I was born in Zeynep Kamil, Istanbul. My middle name is Kamil. I’m the first born of my father, a lawyer, and mother, an architecture school drop-out. My sister is the Eurovision Contest winner soprano Sertab. I grew up in Binbirdirek Park at Sultanahmet, Resit Pasa primary school, in the snowy spring waters of Akcay, in Robert College’s gardens, in Dostoyevski and Oguz Atay novels, in Bogazici University, in Serif Mardin’s noble assistance, in Nietzche, in Hayek, in Nozick. I became a liberal. I became a pragmatist. I became an advertiser. I had success at a local agency. The agency was sold to a foreign company. I headed the company. I served both as the executive director and screenwriter. Throughout the years I learned that advertising is not a mind game but rather an emotional one. I tried to learn all there is about my job. In the mean time, I left the foreign company after having a fall out with the big boss. My clients stuck with me. Most have trusted me with their brands for over 20 years. I married 3 times. I am the father of 3; Emine who is 23, Ali Omer who is 17, and Azazarif who is 3. I am both the fan and husband of Nil Karaibrahimgil. I read. I draw. I write ads. I shoot ads. I shoot arrows. I swing racquets. I think of myself as an architect. I even design stages. I eat little. I read the most. I read the most about evolution, science and neuroscience. I am 56. I lament every day about all there is to do and learn in the world. And I bemoan the nightfall every day.
myGini, Inc., Founder & CEO
Mehmet Sezgin is an acknowledged banking and payments executive with 30 years of global experience.
His latest initiative myGini, based in San Francisco, offers digital wallet, payment, and loyalty solutions to financial institutions and retailers.
As the Global Director of payments line of business at BBVA he managed 80 million cards and 1.4 million merchants generating $120 billion purchase volume from 13 countries. A firm believer of new technologies, he introduced BBVA Wallet; a digital card and payments mobile app. It was launched in Spain, Chile, Mexico, USA, Turkey, Colombia and Peru with downloads reaching 20 million.
As the founder and CEO of Garanti Payment Systems; a wholly-owned subsidiary of Garanti Bank, he launched the first chip cards in Turkey in 2000, created a loyalty platform called Bonus Card, licensed it to 10 other banks and turned Bonus name into a consumer brand. He also signed a cobranding deal with Turkish Airlines introducing the first mileage program in the country. He was instrumental in moving Turkey to a full chip&pin infrastructure. Under Mehmet’s leadership, Garanti became a payments powerhouse as one of the top 5 card issuers in Europe.
Having worked in banking for several years, he joined MasterCard in 1993 to serve member banks in 9 countries. He started his career as a consultant at PricewaterhouseCoopers.
He was a Board Member of MasterCard Europe for 14 years, and served as Chairman and Board Member of the Interbank Card Association (BKM), Credit Bureau (KKB) and the Risk Centralization Platform at Turkish Bankers’ Association.
He holds an MBA degree from University of Massachusetts, which he earned with a Fulbright scholarship and Bachelor of Science degree in management from Middle East Technical University in Ankara.
He is also the author of Book of Bonus.
Lead Singer of Iron Maiden, Pilot and Businessman
Bruce Dickinson is the lead singer of Iron Maiden, a commercial pilot, brewmaster, entrepreneur and creative business thinker. Bruce was a pilot and Marketing Director for Astraeus Airlines, a company which leased aircraft to other carriers, and is the Chairman and founder of Cardiff Aviation which specialises in heavy maintenance of Airbus and Boeing commercial aircraft.
Bruce is also involved in an air ship venture to manufacture lighter than air hybrid transport aircraft and Pouncer, the incredible edible drone developed by Windhorse Aerospace, that will safely fly humanitarian aid into hard to access disaster areas.
Bruce hasn’t stopped flying Boeing 757s, and in 2016 flew the band around the globe on their “Book of Souls” world tour in their own 747.
Designer and Art Director
Stefan Sagmeister has designed for clients as diverse as the Rolling Stones, HBO, and the Guggenheim Museum. He’s a two time Grammies winner and also earned practically every important international design award.
Stefan talks about the large subjects of our lives like happiness or beauty, how they connect to design and what that actually means to our everyday lives. He spoke 5 times at the official TED, making him one of the three most frequently invited TED speakers.
His books sell in the hundreds of thousands and his exhibitions have been mounted in museums around the world. His exhibit ’The Happy Show’ attracted way over almost half of a million visitors worldwide and became the most visited graphic design show in history.
A native of Austria, he received his MFA from the University of Applied Arts in Vienna and, as a Fulbright Scholar, a master’s degree from Pratt Institute in New York.
Moleskine Srl, Chairman of the Board
Born and raised in Italy, he holds a BD in Business Administration from the prestigious Scuola Superiore S. Anna of the University of Pisa.
After graduating, he joined Procter&Gamble as Brand Manager, working in Italy and Japan. He then moved to management consulting with Bain&Co, to finally go back to the corporate world joining Bulgari, the Italian jewelry house. He was first MD of North American Operations and later MD Bulgari Global Operation, based in Switzerland. In the early 2000’s he became the first non-family CEO of shoes and leather goods manufacturer A. Testoni.
In 2006 he led the successful buy-in/buy-out of Moleskine and was appointed CEO. Since then he has transformed a small, 20 people operation, with a turnover of €20 million, into a global company of 500+ people and €160 million turnover. After listing the company on the Milan Stock Exchange, he took it private again in 2016 and now serves as Chairman of the Board.
He lives with his family on the hills surrounding Bologna, is an avid reader of non-fiction books, loves cooking and practices skiing and yoga.
Yavuz Turgul was born 1946 in Istanbul.
Graduated from Istanbul University Institute of Journalism.
Began working as a journalist for Ses magazine in 1969.
Worked as a script writer for Arzu Film between 1975-1980.
Began working as a copywriter for Manajans in 1980.
In 1993, he and Jeffi Medina started Medina/Turgul advertising agency.
Worked in advertising until 2003.
Has been an award-winning film director since 1984. His filmography includes
1984: ”Fahriye Abla”,
1986: “Muhsin Bey”,
1991: “Aşk Filmlerinin Unutulmaz Yönetmeni”,
1993: “Gölge Oyunu”,
2004: “Gönül Yarası”
2010: “Av Mevsimi”
Food Futurologist and Director of Bellwether
Dr. Morgaine Gaye is a Food Futurologist and director of bellwether: Food Trends, the first food trend research compendium. She has her own health-food product range of functional food blends called Dr Gaye, which are sold globally on-line.
Morgaine looks at food and eating from a social, cultural, economic, trend, branding and geo-political perspective. Her work involves running ideation sessions, consulting to food companies, developing new products and ideas; writing articles/ trend reports for PR and ad agencies; giving public , university and corporate lectures on specific food trends, developing new ideas for food-related TV and radio programmes and doing research on all elements of the eating experience from mouth-feel to olfactory perception. She consults to leading blue chip food companies and manufacturers, delivering bespoke trend briefings and NPD ideation.
Morgaine is a frequent media contributor in print, radio and TV. A number of her academic food research papers have been published. She is a guest university lecturer in UK and Sweden and is on the reviewing panel for the International Food Design Conference and yearly academic journal.
Legendary Rock Band
1965’te tanışan Mazhar Alanson ve Fuat Güner’in birlikte yer aldıkları ilk grup, içinde Ali Serdar, Semih Oksay ve Fikret Kızılok’u da barındıran Kaygısızlar’dı. Bir süre sonra Barış Manço’yla çalışmaya başlayan ikilinin o sıralar tanımadığı Özkan Uğur; Kurtalan Ekspres, Erkin Koray, Ersen ve Dadaşlar gibi müzisyenlere eşlik etmekteydi.
Yola Mazhar-Fuat olarak başlayan grup, içinde sonradan ünlenecek parçaları Güllerin İçinden’i de barındıran ilk albüm Türküz Türkü Çağırırız’ı 1973’te yayınladı. Özkan Uğur’un katılması, 1976’da Ayhan Sicimoğlu ve Galip Boransu’nun da dahil olduğu İpucu Beşlisi’nin kurulmasıyla gerçekleşti.
İpucu Beşlisi’nin dağılmasıyla bir süreliğine ayrı yollara giden üçlüden Fuat Güner ve Özkan Uğur, Ferhan Şensoy’un oyunlarına müzik bestelemeye başladı. Daha sonra bir araya gelerek Sezen Aksu, Ajda Pekkan ve Seyyal Taner’in arkasında çaldılar.
1984’te çıkan Ele Güne Karşı albümüyle birlikte toplam 13 albümde (3 best of, 10 stüdyo albümü) dillere dolanan sayısız şarkıya imza atan, ülkenin dört bir yanında dopdolu konserlerde sahne alan MFÖ, 1985 ve 1988’de iki defa Eurovision Şarkı Yarışması’na katıldı. İlerleyen dönemde Fahir Atakoğlu ve Yavuz Çetin gibi değerli müzisyenlerle çalışan grup, özellikle hep aynı dizilimle yer aldıkları eğlenceli ve dinamik canlı performanslarıyla ön plana çıktı. Ele Güne Karşı, Ali Desidero, Güllerin İçinden, Sarı Laleler, Sakın Gelme, Mazeretim Var Asabiyim Ben, Sude, Yalnızlık Ömür Boyu ve Buselik Makamına gibi şarkılar, grubun efsane statüsüne ulaşacağı yolun temellerini attı.
Facebook, VP of Global Business Marketing
As Vice President of Facebook’s Global Business Marketing team, Sarah sets the course for how the
advertising community can best leverage Facebook’s apps and services in a mobile-first environment. In
this role, Sarah is responsible for providing clients with innovative and effective marketing solutions for
Prior to rejoining Facebook in 2014, Sarah most recently led Universal McCann’s agency operations in
the US where, as President of the agency, she oversaw strategy, analytics, custom content, crosschannel
buying and planning, and business development.
Before joining Universal McCann, Sarah built and led Facebook’s Global Agency team. In addition to
partnering with the Agency community in this role, she led the combination of creative and strategic
thinking behind turning cross-channel campaigns into those fueled by digital insights.
Sarah also has extensive client and category expertise. She served as senior vice president at Starcom
Mediavest Group leading the Mars Wrigley AOR, and has deep experience across CPG/FMCG, Beverages,
Pharmaceuticals, and Consumer Electronics.
Sarah was recently inducted into the American Advertising Federation’s Advertising Hall of
Achievement, which recognizes the industry’s top leaders aged 40 and under for their profound impact
on the industry. In 2014, Sarah was named one of Advertising Age magazine’s top “40 Under 40”
As a part of Sarah’s ongoing commitment to her community and the industry, Sarah is honored to serve
on the Boards of Build-A-Bear Workshop, AWNY, Northwestern University’s Regional Board, the
Reisenbach Foundation, the Angelight Foundation, and the Social Impact for the Ad Council. She is also a
Rotary International Paul Harris Fellow.
Sarah prides herself on executing with transparency and openness and relentlessly putting customers at
the center of her work. Sarah is based in Facebook’s New York office. She holds a degree from
Northwestern University and is a very proud wife and mother of two.
The Big Issue, Founder and Editor in Chief
John Bird founded The Big Issue in 1991, and since then he has spread the business all over the world.
John Bird was born into poverty, brought up in care and has lived through a lot. His life’s journey has included spells as a thief, prison inmate, artist and poet. Now an established iconoclast, activist and publisher, John Bird is the force behind The Big Issue, the world’s most successful street magazine. He is an inspirational business leader with an outstanding record of using business as a tool for social change.
At a time when Corporate Social Responsibility is preoccupying business leaders and consumers alike, John Bird offers an authoritative, fresh approach, and some original perspectives on the interaction of business and society. His diverse experience, combined with his exuberant personality, erudition and often trenchant views make him a compelling and entertaining speaker.
John has spoken at the UN in New York, Nairobi and Istanbul, Downing Street and Buckingham Palace. The UN Scroll of Honour, an MBE and the 2005/6 Beacon Prize for Creative Giving are just three of the many accolades and awards he has received. Since founding The Big Issue in 1991 with Gordon Roddick, John has overseen its development into the UK’s most successful social enterprise, stretching from Tokyo to Totnes and helping thousands of homeless people worldwide.
Bird was nominated for life peerage by the House of Lords Appointments Commission in October 2015 to become a non-party-political peer. On 30 October, he was created Baron Bird, of Notting Hill in the Royal Borough of Kensington and Chelsea.
Unilever Turkey, Marketing Director, Personal Care
Alper Eroglu is the Marketing Director for Personal Care Products at Unilever, responsible for creating stories for brands such as Elidor, Clear, Axe, Rexona, Dove, Signal, Toni & Guy, Vaseline. Before moving back to Turkey, he worked in regional and global positions in Italy and the UK. He led an international team of professionals create the global media and digital communication strategies for iconic brands such as Axe, Rexona and Magnum. Before joining Unilever, he studied economics and finance at Middle Eastern Technical University and University of California, San Diego.
Comedian, Actor, Film Producer
His talent and interest for caricatures led him to work for Leman during his college years. He did his first show at Leman Kültür Merkezi while working at Leman. He then started doing shows at Beşiktaş Kültür Merkezi, succeeding in making a name for himself. He has done over 4,000 shows. In 1998, he began a career in film with his movie Her Şey Çok Güzel Olacak. He acted in 10, including Turkish classics G.O.R.A, A.R.O.G, Hokkabaz, Yahşi Bati and Pek Yakında, and did voiceovers for 3 movies. While advancing his film career, he continued his stage work doing 4 sold-out stand-up comedy shows. In cooperation with Borusan Istanbul Philharmonic Orchestra he conducted the orchestra twice in concert. He released a DVD of his college visits. During his career, he became the brand ambassador for many brands. He was featured in numerous successful ad campaigns including ones for Panasonic, Opet, Turk Telekom, Turkiye Iş Bankası and Doritos. He has authored one book and has released 3 of his movie scripts as books. He has been awarded many awards, including Sadri Alışık Best Male Actor Award, 4th Yeşilçam Best Male Actor Awards, Brussels International Independent Film Festival Best Male Actor Award.
DAVID, Co-Founder and Chief Creative Officer
Anselmo Ramos is the Co-Founder and Chief Creative Officer of DAVID, a global creative agency with offices in Buenos Aires, São Paulo, and Miami. As the head of DAVID’s U.S. flagship in Miami, Anselmo is the creative leader behind Burger King’s famous “Proud Whopper” campaign, as well as successful brand campaigns including DAVID’s first-ever Super Bowl spot, “Wiener Stampede” for Heinz, and Heinz’s “Pass The Heinz” campaign, an idea DAVID brought to life from the hit television series Mad Men. Under his leadership, DAVID also recently won two prestigious Grand Prix awards for Burger King’s “Burning Stores” and “Google Home of the Whopper” campaigns at this year’s Cannes Lions Festival.
Anselmo got his start in advertising at 24 years old after he moved away from his home in Brazil to work for Y&R Lisbon, Madrid and Miami, and Lowe New York. During his time abroad, Anselmo won multiple prestigious awards from Cannes, The One Show, CLIOs and D&AD, among many others. In 2007, he returned to Brazil to become Chief Creative Officer of Ogilvy Brazil, the agency responsible for Dove’s “Real Beauty Sketches,” which won the first Titanium Grand Prix Award at Cannes for Latin America. Ogilvy Brazil was also named Cannes Agency of The Year in 2013, the first Ogilvy office to ever win this award. To date, Anselmo’s work has won over 195 Cannes Lions, including 30 from this year’s Festival alone. He has been awarded several illustrious industry accolades, including DAVID Miami being named on Ad Age’s 2017 Agency A-List Standouts and on Creativity Innovators List, and he’s been featured on Adweek’s Creative 100 List, which highlights the industry’s most vital leaders in tech, media and marketing.
York University; Schulich School of Business, Chair in Marketing
York University; Schulich School of Business, Chair in Marketing
Russell Belk is York University Distinguished Research Professor and Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University. He is past president of the International Association of Marketing and Development, and is a fellow, past president, and Film Festival co-founder in the Association for Consumer Research. He initiated the Consumer Behavior Odyssey and the Consumer Culture Theory Conference. Both of these were key events initiating and institutionalizing qualitative consumer research. He has received the Paul D. Converse Award, two Fulbright Fellowships, and the Sheth Foundation/Journal of Consumer Research Award for Long Term Contribution to Consumer Research.
He has honorary professorships on four continents and has held visiting or permanent positions at the University of Illinois, University of Utah, Temple University (US), Göteborg University (Sweden), Craiova University (Romania), Edith Cowan University (Australia), University of Hong Kong, Otago University (New Zealand), Lancaster University Management School (UK), University of British Columbia, Africa University (Zimbabwe), Jishou University (China), Exeter University (UK), and others. He has over 600 publications and his research tends to be qualitative, visual, and cultural. It involves the extended self, meanings of possessions, collecting, gift-giving, sharing, digital consumption, and materialism. In 2014 a 10-volume edited set of his work was published by Sage entitled Legends in Consumer Behavior.
His other books in the past five years include Romantic Gift Giving, Handbook on the Sharing Economy, Consumer Culture Theory, Review of Marketing Research, Qualitative Consumer and Marketing Research, Routledge Companion to Identity and Consumption, and Routledge Companion to the Digital Consumer.
Harvard Business School, Professor
John Deighton is Brierley Professor of Business Administration Emeritus at Harvard Business School, where he teaches marketing. He has taught Digital Marketing to Master of Business Administration students, and now teaches an MBA course titled Big Data in Marketing and an executive short course titled Competing on Business Analytics and Big Data.
His recent research includes “Economic Value of the Advertising-Supported Internet Ecosystem,” forthcoming from the IAB in 2017, “The Value of Data: Consequences for Insight, Innovation, and Efficiency in the U.S. Economy,” published by the DMA 2016, “Adding Bricks to Clicks: The Effects of Store Openings on Sales Through Direct Channels,” published in the Journal of Marketing, and “Interactivity’s Unanticipated Consequences for Marketers and Marketing,” in Journal of Interactive Marketing. Recent case studies include Oracle: Targeting the CMO, Managing Data at Allstate, WPP: From Mad Men to Math Men, and Target Stores: The Hunt for Unvolunteered Truths. See also his Twitter feed @HBSmktg. He is a past editor of the Journal of Consumer Research and the Journal of Interactive Marketing. He has served as the Executive Director of the Marketing Science Institute, and Director of the Berkman Center for Internet and Society at Harvard University. He has been a visiting professor at the Duke University, the University of Tokyo, and Oxford and Cambridge Universities in the UK.
Futurist, Creative & Innovation Consultant
“Daniel has been -so far- an engineer, entrepreneur, tinkerer, anthropologist, journalist, curator, lecturer, teacher, writer and futurist.
Interested in technology from an early age, he has devoted much of his life to teaching. Besides his work, he has been professor of schools such as Digital Invaders or Miami Ad School. He has published more than 20 books about his experience on advertising and interactive design.
After years in independent and corporate advertising agencies, where he won every single accolade in advertising world -including the first Titanium & Integrated Lion in the history of Mexican advertising-, Daniel lives and works in Mexico City (MX), helping brands to improve the way they operate in this fast-speeding world.”
Ahmet Kural is a Turkish Actor. He was born on November 10, 1982 in Kütahya, where his father served as the police chief. He is originally from Ankara. He started to his studies attending high school theater and changed eleven schools in twelve years because of his fathers recurring new assignment locations. He is graduated from Radio, Television and Cinema department of Konya Selçuk University and has a Master’s degree from Bilkent University. He has also got acting education from Müjdat Gezen Art Center. His career is full of joint work with highly respected and very talented senior Turkish actors such as Levent Kirca, Haluk Bilginer, Rasim Öztekin, Köksel Engür and Hümeyra Akbay. He has been very close friend with Murat Cemcir and they acted together in many television shows. Ahmet Kural is known as very good person and loved by his followers due to his extraordinary energy, acting skills and exemplary character traits and work ethic.
Murat Cemcir is a Turkish actor of Georgian descent who appears regularly in Turkish films and on television primarily in comedies. Cemcir appeared in the film Çalgı Çengi with Ahmet Kural in 2011. He later starred with Kural in the sitcom İşler Güçler(Workforce), a behind-the-scenes comedy about television production. In 2013, he starred in the film Düğün Dernek(Wedding Association), which became the most-watched Turkish film in 30 years. In 2014, he began performing in the new television comedy Kardeş Payı (Brothers Share). He speaks Georgian and enjoys horseback riding. He graduated from Mustafa Kemal Üniversitesi.
Actor, UNICEF Goodwill Ambassador
He started his acting career at City Theaters. He worked both as an actor and director at very important theaters in Turkey.
In 1972 he established Ali Poyrazoğlu Theater; he layed out the modern plays from Turkish and worldwide writers.
He was the leading actor in 70 movies.
He translated 45 plays into Turkish; the translations were performed in private theaters, government theaters and city theaters.
He performed his plays in Greece, Germany, Switzerland, United Kingdom, France, Australia and Austria. In 1998 he was one of the leading actors in the play called “Pera” which took place in Broadway followed by many fans. He worked with the famous American actors. The characters he created were very much liked by American critics and the audience. He was a playwright and director for many radio programmes and television shows.
In Paris, he performed the play he wrote “İçimdeki Timsah” (The Crocodile in Me) in French as “Le Crocodile en Moi”. His writings were published in various newspapers and magazines. He was a columnist in Yeniyüzyıl and Sabah newspapers for 12 years.
Ali Poyrazoğlu was selected as the Best Actor and the Best Director in movies and theather plays and most of his works were awarded as Most Succesfull Production Award.
Entertainment and Sport Agent
Robin has spent his whole working life providing promotion, support, counsel and a safe extra pair of hands to his clients in the worlds of international entertainment and sport.
Having started his working career at J Walter Thompson, which was then the largest advertising agency in the world, one evening in a pub in Chelsea he met an Irishman called Ronan O’Rahilly who was planning the launch of the world’s first pirate radio station. That same evening he offered him a job at Radio Caroline. Here he scripted programmes for the station, sold advertising airtime and produced shows which were broadcast to the station’s massive daytime audience, not knowing whether the British Government was going to close the station down or blow it out of the North Sea! After two years at Radio Caroline he joined a production company, making commercials for British TV and during this time, whilst shooting a Pepsi commercial in Los Angeles he met Sammy Davis Jr. He persuaded Sammy to come to London to perform at the Grosvenor House Hotel. He raised the necessary funds, the shows were a sell-out, Sammy became a lifelong friend and he spent the next 12 years as an impresario and personal promoter to some of the world’s greatest artistes and performers, including Sammy, Marlene Dietrich, Count Basie, Ella Fitzgerald, Lena Horne, Buddy Rich, and having worked with Liza Minnelli, Frank Sinatra and many more, Robin was given the opportunity to work with some of the major events in the second of his passions – international sport.
He was appointed as Director of Broadcasting for one of the world’s largest advertising agencies – Saatchi and Saatchi – and so entered the world of sports marketing in the late 1980s. He applied his skill set for clients at nine Olympic Summer and Winter Games, three FIFA World Cups, six Ryder Cups and numerous Wimbledon Grand Slam tournaments and FA Cups. In 2001 he formed TSE Consulting, a Lausanne based sports consultancy, and 9 years later stepped down from his role as Group CEO. He finally ‘retired’ to his home on the Isle of Wight in August 2010. In 2017 Her Majesty the Queen appointed him as her High Sheriff for the county of the Isle of Wight, having previously appointed him as a Member of the Order of the British Empire (MBE) for his services to disability sport in the UK. Robin is Chairman of Fundraising and a member of the Executive Council of the charity The British Wheelchair Sports Foundation (WheelPower), the governing body for disability sports in the UK, based at Stoke Mandeville, the birthplace of the Paralympic movement. Under his Chairmanship the organisation has raised in excess of twenty million dollars for disability sport. Throughout his fascinating career he has rubbed shoulders and worked closely with many legends from the worlds of entertainment and sport.
EVP and Head of Innovation at Zenith USA
Tom Goodwin’s main role is the EVP of Innovation at Zenith Media, his role is to understand new technology, behaviors and platforms and ideate and implement solutions for clients that take advantage of the new opportunities these make possible.
Tom’s focus is leading the innovation and content wing within Zenith, unleashing the power of emerging platforms, content and influencer programs, new media and devices and new technology to product robust business results.
Tom is also voted the #1 voice in Marketing by LinkedIn with over 400,000 followers on the platform, he is also one of 30 people to follow on Twitter by Business Insider and the top two people in Advertising to follow by FastCompany.
An industry provocateur and commentator on the future of marketing and business, he’s a columnist for the Guardian, TechCrunch and Forbes and frequent contributor to The World Economic Forum, GQ, Ad Age, Wired, Ad Week, Inc, Quartz and Digiday. He features on Global TV as a regular guest on i24News’s “Cutting Edge” section about the future.
Tom frequently speaks around the world at conferences and to Clients about business transformation, technological disruption, innovation in advertising and the future of entertainment, retail, mobility and finance. Tom is currently working on a commissioned book by Kogan Page, titled Digital Darwinism and is a founding member of the Wharton Future of Advertising program.
Born in England, Tom earned a degree in architecture and structural engineering from the University of Sheffield, combining his love of the arts and design with an interest in measurable results and building things. He lives in New York.
NSMH , Founder - Istanbul Bilgi University Architecture Graduate Program, Founder Member
NSMH , Founder - Istanbul Bilgi University Architecture Graduate Program, Founder Member
Nevzat Sayın was born in 1954 in Hatay where his father, a civil servant, was appointed at that time. After living in Gaziantep, Ankara, Istanbul, and Bodrum, he graduated in 1974 from Atatürk High School in Izmir and in 1978 from Ege University, Faculty of Fine Arts, Department of Architecture, again in Izmir. Between 1978-1980 he continued with graduate studies at the same school but did not complete them. The entire journey of living in Izmir would enable him to fully embrace and internalize the “Aegean Culture” which inspired the manifests in his talks, texts, and works. Between 1980-1984 Sayın returned to Istanbul for what he defines as ‘post-academic training’ and worked with Cengiz Bektaş. Between 1984-1986 he suspended architectural work and went on ‘trips to increase his knowledge,’ focusing on the Aegean Region and antiquity, and took photographs. Until 1990 he continued to practice architecture, working with different offices. Sayın was nominated for and has received architectural awards both in Turkey and abroad. The works he produced between 1990-2004 were gathered in the book “Düşler Düşünceler İşler” (Dreams, Thoughts, Works) prepared by Tansel Korkmaz.. In 2015, “A Book About A Building” was published by Umur Press which includes Umur Print House’s design and construction procedure. In addition to his work at NSMH, he continues to teach in diverse architectural schools in Turkey; he is a founding member of and studio instructor in the MArch Program in Architectural Design at Bilgi University. Summer schools, conferences, juries, and workshops for architecture students constitute an important part of his involvement in architectural education. His works also include texts, interviews, exhibitions, and publications on architecture.
Harvard University, Professor
David Edwards is an inventor, writer, and founder of oNotes, the digital scent company. Edwards teaches at Harvard University, and has founded many companies and nonprofits, from his early work related to inhaled insulin (AIR, sold to Alkermes) to his more recent work related to edible packaging (Incredible Foods). He is the founder of the cultural center, Le Laboratoire (Paris, Cambridge) and Cafe ArtScience, a future-of-food restaurant next to MIT and Harvard. Edwards is among the youngest engineers ever elected to the National Academy of Engineering in the USA, and has also been elected to the National Academy of Engineering in France, and to the National Academy of Inventors in the USA.
He has won numerous international awards including being made a chevalier of arts and letters by the French Ministry of Culture. He is the author of many articles and books, in English and French.
Koz Susani Design, Designer
Defne Koz is co-founder and partner of Koz Susani Design, an award winner, innovative studio based
in Chicago, with Marco Susani, where she designs iconic, emotionally engaging, innovative award
winning products and experiences.
Their designs span from domestic objects to high-tech devices, from hi-touch materials to interaction
design, from luxury crafts to mass-manufactured products, always focusing on hi-quality design that
embraces vision and innovation while preserving human, emotional qualities.
The studio’s internationally acclaimed clients include Alessi, Allstate, Arcelik, Avsar, Bernhardt,
Burotime, Crate & Barrel, Derin, Delta, Dove/Unilever, Egizia, FontanaArte, Foscarini, Gaia&Gino,
Leucos, Lipton/Unilever, MPD, Mitterteich 1400º, Megaron, Merati, Nissan, Nestle, Nude, Nurus,
OmniDecor, Panasonic, Pirelli, Rapsel, Samet, Swarovski, Swissotel, TunaOffice, Verreum, Vitra,
Defne Koz was born in Turkey and raised professionally in Italy,
After having studied at Domus Academy – Milan, her idea of design is influenced by her training in
Ettore Sottsass’ studio by the combination of her Turkish and Italian culture and by her curiosity for
very different product types.
Her interests span from humanizing new technologies to rediscovering the tradition of hand made
products. Common to all her projects are her distinctive design language and the research on the
sensorial qualities of materials.
She was awarded “Designer of the Year, 2013” by Elle Deco International Design Awards
in Turkey. Her designs were awarded with ‘Gold Award’ by Neocon 2016, IF Design 2015, 2014; IDA
Bronze Award 2014, RedDot Design Award 2014, 2013, 2012, 2011, 2009, and 2006, by Innovation
Design Award 2013 German Design Council, by Elle Décor Award in 2015, 2012, 2011 by IDA Bronze
Award in 2011, by ID Design Magazine as “Best in Category” Prize in 2001, by Good Design Award,
Chicago in 2002 and 2013 and her products were nominated for the ADI Index Compasso d’Oro in
2002 and in 2016, and were selected several times as ‘Best of the Category by EDIDA International
Awards and Design Turkey Awards.
For three years she has been member of the board of the Art and Design Advisory Board of AkBank
and was member of the Board of the Istanbul Design Biennale 2012.
IMM KoelnMesse invited her to be a Trend Board Member for 2011 and to design the exhibition
“Surprising Empathy” during the Koeln Furniture Fair.
Her designs have been exhibited at galleries and museums; Triennale di Milano, Galleria Jannone,
Galleria Posteria, Spazio Mudima, Idea books, Galleria Post Design, Spazio Vigentina in Milan,
Biennale del Vetro Venezia, IOYB Koeln, Kunstmuseum Dusseldorf, Ubersee Museum Bremen,
MARTa Herford, Ozone Gallery Tokyo, Les Atelier Gallery Paris, Abitare il Tempo Verona, Museo di
Pietrarsa Napoli, Design Week Belgrade, Design Week Istanbul, MeDesign Genova.
She held numerous seminars and conferences among them UIC Chicago; Domus Academy Milano;
AllDesign, Istanbul; Fukui Prefecture Japan; Architectural Association London; Bilgi University Istanbul;
Centro Borges Buenos Aires; Design Week Belgrade Design Week.
20Something, Managing Partner and Creative Director
20Something, Managing Partner and Creative Director
Benoit Vancauwenberghe is a creative director and a raging storm of ideas, words and motivation.
His goal in the world of advertising? Changing as much as possible.
To do this you need to inspire the people that will power the world in the future.
That’s why he founded 20Something, a creative agency that doesn’t work for gen Y but works with them.
Youngsters are put in the lead and experience the agency life 100%.
He woke up as a 35-year-old creative director without an office, someone else driving his company car and an intern leading the biggest client meeting of the year.
WARC, Marketing Director
Imaad has been the Marketing Director at WARC for over five years. WARC is an online intelligence service offering best practice, evidence and insights on effective advertising and marketing from the world’s leading brands. During his time at WARC, Imaad has helped to grow awareness of WARC and use amongst its core audiences through a variety of content, data and digital strategies. He has presented at various marketing events in Europe including the Festival of Marketing (London), Filmteractive Warsaw, Brand Week Istanbul and DMX Dublin. Before WARC, Imaad’s experience was predominantly in the events sector, leading marketing teams at IQPC, Emap and i2i Events Group across the Retail, Defence and Oil & Gas sectors.
Beşiktaş Legend “Mr.Goal”
One of the best striker in Turkish Football history, Feyyaz Uçar, was born on 27th of October 1963 in Istanbul. He started football in Avcılar Football Club, then he moved to Beşiktaş Youth Team. Under the management of Serpil Hamdi Tüzün, he was one of the rising star in the Beşiktaş Youth Team. In a short while he made it to the first team in 1982-83 season, where he scored various goals on Şeref Stadium. He acquired the nickname of “Mr.Goal”, he was the most scorer of the “Metin-Ali-Feyyaz” trio. During his 16 year career, he made 320 league appereances, managed to score 170 goals. He became the best striker of Beşiktaş in the Turkish League with these outstanding statistics. Feyyaz Uçar loved to play crucial matches, he scored 18 against Galatasaray and 16 against Fenerbahçe, he proved himself that he was the best striker after Hakkı Yeten and Şeref Görkey, the club legends. He also scored 17 goals in Turkish Cup. In his career, he won 4 league titles, 3 Turkish Cups, 4 Presidents Cup, 1 Prime Minister Cup and 6 TSYD Cups. He wore the Turkish National Team jersey for 25 times. During the 1994-95 season he had problems with the Beşiktaş board, got dropped from the squad. Feyyaz Uçar was transferred to Fenerbahçe, where he played there for a year. In his last seasons he played for Kuşadası and Antalyaspor, retired from football in 1997. He was always memorized as “Feyyaz from Beşiktaş”. After his retirement from professional football, he coached Göztepe and Denizlispor.
Ayse Arman was born in Adana in 1969.
His father Mehmet Kutman Arman is a graduate of Austrian High School. He met his next door neighbor Veronika Arman, a German ballerina, when he was studying in college in Switzerland. Ayse Arman is the second born from this marriage.
She was raised a tomboy since her parents expected a son. She’s from the generation that grew up on the streets. She climbs trees, she skates, is a good diver and runner.
She went to Tarsus American High School before studying radio and television at Istanbul University’s communications department. She dropped out when she began working at Nokta Magazine.
22 years later she had the opportunity to finish her degree.
She’s a passionate journalist. Before joining Hurriyet she worked at Nokta, Aktuel, Tempo, Marie Claire and Yeni Yuzyil.
Facebook, Head of Regional Marketing - MEA Region
Inspired by creativity, driven by curiosity and focused on our mission to make the world more open and connected.
Honoured to be leading Facebook’s Regional Marketing in building our Facebook and Instagram Brands across Middle East, Africa and Turkey.
Passionate about supporting our business partners large and small in better understanding our platform, solutions and providing guidance in how best to make the transition in a mobile world.
Before life at Facebook, spent 15+ years working in media and advertising, partnering with clients including Coca-Cola, Proctor & Gamble, Microsoft in helping shape their brand strategies globally, regionally across EMEA and emerging markets.
Oxford University, Director
Rupert is co-founder and global managing partner of Finsbury, and founder and director of Oxford University’s Centre for Corporate Reputation. He is a global expert on how reputations are created, sustained, destroyed and rebuilt. His work and views are regularly featured in major news outlets including the BBC, CNN, the Financial Times, The Wall Street Journal, and the Times of London. He has led many of Finsbury’s major reputation and communications engagement campaigns for global organisations over the past twenty years.
In addition, Rupert chairs The University of Oxford’s Socially Responsible Investment Committee of Council and is a member of the Senior Common Rooms at Worcester College, Oxford and St Antony’s College, Oxford. He is a Trustee of the international mine clearance and humanitarian charity The HALO Trust, and was appointed by HM Queen Elizabeth II as her High Sheriff of Hampshire for 2013-14. He is also a member of the Royal Company of Archers, the Queen’s Bodyguard in Scotland.
Google, EMEA Video Strategy Director
As Director of Video Solutions at Google, Dyana Najdi leads the company’s efforts across EMEA on product development, commercials and content solutions for YouTube and the broader video network. In her 10 years at Google she has worked across Google Analytics, Media Platforms and sales strategy, and has spent the past few years overhauling Google’s approach to media pricing and trading. She graduated from University College London with a degree in Computer Science and Information Systems and started her career at Accenture, where she specialised in Business Intelligence and Digital Strategy across Media and Technology working with both AOL and Sky Media for the majority of her tenure.
Lombard Odier, Chief Branding Officer and Executive Vice President
Lombard Odier, Chief Branding Officer and Executive Vice President
Fabio Mancone joined Lombard Odier as Chief Branding Officer in September 2015.
He is responsible for Lombard Odier’s positioning and image worldwide and for developing all brand-related strategies in marketing, advertising, internal and external communication, events and sponsoring, as well as corporate identity and client experience.
Fabio Mancone has lived and worked in several European countries as well as the United States, having pursued an international career over more than 25 years. He started in the packaged goods sector at Unilever (ice cream) and then moved to Kraft Foods (chocolate), before joining the luxury products division at L’Oréal (Lancôme, Armani). He later went on to hold executive roles in the luxury sector at Ralph Lauren, Giorgio Armani and SMCP (Sandro, Maje and Claudie Pierlot brands).
P&G Turkey, Former CEO
Saffet Karpat is currently a business consultant based In Turkey and investor in Agriculture in Canakkale Turkey. He is also member of Board of Eczacibasi.
Previously he worked for Procter & Gamble for 30 years in various financial and senior management roles across a number of emerging markets; prior to retiring from P&G in 2013 he was Vice President and General Manager of the Central and Eastern Europe and Middle East and Africa Division, responsible for Turkey, Central Asia, Israel and the Caucasian region.
From 2013 to 2016 he was a member of the Board and the Executive Committee of Sutas Dairy Company.
He studied Business Administration at Istanbul University and received an MBA from Lausanne University.
Professor at UCLA , Founder of Digital Cultures Lab
Ramesh Srinivasan studies the relationship between technology, politics and societies across the world. He has been a faculty member at UCLA since 2005 in the Information Studies and Design|Media Arts departments. He is the founder of the UC-wide Digital Cultures Lab, exploring the meaning of technology worldwide as it spreads to the far reaches of our world. He is also the author of the books: “Whose Global Village? Rethinking How Technology Impacts Our World” with NYU Press, and “After the Internet” (with Adam Fish) on Polity Press to be released in December of 2017.
Srinivasan earned his Ph.D. in design studies at Harvard; his master’s degree in media arts and science at the Massachusetts Institute of Technology; and his bachelor’s degree in industrial engineering at Stanford. He has served fellowships in MIT’s Media Laboratory in Cambridge and the MIT Media Lab Asia. He has also been a teaching fellow at the Graduate School of Design and Department of Visual and Environmental Design at Harvard.
Srinivasan is a regular speaker for TEDx Talks, and makes media appearances on MSNBC, NPR, Al Jazeera, “The Young Turks,” National Geographic, and Public Radio International. His writings have been widely published by Al Jazeera English, CNN, Wired, The Washington Post, Forbes, and The Huffington Post.
Unilever Turkey, Former CEO
Mr. Izzet Karaca serves as an Independent Director and Member of Risk Detection Committee at Coca-Cola Icecek A.S. Having started his professional career in 1977 at Koç Research and Development Centre, Mr. Karaca held Industrial Engineer and IT Manager position until 1985. Between 1985 and 1988, Mr. Karaca worked as Systems and Organization Director at Ford Otosan. From 1988 onwards, he held several positions at Unilever in Germany, Turkey and Baltic States including
Eczacıbaşı Holding, Vice Chairman of the Board of Directors
Eczacıbaşı Holding, Vice Chairman of the Board of Directors
Dr. Erdal Karamercan serves as Vice Chairman of the Board of Directors of Eczacıbasi Holding Eczacıbaşı Holding, one of the largest companies of Turkey.
Received his undergraduate degree in Chemical Engineering at Boğaziçi University, Istanbul. Completed his graduate studies in Chemical Engineering at the University of Virginia, U.S.A. Obtained MSc. and Ph.D. in Chemical Engineering.
Various managerial positions within the Eczacıbaşı Group; Intema Project Manager, Artema Sanitary Fittings Production Manager, General Manager of Ekom Foreign Trade, General Manager of Ipek Kagit Tissue Paper Co, Eczacıbaşı Group Vice President in charge of Consumer Products Group, Vice President in charge of both Pharmaceuticals and Consumer Products Groups, and, between 2003-2017, President and CEO of the Eczacıbasi Group. Currently, Vice Chairman of the Board of Directors of Eczacıbasi Holding and Member of the Presidential Board.
Memberships in various associations: Member and Ex-Board Member of TUSIAD, The Turkish Industrialists’ and Businessmen’s Association, Founding Member and Ex-President of the Turkish Advertisers’ Association, Member of the Board of Trustees of Istanbul Erkek Highschool Education Foundation, Member of the Board of Trustees of FMV Isik University, Member of KAGIDER, the Women Entrepreneurs Association of Turkey and Founding Member of KALDER, the Quality Association. Other memberships include various foundations, community organizations and sports clubs.
Having attended one of the oldest high schools of Turkey, Istanbul High School, Karamercan completed his undergraduate degree in Chemical Engineering at Boğaziçi University, Istanbul, in 1973. As a graduate student in Chemical Engineering at the University of Virginia, United States, he obtained MSc. in 1975 and PhD in 1977.
Karamercan holds memberships in industry associations: Former member of TUSIAD (Turkish Industrialists’ and Business Association), Vice President of the Turkish Paper Manufacturers’ Union and Founding Member and Ex-President of the Turkish Advertisers’ Association.
Other memberships include various community organizations, foundations and sport clubs.
Historian, Travel Writer and Professional Tour Guide
Tonguc earned his undergraduate degree in tourism and hotel management, political science and international relations from Bogazici University before earning his graduate degree on Ottoman history. He completed his doctorate degree on business at Wirtschafts Universitat in Vienna.
His photographs have been published on magazines and websites in several countries including the United States and Australia since 1990. Various houses and gardens he designed have been featured in Maison Francaise, House Beautiful, Home Art, Marie Claire, Elele, InStyle and Banyo + Mutfak. He has visited 124 countries both for business and personal interest. He regularly contributes to the Seyahat (Travel) section of Hurriyet News, Istanbul Life, and Skylife magazines. His work has been featured on publications such as Conde Nast Traveler, Travel and Leisure, National Geographic, and Lonely Planet. His book “Istanbul the Ultimate Guide” has been featured on the New York Times and International Herald Tribune. His TV show “Paha Bicilemez Istanbul” is one of the highest viewed shows on NTV.
Supermassive E-spor, Founding Partner
Mr. Hakan Bas serves as Chief Executive Officer at Lidyana. Mr. Bas is a Co-Founder of Peak Games Inc. and served as its Chief Operating Officer. He oversees key partner relationships, monetization, business development and key account management. Prior to Peak Games Inc., he worked as a Vice President at Garanti Bankasi, a private financial institution in Turkey. Before Garanti, he served as an investment banker for Bank of America and Raymon James. He holds a B.A.
Founder and partner of Günaydın Restaurant Group
Asan is a butcher by trade. He was born in 1959 in Erzincan, and is one of the five surviving children of the family out of ten births. The family migrated to Istanbul in 1962 due to his father’s wish to secure an education for his remaining children, and moved into a shanty house in the Civciv neighborhood near where the Bostancı Amusement Part stands today. His father began to work as a building superintendent. He was a man of character, integrity and honesty.
During his primary school years, Cüneyt Asan started to work in a butcher’s shop to help support his family, causing him to fall behind on his education. He had to rely entirely on donations for school supplies, as his family could not even afford to buy him a uniform. His teacher was very compassionate towards him, and one day called for Gülcan, one of Cüneyt’s classmates and the daughter of a well-off family, to take Cüneyt home with her after school and ask her mother to sew him a uniform. That was the breaking point for Cüneyt. When he went back home that evening, he told his father that he would drop out of school, to which his father strongly objected. Cüneyt had made his decision.
The following day, after school, he entered the Butcher’s Market in Bostancı, carrying the plastic bag he used in lieu of a school bag. He got his first job at a butcher’s shop called Bahar. His new boss gave him his apron that day, marking the start of his career as a butcher. He served tea, cleaned the shop and carried customers’ bags, earning his first money. When he went to school the next day, he had pocket money for the first time, which he used to buy sodas for two of his friends.
Every day after that, he went to the butcher’s shop after school, and he worked there until he enlisted to the military for his mandatory service. Even at such a young age, he was thinking about how meat should be stored. He would go on to introduce a multitude of firsts for butchery in Turkey. He was the first to offer meatballs from a butcher’s shop, make meat popular among kids, simplify women’s work in their kitchen, and offer chicken products. Soon, even the smell of meat on butchers would become synonymous with love for him.
In time, he came to believe that he was chosen for this profession. He began taking on apprentices. Hundreds trained and developed working with Cüneyt Asan in Turkey, Moscow, Dubai, Qatar and London. His first shop was barely getting by. They were going through some hard times. He managed to keep the shop alive, and in time, purchased it. He would get beat up by his masters when we was still an apprentice. He persevered, and as he did, he grew stronger. By the time he enlisted, he was responsible for almost all aspects of the shop. At the time, the butcher’s shop still went by Bahar, which, he noticed one day, was not at all original. He decided to make a difference, and rechristened it ‘Günaydın’. Back then, there were newsboys on the streets, shouting the name of the newspaper they were selling, and Günaydın was one such newspaper. This would give Cüneyt Asan a sense of greatness and fame.
He was in the army during the coup d’état in 1980. Those troubled times made him realize a lot. He always cared a great deal about keeping his promises to himself. He realized that success paved the way for more success, like a snowball rolling downhill. He always avoided a fight, but never compromised on his morals. He worked hard to compete, and he became stronger as he grew, always staying in the race. When he returned home after the completion of his military service, his boss told him about his decision to sell the shop, so he took his coat and left. One week later, his boss came to ask him to negotiate the sale. Cüneyt Asan became one of the seven buyers of the shop, partners of 35 years today, who put together the money. The problem was to find a qualified workforce, so he started developing it. Many of those who work in the business received their training while working with Cüneyt Asan. A few of his old masters are still working with him. In the fifth year of the partnership, he established his own meat production facility in Malkara, Tekirdağ, and began supplying raw meat to restaurants and processing plants in Turkey.
Cüneyt Asan and his partners knew they had to create a difference with the Günaydın Restaurant. They opened the world’s first butcher’s shop featuring an American bar and a library. Newspaper headlines called them the pioneers of the profession. There was an influx of kebab cooks who came from Antep, Urfa and Southeastern Anatolia to open their own kebab restaurant in Istanbul. He began supplying them with meat, and in 1992, he opened his first restaurant in Çamlık, Küçükyalı.
The high demand paved the way for new branches in Bostancı, Kozyatağı, Etiler and Suadiye. Today, he has over 40 branches in Turkey and abroad, as well as a logistics center in Turkey. With 2,500 employees, he is listed as one of the giants of the restaurant industry. Cüneyt Asan trains new colleagues personally. He believes the importance of training, and is committed to uphold it.
Cüneyt Asan has always kept a close eye on novelties and developments in the industry. He is providing his services through Günaydın Et, Günaydın Kasap/Steak House, and Günaydın Köfte Döner brands. He is always among top 10 restaurants in Turkey. He brings in ingredients for side dishes from Gaziantep. He makes sure to use the highest quality meat, and to provide the best training to his employees. He attaches great importance to communication. At the dawn of the shopping center era in Turkey, the founders of İstinye Park were among his customers. His close links with them enabled him to establish his own place inside the shopping center, the first of many. He was introduced to the DRY AGE system. Today, his cold storage project, made out of Himalayan salt, is used around the world. In 2016, he opened his first restaurant in Dubai, a market in which he plans to rapidly increase the number of branches. He has also plans for entering Qatar, London, Dubai, and New York. Günaydın is a brand that produces its own beef. He has 20,000 cattle in his ranch in Gönen, Balıkesir, one of the five purebred ranches in Turkey.
In 2015, he partnered with the Doğuş Group with the purpose of becoming a global brand. Cüneyt Asan’s most important principle is to make his presence stand out wherever he goes, as otherwise one would not realize his real value, and would be stranded, as he explains. The story of his life symbolizes a fact of life. He is a man that can find himself, clear a path for himself and walk his path with determination. He believes that, in order to succeed, one needs a target, and most importantly, a need. He thinks that being born into a wealthy family eliminates one’s drive to endeavor and accomplish.
He does not believe in luck or coincidence, putting his trust in hard work, intelligence and science instead. He also believes that one should chase his dreams. He believes that success depends on hanging one to one’s beliefs, just as one would keep the passion in his heart. He thinks that all hardship is motivation for growth, and believes that without struggle and growth, change is impossible.