Businessman, Pilot and Lead Singer of Iron Maiden
Bruce Dickinson is the lead singer of Iron Maiden, a commercial pilot, brewmaster, entrepreneur and creative business thinker. Bruce was a pilot and Marketing Director for Astraeus Airlines, a company which leased aircraft to other carriers, and is the Chairman and founder of Cardiff Aviation which specialises in heavy maintenance of Airbus and Boeing commercial aircraft.
Bruce is also involved in an air ship venture to manufacture lighter than air hybrid transport aircraft and Pouncer, the incredible edible drone developed by Windhorse Aerospace, that will safely fly humanitarian aid into hard to access disaster areas.
Bruce hasn’t stopped flying Boeing 757s, and in 2016 flew the band around the globe on their “Book of Souls” world tour in their own 747.
Sagmeister & Walsh, Co-founder, Designer and Art Director
Stefan Sagmeister has designed for clients as diverse as the Rolling Stones, HBO, and the Guggenheim Museum. He’s a two time Grammies winner and also earned practically every important international design award.
Stefan talks about the large subjects of our lives like happiness or beauty, how they connect to design and what that actually means to our everyday lives. He spoke 5 times at the official TED, making him one of the three most frequently invited TED speakers.
His books sell in the hundreds of thousands and his exhibitions have been mounted in museums around the world. His exhibit ’The Happy Show’ attracted way over almost half of a million visitors worldwide and became the most visited graphic design show in history.
A native of Austria, he received his MFA from the University of Applied Arts in Vienna and, as a Fulbright Scholar, a master’s degree from Pratt Institute in New York.
Food Futurologist and Director of Bellwether
Dr. Morgaine Gaye is a Food Futurologist and director of bellwether: Food Trends, the first food trend research compendium. She has her own health-food product range of functional food blends called Dr Gaye, which are sold globally on-line.
Morgaine looks at food and eating from a social, cultural, economic, trend, branding and geo-political perspective. Her work involves running ideation sessions, consulting to food companies, developing new products and ideas; writing articles/ trend reports for PR and ad agencies; giving public , university and corporate lectures on specific food trends, developing new ideas for food-related TV and radio programmes and doing research on all elements of the eating experience from mouth-feel to olfactory perception. She consults to leading blue chip food companies and manufacturers, delivering bespoke trend briefings and NPD ideation.
Morgaine is a frequent media contributor in print, radio and TV. A number of her academic food research papers have been published. She is a guest university lecturer in UK and Sweden and is on the reviewing panel for the International Food Design Conference and yearly academic journal.
Facebook, VP of Global Business Marketing
As Vice President of Facebook’s Global Business Marketing team, Sarah sets the course for how the
advertising community can best leverage Facebook’s apps and services in a mobile-first environment. In
this role, Sarah is responsible for providing clients with innovative and effective marketing solutions for
Prior to rejoining Facebook in 2014, Sarah most recently led Universal McCann’s agency operations in
the US where, as President of the agency, she oversaw strategy, analytics, custom content, crosschannel
buying and planning, and business development.
Before joining Universal McCann, Sarah built and led Facebook’s Global Agency team. In addition to
partnering with the Agency community in this role, she led the combination of creative and strategic
thinking behind turning cross-channel campaigns into those fueled by digital insights.
Sarah also has extensive client and category expertise. She served as senior vice president at Starcom
Mediavest Group leading the Mars Wrigley AOR, and has deep experience across CPG/FMCG, Beverages,
Pharmaceuticals, and Consumer Electronics.
Sarah was recently inducted into the American Advertising Federation’s Advertising Hall of
Achievement, which recognizes the industry’s top leaders aged 40 and under for their profound impact
on the industry. In 2014, Sarah was named one of Advertising Age magazine’s top “40 Under 40”
As a part of Sarah’s ongoing commitment to her community and the industry, Sarah is honored to serve
on the Boards of Build-A-Bear Workshop, AWNY, Northwestern University’s Regional Board, the
Reisenbach Foundation, the Angelight Foundation, and the Social Impact for the Ad Council. She is also a
Rotary International Paul Harris Fellow.
Sarah prides herself on executing with transparency and openness and relentlessly putting customers at
the center of her work. Sarah is based in Facebook’s New York office. She holds a degree from
Northwestern University and is a very proud wife and mother of two.
DAVID Agency, Co-Founder and Chief Creative Officer
Anselmo Ramos is the Co-Founder and Chief Creative Officer of DAVID, a global creative agency with offices in Buenos Aires, São Paulo, and Miami. As the head of DAVID’s U.S. flagship in Miami, Anselmo is the creative leader behind Burger King’s famous “Proud Whopper” campaign, as well as successful brand campaigns including DAVID’s first-ever Super Bowl spot, “Wiener Stampede” for Heinz, and Heinz’s “Pass The Heinz” campaign, an idea DAVID brought to life from the hit television series Mad Men. Under his leadership, DAVID also recently won two prestigious Grand Prix awards for Burger King’s “Burning Stores” and “Google Home of the Whopper” campaigns at this year’s Cannes Lions Festival.
Anselmo got his start in advertising at 24 years old after he moved away from his home in Brazil to work for Y&R Lisbon, Madrid and Miami, and Lowe New York. During his time abroad, Anselmo won multiple prestigious awards from Cannes, The One Show, CLIOs and D&AD, among many others. In 2007, he returned to Brazil to become Chief Creative Officer of Ogilvy Brazil, the agency responsible for Dove’s “Real Beauty Sketches,” which won the first Titanium Grand Prix Award at Cannes for Latin America. Ogilvy Brazil was also named Cannes Agency of The Year in 2013, the first Ogilvy office to ever win this award. To date, Anselmo’s work has won over 195 Cannes Lions, including 30 from this year’s Festival alone. He has been awarded several illustrious industry accolades, including DAVID Miami being named on Ad Age’s 2017 Agency A-List Standouts and on Creativity Innovators List, and he’s been featured on Adweek’s Creative 100 List, which highlights the industry’s most vital leaders in tech, media and marketing.
Made on the Isle of Wight Ltd, Managing Director
Robin has spent his whole working life providing promotion, support, counsel and a safe extra pair of hands to his clients in the worlds of international entertainment and sport.
Having started his working career at J Walter Thompson, which was then the largest advertising agency in the world, one evening in a pub in Chelsea he met an Irishman called Ronan O’Rahilly who was planning the launch of the world’s first pirate radio station. That same evening he offered him a job at Radio Caroline. Here he scripted programmes for the station, sold advertising airtime and produced shows which were broadcast to the station’s massive daytime audience, not knowing whether the British Government was going to close the station down or blow it out of the North Sea! After two years at Radio Caroline he joined a production company, making commercials for British TV and during this time, whilst shooting a Pepsi commercial in Los Angeles he met Sammy Davis Jr. He persuaded Sammy to come to London to perform at the Grosvenor House Hotel. He raised the necessary funds, the shows were a sell-out, Sammy became a lifelong friend and he spent the next 12 years as an impresario and personal promoter to some of the world’s greatest artistes and performers, including Sammy, Marlene Dietrich, Count Basie, Ella Fitzgerald, Lena Horne, Buddy Rich, and having worked with Liza Minnelli, Frank Sinatra and many more, Robin was given the opportunity to work with some of the major events in the second of his passions – international sport.
He was appointed as Director of Broadcasting for one of the world’s largest advertising agencies – Saatchi and Saatchi – and so entered the world of sports marketing in the late 1980s. He applied his skill set for clients at nine Olympic Summer and Winter Games, three FIFA World Cups, six Ryder Cups and numerous Wimbledon Grand Slam tournaments and FA Cups. In 2001 he formed TSE Consulting, a Lausanne based sports consultancy, and 9 years later stepped down from his role as Group CEO. He finally ‘retired’ to his home on the Isle of Wight in August 2010. In 2017 Her Majesty the Queen appointed him as her High Sheriff for the county of the Isle of Wight, having previously appointed him as a Member of the Order of the British Empire (MBE) for his services to disability sport in the UK. Robin is Chairman of Fundraising and a member of the Executive Council of the charity The British Wheelchair Sports Foundation (WheelPower), the governing body for disability sports in the UK, based at Stoke Mandeville, the birthplace of the Paralympic movement. Under his Chairmanship the organisation has raised in excess of twenty million dollars for disability sport. Throughout his fascinating career he has rubbed shoulders and worked closely with many legends from the worlds of entertainment and sport.
Futurist, Creative & Innovation Consultant
“Daniel has been -so far- an engineer, entrepreneur, tinkerer, anthropologist, journalist, curator, lecturer, teacher, writer and futurist.
Interested in technology from an early age, he has devoted much of his life to teaching. Besides his work, he has been professor of schools such as Digital Invaders or Miami Ad School. He has published more than 20 books about his experience on advertising and interactive design.
After years in independent and corporate advertising agencies, where he won every single accolade in advertising world -including the first Titanium & Integrated Lion in the history of Mexican advertising-, Daniel lives and works in Mexico City (MX), helping brands to improve the way they operate in this fast-speeding world.”
Actor, UNICEF Goodwill Ambassador
He started his acting career at City Theaters. He worked both as an actor and director at very important theaters in Turkey.
In 1972 he established Ali Poyrazoğlu Theater; he layed out the modern plays from Turkish and worldwide writers.
He was the leading actor in 70 movies.
He translated 45 plays into Turkish; the translations were performed in private theaters, government theaters and city theaters.
He performed his plays in Greece, Germany, Switzerland, United Kingdom, France, Australia and Austria. In 1998 he was one of the leading actors in the play called “Pera” which took place in Broadway followed by many fans. He worked with the famous American actors. The characters he created were very much liked by American critics and the audience. He was a playwright and director for many radio programmes and television shows.
In Paris, he performed the play he wrote “İçimdeki Timsah” (The Crocodile in Me) in French as “Le Crocodile en Moi”. His writings were published in various newspapers and magazines. He was a columnist in Yeniyüzyıl and Sabah newspapers for 12 years.
Ali Poyrazoğlu was selected as the Best Actor and the Best Director in movies and theather plays and most of his works were awarded as Most Succesfull Production Award.
York University, Kraft Foods Canada Chair in Marketing
Russell Belk is York University Distinguished Research Professor and Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University. He is past president of the International Association of Marketing and Development, and is a fellow, past president, and Film Festival co-founder in the Association for Consumer Research. He initiated the Consumer Behavior Odyssey and the Consumer Culture Theory Conference. Both of these were key events initiating and institutionalizing qualitative consumer research. He has received the Paul D. Converse Award, two Fulbright Fellowships, and the Sheth Foundation/Journal of Consumer Research Award for Long Term Contribution to Consumer Research.
He has honorary professorships on four continents and has held visiting or permanent positions at the University of Illinois, University of Utah, Temple University (US), Göteborg University (Sweden), Craiova University (Romania), Edith Cowan University (Australia), University of Hong Kong, Otago University (New Zealand), Lancaster University Management School (UK), University of British Columbia, Africa University (Zimbabwe), Jishou University (China), Exeter University (UK), and others. He has over 600 publications and his research tends to be qualitative, visual, and cultural. It involves the extended self, meanings of possessions, collecting, gift-giving, sharing, digital consumption, and materialism. In 2014 a 10-volume edited set of his work was published by Sage entitled Legends in Consumer Behavior.
His other books in the past five years include Romantic Gift Giving, Handbook on the Sharing Economy, Consumer Culture Theory, Review of Marketing Research, Qualitative Consumer and Marketing Research, Routledge Companion to Identity and Consumption, and Routledge Companion to the Digital Consumer.
iCoolKid Ltd., Founder and CEO
Born and brought up in London, 12-year-old Jenk Oz is a professional actor, presenter and trained musician; as well as the Founder & CEO of iCoolKid Ltd., making him the youngest CEO in the UK.
iCoolKid is a Publishing, Media, Consulting and Production company aimed at young people aged 8-15 years old. The company comprises a website – iCoolKid.com – a comprehensive collection of social media platforms, a YouTube Channel housing original productions, weekly curated music playlists on Spotify, professionally mixed ‘club quality’ playlists created by Jenk and housed on Soundcloud, a full production facility and a stand-alone filming studio referred to as ‘The Garage’; as well as a soon to be launched clothing line – iCoolKidGear.
Since the formal launch in March 2017, the iCoolKid website has evolved into the internet’s ultimate highlight reel of coolness, where it’s safe for young people to find engaging, intelligent, trending, edgy content. It is currently the UK’s biggest digital media platform of its kind with over 2,500 original articles spread across seven topical channels. The company currently has over 60,000 followers across social media and people from 165+ countries have visited the iCoolKid website.
As well as working with the iCoolKid team every day, Jenk loves honing his creative skills, recently winning a highly-coveted place with both The Juilliard School of Drama and The National Youth Musical Theatre (NYMT).
Jenk has worked professionally in TV, film, West End theatre, documentaries, international commercials, print & video campaigns, music videos, recorded original music and done film voice-over work.
Most recently, Jenk has been featured on the BBC, CNN, MSN, The Telegraph, The Evening Standard, Business Insider, Start-Ups, Growth Business and Vanity Fair. In July, Jenk gave a TEDx Talk called ‘Ideas Ink.’ and spoke at the Arlix Meet: Teen Entrepreneur Conference in the hopes of inspiring other young people to follow their passions and develop their ideas. Jenk will be releasing a book late 2017 entitled ‘Ideas Ink.’, a road map for younge entrepreneurs looking to start a company.
Lastly, Jenk has just been voted one of the Top 20 Young Entrepreneurs To Watch in 2017 by Start-Up Magazine and one of The Most Influencial People in 2017 by The Evening Standard newspaper.
Change Acceleration Expert, Sales Gravy CEO,
Jeb Blount is a Change Acceleration expert who helps sales organizations reach peak performance fast by optimizing talent, leveraging training to cultivate high-performance culture, developing leadership, mentoring and coaching skills, and applying more effective organizational design. He advises many of the world’s leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on leadership, customer experience, channel development, sales, and strategic account management. He is the author of seven books including: Fanatical Prospecting (John Wiley & Sons 2015); People Love You: The Real Secret to Delivering a Legendary Customer Experience (John Wiley & Sons 2013); People Follow You: The Real Secret to what Matters Most in Leadership (John Wiley & Sons 2011); People Buy You: The Real Secret to what Matters Most in Business (John Wiley & Sons 2010); Sales Guy’s 7 Rules for Outselling the Recession (MacMillan 2009); Business Expert’s Guide to Small Business Success (Business Expert Publishing 2009); and Power Principles (Palm Tree Press 2007). His eighth book, Sales EQ: The Five Questions that Matter Most to Closing the Deal (John Wiley & Sons), arrived in bookstores in March 2017. His popular podcasts reach a worldwide audience and have been downloaded on iTunes more than 8 million times. His newsletter reaches more than 225,000 subscribers. Jeb travels the globe delivering more than 200 high-power keynotes and training sessions to organizations of all sizes. As a business leader Jeb has more
than 25 years of experience with Fortune 500, SMBs and start-ups. Today Jeb serves as CEO of Sales Gravy, Inc. Under Jeb’s leadership Sales Gravy has become a global leader in sales and customer service enablement solutions. Sales Gravy’s flagship website, SalesGravy.com, is the most visited sales specific website on the planet.
The Big Issue, Founder and Editor in Chief
John Bird founded The Big Issue in 1991, and since then he has spread the business all over the world.
John Bird was born into poverty, brought up in care and has lived through a lot. His life’s journey has included spells as a thief, prison inmate, artist and poet. Now an established iconoclast, activist and publisher, John Bird is the force behind The Big Issue, the world’s most successful street magazine. He is an inspirational business leader with an outstanding record of using business as a tool for social change.
At a time when Corporate Social Responsibility is preoccupying business leaders and consumers alike, John Bird offers an authoritative, fresh approach, and some original perspectives on the interaction of business and society. His diverse experience, combined with his exuberant personality, erudition and often trenchant views make him a compelling and entertaining speaker.
John has spoken at the UN in New York, Nairobi and Istanbul, Downing Street and Buckingham Palace. The UN Scroll of Honour, an MBE and the 2005/6 Beacon Prize for Creative Giving are just three of the many accolades and awards he has received. Since founding The Big Issue in 1991 with Gordon Roddick, John has overseen its development into the UK’s most successful social enterprise, stretching from Tokyo to Totnes and helping thousands of homeless people worldwide.
Bird was nominated for life peerage by the House of Lords Appointments Commission in October 2015 to become a non-party-political peer. On 30 October, he was created Baron Bird, of Notting Hill in the Royal Borough of Kensington and Chelsea.
PolitiFact, Executive Director
Aaron Sharockman is the executive director of PolitiFact. Aaron oversees PolitiFact’s operations and development, and leads efforts to develop new products for PolitiFact users. Aaron has been with PolitiFact since 2010 and served most recently as the editor of PunditFact, a website dedicated to checking claims by pundits, columnists, bloggers and the hosts and guests of talk shows. Aaron is a 2016-17 Reynolds Fellow at the University of Missouri and co-teaches a class on political fact-checking at the University of Missouri School of Journalism. Aaron graduated from Indiana University.
Nielsen, Innovation Business Partner & Director
Since the year 2000 Marek has been enjoying working at Nielsen, holding different positions and roles.
However, in the last years, his true love is the FMCG innovation that he helps to develop and launch with success. Proudly, he has been involved in launching a couple of successful innovations across Central and Eastern Europe.
Besides, Marek graduated with a degree in Sciences and Market Research.
20Something, Managing Partner and Creative Director
Benoit Vancauwenberghe is a creative director and a raging storm of ideas, words and motivation.
His goal in the world of advertising? Changing as much as possible.
To do this you need to inspire the people that will power the world in the future.
That’s why he founded 20Something, a creative agency that doesn’t work for gen Y but works with them.
Youngsters are put in the lead and experience the agency life 100%.
He woke up as a 35-year-old creative director without an office, someone else driving his company car and an intern leading the biggest client meeting of the year.
Unconventional Branding and Marketing Adviser
Said Baaghil is the Unconventional Branding and Marketing adviser whose out of the box ideas ignite companies to rethink how to reach their target audience and build sustainable Brands. His expertise, however, are not for the faint-hearted. His clientele consists of CEOs, CMOs of leading organizations who are bold enough to be strikingly different from their competitors by breaking the chains of traditional patterns, evolving their business and as a result, creating brands that dominate the category
Known as the man who ‘Evolves Business’. Baaghil is able to effortlessly dive into the heart and mind of the brand and chart out a new innovative course to optimize opportunities. He views the Brand as a human being. He believes the brand cannot live, if it is not fulfilled and that the customers should experience the brand’s promise every day. According to him, well-built Brands are timeless which is why companies trust Baaghil for his in-depth knowledge of the science of brands and his ability to create marketing strategies that attains continuous growth
With over 25 years of experience, he has successfully evolved and helped launch some of the most profitable and sustainable brands (from local to international) such as Femi9, Vivid Flair & Code Red. With that under his bow, he has also taken various companies like Tadawul (Saudi Stock Exchange), Savola, Al Muhaidib (Mayar), Al Khabeer Capital, Makkah Techno Valley Co. (MTVC) on an unforgettable brand journey of knowledge and experience
He is the author of 3 books including “The Power of Belonging” and a co-author to several other books
Baaghil’s unique approach to Branding and Marketing has landed him in the pages of “Emotionomics” by the well-known Marketing expert, Dan Hill as well as in “Capture the Mindshare and the Market Share will Follow” by the reputable brand strategist and author, Libby Gill. He has also been interviewed by Faith Popcorn, a futurist and the CEO of BrainReserve, for her two new books on market trends. Most recently Baaghil was interviewed by world renown Brand Consultancy firm Siegel+Gale on Branding in the Middle East
Baaghil has spoken on Branding and Marketing in many parts of the world, including New York, Hong Kong, Amsterdam, Riyadh and Doha. He has previously written articles for UK’s Campaign magazine as well as the Gulf Marketing Review (GMR), a leading Marketing magazine based in Dubai. He regularly writes for Kippreport, Middle East’s 1st online-only Business magazine and a sister concern of GMR.
Qualtrics, Head of CX
Luke Williams is Head of Customer Experience (CX) at Qualtrics and is an award-winning researcher and author of a New York Times and USA Today bestseller (“The Wallet Allocation Rule”), and a Bookscan bestseller (“Why Loyalty Matters”). A statistician and methodologist by training, Lu
ke is a thought leader in the space of customer experience, client satisfaction, client loyalty, client ROI, strategy, and analytics. His work has appeared in many academic and trade publications, including co-authorship of a Harvard Business School Case Study.
Prior to Qualtrics, Luke was Corporate Vice President of the Client Care Program at AECOM, where he was responsible for the global client feedback measurement, analytics and insights team. Luke previously held multiple roles at Ipsos Loyalty, including Head of Research Methods & Head of Consulting, and Vice President, Financial services.
Luke is a member of the Market Research Association (MRA) and CXPA. He holds a M.A. in Research Methods from Durham University in England.
Sezginpay Inc., Founder & CEO
Mehmet Sezgin was the head of Global Payment Systems at BBVA (Banco Bilbao Vizcaya Argentaria) and the co-chairman of Garanti Payment Systems between 2012 and 2016.
In May 2016, he set up his own payments start-up “Sezginpay Inc.” in San Francisco to offer wallet and loyalty solutions to American Banks and the retailers.
At BBVA he took a card base of 67 million and left it with 80 million cards, while doubling the merchant base to 1.4 million generating $115 billion purchase volume from 13 countries (Spain, Portugal, Turkey, Romania, USA, Mexico, Chile, Argentina, Peru, Colombia, Uruguay, Paraguay and Venezuela). A firm believer of new technologies, he helped to launch a digital wallet globally. BBVA Wallet was launched in Spain, Chile, Mexico, USA, Turkey and Colombia with downloads reaching 10 million including Bonus Flash in Turkey.
Before BBVA between 1999 and 2012, Mehmet was the founded and managed Garanti Payment Systems, a wholly-owned subsidiary of Garanti Bank. He launched the first chip cards in Turkey in 2000, created a loyalty platform called bonus card which is licensed to 10 other banks and signed a cobranding deal with Turkish Airlines introducing miles to Turkish cardholders. He was instrumental in moving Turkey to full chip&pin EMV infrastructure. Under Mehmet’s leadership Garanti has become the 4th largest credit card issuer in Europe based on purchase volume while moving from 800.000 cards and 25,000 merchants to 20 million cards and to 600,000 merchants.
Having worked for several years in banking in different capacities Mehmet opened MasterCard office in Turkey in 1993 and was the Senior Area Manager of Eurasia Region for MasterCard Europe for 7 years where he took a market share of 9% and left it at 46%. He started his career as a consultant at Price Waterhouse in 1984.
He had been Chairman and a board member of the Interbank Card Association (BKM) and MasterCard Europe. He served as the chairman of Credit Bureau in Turkey (KKB) and was the chairman of Risk Centralization Platform at Bankers’ Association.
He holds an MBA from the University of Massachusetts which he earned with a Fulbright scholarship and Bachelor of Science in management from METU in Ankara.
Mehmet reads a lot, plays tennis and works on to finish his “book of bonus”, a story of establishing the bonus brand with the management school of thought perspective.
BPN Istanbul, CEO
Nüzhet Algüneş studied economics at Bogazici University. After graduating in 1994, she joined Unilever, where she worked for 7 years, taking on executive roles for the sales, marketing and media departments.
Between 2001-2002, Algüneş decided to follow her dreams and became the Senior Vice President of Universal Music Turkey. She then decided to return to marketing and communications, taking on roles in international agencies such as Mindshare, Mobilera, and OMD and working in media purchasing/planning, business development, brand communication strategies, and digital marketing.
Currently, Algüneş works at BPN Istanbul, writes on the future of the communication industry in her column at MediaCat, and gives talks at seminars and panels.
Istanbul Bilgi University Associate Professor of Marketing,…
Istanbul Bilgi University Associate Professor of Marketing, 4play - Board Member
Kaan Varnali, P.h.D., is an Associate Professor of Marketing at the Faculty of Communication, Istanbul Bilgi University. He teaches courses on consumer psychology, branding and advanced research methods. He has served as the Vice-Dean of the Faculty for 6 consecutive years. He is the founding director of the graduate program in Marketing Communication, known as the Brand School in the industry. His research on customer experience and behavior has been published by top scholarly journals such as Journal of Business Research, Electronic Commerce Research and Applications, International Journal of Information Management, Society. He also published 4 books on topics ranging from mobile marketing to multichannel customer experience.
Besides his academic research and teaching, Dr. Kaan Varnali has helped a number of organisations from BIST 100 corporations to digital start-ups in improving their customer experience. He is a partner and a non-executive board member at 4play Digital Workshop, a mobile experience and entertainment agency.
Professor, Galatasaray University Faculty of Communication,…
Professor, Galatasaray University Faculty of Communication, Xedzone Founding Partner
Kerem Rızvanoğlu currently works as the Informatics Division chair at the faculty of Communication in Galatasaray University.
He is working as as researcher in the area of human-computer interaction and usability / user experience since 1999. Research interests of Rızvanoğlu include cross-cultural usability, universal usability, mobile usability and user experience. He published numerous papers on these topics as well as a national book entitled as “Herkes için Web: Evrensel Kullanılabilirlik ve Tasarım (Web for All: Universal Usability and Design” and an international book with Görkem Çetin entitled as “Research and Design Innovations for Mobile User Experience Design”. He is currently a member of the board of “International Conference of Human-Computer Interaction”.
He has been teaching on usability, user experience and interaction design at the certificate, undergraduate and graduate levels since 2001. He taught in Boğaziçi Univeristy and Koç University in the recent years. He is currently teaching in Galatasaray University as a full time scholar and in Bilgi University as adjunct faculty.
Rızvanoğlu is also the founding partner of Xedzone Research and Consultancy Company, which served in the digital world for user experience research, design, education and strategic consultancy projects more than a decade.
eBay Turkey - GittiGidiyor, UX Strategy & Project Development Manager
Gurvardar has a total of 15 years of experience in the Internet sector within Turkey’s leading web companies. His roles at these firms included Web Designer, Project & Client Manager, Product Manager, Creative Director and currently the UX Strategy & Project Development Manager at eBay Turkey (GittiGidiyor),
In 2002, he started his professional career at BCA Creative Ltd., one of Turkey’s leading digital agencies, as a Web Designer. Subsequently, he moved on to Netwise-Praksis, a boutique web design and development firm where he began to work as a senior Web Designer in 2004. In 2007, he had been appointed as the Project and Client Manager at Netwise. In that position, he was in charge of creating, developing and implementing web solutions for the company’s customers who included Turkish blue chip enterprises.
In 2008, he started working at sahibinden.com, the country’s largest classified ad web site, as a Design & Product Manager. While at sahibinden.com, he developed ad led many high income generating projects.
In January 2012, he started working at eBay Turkey (GittiGidiyor) as the Creative Director (Design & Content. In his first 2,5 years at GittiGidiyor, he supervised three units and 13 employees.
In August 2014, he was assigned as the UX Strategy & Project Development Manager which currently makes him in charge of leading teams in defining and formulating the company’s Customer Centric Strategy.
FutureBright Research, Founder and Managing Partner
Akan has 15 years of experience in marketing strategies, brand management and market research. For long years he held the position of Head of Strategy and Planning at Grey Advertising. He also was one of the 12 strategy leaders at Grey Group Worldwide global strategy council.
He has been a member of the Advertising Self-Regulatory Board. He was juror at Kırmızı and Effie. His work has been deemed worthy of numerous gold Effie awards.
He founded FutureBright and the Behavioural Institute. Today both companies are among the fastest growing companies in Turkey. FutureBright Group has over 250 brands in its portfolio. Even though FutureBright is not an advertising agency, is ranked among Effie’s top of European rankings.
He founded ZMET Institute in 2016 and became the ninth global partner of Olson Zaltman & Associates for Turkey and the region. Today, ZMET Institute is one of the fastest growing neuromarketing companies in Turkey. He is a TEDx and Intel TechTalks Speaker. World famous Daily Telegraph has covered a story on his strategic views.
He holds a teaching post at İstanbul Bilgi University, Brand School.
Deeper, Managing Partner & Bilgi University Brand School-Lecturer
Graduated from Kadıköy Anadolu High School and Boğaziçi University Faculty of
Thanks to his significant interest in theatre that started during his high school years, he spent
a decade in the university campus.
He participated in Boğaziçi University Players and Theater Boğaziçi respectively as an
He pursued a theatre career until he was 30 years old.
It didn’t work out.
As a nice consolation prize he became an advertiser.
He worked as a writer, strategist and an executive for different companies within the Güzel
In 2012, he flew abroad temporarily. He did some good reading, learning and freshened up.
Then he came back in 2016.
He joined Deeper, a data based behavioural marketing company, as Managing Partner.
Also, he is teaching ‘Evolutionary Perspective in Marketing Communication’ in Bilgi
University Brand School.
Habitus Research, CO-Founder
After Italian High School, Aybil Göker graduated from Bogazici University, Sociology, received her MSc degree in Social Anthropology at London School of Economics (LSE) and completed her PhD in Anthropology at University College of London (UCL). Aybil returned Turkey in 2007, while working at Yeditepe University she lectured at Bogazici and Bahcesehir University, supervised numerous PhD thesis and continued academic publications.In 2012, Aybil Goker with Alper Goker set up the most impactful ethnographic research and creative strategy consultancy company in Turkey. Habitus Research between 2015-2016 received 14 awards. In April 2015, Habitus Research opened its first branch in Florida, USA.
Y&R Istanbul, Head of Strategic Planning
Bediz graduated from Galatasaray University, with a degree in Political Science and Public Administration.
His political communication project got awarded by the French government with a Bourse d’Excellence.
He completed a masters programme in Management and Business Administration of Communication at the University of Toulouse. He started his career in advertising in the Europeand Business Development department in
Euro RSCG Worldwide, in Paris. Later, he returned to Turkey and worked in ALICE BBDO as a Strategic Planner, in Alametifarika as a Brand Director and returned to ALICE BBDO as Strategic Planning Director.
He later joined Y&R Istanbul as the VP and Head of Planning in 2012 and he remains in the same position today
Zehra Cataltepe is a professor at Istanbul Technical University, Faculty of Computer and Informatics and also the co-founder of tazi. io, which is a startup company developing continuously learning machine learning solutions in banking, insurance and telco industries.
She received her M.Sc. and Ph.D. degrees from California Institute of Technology in Computer Science.
Her research interests include machine learning algorithms and software, feature selection, anomaly detection, online machine learning, machine learning for human learning, learning on heterogeneous, networked and time series data, and big data.
She has both industry and academia experience and has taken part in EU and Tubitak projects as a referee, researcher and principal investigator. She has 14 patents and over 80 publications.
Dr. Tanju Çataltepe has received S.B. degree from M.I.T. and Ph.D degree from UCLA, all in electrical engineering. He was at Bell Labs and AT&T Labs between 1990 and 2005, where he worked first on optical networks and synchronization and then on the Internet backbone architectures. Later he was an advisor for the CEO of Turk Telekom. He served as the chairman of the ITU Plenipotentiary Conference of 2006. Between 2006 and 2010, he was the CIO for Yildiz Holding, where he led infrastructure and datacenter consolidation projects and SAP deployment. Following, he joined Cisco as the Advanced Services Director in 2010. From 2012 until he co-founded tazi.io in 2015, he was with Kantar Media Audiences first as the general manager in Turkey, then as the Global IT Director.
Migros, Marketing Communications & CRM Director
Kına Demirel started working in Migros after graduating from University of Leeds with her passion for the retail industry. Her journey in retail began at R&D Department of Migros where she completed numerous projects. Kına Demirel manages Migros’ biggest loyalty program, Money Club, cooperating with R&D Team. Besides that, she manages the branding of Migros Group’s all other products. She attends international conferences as a speaker on “Big Data” and loyalty principles.