Laura Simpson is the Chief Intelligence Officer for McCann

Worldgroup and the President of the global thought

leadership group, McCann Truth Central. Laura heads up the

network's global intelligence capability that has been the

driving force behind some of the most impactful and

culturally-significant marketing over the last decade. The

unit's deep repository of current and historical intelligence

covers everything from generational cohorts, youth,

shopping, beauty, age, and moms, to global brands,

diversity, wellness, privacy, and, most recently, culture and

covid.Laura also oversees the development of new analytics and

applied intelligence tools, techniques and platforms. She

heads a dedicated global team of experts both in

quantitative and qualitative research as well as in

anthropological methods and they have amassed more than

30 million data points over the last decade.

Laura has worked with major MW global clients such as

L'Oréal Paris, Microsoft, Mastercard, and Nestlé.