He started advertising with his partners by establishing Project House, one of the first digital agencies in Turkey, in 1999. The agency won nearly a hundred awards and led the digital transformation in advertising. A partnership was established with Havas Group in 2011 and the agency was sold to Havas Group in 2017. After joining Havas, it was selected as the agency of the year in Europe in 2011 and 2012 within the group. He led the merger of Project House and Havas Istanbul in 2018 and assumed the CEO position of the newly integrated Havas Istanbul. In 2019, the agency won awards from international competitions such as NY Festival, Clio Awards, London International Awards, Golden Drum, Eurobest, and became the "Breakthrough Agency of the Year" in Turkey with the awards it received. Selected as the “Creative Agency of the Year” in 2020. During his career, he was among the founders of the Association of Direct Marketing Communicators (DPİD) and Interactive Advertising Bureau Turkey (IAB TR), and he is currently the vice president of IAB TR. At the same time, he is still a board member of the Advertisers Association and the Digital Marketing Communication Platform (DPIP).

Since 2020, he has intensified his work in the fields of Web 3.0, Blockchain and Metaverse. He opened the first Web 3.0 and Blockchain introductory course at Istanbul Bilgi University. He writes articles that follow the developments in the field of Metaverse and Advertising, as part of the Coindesk Turkey writer staff.