2018 Speakers

  • Barry Schwartz studies the link between economics…


    Psychologist; Swarthmore College, Faculty Member; Author

    Barry Schwartz studies the link between economics and psychology, offering startling insights into modern life.

    He is the author of many books, including Why We Work (2015), an eye-opening, groundbreaking tour of the purpose of work in our lives, showing how work operates in our culture and how you can find your own path to happiness in the workplace, and Practical Wisdom: The Right Way to Do the Right Thing (2011), a reasoned and urgent call to embrace and protect the essential human quality that has been drummed out of our lives: wisdom.

    In 2005, Barry published The Paradox of Choice: Why More Is Less. The message of the book is that too many choices can paralyze people into inaction and cause them to be dissatisfied with even good decisions. It was named one of the top business books of the year by both Business Week and Forbes Magazine, and has been translated into fourteen languages.

    Barry is currently a lecturer at UC Berkely’s Haas School of Business, and previously served as a visiting professor for NYU’s Stern School of Business. He is also the Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College, in Pennsylvania. He has been there since receiving his Ph.D. from the University of Pennsylvania in 1971. He has published over 10 books and more than 100 articles for professional journals. His work has been supported by grants from the National Science Foundation, The Alfred P. Sloan Foundation, and the MacArthur Foundation. He is a fellow of both the American Psychological Association and the Association for Psychological Science, and was recently honored by being named a Phi Beta Kappa Distinguished Visiting Lecturer for 2006-07. Among Schwartz’s older books are two written for general audiences: The Battle for Human Nature (1986), and The Costs of Living (1994), each of which was awarded the prize for outstanding non-fiction book of the year by the Athenaeum of Philadelphia.


    Barry has published articles on various topics in The New York Times, The New York Times Magazine, the Chronicle of Higher Education, Parade Magazine, USA Today, Advertising Age, Slate, Scientific American, The New Republic, Newsday, the AARP Bulletin, the Harvard Business Review, and the Guardian. He has appeared on dozens of radio shows, including NPR’s Morning Edition, and has been interviewed on Anderson Cooper 360 (CNN), the Lehrer News Hour (PBS), and CBS Sunday Morning. He has lectured to audiences as large as 5,000, among them the British and the Dutch governments, as well as trade organizations and businesses representing industries as diverse as healthcare, personal finance, travel and leisure, restaurants, supermarkets, consumer electronics, office supplies, software development, and e-commerce, advertising, arts and entertainment, cable television, home building, and the military. It appears that the “choice problem” is relevant in every corner of modern society.


  • Gary King is the Albert J. Weatherhead III…


    Political Scientist and Quantitative Methodologist; Director, Institute for Quantitative Social Science at Harvard University

    Gary King is the Albert J. Weatherhead III University Professor at Harvard University — one of 26 with Harvard’s most distinguished faculty title — and Director of the Institute for Quantitative Social Science. King develops and applies empirical methods in many areas of social science research, focusing on innovations that span the range from statistical theory to practical application.

    King is an elected Fellow in 8 honorary societies (National Academy of Sciences, American Statistical Association, American Association for the Advancement of Science, American Academy of Arts and Sciences, Society for Political Methodology, National Academy of Social Insurance, American Academy of Political and Social Science, and the Guggenheim Foundation) and has won more than 50 prizes and awards for his work. King was elected President of the Society for Political Methodology and Vice President of the American Political Science Association. He has been a member of the Senior Editorial Board at Science, Visiting Fellow at Oxford, and Senior Science Adviser to the World Health Organization.  He has written more than 150 journal articles, 20 open source software packages, and 8 books.

    King originally proposed the now widely accepted standard for fairness in legislative redistricting known as “partisan symmetry,” and the methods used by courts and parties to detect when partisan gerrymandering violates it. His “ecological inference” methods for inferring individual behavior from aggregate data are used in most jurisdictions applying the Voting Rights Act to detect racial gerrymandering. His book with Keohane and Verba, Designing Social Inquiry, helped launch the modern subfield of qualitative methods in political science; his book Unifying Political Methodology had a similar role for quantitative political methodology. His “Replication, Replication” article initiated the data sharing movement in political science, and his ongoing international “Dataverse” project supports the movement across fields. His “anchoring vignettes” approach to cross-cultural survey comparability has been used in more than 100 countries by researchers, governments, and others. King pioneers “politically robust” research designs that make possible unusually large randomized experiments in politically difficult circumstances — including the largest ever randomized health policy experiment, to evaluate the Mexican universal health insurance program, and the only large scale randomized news media experiment. He has reverse engineered Chinese censorship and fabrication of social media posts, improved Social Security Trust Fund forecasts, and developed empirical methods and software widely used in academia, government, and private industry for automated text analysis, rare events, missing data, measurement error, causal inference, interpreting statistical results, and for forecasting elections, mortality rates, and international conflict.

    King’s work is widely read across scholarly fields and beyond academia. He was listed as the most cited political scientist of his cohort; among the group of “political scientists who have made the most important theoretical contributions” to the discipline “from its beginnings in the late-19th century to the present”; and on lists of the most highly cited researchers across the social sciences. King’s many former students and postdocs now hold positions at leading universities and companies around the world. He has collaborated with more than 150 scholars, including many of his students, on research for publication. He has served on more than 30 editorial, nonprofit, and corporate boards; as founding editor of The Political Methodologist, and on the governing councils of the American Political Science Association, Inter-university Consortium for Political and Social Research, Society for Political Methodology, Midwest Political Science Association, and Center for the Advanced Study in the Behavioral Sciences.

    King is also an experienced entrepreneur. He is co-founder and an inventor of the original technology for Crimson Hexagon, Learning Catalytics (acquired by Pearson), Perusall, Thresher, OpenScholar, and other firms. He has received 6 patents for these technologies.


  • Karina spent the last seven years as Partner and…


    Anomaly, Partner & Global COO

    Karina spent the last seven years as Partner and CEO of Anomaly’s flagship office in New York – leading a period of recordgrowth and evolution. At the start of 2017, she was appointed Global COO leading key clients and helping strengthen Anomaly’sseven offices, continuing the company’s evolution at the forefront of the industry.

    Anomaly is a difficult to define, but exciting to work at ‘new model’ company – with offices in LA, New York, Toronto, London, Amsterdam, Berlin and Shanghai. Anomaly’s blue chip roster includes Budweiser, Diageo, Google, Hershey’s, New York Life, Nike, Panera, SONOS and YouTube. Equally interesting is Anomaly’s IP portfolio, which includes a culinary lifestyle brand withEric Ripert; the creation of EOS, the no.1 lipbalm in US, and most recently launching the award-winning medicinal cannabisbrand dosist.

    Formerly, Karina was Partner and Managing Director of Fallon London, and successfully grew the agency from startup to a TopTen agency, winning Campaign’s Agency of the Year (twice) and becoming the most creatively awarded agency in the world(Gunn Report).

    Karina is a Board Member of Effie Worldwide, a Founder of ‘Straight Up’ in the US, set up to encourage and develop more femaleleaders in the industry and in London was an active member of Women in Advertising and Communications London (WACL).

  • Dr. Şahin has received her Ph.D. in Economics…


    Federal Reserve Bank of New York, Vice President in Macroeconomic and Monetary Studies Function

    Dr. Şahin has received her Ph.D. in Economics from the University of Rochester in May, 2002. Prior to joining the NY Fed, she was an Assistant Professor at Purdue University’s Krannert Graduate School of Management.

    Dr Şahin is known for her influential work on labor market analysis during the global economic recession.  Her various papers such as“The Labor Market in The Great Recession, ” and “Mismatch Unemployment”  have been critical in monetary and fiscal policy decisions. Her recent research focuses on wage and price dynamics, labor market mismatch, gender differences in labor market outcomes and decline in entrepreneurship. Dr Şahin’s research has been published extensively in various scholarly publications and appeared in popular media such as the Economist, Wall St Journal and the NY Times.

  • Tom is a renowned business leader and global…


    J. Walter Thompson, CEO of Asia – Pacific Region; Prophet, Chief Cultural Insights Officer

    Tom is a renowned business leader and global brand builder. He is also one of the world’s foremost experts on Chinese consumer behavior and the Asian commercial landscape. Tom rose to become the CEO of J. Walter Thompson, one of the world’s largest global marketing and communications companies. He is also the author of BillionsWhat Chinese Want and Twitter is Not a Strategy as well as a frequent commentator on CNBC, NBC, Bloomberg, and National Public Radio, as well as in the Financial Times, Bloomberg BusinessWeek, The Wall Street Journal, and The New York Times.

  • Moran Cerf is a professor of neuroscience and…


    Neuroscientist; Professor, Kellogg School of Management

    Moran Cerf is a professor of neuroscience and business at the Kellogg School of Management. Additionally, he is the Alfred P. Sloan screenwriting Professor at the American Film Institute.

    Prior to his academic career, professor Cerf worked as a hacker for nearly a decade, breaking into leading financial and government institutes to test and improve their security. His hacking background has led him to later pursue non-traditional ways to investigate the brain, using methods and techniques that benefit from heavy computational skills and novel research tools. Notably, he has been working with patients undergoing brain-surgery where he studies behavior, emotion, decision making and dreams by directly recording the activity of individual neurons using electrodes implanted in the patients’ brain.

    He holds multiple patents and his work has been published in wide-circulation academic journals such as Nature, as well as popular science journals such as Scientific American Mind, Wired, New Scientist and more. Additionally, his work has been portrayed in numerous media outlets such as Time, CNN, BBC, Bloomberg, NPR, MSNBC and dozens of others.

    He has been featured in venues such as the Venice Art Biennial and China’s Art, Science and Technology conference, and has contributed to magazines such as Forbes, The Atlantic, Inc. and others.

    Professor Cerf has had short-lived careers as a furniture-designer, a pilot, a radio host, and a filmmaker, and he has served on the boards of pharmaceutical, telecom and fashion companies.

    He is a multiple-times national story-telling champion (’The Moth’), and his public talks at TED, Google Zeitgeist, PopTech, DLD and others have received millions of views and a large following.

    In addition to his academic career, professor Cerf is a science consultant for various Hollywood films and TV shows (‘Bull’, ‘Limitless’, ‘Falling Water’, and more).

    Recently, he was named one of the “40 leading professors below 40”.

  • Lerzan Aksoy, PhD is the New York Times and USA…


    Fordham University, Marketing Professor & Author

    Lerzan Aksoy, PhD is the New York Times and USA Today bestselling author of The Wallet Allocation Rule, and the Nielsen Bookscan bestseller, Why Loyalty Matters.  She is a world-renowned authority in the fields of customer experience, satisfaction, and loyalty.

    Lerzan’s pioneering research has received numerous esteemed awards, including being recognized as the top young scientist of 2007 in Turkey by the Junior Chamber International (winning the TOYP Award for Scientific Leadership) and the 2012 Management Honor Award (Yönetim Onur Ödülü), a lifetime-achievement award for research contributions that affect management across international boundaries. Professor Aksoy also received the Koç University Werner Von Siemens Award and the Fordham University Magis Award for research, teaching and social contribution.

    Lerzan is the Associate Dean for Undergraduate Studies and Professor of Marketing at Fordham University in New York City.

  • Tim Keiningham, PhD is the New York Times…


    Rockbridge Associates, Chief Strategy and Client Officer; Professor, St. John's University; Author

    Tim Keiningham, PhD is the New York Times bestselling author of The Wallet Allocation Rule, and a world-renowned authority in the field of customer experience management (CXM).

    Tim’s groundbreaking research has received over a dozen prestigious awards including the American Marketing Association’s Award for Career Contributions to the Services Discipline, the highest award in the field—only one award is given per year.

    Tim is the J. Donald Kennedy Endowed Chair in E-Commerce at St. John’s University in New York City.  He also serves as chief strategy and client officer at Rockbridge Associates, a Washington, DC area market research firm. Prior to joining Rockbridge, he worked for seventeen years in senior officer positions at Ipsos (the world’s third largest market research firm); the last seven years he served as Global Chief Strategy Officer and EVP at Ipsos Loyalty.

  • Luke Williams is Head of Customer Experience (CX)…


    Qualtrics, Head of CX Practice; NY Times Bestselling Author

    Luke Williams is Head of Customer Experience (CX) at Qualtrics and is an award-winning researcher and author of a New York Times and USA Today bestseller (“The Wallet Allocation Rule”), and a Bookscan bestseller (“Why Loyalty Matters”). A statistician and methodologist by training, Luke is a thought leader in the space of customer experience, client satisfaction, client loyalty, client ROI, strategy, and analytics. His work has appeared in many academic and trade publications, including co-authorship of a Harvard Business School Case Study.

    Prior to Qualtrics, Luke was Corporate Vice President of the Client Care Program at AECOM, where he was responsible for the global client feedback measurement, analytics and insights team. Luke previously held multiple roles at Ipsos Loyalty, including Head of Research Methods & Head of Consulting, and Vice President, Financial services.

    Luke is a member of the Market Research Association (MRA) and CXPA. He holds a M.A. in Research Methods from Durham University in England.

  • Simon is Director of Home Affairs and…


    Behavioural Insights Team, Director of Home Affairs and International Programmes

    Simon is Director of Home Affairs and International Programmes. He is responsible for BIT’s work with the Home Office, Ministry of Justice, Ministry of Defence, Foreign and Commonwealth Office and DfID as well as multiple police forces and other government agencies. Simon also manages BIT’s work with 12 foreign governments across Latin America, Asia and Europe.

    Simon was one of the original members of BIT and has led some of our most influential trials. He has over a decade of experience in behaviour change and public policy, worked with every major UK government department and lectured in behavioural science across the world. Prior to joining BIT, Simon worked for the Prime Minister’s Strategy Unit in the Cabinet Office. He also worked as an analyst on Pakistan at the Foreign and Commonwealth Office and was a Home Affairs advisor to a senior politician in the House of Commons before that. He started his career as a marketing strategist, working with global brands, and is a trained qualitative researcher.