Behavioural Insights Team, Director of Home Affairs and International Programmes
Simon is Director of Home Affairs and International Programmes. He is responsible for BIT’s work with the Home Office, Ministry of Justice, Ministry of Defence, Foreign and Commonwealth Office and DfID as well as multiple police forces and other government agencies. Simon also manages BIT’s work with 12 foreign governments across Latin America, Asia and Europe.
Simon was one of the original members of BIT and has led some of our most influential trials. He has over a decade of experience in behaviour change and public policy, worked with every major UK government department and lectured in behavioural science across the world. Prior to joining BIT, Simon worked for the Prime Minister’s Strategy Unit in the Cabinet Office. He also worked as an analyst on Pakistan at the Foreign and Commonwealth Office and was a Home Affairs advisor to a senior politician in the House of Commons before that. He started his career as a marketing strategist, working with global brands, and is a trained qualitative researcher.
Marketing Professor & Author
Lerzan Aksoy, PhD is the New York Times and USA Today bestselling author of The Wallet Allocation Rule, and the Nielsen Bookscan bestseller, Why Loyalty Matters. She is a world-renowned authority in the fields of customer experience, satisfaction, and loyalty.
Lerzan’s pioneering research has received numerous esteemed awards, including being recognized as the top young scientist of 2007 in Turkey by the Junior Chamber International (winning the TOYP Award for Scientific Leadership) and the 2012 Management Honor Award (Yönetim Onur Ödülü), a lifetime-achievement award for research contributions that affect management across international boundaries. Professor Aksoy also received the Koç University Werner Von Siemens Award and the Fordham University Magis Award for research, teaching and social contribution.
Lerzan is the Associate Dean for Undergraduate Studies and Professor of Marketing at Fordham University in New York City.
Rockbridge Associates, Chief Strategy and Client Officer; Professor, St. John's University; Author
Tim Keiningham, PhD is the New York Times bestselling author of The Wallet Allocation Rule, and a world-renowned authority in the field of customer experience management (CXM).
Tim’s groundbreaking research has received over a dozen prestigious awards including the American Marketing Association’s Award for Career Contributions to the Services Discipline, the highest award in the field—only one award is given per year.
Tim is the J. Donald Kennedy Endowed Chair in E-Commerce at St. John’s University in New York City. He also serves as chief strategy and client officer at Rockbridge Associates, a Washington, DC area market research firm. Prior to joining Rockbridge, he worked for seventeen years in senior officer positions at Ipsos (the world’s third largest market research firm); the last seven years he served as Global Chief Strategy Officer and EVP at Ipsos Loyalty.
Barry Schwartz studies the link between economics and psychology, offering startling insights into modern life.
He is the author of many books, including Why We Work (2015), an eye-opening, groundbreaking tour of the purpose of work in our lives, showing how work operates in our culture and how you can find your own path to happiness in the workplace, and Practical Wisdom: The Right Way to Do the Right Thing (2011), a reasoned and urgent call to embrace and protect the essential human quality that has been drummed out of our lives: wisdom.
In 2005, Barry published The Paradox of Choice: Why More Is Less. The message of the book is that too many choices can paralyze people into inaction and cause them to be dissatisfied with even good decisions. It was named one of the top business books of the year by both Business Week and Forbes Magazine, and has been translated into fourteen languages.
Barry is currently a lecturer at UC Berkely’s Haas School of Business, and previously served as a visiting professor for NYU’s Stern School of Business. He is also the Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College, in Pennsylvania. He has been there since receiving his Ph.D. from the University of Pennsylvania in 1971. He has published over 10 books and more than 100 articles for professional journals. His work has been supported by grants from the National Science Foundation, The Alfred P. Sloan Foundation, and the MacArthur Foundation. He is a fellow of both the American Psychological Association and the Association for Psychological Science, and was recently honored by being named a Phi Beta Kappa Distinguished Visiting Lecturer for 2006-07. Among Schwartz’s older books are two written for general audiences: The Battle for Human Nature (1986), and The Costs of Living (1994), each of which was awarded the prize for outstanding non-fiction book of the year by the Athenaeum of Philadelphia.
Barry has published articles on various topics in The New York Times, The New York Times Magazine, the Chronicle of Higher Education, Parade Magazine, USA Today, Advertising Age, Slate, Scientific American, The New Republic, Newsday, the AARP Bulletin, the Harvard Business Review, and the Guardian. He has appeared on dozens of radio shows, including NPR’s Morning Edition, and has been interviewed on Anderson Cooper 360 (CNN), the Lehrer News Hour (PBS), and CBS Sunday Morning. He has lectured to audiences as large as 5,000, among them the British and the Dutch governments, as well as trade organizations and businesses representing industries as diverse as healthcare, personal finance, travel and leisure, restaurants, supermarkets, consumer electronics, office supplies, software development, and e-commerce, advertising, arts and entertainment, cable television, home building, and the military. It appears that the “choice problem” is relevant in every corner of modern society.