Ece Tonbul assumes the second-generation leadership of Paloma Hotels. In other words, she is the driving force behind nine resorts with a capacity of 7,000 beds, over 4,000 employees, and hosting more than 200,000 guests annually. Tonbul looks at the world with a different perspective to contribute to tourism, one of the pillars of the Turkish economy, and to enhance the ecosystem in which she operates. She approaches the environment and the region as a whole in creating the experience. She adds high-quality gastronomy and art to all of this. Ece Tonbul, who has also served as a founding board member of the Turkey Tourism Promotion and Development Agency, actively holds positions such as the Honorary Consul of Belgium in Antalya and membership in the TOBB Tourism Council.