THE MOST INSPIRING WEEK OF THE YEAR

Brand Week Istanbul is a large-scale event aimed at bringing Turkey’s marketing and communication industry together with the world’s most creative names, concepts, and projects. In recent years, Istanbul has been a fast-rising economic and financial center and Brand Week seeks to use the city’s enormous potential to win it a place as a hub of creativity by inspiring those who want to make a difference with brands and ideas.

2018 SPEAKERS

  • He is a Turkish cinema, theater and TV series…
    ŞENER ŞEN

    ŞENER ŞEN

    Brand Week Istanbul 2018 Guest of Honor

    He is a Turkish cinema, theater and TV series mythical actor who played in the comedy films with Kemal Sunal and İlyas Salman. Şener Şen is the son of the famous actor Ali Şen. he is an actor with a theater background. he has entered the cinema sector with minor side roles and has become famous for the comedy films he shot with Arzu Film with success and in the last years of his career he also succesfully played  in Drama movies such as Muhsin Bey, Eşkiya and Kabadayı, and has proved to be one of the best players that Turkey has produced.

    Şener Şen was born On 26 December 1941 in Adana Şener Şen, born as the son of one of the most memorable actors of Yeşilçam, Ali Şen, who played in many comedy and drama genre films, started the theater with his desire to become an actor like his father. Şener Şen started his acting career in Yeşil Sahne in 1958 and worked as a teacher in Eastern Anatolia between 1964-1966. Later, he took a part with side roles  in Istanbul Municipality City Theaters and started to professional acting. Şen had opportunity to progress in his profession by playing bigger roles in time.

    Şen also worked as a dubbing artist in addition to theater. He made his screen debut in the feature film “Sözde Kızlar” in 1967. The successful actor co-starred with his father, Ali Şen in the 1971 production of ”Altın Prens Devler Ülkesinde” and after appearing in side roles in many films in the first half of the 70s, he found the success  with two films in 1975; ”Bizim Aile” ve”Hababam Sınıfı”.

    His reputation started with the movie called ”Hababam Sınıfı Sınıfta Kaldı” adapted from the book with the same name by Rifat Ilgaz, which was released in 1975, and directed by Ertem Egilmez. Famous names such as Munir Özkul, Tarık Akan, Adile Naşit and Kemal Sunal took place in this film, Şen played ”Body Ekrem” a character who is a clumsy, incompetent and naive physical education teacher and it was very loved by the public. He also took part in sequels of ” Hababam Sınıfı Uyanıyor ” dated 1976, ” Hababam Sınıfı Tatilde ” dated 1977 and ” Hababam Sınıfı Dokuz Doğurdu ” dated 1978 which was the last of the series.

    He played in many comedy movies during the years with Two actors Kemal Sunal and İlyas Salman that he  played in ”Hababam Sınıfı” series He played in lots of comedy movies with İlyas Salman such as ”Banker Bilo, ”Çiçek Abbas” and ”Dolap Beygiri” and he also played with Kemal Sunal in movies such as ”Süt Kardeşler”, ”Tosun Paşa”, ”Kibar Feyzo” and ”Davaro” and created a memorable duo. In this period Şen usually portrayed a character who is often trickster, untrustworthy, cunning but a character who constantly looses and Şen formed a very good antithesis with Kemal Sunal and Ilyas Salman who were usually playing naive characters and undersigned unforgettable films.

    Period of ripening of Şen’s career began in 1984 and often took roles in dramatic films. He first played the character of Ali Rıza who was not accepted by the system since he was very honest and honorable in ”Namuslu”, drawn by Ertem Eğilmez in 1984, later  he played in ”Züğürt Ağa of Nesli Çölgeçen in 1985 where he characterized a village agha who passes from the village life to city life, from feodelity to modernity and his adventures in the City of Istanbul.

    As the Şener’s  new cinema concept, the movies ”Çıplak Vatandaş” dated 1985 and ”Milyarder” dated 1986 was the representatives on the screens. The movie ”Muhsin Bey” of Şener Şen dated in 1987 represented one of the pinnacles of his artistic life. Screenwriter and director of ”Muhsin Bey” is Yavuz Turgul. The story is about  a person called ”Muhsin Bey” who is an old-fashioned and out-of-date music producer and a young artist that he strives to make famous with a burned voice whose name is ”Ali Nazik”. Şen signed one of the masterpieces of Turkish Cinema by ”Muhsin Bey”, who tried to live in the changing world with his old values, in addition, thanks to this film, he had the chance to work together for the first time in a leading role with Uğur Yücel, with whom he will play in front of the camera many times in the years to come.

    After the movie ”Muhsin Bey”, he played the leading role in ”Selamsız Bandosu” and ”Zengin Mutfağı” in 1987 and Şen once again achieved an unforgettable performance with ”Arabesk” in 1988. Directed by Ertem Eğilmez and produced by Türker İnanoğlu with the script written by Gani Müjde, ”Arabesk” was a strong absurd comedy which analyzed traces of arabesque culture in Turkish cinema and brought a tragic-comic perspective to this situation and it can also be considered as a musical. Müjde Ar and her co-star Şener Şen won the Best Film award at the 26th Altın Portakal Film Festival with their brilliant acting.

    Şener Şen, who reduced the number of films he played after Arabesque and prolonged the time between the films, was now drawing a portrait of a star actor. The successful actor portrayed  a similar role with ”Muhsin Bey” with ”Aşk Filmlerinin Unutulmaz Yönetmeni” in 1990 and in 1992 he played the leading role with Şevket Altuğ in”Gölge Oyunu”, directed by Yavuz Turgul. His next film, ”Amerikalı”, was an example of a successful absurd comedy that brought a fun perspective to the changes that American Pop Culture created in our country. Supported by one-to-one American movies (Home Alone, Basic Instinct, etc.) The movie ”Amerikalı” brought together successful actors such as Lale Mansur, Taner Barlas and Eray Özbal

    Şen did not shoot film for three years after ”Amerikalı and then returned to theaters with ”Eşkiya” in 1996. Written and directed by Yavuz Turgul, the movie ”Eşkiya” referred to an old bandit named Baran’s deal with his past after 35 years in prison and his involvement in the life of a young drifter named Cumali while referring to drug and mafia affairs. Having brought together Şen and Uğur Yücel again, Tne movie ”Eşkiya” received many awards at international film festivals and at the 19th Cinema Writers Association Awards.

  • Barry Schwartz studies the link between economics…
    BARRY SCHWARTZ

    BARRY SCHWARTZ

    Psychologist; Swarthmore College, Faculty Member; Author

    Barry Schwartz studies the link between economics and psychology, offering startling insights into modern life.

    He is the author of many books, including Why We Work (2015), an eye-opening, groundbreaking tour of the purpose of work in our lives, showing how work operates in our culture and how you can find your own path to happiness in the workplace, and Practical Wisdom: The Right Way to Do the Right Thing (2011), a reasoned and urgent call to embrace and protect the essential human quality that has been drummed out of our lives: wisdom.

    In 2005, Barry published The Paradox of Choice: Why More Is Less. The message of the book is that too many choices can paralyze people into inaction and cause them to be dissatisfied with even good decisions. It was named one of the top business books of the year by both Business Week and Forbes Magazine, and has been translated into fourteen languages.

    Barry is currently a lecturer at UC Berkely’s Haas School of Business, and previously served as a visiting professor for NYU’s Stern School of Business. He is also the Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College, in Pennsylvania. He has been there since receiving his Ph.D. from the University of Pennsylvania in 1971. He has published over 10 books and more than 100 articles for professional journals. His work has been supported by grants from the National Science Foundation, The Alfred P. Sloan Foundation, and the MacArthur Foundation. He is a fellow of both the American Psychological Association and the Association for Psychological Science, and was recently honored by being named a Phi Beta Kappa Distinguished Visiting Lecturer for 2006-07. Among Schwartz’s older books are two written for general audiences: The Battle for Human Nature (1986), and The Costs of Living (1994), each of which was awarded the prize for outstanding non-fiction book of the year by the Athenaeum of Philadelphia.

     

    Barry has published articles on various topics in The New York Times, The New York Times Magazine, the Chronicle of Higher Education, Parade Magazine, USA Today, Advertising Age, Slate, Scientific American, The New Republic, Newsday, the AARP Bulletin, the Harvard Business Review, and the Guardian. He has appeared on dozens of radio shows, including NPR’s Morning Edition, and has been interviewed on Anderson Cooper 360 (CNN), the Lehrer News Hour (PBS), and CBS Sunday Morning. He has lectured to audiences as large as 5,000, among them the British and the Dutch governments, as well as trade organizations and businesses representing industries as diverse as healthcare, personal finance, travel and leisure, restaurants, supermarkets, consumer electronics, office supplies, software development, and e-commerce, advertising, arts and entertainment, cable television, home building, and the military. It appears that the “choice problem” is relevant in every corner of modern society.

     

  • Shelina is the vice president of Ogilvy Noor,…
    SHELINA JANMOHAMED

    SHELINA JANMOHAMED

    Ogilvy Noor, Vice President

    Shelina is the vice president of Ogilvy Noor, the world’s only global consultancy for engaging with Muslim audiences, part of the Ogilvy & Mather network. She’s an industry pioneer, named by AdAge Europe as one of it’s ‘Women to Watch’, by Campaign magazine as one of its ‘trailblazers’ and as one of the UK’s 100 most powerful Muslim women. Author of Generation M: Young Muslims Changing the World.

  • Eric Goldberg is a veteran director, designer,…
    ERIC GOLDBERG

    ERIC GOLDBERG

    The Walt Disney Company; Animator, Designer, Director

    Eric Goldberg is a veteran director, designer, and animator at Walt Disney Animation Studios. Eric has contributed to many of the studios’ films, including “Aladdin,” “Pocahontas,” “Hercules,” “Fantasia/2000,” and “Wreck-It Ralph.” Goldberg served as head of 2D animation for the Academy Award®-nominated short film “Get A Horse!” featuring Mickey Mouse, and most recently lead the team who brought Maui’s animated tattoo to life in the Academy Award®-nominated feature film, “Moana.” In February 2011, he was awarded the prestigious Winsor McCay Award from ASIFA-Hollywood for lifetime achievement in animation.

  • Mehmet Okur was born in 1979 in Yalova. His first…
    MEHMET OKUR

    MEHMET OKUR

    NBA All Star, Former Turkish National Basketball Player

    Mehmet Okur was born in 1979 in Yalova. His first team was Oyak Renault. Later on, Mehmet Okur weared the jerseys of Tofaş and Anadolu Efes clubs and in his career there are 1 NBA championship, 3 championship of Turkey, 4 Turkey Cup and 2 Presidency Cup In addition, he played also in Anadolu Efes club which took the third place in Europe in 2000-2001 season. Okur, who also wore our National Team uniform, took part in the National Team squad which was the second in the 2001 European Championship. The successful basketball player has begun his NBA career with the Detroit Pistons. In addition to being the first Turkish athlete to win the NBA championship in 2004, he also played for All-Star. He also played in Utah Jazz and New Jersey Nets in NBA After his active career as a basketball player, Okur joined the team of coach of the Phoenix Suns team in the NBA and he achieved to become the first Turkish sportsman to achieve this honor.

    Mehmet Okur’s career;

    Oyak Renault (1997–1998)

    Tofaş Sports Club (1998–2000)

    Efes Pilsen (2000–2002)

    Detroit Pistons (2002–2004)

    Utah Jazz (2004–2011)

    Türk Telekom GSK (2011(Lockout period) )

    New Jersey Nets (2011–2012)

    Portland Trail Blazers (2012-2012)

  • He was born in 1975/İstanbul. Having completed…
    MEHMET GÜNSÜR

    MEHMET GÜNSÜR

    Actor

    He was born in 1975/İstanbul. Having completed his high-school education at Italian High-School, he thereupon graduated from the Public Relations & Advertising Department of Marmara University. Having played in various commercial films at his earlier ages, Mehmet Günsür embarked on his acting career by taking part in the TV serial, titled “Geçmiş Bahar Mimozaları”, broadcasted on TRT. Currently living in Italy, Günsür further took part in numerous projects having been performed at international level.

  • Karina spent the last seven years as Partner and…
    KARINA WILSHER

    KARINA WILSHER

    Anomaly, Partner & Global COO

    Karina spent the last seven years as Partner and CEO of Anomaly’s flagship office in New York – leading a period of recordgrowth and evolution. At the start of 2017, she was appointed Global COO leading key clients and helping strengthen Anomaly’sseven offices, continuing the company’s evolution at the forefront of the industry.

    Anomaly is a difficult to define, but exciting to work at ‘new model’ company – with offices in LA, New York, Toronto, London, Amsterdam, Berlin and Shanghai. Anomaly’s blue chip roster includes Budweiser, Diageo, Google, Hershey’s, New York Life, Nike, Panera, SONOS and YouTube. Equally interesting is Anomaly’s IP portfolio, which includes a culinary lifestyle brand withEric Ripert; the creation of EOS, the no.1 lipbalm in US, and most recently launching the award-winning medicinal cannabisbrand dosist.

    Formerly, Karina was Partner and Managing Director of Fallon London, and successfully grew the agency from startup to a TopTen agency, winning Campaign’s Agency of the Year (twice) and becoming the most creatively awarded agency in the world(Gunn Report).

    Karina is a Board Member of Effie Worldwide, a Founder of ‘Straight Up’ in the US, set up to encourage and develop more femaleleaders in the industry and in London was an active member of Women in Advertising and Communications London (WACL).

  • I’m Co-Founder and Chief Creative Officer of…
    ANSELMO RAMOS

    ANSELMO RAMOS

    GUT, Founder and Chief Creative Officer

    I’m Co-Founder and Chief Creative Officer of GUT, a new independent agency in Miami and Buenos Aires.

    Our “spiral intestines” logo was designed by Stefan Sagmeister and Jessica Walsh at Sagmeister&Walsh.

    My biggest passion is to help my clients reach a disproportionate amount of buzz, impressions, and earned media.

    I’ve been selected to lists like Ad Age “The Creativity 50 2015 and 2017,” Business Insider “The 24 Most Creative People in Advertising Right Now,” Adweek “The Top 50 Execs Who Make The Wheels Turn” and “100 Most Creative People 2016.”

    I’m proud to have worked with some of the bravest clients in the business, like Burger King, Kraft Heinz, Ab-InBev, Coca-Cola, Nestlé, Faber-Castell, Shell and others.

    Previously at DAVID, some of my most famous work includes Burger King “Proud Whopper,” “Scariest BK,” “Burnings Stores,” and “Google Home of The Whopper,” Kraft Heinz “Weiner Stampede” and Mad Men “Pass The Heinz,” and MACMA “Man Boobs.”

    Before DAVID, I was the Chief Creative Officer of Ogilvy & Mather Sao Paulo. We did campaigns like Coca-Cola “Crazy for Good,” “Santa’s Forgotten Letters,” “Sprite Shower,” and Hellmann’s “Recipe Receipt.”

    In 2013, I led the “Dove Real Beauty Sketches” campaign, which reached more than 200 million total views online, 6 Billion global impressions, and is considered the most watched piece of branded content in history. And Ogilvy & Mather Sao Paulo became “2013 Cannes Lions Agency of The Year.”

    I’ve won 195 Cannes Lions, including 7 Cannes Grand Prix. I’ve also won 3 Grand CLIOs, 2 One Show Best of Show, a Grand ANDY, and a Grand EFFIE. Recently, DAVID and Burger King won the coveted Penta Pencil, awarded for a 5-year partnership and winning streak.

    In 2017, DAVID Miami became Ad Age’s A-List Innovator Agency of The Year, and Adweek’s Breakthrough Agency of The Year.

    I Still haven’t won a D&AD Black Pencil, Cannes Independent Agency of The Year, and the Lion of St. Mark.

    Will keep trying

  • Yanki Yazgan, M.D. speaks to and writes for…
    YANKI YAZGAN

    YANKI YAZGAN

    Psychiatrist

    Yanki Yazgan, M.D. speaks to and writes for ‘general’ audiences about how to make sense of the findings in the fields of human development and neuroscience, in addition to his ‘main’ career as researcher, academician and physician-in-private practice, (www.yankiyazgan.com)

  • Bernard Marr is an internationally best-selling…
    BERNARD MARR

    BERNARD MARR

    Internationally Best-Selling Author, Keynote Speaker, and Strategic Business & Technology Advisor

    Bernard Marr is an internationally best-selling business author, keynote speaker and strategic advisor to companies and governments. He is one of the world’s most highly respected experts when it comes to business performance, digital transformation and the intelligent use of data in business.

    Bernard is a regular contributor to the World Economic Forum and writes weekly columns for Forbes, Huffington Post and LinkedIn where his articles are read by millions. His expert comments also regularly feature on TV and radio (e.g. BBC News, Sky News and BBC World) as well as in high-profile publications such as The Times, The Guardian, The Financial Times, the CFO Magazine and the Wall Street Journal.

    Bernard is a major social media influencer with 1.2 million followers on LinkedIn, the world’s leading professional network, as well as a strong presence on Twitter, Facebook and SlideShare. In fact, Bernard is recognised by LinkedIn as one of the top 5 business influencers in the world.

    He has written 15 books and hundreds of high profile reports and articles, including the international best-sellers ‘Data Strategy’, ‘Big Data in Practice’, ‘Big Data’, ‘Key Business Analytics’, ‘Key Performance Indicators’, ‘The Intelligent Company’, ‘Managing and Delivering Performance’ and ‘Strategic Performance Management’. His books have been translated into over 15 languages and have earned numerous Amazon No 1 bestselling positions, the CMI Management Book of the Year award and the WHSmith best business book award.

    Bernard has worked with and advised many of the world’s best-known organisations including Accenture, Astra Zeneca, Bank of England, Barclays, BP, Cisco, DHL, Fujitsu, Gartner, HSBC, IBM, Jaguar Land Rover, Mars, Ministry of Defence, Microsoft, NATO, The Home Office, NHS, Oracle, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP, Shell, the United Nations, Walgreens Alliance Boots, Walmart, among many others.

    Beyond his professional world, Bernard’s most important job is being a good husband to his wife Claire and father to his three children Sophia, James and Oliver. Together with them and their dog Millie, he lives in Milton Keynes, just north of London, England.

  • Moran Cerf is a professor of neuroscience and…
    MORAN CERF

    MORAN CERF

    Neuroscientist; Professor, Kellogg School of Management

    Moran Cerf is a professor of neuroscience and business at the Kellogg School of Management. Additionally, he is the Alfred P. Sloan screenwriting Professor at the American Film Institute.

    Prior to his academic career, professor Cerf worked as a hacker for nearly a decade, breaking into leading financial and government institutes to test and improve their security. His hacking background has led him to later pursue non-traditional ways to investigate the brain, using methods and techniques that benefit from heavy computational skills and novel research tools. Notably, he has been working with patients undergoing brain-surgery where he studies behavior, emotion, decision making and dreams by directly recording the activity of individual neurons using electrodes implanted in the patients’ brain.

    He holds multiple patents and his work has been published in wide-circulation academic journals such as Nature, as well as popular science journals such as Scientific American Mind, Wired, New Scientist and more. Additionally, his work has been portrayed in numerous media outlets such as Time, CNN, BBC, Bloomberg, NPR, MSNBC and dozens of others.

    He has been featured in venues such as the Venice Art Biennial and China’s Art, Science and Technology conference, and has contributed to magazines such as Forbes, The Atlantic, Inc. and others.

    Professor Cerf has had short-lived careers as a furniture-designer, a pilot, a radio host, and a filmmaker, and he has served on the boards of pharmaceutical, telecom and fashion companies.

    He is a multiple-times national story-telling champion (’The Moth’), and his public talks at TED, Google Zeitgeist, PopTech, DLD and others have received millions of views and a large following.

    In addition to his academic career, professor Cerf is a science consultant for various Hollywood films and TV shows (‘Bull’, ‘Limitless’, ‘Falling Water’, and more).

    Recently, he was named one of the “40 leading professors below 40”.

  • Mehmet Sezgin is an acknowledged banking and…
    MEHMET SEZGİN

    MEHMET SEZGİN

    myGini, Inc., Founder & CEO

    Mehmet Sezgin is an acknowledged banking and payments executive with 30 years of global experience.

    His latest initiative myGini, based in San Francisco, offers digital wallet, payment, and loyalty solutions to financial institutions and retailers.

    As the Global Director of payments line of business at BBVA he managed 80 million cards and 1.4 million merchants generating $120 billion purchase volume from 13 countries. A firm believer of new technologies, he introduced BBVA Wallet; a digital card and payments mobile app.  It was launched in Spain, Chile, Mexico, USA, Turkey, Colombia and Peru with downloads reaching 20 million.

    As the founder and CEO of Garanti Payment Systems; a wholly-owned subsidiary of Garanti Bank, he launched the first chip cards in Turkey in 2000, created a loyalty platform called Bonus Card, licensed it to 10 other banks and turned Bonus name into a consumer brand.  He also signed a cobranding deal with Turkish Airlines introducing the first mileage program in the country. He was instrumental in moving Turkey to a full chip&pin infrastructure. Under Mehmet’s leadership, Garanti became a payments powerhouse as one of the top 5 card issuers in Europe.

    Having worked in banking for several years, he joined MasterCard in 1993 to serve member banks in 9 countries. He started his career as a consultant at PricewaterhouseCoopers.

    He was a Board Member of MasterCard Europe for 14 years, and served as Chairman and Board Member of the Interbank Card Association (BKM), Credit Bureau (KKB) and the Risk Centralization Platform at Turkish Bankers’ Association.

    He holds an MBA degree from University of Massachusetts, which he earned with a Fulbright scholarship and Bachelor of Science degree in management from Middle East Technical University in Ankara.

    He is also the author of Book of Bonus.

  • Bekir Ağırdır was born in Çal, Denizli in…
    BEKİR AĞIRDIR

    BEKİR AĞIRDIR

    KONDA Research And Consultancy, General Manager & Member of the Board

    Bekir Ağırdır was born in Çal, Denizli in 1956. He graduated from the department of Business Administration at the Middle East Technical University. He worked as manager at several industrial companies between 1979 and 2003. He worked at History Foundation of Turkey, first as coordinator then as general manager between 2003 and 2005. He is a founder of the Democratic Republican Programme, a board member of Turkish Economic and Social Studies Foundation (TESEV).

  • Originally from Germany, Thomas began his career…
    THOMAS MÜLLER

    THOMAS MÜLLER

    Fjord EALA, General Manager

    Originally from Germany, Thomas began his career in the US after studying at the Art Center College of Design and spent 10 years at Razorfish in New York where he worked as Design Director. More recently he acted as Chief Experience Officer at Siegel+Gale before coming on board as Regional Design Director of Fjord in Europe. In his life at Fjord, he splits his time between three main pursuits. Firstly, creating the environment necessary, as well as removing obstacles, in order for his team to be productive. Secondly, managing key client relationships, and building up a Fjord team that spans 6+ markets. Thirdly, working on new business development including speaking at events, interacting with the media, and helping Fjord pitch for new business anywhere across EALA.

    A huge fan of simplicity, Thomas loves using design as a process to both facilitate people and ultimately create clarity in both form and function. He believes that design is a better approach than consulting because it puts people first. He wants to give people something to smile about and make the world a better place, and design is one of the few things that has the power to do this.

    22+ Years of Experience, 2 years at Fjord/Accenture, Masters in Media Design from the Art Center College of Design, MFA Communications Design in Munich, and the Harvard Executive Education Program – Business Perspective for Design Leaders.

    Clients: Deutsche Bank, Credit Suisse, Generali, American Express, Giorgio Armani, VW, Ford Motor Company.

  • Graduated of ESSEC in 1995, Domitille joined…
    DOMITILLE DOAT

    DOMITILLE DOAT

    Danone, Chief Digital Officer

    Graduated of ESSEC in 1995, Domitille joined Danone as of Chief Digital Officer late 2016. Before that, Domitille hold the IT & digital production Deputy Head position within Fred&Farid agency (NY-Paris-Shanghai) – following to 15 years as of Executive producer at Ubisoft China and Canada.

  • Lerzan Aksoy, PhD is the New York Times and USA…
    LERZAN AKSOY

    LERZAN AKSOY

    Fordham University, Marketing Professor & Author

    Lerzan Aksoy, PhD is the New York Times and USA Today bestselling author of The Wallet Allocation Rule, and the Nielsen Bookscan bestseller, Why Loyalty Matters.  She is a world-renowned authority in the fields of customer experience, satisfaction, and loyalty.

    Lerzan’s pioneering research has received numerous esteemed awards, including being recognized as the top young scientist of 2007 in Turkey by the Junior Chamber International (winning the TOYP Award for Scientific Leadership) and the 2012 Management Honor Award (Yönetim Onur Ödülü), a lifetime-achievement award for research contributions that affect management across international boundaries. Professor Aksoy also received the Koç University Werner Von Siemens Award and the Fordham University Magis Award for research, teaching and social contribution.

    Lerzan is the Associate Dean for Undergraduate Studies and Professor of Marketing at Fordham University in New York City.

  • Shelley Zalis is an internationally-renowned…
    SHELLEY ZALIS

    SHELLEY ZALIS

    The Female Quotient, CEO

    Shelley Zalis is an internationally-renowned thought leader for advancing equality in the workplace. As the first female chief executive of a company ranked in the research industry’s top 25, she changed the game, helped elevate feminine strengths in the workplace, and has devoted herself to becoming a mentor and role model to women and leaders in her industry.

    Today, as CEO of The Female Quotient, Zalis is advancing gender equality across industries with the Girls’ Lounge: a pop-up experience at conferences across the globe, such as The World Economic Forum, Cannes Lions and the Consumer Electronics Show, as well as within companies. She is also leading initiatives within corporations by activating solutions for change with The Female Quotient’s Equality Bootcamps

    Zalis is an admired speaker and member of the Washington Speakers Bureau, as well as a skilled moderator who has interviewed influencers such as Katie Couric, Halle Berry, Gwyneth Paltrow, Sheryl Sandberg, Arianna Huffington and others on topics related to equality and leadership. Zalis authors a Forbes column that provides inspiration and advice for women looking to rise up into leadership positions from the “messy middle” of middle management. She is the co-founder of #SeeHer a movement led by the Association of National Advertisers (ANA) to increase the percentage of accurate portrayals of women and girls in advertising and media. Zalis is also on the Board of Directors for MAKERS.

  • Marcelo is a Brazilian creative and marketing…
    MARCELO PASCOA

    MARCELO PASCOA

    Burger King, Head of Global Brand Marketing

    Marcelo is a Brazilian creative and marketing professional currently working in Miami as Head of Global Brand Marketing for Burger King.

    He began his career as a copywriter in agencies such as Grey and DDB Brasil (DM9), where he was eventually promoted to Creative Director, Head of Digital and Innovation.

    In 2014, he was invited by Coca-Cola to lead the development of the 2016 Olympics global campaigns for both Coke and Powerade as the Creative Excellence Director for Coca-Cola Brazil. In 2016, he moved to Atlanta as Coca-Cola’s Global Creative Director.

    Throughout his career, Marcelo has focused on projects that could have a significant impact in popular culture, driven by the belief that creative work can be a source of real change, generating exponential growth and business results, while making the world a better, simpler, more interesting place.

    Recognition of his work as a creative and as a client includes major international awards, such as The Cannes Lions International Festival of Creativity, The Clio Awards, The Jay Chiat Awards and The Effie Awards.

  • Yves-Alexandre de Montjoye is an Assistant…
    YVES-ALEXANDRE DE MONTJOYE

    YVES-ALEXANDRE DE MONTJOYE

    Imperial College London, Assistant Professor and Head of the Computational Privacy Group

    Yves-Alexandre de Montjoye is an Assistant Professor (Lecturer) at Imperial College London, where he heads the Computational Privacy Group and a research affiliate at MIT where he received his Ph.D. from in 2015. His research aims at understanding how the unicity of human behavior impacts the privacy of individuals–through re-identification or inference–in rich high-dimensional datasets such as mobile phone, credit cards, or browsing data. Yves-Alexandre was recently named an Innovator under 35 for Belgium (TR35). His research has been published in Science and Nature SRep. and covered by the BBC, CNN, New York Times, Wall Street Journal, Harvard Business Review, Le Monde, Die Spiegel, Die Zeit, El Pais as well as in his TEDx talks. His work on the shortcomings of anonymization has appeared in reports of the World Economic Forum, United Nations, OECD, FTC, and the European Commission. Yves-Alexandre worked for the Boston Consulting Group and acted as an expert for both the Bill and Melinda Gates Foundation and the United Nations. He is a member of the WEF network on AI, IoT and the Future of Trust; the IEEE Global Initiative for Ethical Considerations in Artificial Intelligence and Autonomous Systems; and the OECD Advisory Group on Health Data Governance. He obtained, over a period of 6 years, an M.Sc. from Louvain in Applied Mathematics, an M.Sc. (Centralian) from Ecole Centrale Paris, an M.Sc. from KULeuven in Mathematical Engineering as well as his B.Sc. in engineering at Louvain.

  • She began her musical education at the Istanbul…
    BENAL TANRISEVER ŞİMŞEK

    BENAL TANRISEVER ŞİMŞEK

    Musician, Founding Director at BT Music and Performing Arts School

    She began her musical education at the Istanbul Conservatory of Music, and received her Bachelor’s and Master’s of music degrees from the Juilliard School in New York, one of the world’s most prestigious music schools. She continued her studies at the Hochschule der Kunste in Berlin under Prof. Georg Sava and was granted a diploma with a mention for virtuosity of performance. She has performed recitals and concerts as the orchestra singer in the world’s major concert halls. She worked as a lecturer at Bilkent University’s Faculty of Music and Performing Arts. During her long years in New York, she focused on pedagogical musical education and learning models. As the music program consultant for ENKA Schools, she founded “Collaboration in Music (Müzikte İşbirliği)”which aims to bring schools and music in Istanbul together. She founded an educational institution in 1997, called BT Music House, the aim of which is to convey all the experience she has gained over her life in music to children.

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