-up company TEAM Marketing in 1992, where he was part of the launch and development of the international benchmark project, the UEFA Champions League, since its very first season (1992-93). Frank held several positions in marketing and operations and ultimately was heading the Television department (sales and production) between 1998 and 2001.
He moved to Rome to join pay Television Sky Italia in 2001, where he was Director of Sports Rights Acquisitions, responsible for the acquisition of all sports related Television rights.
In 2002 he returned to TEAM, where he became Managing Director and was appointed to the Board of Directors in 2005.
Following his departure at the end of 2010, he co-founded the independent sports marketing firm Value-Experience. In 2012, they developed a dedicated media and marketing unit for FIBA, the International Basketball Federation in Geneva, Switzerland. Frank holds the position of Director General of this entity: FIBA Media and Marketing Services SA.
Frank holds a degree in Economics from the University of St. Gallen (CH) and has an MBA from SDA Bocconi in Milano (I).
Microsoft Turkey, General Manager
Kansu started his career in the information industry in 1989. In 2003, he joined the leadership at Microsoft’s Middle East and Africa region. Between 2003-2015, he served as Server Business Group Director, Regional Director for Business Operations, Director for Enterprise Sales, Emerging Regions, and Senior Regional Director of OEM Business. As of September 1, 2015 he serves as the General Manager of Microsoft for Turkey.
Before joining Microsoft, Kansu was responsible for the global marketing of HP’s finance solutions.
Kansu studied computer science at Istanbul Technical University.
UEFA Champions League prodigy, TEAM Marketing, CEO
TEAM is the agency exclusively responsible for marketing the media, sponsorship and licensing rights of the UEFA Champions League and UEFA Europa League, annual competitions that feature the elite of European club football.
Chief Executive, Jamie Graham, has 20 years’ experience in sports marketing having joined TEAM as Head of Marketing in 2007. Previous roles include Managing Director of ZenithOptimedia’s Sponsorship Consultancy and SVP at then industry leading sports marketing agency ISL, where he headed the company’s research division in the UK.
OCHRE ROCK LTD, Founder & CEO
Jonathan Ferrar is a respected consultant, speaker, author and business advisor in HR strategy, workforce analytics, and the Future of Work.
He advises clients on how to establish human resources strategies that will improve business performance and help HR leaders become more analytical in their decision-making. In particular, he advises Boards & CEOs of HR technology and HR analytics companies to develop their strategies for the CHRO and other buyers. He was listed as one of the global “Top HR Analytics Influencers” on LinkedIn in 2014, as one of the “15 HR and People Analytics Experts to Follow” by Jibe in 2016 and as one of the 20 Experts in People Analytics in 2017 by Sage People. Jonathan is the co-author of the book “The Power of People” (Pearson FT Press, May 2017) which helps successful organizations how to use workforce analytics to improve business performance.
Jonathan has worked for over 25 years in corporate business at IBM, Andersen Consulting (now Accenture) and Lloyds Bank. For over eleven of those years he held executive and VP roles. He has led diverse teams across many countries, held P&L responsibility and managed multi-$100Ms budgets. Jonathan has advised Chief HR Officers and other business executives at some of the world’s largest and most highly regarded companies on how to implement meaningful HR strategies, practices and technology.
He holds a Bachelor of Arts and a Master of Arts degree from the University of Cambridge, UK and a Diploma in Human Resources Management from Kingston Business School, UK. He is a Chartered Fellow of the Chartered Institute of Personnel and Development .
Istanbul Bilgi University Associate Professor of Marketing,…
Istanbul Bilgi University Associate Professor of Marketing, 4play - Board Member
Kaan Varnali, P.h.D., is an Associate Professor of Marketing at the Faculty of Communication, Istanbul Bilgi University. He teaches courses on consumer psychology, branding and advanced research methods. He has served as the Vice-Dean of the Faculty for 6 consecutive years. He is the founding director of the graduate program in Marketing Communication, known as the Brand School in the industry. His research on customer experience and behavior has been published by top scholarly journals such as Journal of Business Research, Electronic Commerce Research and Applications, International Journal of Information Management, Society. He also published 4 books on topics ranging from mobile marketing to multichannel customer experience.
Besides his academic research and teaching, Dr. Kaan Varnali has helped a number of organisations from BIST 100 corporations to digital start-ups in improving their customer experience. He is a partner and a non-executive board member at 4play Digital Workshop, a mobile experience and entertainment agency.
Professor at Galatasaray University Faculty of Communication, Xedzone Founding Partner
Kerem Rızvanoğlu currently works as the Informatics Division chair at the faculty of Communication in Galatasaray University.
He is working as as researcher in the area of human-computer interaction and usability / user experience since 1999. Research interests of Rızvanoğlu include cross-cultural usability, universal usability, mobile usability and user experience. He published numerous papers on these topics as well as a national book entitled as “Herkes için Web: Evrensel Kullanılabilirlik ve Tasarım (Web for All: Universal Usability and Design” and an international book with Görkem Çetin entitled as “Research and Design Innovations for Mobile User Experience Design”. He is currently a member of the board of “International Conference of Human-Computer Interaction”.
He has been teaching on usability, user experience and interaction design at the certificate, undergraduate and graduate levels since 2001. He taught in Boğaziçi Univeristy and Koç University in the recent years. He is currently teaching in Galatasaray University as a full time scholar and in Bilgi University as adjunct faculty.
Rızvanoğlu is also the founding partner of Xedzone Research and Consultancy Company, which served in the digital world for user experience research, design, education and strategic consultancy projects more than a decade.
BPN Istanbul, CEO
Nüzhet Algüneş studied economics at Bogazici University. After graduating in 1994, he joined Unilever, where he worked for 7 years, taking on executive roles for the sales, marketing and media departments.
Between 2001-2002, Algüneş decided to follow his dreams and became the Senior Vice President of Universal Music Turkey. He then decided to return to marketing and communications, taking on roles in international agencies such as Mindshare, Mobilera, and OMD and working in media purchasing/planning, business development, brand communication strategies, and digital marketing.
Currently, Algüneş works at BPN Istanbul, writes on the future of the communication industry in his column at MediaCat, and gives talks at seminars and panels.
Sportsnet Group Chairman of the Board of Directors
Ahmet Gülüm was born in 1961, in Istanbul. After his education at Vefa High School, he studied Economy in Marmara University Administrative Sciences Faculty. He concluded his education after graduating from his master’s degree on business management. During his volleyball career, he played for Beşiktaş (1972-1979), Hisarbank Sakarya Karadeniz Spor (1979-1982), Galatasaray (1982-1991) and Arçelik (1991-1993). He was the team captain of Galatasaray for 9 years and Arçelik for 2 years. During his captaincy, Galatasaray Volleyball Team won the Turkish Championship for three times, from 1986 to 1989 successively. He wore the national team jersey for 158 times in different categories like youth, A, military and university. During his captaincy in the national teams, he received many international prizes in the tournaments such as Balkan Championships, Mediterranean Games, Spring Cup and World Military Volleyball Championship. When Turkey won the World Military Volleyball Championship and Galatasaray took in the third position at Balkan tournament, he was elected as the best setter. In 1984, he became the first athlete from volleyball to be nominated for the Athlete of the Year Award by Milliyet Newspaper.
After retiring from volleyball as an athlete, he pursued his passion in the business side of sports. In 1992, Ahmet Gülüm led the group which brought the first international Beach Volleyball organization to Turkey. He had notable impact on the growth of beach volleyball in the country. Later on, he was elected as the president of Turkish Volleyball Federation and Turkish Volleyball Foundation. He was in Beach Volleyball World Council and FIVB Marketing Council as a member. Furthermore, he was on presidential duty of CEV Marketing Commission. In 1998, he was chosen as the sportsperson of the year by two newspapers, Fanatik and Zaman. In 1999, he was selected as the sportsperson of the year once again, according to evaluation of Milliyet. He has been a member of Turkish National Olympic Committee since 1996.
Ahmet Gülüm founded Sportsnet in 2001, which is Turkey’s first and only sports focused marketing and communication agency. Sportsnet turned into a group of companies by specializing and growing in different service areas. First came the event company, Allsports. It was followed by Turkey’s first sports oriented digital agency Vo2. Following Vo2, sportstv was founded which brought Turkey’s most various sports content together with the TV audience. Since its’ inception, The Group has been giving sports related marketing and communication services to leading brands such as Beko, Petrol Ofisi, Vestel, Turkcell, Orkid (Always), Aroma, TEB, Turkish Airlines, P&G, Gillette. It also executed the communication works for important sports organizations hosted in Turkey. İzmir and Erzurum Universiade, Moto GP, Formula 1, World Basketball Championship, TEB BNP Paribas WTA Championships in Istanbul 2011-2013 are some of the notable examples. Last but not least, in 2015 Ahmet Gülüm founded BİLGİSpor, an undergraduate sports business program, in collaboration with Bilgi University. He is an active lecturer in the program.
Leo Burnett Bucharest, Chief Creative Officer
Ali Bati helped Turkish advertising to achieve international success by contributing to many firsts. He won over 100 national and international awards, including Cannes Lions, the New York Festivals, the Epica Awards, Eurobest, Golden Drum and the Crystal Apple Awards. His work has also been recognized for effectiveness, with several Effie Awards.
Ali’s success started early on in his career where during his first year in advertising. He brought Turkey’s first success at Cannes Lions, making him the youngest creative in Turkey to be awarded at Cannes. In 2010 he was named by Luerzer’s Archive as the no. 1 art director in the world and had his work published on the cover of the magazine. He played a major role in DDB&Co ranking third as the Agency of the Year in Cannes. He brought Turkey the first Grand Prix in an international festival, which helped his agency win the title of the Agency of the Year at Golden Drum.
He studied Graphic Design at Marmara University and Design and Technology at Parsons. He has completed 2 MAs and 1 PhD. Before he took on his role at Leo Burnett Bucharest as Chief Creative Officer, Bati worked in Turkey, Italy, the UK and US.
Google, Head of Industry - Ticketing, Sports & Live Events
Mike is a 14-year veteran of Google and has held multiple leadership roles on the revenue generating side of the business.
He’s currently heading up Google’s Sports & Live Events Group where he oversees Sales and Account Services Team responsible for fostering strategic relationships with key partners in Sports, Family Entertainment, Music and Ticketing Industries; and works closely with key stakeholders across Google’s Family of Brands to develop new ad formats and products for the Live Events category.
Prior to moving to Ann Arbor 11 years ago to help open Google’s local offices, Mike was involved in establishing Google’s Operations in his native Poland. He also ran Mid-Market Sales team for Google Canada.
Co-Owner of AFC Ann Arbor – Minor League Soccer Team in Ann Arbor, MI and (new!) – Head Coach of U-10 Boys Rec&Ed Soccer (his son’s team)
He also teaches Video and Digital Marketing courses at Michigan State University and acts as Executive In Residence at Eastern Michigan University’s Center for Digital Engagement.
Marketing & International Business graduate of Loyola University of Chicago, Mike currently resides in Ann Arbor, MI and considers himself extremely lucky to work in the cross-section of Sports/Entertainment and Online Marketing worlds.
BloombergHT TV, Chief Editor
Başaran studied international relations at Boğaziçi University before earning a graduate degree from Yeditepe University. He started off his career in finance, working as a trader for ABank and BNP in Istanbul. He then moved to London and became the mission chief for Turkey at Commerzbank and Standard Bank. In 2010, he moved on to media. He is still the chief editor for BloombergHT TV and Bloomberght.com. He is also a columnist for Habertürk newspaper.
eBay Turkey - GittiGidiyor, UX Strategy & Project Development Manager
Gurvardar has a total of 15 years of experience in the Internet sector within Turkey’s leading web companies. His roles at these firms included Web Designer, Project & Client Manager, Product Manager, Creative Director and currently the UX Strategy & Project Development Manager at eBay Turkey (GittiGidiyor),
In 2002, he started his professional career at BCA Creative Ltd., one of Turkey’s leading digital agencies, as a Web Designer. Subsequently, he moved on to Netwise-Praksis, a boutique web design and development firm where he began to work as a senior Web Designer in 2004. In 2007, he had been appointed as the Project and Client Manager at Netwise. In that position, he was in charge of creating, developing and implementing web solutions for the company’s customers who included Turkish blue chip enterprises.
In 2008, he started working at sahibinden.com, the country’s largest classified ad web site, as a Design & Product Manager. While at sahibinden.com, he developed ad led many high income generating projects.
In January 2012, he started working at eBay Turkey (GittiGidiyor) as the Creative Director (Design & Content. In his first 2,5 years at GittiGidiyor, he supervised three units and 13 employees.
In August 2014, he was assigned as the UX Strategy & Project Development Manager which currently makes him in charge of leading teams in defining and formulating the company’s Customer Centric Strategy.
iCoolKid Ltd., Founder and CEO
Born and brought up in London, 12-year-old Jenk Oz is a professional actor, presenter and trained musician; as well as the Founder & CEO of iCoolKid Ltd., making him the youngest CEO in the UK.
iCoolKid is a Publishing, Media, Consulting and Production company aimed at young people aged 8-15 years old. The company comprises a website – iCoolKid.com – a comprehensive collection of social media platforms, a YouTube Channel housing original productions, weekly curated music playlists on Spotify, professionally mixed ‘club quality’ playlists created by Jenk and housed on Soundcloud, a full production facility and a stand-alone filming studio referred to as ‘The Garage’; as well as a soon to be launched clothing line – iCoolKidGear.
Since the formal launch in March 2017, the iCoolKid website has evolved into the internet’s ultimate highlight reel of coolness, where it’s safe for young people to find engaging, intelligent, trending, edgy content. It is currently the UK’s biggest digital media platform of its kind with over 2,500 original articles spread across seven topical channels. The company currently has over 60,000 followers across social media and people from 165+ countries have visited the iCoolKid website.
As well as working with the iCoolKid team every day, Jenk loves honing his creative skills, recently winning a highly-coveted place with both The Juilliard School of Drama and The National Youth Musical Theatre (NYMT).
Jenk has worked professionally in TV, film, West End theatre, documentaries, international commercials, print & video campaigns, music videos, recorded original music and done film voice-over work.
Most recently, Jenk has been featured on the BBC, CNN, MSN, The Telegraph, The Evening Standard, Business Insider, Start-Ups, Growth Business and Vanity Fair. In July, Jenk gave a TEDx Talk called ‘Ideas Ink.’ and spoke at the Arlix Meet: Teen Entrepreneur Conference in the hopes of inspiring other young people to follow their passions and develop their ideas. Jenk will be releasing a book late 2017 entitled ‘Ideas Ink.’, a road map for younge entrepreneurs looking to start a company.
Lastly, Jenk has just been voted one of the Top 20 Young Entrepreneurs To Watch in 2017 by Start-Up Magazine and one of The Most Influencial People in 2017 by The Evening Standard newspaper.
Bloomberg HT, TV Show Host
Born as the daughter of a journalist, she too became one. She wanted to be an expert journalist and studied economics at Mülkiye. She began work while studying. She first worked at newspaper, and then began a career in television. For many years she worked as a reporter in Ankara, prepared news shows and presented them. She interviewed politicians from the administration. She lived in London for 7 years as a columnist. Since 2010, she talks about economics on BloombergHT TV. She continues her discussions on the radio. She teaches economics at a university. She is also the author of a book, Bana Bana Hep Bana.
World’ s Leading Sports Agency Octagon, International Marketing President
As President, Marketing International, Jeff Ehrenkranz is responsible for overseeing operations and new business across all of Europe and APAC regions for Octagon’s Marketing division.
A company veteran of more than 20 years, Jeff was recently promoted to President, Marketing International from Managing Director EMEI where he oversaw Europe, Middle East and India. He moved into this role from Octagon’s U.S. Headquarters where he served as Executive Vice President, directing the agency’s Marketing Solutions and Entertainment divisions. He successfully led the divisions’ businesses and supported clients across a variety of service offerings and product categories, gaining the reputation as one of the industry’s top marketing strategists. Jeff has broad global experience, having spent a number of years working for Octagon in Asia, Australia & Europe.
Jeff’s vast industry experience includes working with clients across a variety of categories with sponsorship investments across sports and lifestyle properties including Football, Rugby, Golf, Olympics, Motorsport, Music & Film and others.
In 2011, Jeff was named to SportsBusiness Journal’s “Forty Under 40” class, one of the sport’s industry’s highest honors, recognizing his skills as an effective new business “rainmaker” and thought leader.
Jeff resides in London with his wife Brianne and sons Seamus and Rory. He holds a BS in Political Science from Tufts University and an MBA from Columbia University.
European Union Affairs, Director of Project Management
Bülent ÖZCAN graduated from Middle East Technical University International Relations Department in 1999 then completed his master’s degree at Marmara University European Union Institute on European Union Economy. He participated to the Harvard University John F. Kennedy School of Government Executive Education Program in 2011.
He worked at the Ministry for European Union Affairs as assistant expert, expert and coordinator. Since September 2010, he has been acting as the Director of Project Management. He is responsible for implementing the projects on capacity building of civil society in Turkey, strengthening the civil society dialogue between Turkey and EU, capacity building of local governments notably governorates during the EU membership process and supporting EU expertise in public, university, civil society and private sector organisations.
He has books and studies on “Instrument for Pre–accession Assistance”, “EU Grant Programmes and Supports to Civil Society Organisations” and “Project Preparation and Implementation”. He is a part-time lecturer on “Project Management” in MBA programme at TOBB- ETÜ University.
FutureBright Research, Founder and Managing Partner
Akan has 15 years of experience in marketing strategies, brand management and market research. For long years he held the position of Head of Strategy and Planning at Grey Advertising. He also was one of the 12 strategy leaders at Grey Group Worldwide global strategy council.
He has been a member of the Advertising Self-Regulatory Board. He was juror at Kırmızı and Effie. His work has been deemed worthy of numerous gold Effie awards.
He founded FutureBright and the Behavioural Institute. Today both companies are among the fastest growing companies in Turkey. FutureBright Group has over 250 brands in its portfolio. Even though FutureBright is not an advertising agency, is ranked among Effie’s top of European rankings.
He founded ZMET Institute in 2016 and became the ninth global partner of Olson Zaltman & Associates for Turkey and the region. Today, ZMET Institute is one of the fastest growing neuromarketing companies in Turkey. He is a TEDx and Intel TechTalks Speaker. World famous Daily Telegraph has covered a story on his strategic views.
He holds a teaching post at İstanbul Bilgi University, Brand School.
Corporate Brand Management & Marketing at Garanti Bank
She started her professional career as a Brand manager at Henkel where she held several positions at marketing between 1996-2003. During this time, she also took responsibilities in different countries and had expat experiences
Prior to her position at Garanti, between the years 2003-2008, Ms. Guvenen worked as Beko Brand and Communications Manager at one of the largest appliances companies in Europe, Arcelik. There, she has transformed the brand management function for one of the only‚ international brands of Turkey, Beko, initiating and implementing a Global Brand Management System.
Güvenen has more than 10 years of experience in sports marketing.
She initiated Beko Turkish Basketball league sponsorship in 2006. This was the first time where the business strategy and her basketball passion met.
In 2008, she started to work as the Senior Vice President of Advertising and PR Unit at Garanti Bank. Within a short period of time, she repositioned the unit as Corporate Brand Management and Marketing Communications
In 2013, she was assigned to the Turkey 2020 Olympic Marketing Committee where she proudly represented Turkey.
She has been leading the team managing Garanti’s communications activities including Marketing communications, sponsorship and event management. She is also in charge of corporate reputation and corporate social responsibility of Garanti. She is Deputy Chairman of the Board of SALT, Garanti’s cultural institution.
Güvenen spent 16 years in Paris, 2 years in Milano, 1 year in London, and 6 months in Tehran. During these years, she both studied and worked.
Güvenen has a degree on Business Administration from Bilkent University and is a graduate of Lycee Charles de Gaulle.
She is a January born, summer person.
She realized her dream of youth in 2007. In London, she played a small role in a musical and cried happily at the end of her first performance.
Koz Susani Design, Designer
Defne Koz is co-founder and partner of Koz Susani Design, an award winner, innovative studio based
in Chicago, with Marco Susani, where she designs iconic, emotionally engaging, innovative award
winning products and experiences.
Their designs span from domestic objects to high-tech devices, from hi-touch materials to interaction
design, from luxury crafts to mass-manufactured products, always focusing on hi-quality design that
embraces vision and innovation while preserving human, emotional qualities.
The studio’s internationally acclaimed clients include Alessi, Allstate, Arcelik, Avsar, Bernhardt,
Burotime, Crate & Barrel, Derin, Delta, Dove/Unilever, Egizia, FontanaArte, Foscarini, Gaia&Gino,
Leucos, Lipton/Unilever, MPD, Mitterteich 1400º, Megaron, Merati, Nissan, Nestle, Nude, Nurus,
OmniDecor, Panasonic, Pirelli, Rapsel, Samet, Swarovski, Swissotel, TunaOffice, Verreum, Vitra,
Defne Koz was born in Turkey and raised professionally in Italy,
After having studied at Domus Academy – Milan, her idea of design is influenced by her training in
Ettore Sottsass’ studio by the combination of her Turkish and Italian culture and by her curiosity for
very different product types.
Her interests span from humanizing new technologies to rediscovering the tradition of hand made
products. Common to all her projects are her distinctive design language and the research on the
sensorial qualities of materials.
She was awarded “Designer of the Year, 2013” by Elle Deco International Design Awards
in Turkey. Her designs were awarded with ‘Gold Award’ by Neocon 2016, IF Design 2015, 2014; IDA
Bronze Award 2014, RedDot Design Award 2014, 2013, 2012, 2011, 2009, and 2006, by Innovation
Design Award 2013 German Design Council, by Elle Décor Award in 2015, 2012, 2011 by IDA Bronze
Award in 2011, by ID Design Magazine as “Best in Category” Prize in 2001, by Good Design Award,
Chicago in 2002 and 2013 and her products were nominated for the ADI Index Compasso d’Oro in
2002 and in 2016, and were selected several times as ‘Best of the Category by EDIDA International
Awards and Design Turkey Awards.
For three years she has been member of the board of the Art and Design Advisory Board of AkBank
and was member of the Board of the Istanbul Design Biennale 2012.
IMM KoelnMesse invited her to be a Trend Board Member for 2011 and to design the exhibition
“Surprising Empathy” during the Koeln Furniture Fair.
Her designs have been exhibited at galleries and museums; Triennale di Milano, Galleria Jannone,
Galleria Posteria, Spazio Mudima, Idea books, Galleria Post Design, Spazio Vigentina in Milan,
Biennale del Vetro Venezia, IOYB Koeln, Kunstmuseum Dusseldorf, Ubersee Museum Bremen,
MARTa Herford, Ozone Gallery Tokyo, Les Atelier Gallery Paris, Abitare il Tempo Verona, Museo di
Pietrarsa Napoli, Design Week Belgrade, Design Week Istanbul, MeDesign Genova.
She held numerous seminars and conferences among them UIC Chicago; Domus Academy Milano;
AllDesign, Istanbul; Fukui Prefecture Japan; Architectural Association London; Bilgi University Istanbul;
Centro Borges Buenos Aires; Design Week Belgrade Design Week.
Zehra Cataltepe is a professor at Istanbul Technical University, Faculty of Computer and Informatics and also the co-founder of tazi.ai, which is a startup company developing continuously learning machine learning solutions in banking, insurance and telco industries.
She received her M.Sc. and Ph.D. degrees from California Institute of Technology in Computer Science.
Her research interests include machine learning algorithms and software, feature selection, anomaly detection, online machine learning, machine learning for human learning, learning on heterogeneous, networked and time series data, and big data.
She has both industry and academia experience and has taken part in EU and Tubitak projects as a referee, researcher and principal investigator. She has 14 patents and over 80 publications.
Dr. Tanju Çataltepe has received S.B. degree from M.I.T. and Ph.D degree from UCLA, all in electrical engineering. He was at Bell Labs and AT&T Labs between 1990 and 2005, where he worked first on optical networks and synchronization and then on the Internet backbone architectures. Later he was an advisor for the CEO of Turk Telekom. He served as the chairman of the ITU Plenipotentiary Conference of 2006. Between 2006 and 2010, he was the CIO for Yildiz Holding, where he led infrastructure and datacenter consolidation projects and SAP deployment. Following, he joined Cisco as the Advanced Services Director in 2010. From 2012 until he co-founded tazi.ai in 2015, he was with Kantar Media Audiences first as the general manager in Turkey, then as the Global IT Director.
Turkish Basketball Federation, CEO
Omer Onan, born February 4, 1978, is a Turkish former professional and national team basketball player, former team manager of Fenerbahce of the Turkish Basketball Super League (BSL) and current CEO of Turkish Basketball Federation.
Onan had been a player of the Turkish national team for more than a decade and he was present in the successful ventures during the Eurobasket 2001 and 2010 World Cup, where his country won silver medal.
During his professional playing career, Onan he played at the shooting guard position. He won the European-wide third-tier level league, the FIBA Korać Cup championship in 1996. Domestically in his native Turkey, he also won the Turkish Super League championship 11 times (1996, 1997, 2002, 2003, 2004, 2006, 2007, 2008, 2010, 2011, and 2014). In addition to that, he won the Turkish Cup title 8 times (1996, 1997, 1998, 2001, 2002, 2010, 2011, and 2013); and the Turkish SuperCup title 5 times (1996, 1998, 2000, 2006, 2013).
His number 7 jersey was retired by Fenerbahçe in 2014.
In August 2014, Onan retired from playing professional basketball and became a team manager of his longtime playing club, Fenerbahce.
He is the CEO of the Turkish Basketball Federation (TBF) since November 2016.
Habitus Research, CO-Founder
After Italian High School, Aybil Göker graduated from Bogazici University, Sociology, received her MSc degree in Social Anthropology at London School of Economics (LSE) and completed her PhD in Anthropology at University College of London (UCL). Aybil returned Turkey in 2007, while working at Yeditepe University she lectured at Bogazici and Bahcesehir University, supervised numerous PhD thesis and continued academic publications.In 2012, Aybil Goker with Alper Goker set up the most impactful ethnographic research and creative strategy consultancy company in Turkey. Habitus Research between 2015-2016 received 14 awards. In April 2015, Habitus Research opened its first branch in Florida, USA.
Vodafone Turkey, Director of Brand and Strategy
Ebru Özgüç took on leadership roles at 3M between 1995-2011. Between 1995-2000, Ebru worked in the sales and marketing departments. Between 2000-2003, Ebru lived in Paris to serve as the Sales Director for the EMEA region for 3M France.
She then moved back to Turkey to sit on 3M Turkey’s executive board and served as the 6Sigma Black Belt between 2004-2006. Between 2006-2009 she served as the Executive Director for Corporate Marketing, Corporate Relations and IT. Finally, she served as the Executive Director of Sales and Marketing at 3M between 2009-2011.
In 2012, Ebru was appointed as the Corporate Marketing Director for Vodafone. She led Vodafone’s efforts to lead the digital transformation of Turkey’s business sector by launching “Yarina Hazirim,” (Ready for Tomorrow) “Dijitallesme endeksi” (Digitalization Index) and the Digital Transformation Summit.
Since 2016, Ebru has been working as the Director of Brand and Marketing Strategy at Vodafone. Ebru has a degree in business administration from Ankara University. She did her MBA at European University in France. She is the mother of 12-year-old twin sons.
Istanbul Policy Center, Director
Fuat Keyman is Director of Istanbul Policy Center and Professor of International Relations at Sabancı University. Keyman is a leading Turkish political scientist and an expert on democratization, globalization, international relations, Turkey – EU relations, Turkish foreign policy, and civil society development. He is a member of the Science Academy. He has worked as a member on the Council of Wise People as part of the Peace Process to the Kurdish issue. He also serves on advisory and editorial boards for a number of respected international and national organizations as well as for academic journals.
Prior to joining Sabancı University, Keyman taught in the Department of International Relations at Koç University between 2002 and 2010 and in the Department of Political Science and Public Administration at Bilkent University between 1994 and 2002. He was also Visiting Professor at Carleton University in the summer of 1997. Keyman holds several post-doctoral fellowships from Wellesley College and Harvard University. He has received numerous prestigious grants from the EU Framework Programme and the Scientific and Technological Research Council of Turkey. Furthermore, Keyman has been the research director for various projects such as Peter Berger and Samuel Huntington’s Many Globalizations, CIVICUS, and Mapping Civil Society in Turkey. Keyman has conducted the first extensive research project and written copiously on the political and social trends in Turkey, urban transformation, and living together in Anatolian cities.
GoodWorks Communications Consultancy Agency, President
Ergun Gumrah began his journalism career in 1984 at Yeni Asir in Izmir. He worked as a reporter for Sabah, Hurriyet and Milliyet in Istanbul. In 1993, he became the producer for the TV show “Dr. Stress.” Between 1994-1997 he worked for Kanal E, determining the strategy for the first economy-focused Turkish TV channel, preparing its prototype and serving as its Executive Coordinator for 4 years. Between 1997-1999, Gumrah took on the restructuring of Kent TV serving as the Executive Editor. In 2000 he founded Cumhuriyet TV. In 2001 he established Medical Channel, the first health-oriented TV channel in Turkey. Between 2001-2014 he served as the Executive Director of Leo PR – MSLGROUP. He is the author of two books: Turkiye’de TV and Medyada Haber Olmak. Gumrah has been awarded numerous awards for his efforts in journalism and PR. In 2015, he established GOODWORKS Iletisim Danismanligi, a communication consulting agency. Gumrah is a member of Türkiye Halkla İlişkiler Derneği, Türkiye Gazeteciler Cemiyeti, İzmir Gazeteciler Cemiyeti, Çağdaş Gazeteciler Cemiyeti ve Basın Konseyi.
Y&R Istanbul, Head of Strategic Planning
Bediz graduated from Galatasaray University, with a degree in Political Science and Public Administration.
His political communication project got awarded by the French government with a Bourse d’Excellence.
He completed a masters programme in Management and Business Administration of Communication at the University of Toulouse. He started his career in advertising in the Europeand Business Development department in
Euro RSCG Worldwide, in Paris. Later, he returned to Turkey and worked in ALICE BBDO as a Strategic Planner, in Alametifarika as a Brand Director and returned to ALICE BBDO as Strategic Planning Director.
He later joined Y&R Istanbul as the VP and Head of Planning in 2012 and he remains in the same position today
Señora Rushmore, Planning Director
Adrian Mediavilla first discussed brands when, at age 11, he sent a letter to the local newspaper in Santander to dissect a campaign for SprinGo, a new soda brand that had just been released by the Coca-Cola Company in Spain.
Today, Adrian is Head of Planning at Señora Rushmore, the leading creative agency in Spain. Señora Rushmore is one of the few agencies working on global and regional Coca-Cola projects. As part of the WPP network, Señora Rushmore is also in charge of Vodafone in Spain. Other clients include the Dutch bank ING, the local iconic department store El Corte Inglés, carmaker MINI and Atlético de Madrid Football Club.
Before joining Señora Rushmore, Adrian spent six years in Paris working on international accounts at Publicis Worldwide, Duke Razorfish and Saatchi & Saatchi. He then joined the legendary Saatchi & Saatchi office in London where he was in charge of the Toyota Hybrid account across Europe. Eventually, Adrian was hired by Viacom to work as marketing director for MTV, Paramount Channel and other global entertainment properties.
On top of his advertising work, Adrian writes for different publications like Spain’s PAPEL, Jotdown or Libero magazines and has been a guest lecturer in the London Business School, Universidad Complutense de Madrid and Miami Ad School.
4129Grey’s Chief Happiness Officer Alemşah Özturk founded 41?29! in 2007. In its first 5 years 41?29! became the most successful digital advertising agency in Turkey, attracting the attention of WPP who incorporated the company into its network in 2012.
Before founding 41?29! Alemşah Özturk founded two other advertising companies and became the youngest creative director in Turkey when he was just 24 years old, successfully creating several impactful projects. He has won numerous awards with the work he has done in the past 20 years, including Cannes Lions, Clio Awards, D&AD, and Webby Awards. He has represented Turkey in these global competitions, including at Cannes Lions. An active user of social media, Özturk has 250,000 followers on Twitter. He shares with his followers his articles on marketing and digital communication, company culture, and digital transformation. Özturk has spoken in numerous national and international conferences and organizations in the past 15 years. He publishes his writings on his website: http://medium.com/@alemsah
Deemed an exemplary entrepreneur by United States Vice President Joe Biden, Özturk works closely with young entrepreneurs and mentors them. In addition to his activities as an entrepreneur, Özturk has also tried to revive entrepreneurship in Turkey through his angel investments.
United under Özturk’s leadership since 2015, 41?29! and GREY Turkey provide brands with communication strategies and solutions as a new generation, fully integrated company.
Alemşah Özturk graduated from Kabatas High School before earning his degree of computer science from Yıldız Technical University. When he isn’t working on creative projects or consulting, he spends his time working on his new book, writing for local and international magazines and gaming.
Good4Trust.org, Founder & Instigator
Dr. Uygar Ozesmi is the founder and provocateur of Good4Trust.org, a platform for individuals seeking to create an ecologically and socially fair future. Uygar established the Turkish branch of Change.org in 2012 and served as the Executive Director for Eastern Europe and Western Asia until 2017. Before that he served as the Executive Director of Greenpeace for the Mediterranean region (2008-2012) and Executive Director of TEMA (2006-2008). In 2002 he became the founding director of Doga Dernegi, BirdLife’s partner in Turkey. He was among the founders of Sivil Toplum Gelistirme Merkezi. Prior to his career in civil society, Uygar acquired his masters degree on environmental science at Ohio State University as a Fullbright Scholar and his doctorate degree on conservation biology, development and social change as a MacArthur Scholar. He worked as a consultant for Adnan Kahveci and was the founder of Erciyes University’s Department of Environmental Engineering (2000-2004). He worked as Expert in Environment for United Nations Development Programme (2004-2006). Along with Good4Trust.org, Uygar founded kusbank.org, Turkey’s first crowdsourcing project, in 2001. Dr. Ozesmi is the author of over 100 scientific publications and a book. He teaches classes at Kadir Has University and is the host of a radio show on Acik Radyo 94.9.