He is the founder of the Future Experience Studio. Since 2010, he has been providing experience design services for numerous national and international brands and projects in the field of digital shopping experiences for 180 museums belonging to Coca-Cola, Fenerbahçe Sports Club, Turkcell, Denizbank, Puma, Anadolu Group, Pernod Ricard, FLO, DeFacto, and the Ministry of Culture and Tourism, among others. He has also published several articles on his expertise in "Experiential Marketing" in industry publications such as BrandMap, Mediacat, and Capital. In addition to his professional work, he conducts training sessions and speaks on topics related to "The Future of Experience" and "Creativity" in companies and universities. Serdar Keskin, who is dedicated to contributing to the development of creativity in the country, is a member of the Board of Directors at the Association of Advertising Creatives. He continues to teach Turkey's first "Experiential Marketing" course at Bahçeşehir University's Faculty of Communication and serves on the advisory board of the "Social Media Lab" at Boğaziçi University. Through his founded Future Experience Studio, he also conducts strategic work to help brands adapt to the Web3 world and create value.