Selin Büyükcelep, after graduating from Istanbul Bilgi University International Trade and Business Administration with a minor in advertising, started her professional career in 2017 at L'Oréal Turkey, in charge of Consumer Products make-up brands. After a one-year executive candidate program, she moved to the role of Product Manager responsible for Maybelline New York brand and became responsible for 360 marketing strategy and management of the brand.

Continuing her career as Maybelline New York Group Product Manager today, Büyükcelep has undertaken many award-winning projects in both marketing and digital fields since the day she started her career, and pioneered the realization of many best-in-class projects globally.