After receiving a degree in Business from Suny New Paltz University, she began her professional career at the multinational advertising agency Leo Burnett. She supported communication projects for global brands such as McDonald's, Milupa, Kellogg's, and others. Following over two years of agency experience, she worked as a Brand Manager in the dairy and dairy products sector at Sütaş. She contributed to the launch of new products such as Sütaş's new cheeses and sweet category, as well as taking on roles in the focus categories of cheese and butter. In her role as Senior Brand Manager, she worked at Sütaş for nearly 3.5 years. In 2011, she made the transition to Yıldız Holding, the leading food conglomerate in Turkey. Here, she managed a portfolio of 34 brands that dominated the market share in cooking oil and kitchen categories, successively holding positions as Marketing Manager and Marketing Director. Her responsibilities included overseeing product development, communication, campaigns, and 360-degree activities for brands in the consumer, out-of-home consumption, and export categories. She has been involved in numerous award-winning projects in the industry, including Effie Awards, Mixx Awards, Stevie Awards, and Sustainable Business Awards. Since 2022, she has been serving as the CMO of Kerevitaş, a subsidiary of Yıldız Holding. She leads the marketing activities for various brands, including SuperFresh, the leading brand in the frozen food sector, as well as cooking oil brands like Ülker Bizim Yağ, Ülker Teremyağ, Luna, Yayla, and Ustam. She is also a member of the board of directors of the Digital Marketing Communication Platform (DPİP), formed with the participation of associations that shape the marketing communication and advertising sector.