Lovemarks, a survey conducted by Ipsos, aims to find out the brands consumers are absolutely in love with in a given category. At the end of the survey the most loved brands, the “Lovemarks,” are identified and awarded prizes. Every year, MediaCat conducts a comprehensive survey in cooperation with Ipsos to uncover Turkey’s most beloved brands.
Since 2013, the Lovemarks survey has been incorporated into Brand Week Istanbul. Similar to previous years, certificates were awarded to Turkey’s most beloved brands at the Lovemarks Award Ceremony on Creativity Day.
An exhibition featuring Turkey’s Lovemarks was organized as part of Brand Week Istanbul. For four days, participants at the Istanbul Congress Center got the chance to browse the exhibition and read about brands’ stories and areas of expertise.