Legends of Creativity

8 November, Wednesday

  • Ken Segall is one of the most admired creative…
    KEN SEGALL

    KEN SEGALL

    Former Ad Agency Creative Director for NeXT and Apple,…

    Ken Segall is one of the most admired creative executives in the marketing industry. He led the creative team behind Apple’s iconic Think differentcampaign and set Apple down the i-path by naming the iMac. With wit and insight, Segall speaks to companies worldwide about the power of simplicity, coloring his presentation with stories about life in the world of Steve Jobs.

     

    Ken Segall is the author of the new book, Think Simple—the follow-up to his New York Times bestseller, Insanely Simple. A self-proclaimed technology enthusiast, Segall worked closely with Steve Jobs as his ad agency creative director for 12 years spanning NeXT and Apple. He has also served as worldwide agency creative director for IBM, Intel, Dell, and BMW.

    Segall is an international speaker on the power of simplicity. His message has struck a chord across a wide range of industries in the Americas, Europe and Asia Pacific, opening eyes to the benefits of simplicity that are available to all.

    In Insanely Simple, Segall showed how Steve Jobs’s love of simplicity helped propel Apple from near-bankruptcy to become the world’s most valuable company. You could see it in the way Apple innovates, advertises, sells at retail, and even organizes itself internally. In Apple’s success, there are valuable lessons for every company’s success.

    In Think Simple, Ken Segall goes beyond Apple to show how simplicity is powering many different companies around the world—big and small, famous and under-the-radar, established and start-ups. The book is based on interviews with more than 40 CEOs and business leaders, including those at Whole Foods, The Container Store, Ben & Jerry’s, Charles Schwab, Telstra, Bank of Melbourne, and many more.

     

  • As Vice President of Facebook’s Global Business…
    SARAH PERSONETTE

    SARAH PERSONETTE

    Facebook, VP of Global Business Marketing

    As Vice President of Facebook’s Global Business Marketing team, Sarah sets the course for how the
    advertising community can best leverage Facebook’s apps and services in a mobile-first environment. In
    this role, Sarah is responsible for providing clients with innovative and effective marketing solutions for
    their businesses.
    Prior to rejoining Facebook in 2014, Sarah most recently led Universal McCann’s agency operations in
    the US where, as President of the agency, she oversaw strategy, analytics, custom content, crosschannel
    buying and planning, and business development.
    Before joining Universal McCann, Sarah built and led Facebook’s Global Agency team. In addition to
    partnering with the Agency community in this role, she led the combination of creative and strategic
    thinking behind turning cross-channel campaigns into those fueled by digital insights.
    Sarah also has extensive client and category expertise. She served as senior vice president at Starcom
    Mediavest Group leading the Mars Wrigley AOR, and has deep experience across CPG/FMCG, Beverages,
    Pharmaceuticals, and Consumer Electronics.
    Sarah was recently inducted into the American Advertising Federation’s Advertising Hall of
    Achievement, which recognizes the industry’s top leaders aged 40 and under for their profound impact
    on the industry. In 2014, Sarah was named one of Advertising Age magazine’s top “40 Under 40”
    marketing stars.
    As a part of Sarah’s ongoing commitment to her community and the industry, Sarah is honored to serve
    on the Boards of Build-A-Bear Workshop, AWNY, Northwestern University’s Regional Board, the
    Reisenbach Foundation, the Angelight Foundation, and the Social Impact for the Ad Council. She is also a
    Rotary International Paul Harris Fellow.
    Sarah prides herself on executing with transparency and openness and relentlessly putting customers at
    the center of her work. Sarah is based in Facebook’s New York office. She holds a degree from
    Northwestern University and is a very proud wife and mother of two.

  • Alper Eroglu is the Marketing Director for…
    ALPER EROĞLU

    ALPER EROĞLU

    Unilever Turkey, Marketing Director, Personal Care

    Alper Eroglu is the Marketing Director for Personal Care Products at Unilever, responsible for creating stories for brands such as Elidor, Clear, Axe, Rexona, Dove, Signal, Toni & Guy, Vaseline. Before moving back to Turkey, he worked in regional and global positions in Italy and the UK. He led an international team of professionals create the global media and digital communication strategies for iconic brands such as Axe, Rexona and Magnum. Before joining Unilever, he studied economics and finance at Middle Eastern Technical University and University of California, San Diego.

  • His talent and interest for caricatures led him…
    CEM YILMAZ / ÇELİK

    CEM YILMAZ / ÇELİK

    Comedian, Actor, Film Producer

    His talent and interest for caricatures led him to work for Leman during his college years. He did his first show at Leman Kültür Merkezi while working at Leman. He then started doing shows at Beşiktaş Kültür Merkezi, succeeding in making a name for himself. He has done over 4,000 shows. In 1998, he began a career in film with his movie Her Şey Çok Güzel Olacak. He acted in 10, including Turkish classics G.O.R.A, A.R.O.G, Hokkabaz, Yahşi Bati and Pek Yakında, and did voiceovers for 3 movies. While advancing his film career, he continued his stage work doing 4 sold-out stand-up comedy shows. In cooperation with Borusan Istanbul Philharmonic Orchestra he conducted the orchestra twice in concert. He released a DVD of his college visits. During his career, he became the brand ambassador for many brands. He was featured in numerous successful ad campaigns including ones for Panasonic, Opet, Turk Telekom, Turkiye Iş Bankası and Doritos. He has authored one book and has released 3 of his movie scripts as books. He has been awarded many awards, including Sadri Alışık Best Male Actor Award, 4th Yeşilçam Best Male Actor Awards, Brussels International Independent Film Festival Best Male Actor Award.

  • Anselmo Ramos is the Co-Founder and Chief…
    ANSELMO RAMOS

    ANSELMO RAMOS

    DAVID, Co-Founder and Chief Creative Officer

    Anselmo Ramos is the Co-Founder and Chief Creative Officer of DAVID, a global creative agency with offices in Buenos Aires, São Paulo, and Miami. As the head of DAVID’s U.S. flagship in Miami, Anselmo is the creative leader behind Burger King’s famous “Proud Whopper” campaign, as well as successful brand campaigns including DAVID’s first-ever Super Bowl spot, “Wiener Stampede” for Heinz, and Heinz’s “Pass The Heinz” campaign, an idea DAVID brought to life from the hit television series Mad Men. Under his leadership, DAVID also recently won two prestigious Grand Prix awards for Burger King’s “Burning Stores” and “Google Home of the Whopper” campaigns at this year’s Cannes Lions Festival.

    Anselmo got his start in advertising at 24 years old after he moved away from his home in Brazil to work for Y&R Lisbon, Madrid and Miami, and Lowe New York. During his time abroad, Anselmo won multiple prestigious awards from Cannes, The One Show, CLIOs and D&AD, among many others. In 2007, he returned to Brazil to become Chief Creative Officer of Ogilvy Brazil, the agency responsible for Dove’s “Real Beauty Sketches,” which won the first Titanium Grand Prix Award at Cannes for Latin America. Ogilvy Brazil was also named Cannes Agency of The Year in 2013, the first Ogilvy office to ever win this award. To date, Anselmo’s work has won over 195 Cannes Lions, including 30 from this year’s Festival alone. He has been awarded several illustrious industry accolades, including DAVID Miami being named on Ad Age’s 2017 Agency A-List Standouts and on Creativity Innovators List, and he’s been featured on Adweek’s Creative 100 List, which highlights the industry’s most vital leaders in tech, media and marketing.

  • "Daniel has been -so far- an engineer,…
    DANIEL GRANATTA

    DANIEL GRANATTA

    Futurist, Creative & Innovation Consultant

    “Daniel has been -so far- an engineer, entrepreneur, tinkerer, anthropologist, journalist, curator, lecturer, teacher, writer and futurist.

    Interested in technology from an early age, he has devoted much of his life to teaching. Besides his work, he has been professor of schools such as Digital Invaders or Miami Ad School. He has published more than 20 books about his experience on advertising and interactive design.

    After years in independent and corporate advertising agencies, where he won every single accolade in advertising world -including the first Titanium & Integrated Lion in the history of Mexican advertising-, Daniel lives and works in Mexico City (MX), helping brands to improve the way they operate in this fast-speeding world.”

  • Born in East London Left school at 16 to be…
    DAVE TROTT

    DAVE TROTT

    Adman and Author

    Born in East London

    Left school at 16 to be engineering apprentice.

    Hated factory life, so I went to art school: East Ham Tech, where I used to draw Quentin Crisp in the nude (him not me).

    Got a Rockerfeller Scholarship to go to art school in New York: Pratt Institute.

    Studied advertising at Carl Ally on Madison Avenue.

    Worked as a deckhand on a Danish tramp steamer to South America.

    Came back to London in 1971.

    Worked in a bank while I sent copies of my portfolio to fifty ad agencies.

    Got hired by John Webster at BMP, who’s won more advertising awards than anyone else in history.

    We did a lot of great work (ask me for details if you’re interested).

    We won a lot of awards.

    I became deputy creative director.

    In 1980 I left to start my own agency: Gold Greenlees Trott.

    In our first year we were voted the best agency in the UK by Campaign magazine.

    In our fourth year we were voted best agency in the world by Ad Age magazine, New York.

    We did a lot of great work (again, ask me for details if you want) and won a lot of awards.

    I started the D&AD Advertising Concepts Workshops, which ran for over thirty years.

    Over the years I’ve trained hundreds of young creatives.

    Many of them now run their own agencies, in the UK or abroad.

    In 1990 I left GGT to start Bainsfair Sharkey Trott, with the joint CEOs of Saatchi & Saatchi.

    In 1993 I left BST to start Walsh Trott Chick Smith.

    In 2001 it changed to Chick Smith Trott.

    In 2008 we merged with The Gate, and I became Chairman.

    I left in 2012.

    In 2004 I received the D&AD President’s Award for lifetime achievement.

    I also have the same award from The Creative Circle, The Marketing Society, and The Scottish Advertising Assoc.

    I’ve published three books:

    Creative Mischief

    Predatory Thinking

    1 + 1 = 3

    The first one is out of print.

    The publisher for the second two (in hardback and paperback) is Pan Macmillan.

    I write two weekly blogs.

    One on my own site and one for Campaign.

    I have about 25,000 followers on Twitter.

    Currently I do consultancy work, freelance for clients.

    My wife is an art director.

    My daughter is an art director.

    My son is a copywriter.

    Both kids went to St Martins, we are an art school (creative) family.

     

     

     

     

     

     

     

  • Tom Goodwin’s main role is the EVP of…
    TOM GOODWIN

    TOM GOODWIN

    EVP and Head of Innovation at Zenith USA

    Tom Goodwin’s main role is the EVP of Innovation at Zenith Media, his role is to understand new technology, behaviors and platforms and ideate and implement solutions for clients that take advantage of the new opportunities these make possible.

     

    Tom’s focus is leading the innovation and content wing within Zenith, unleashing the power of emerging platforms, content and influencer programs, new media and devices and new technology to product robust business results.

     

    Tom is also voted the #1 voice in Marketing by LinkedIn with over 400,000 followers on the platform, he is also one of 30 people to follow on Twitter by Business Insider and the top two people in Advertising to follow by FastCompany.

     

    An industry provocateur and commentator on the future of marketing and business, he’s a columnist for the Guardian, TechCrunch and Forbes and frequent contributor to The World Economic Forum, GQ, Ad Age, Wired, Ad Week, Inc, Quartz and Digiday. He features on Global TV as a regular guest on i24News’s “Cutting Edge” section about the future.

     

    Tom frequently speaks around the world at conferences and to Clients about business transformation, technological disruption, innovation in advertising and the future of entertainment, retail, mobility and finance.   Tom is currently working on a commissioned book by Kogan Page, titled Digital Darwinism and is a founding member of the Wharton Future of Advertising program.

     

    Born in England, Tom earned a degree in architecture and structural engineering from the University of Sheffield, combining his love of the arts and design with an interest in measurable results and building things. He lives in New York.

  • Nevzat Sayın was born in 1954 in Hatay where his…
    NEVZAT SAYIN

    NEVZAT SAYIN

    NSMH , Founder - Istanbul Bilgi University Architecture…

    Nevzat Sayın was born in 1954 in Hatay where his father, a civil servant, was appointed at that time. After living in Gaziantep, Ankara, Istanbul, and Bodrum, he graduated in 1974 from Atatürk High School in Izmir and in 1978 from Ege University, Faculty of Fine Arts, Department of Architecture, again in Izmir. Between 1978-1980 he continued with graduate studies at the same school but did not complete them. The entire journey of living in Izmir would enable him to fully embrace and internalize the “Aegean Culture” which inspired the manifests in his talks, texts, and works. Between 1980-1984 Sayın returned to Istanbul for what he defines as ‘post-academic training’ and worked with Cengiz Bektaş. Between 1984-1986 he suspended architectural work and went on ‘trips to increase his knowledge,’ focusing on the Aegean Region and antiquity, and took photographs. Until 1990 he continued to practice architecture, working with different offices. Sayın was nominated for and has received architectural awards both in Turkey and abroad. The works he produced between 1990-2004 were gathered in the book “Düşler Düşünceler İşler” (Dreams, Thoughts, Works) prepared by Tansel Korkmaz.. In 2015, “A Book About A Building” was published by Umur Press which includes Umur Print House’s design and construction procedure. In addition to his work at NSMH, he continues to teach in diverse architectural schools in Turkey; he is a founding member of and studio instructor in the MArch Program in Architectural Design at Bilgi University. Summer schools, conferences, juries, and workshops for architecture students constitute an important part of his involvement in architectural education. His works also include texts, interviews, exhibitions, and publications on architecture.

  • Defne Koz is co-founder and partner of Koz Susani…
    DEFNE KOZ

    DEFNE KOZ

    Koz Susani Design, Designer

    Defne Koz is co-founder and partner of Koz Susani Design, an award winner, innovative studio based
    in Chicago, with Marco Susani, where she designs iconic, emotionally engaging, innovative award
    winning products and experiences.
    Their designs span from domestic objects to high-tech devices, from hi-touch materials to interaction
    design, from luxury crafts to mass-manufactured products, always focusing on hi-quality design that
    embraces vision and innovation while preserving human, emotional qualities.
    The studio’s internationally acclaimed clients include Alessi, Allstate, Arcelik, Avsar, Bernhardt,
    Burotime, Crate & Barrel, Derin, Delta, Dove/Unilever, Egizia, FontanaArte, Foscarini, Gaia&Gino,
    Leucos, Lipton/Unilever, MPD, Mitterteich 1400º, Megaron, Merati, Nissan, Nestle, Nude, Nurus,
    OmniDecor, Panasonic, Pirelli, Rapsel, Samet, Swarovski, Swissotel, TunaOffice, Verreum, Vitra,
    WMF, Xerox.
    Defne Koz was born in Turkey and raised professionally in Italy,
    After having studied at Domus Academy – Milan, her idea of design is influenced by her training in
    Ettore Sottsass’ studio by the combination of her Turkish and Italian culture and by her curiosity for
    very different product types.
    Her interests span from humanizing new technologies to rediscovering the tradition of hand made
    products. Common to all her projects are her distinctive design language and the research on the
    sensorial qualities of materials.
    She was awarded “Designer of the Year, 2013” by Elle Deco International Design Awards
    in Turkey. Her designs were awarded with ‘Gold Award’ by Neocon 2016, IF Design 2015, 2014; IDA
    Bronze Award 2014, RedDot Design Award 2014, 2013, 2012, 2011, 2009, and 2006, by Innovation
    Design Award 2013 German Design Council, by Elle Décor Award in 2015, 2012, 2011 by IDA Bronze
    Award in 2011, by ID Design Magazine as “Best in Category” Prize in 2001, by Good Design Award,
    Chicago in 2002 and 2013 and her products were nominated for the ADI Index Compasso d’Oro in
    2002 and in 2016, and were selected several times as ‘Best of the Category by EDIDA International
    Awards and Design Turkey Awards.
    For three years she has been member of the board of the Art and Design Advisory Board of AkBank
    and was member of the Board of the Istanbul Design Biennale 2012.
    IMM KoelnMesse invited her to be a Trend Board Member for 2011 and to design the exhibition
    “Surprising Empathy” during the Koeln Furniture Fair.
    Her designs have been exhibited at galleries and museums; Triennale di Milano, Galleria Jannone,
    Galleria Posteria, Spazio Mudima, Idea books, Galleria Post Design, Spazio Vigentina in Milan,
    Biennale del Vetro Venezia, IOYB Koeln, Kunstmuseum Dusseldorf, Ubersee Museum Bremen,
    MARTa Herford, Ozone Gallery Tokyo, Les Atelier Gallery Paris, Abitare il Tempo Verona, Museo di
    Pietrarsa Napoli, Design Week Belgrade, Design Week Istanbul, MeDesign Genova.
    She held numerous seminars and conferences among them UIC Chicago; Domus Academy Milano;
    AllDesign, Istanbul; Fukui Prefecture Japan; Architectural Association London; Bilgi University Istanbul;
    Centro Borges Buenos Aires; Design Week Belgrade Design Week.

  • Benoit Vancauwenberghe is a creative director and…
    BENOIT VANCAUWENBERGHE

    BENOIT VANCAUWENBERGHE

    20Something, Managing Partner and Creative Director

    Benoit Vancauwenberghe is a creative director and a raging storm of ideas, words and motivation.
    His goal in the world of advertising? Changing as much as possible.

    To do this you need to inspire the people that will power the world in the future.
    That’s why he founded 20Something, a creative agency that doesn’t work for gen Y but works with them.
    Youngsters are put in the lead and experience the agency life 100%.

    He woke up as a 35-year-old creative director without an office, someone else driving his company car and an intern leading the biggest client meeting of the year.

  • Inspired by creativity, driven by curiosity and…
    MARK HAMILTON

    MARK HAMILTON

    Facebook, Head of Regional Marketing - MEA Region

    Inspired by creativity, driven by curiosity and focused on our mission to make the world more open and connected.

    Honoured to be leading Facebook’s Regional Marketing in building our Facebook and Instagram Brands across Middle East, Africa and Turkey.

    Passionate about supporting our business partners large and small in better understanding our platform, solutions and providing guidance in how best to make the transition in a mobile world.

    Before life at Facebook, spent 15+ years working in media and advertising, partnering with clients including Coca-Cola, Proctor & Gamble, Microsoft in helping shape their brand strategies globally, regionally across EMEA and emerging markets.

  • Fabio Mancone joined Lombard Odier as Chief…
    FABIO MANCONE

    FABIO MANCONE

    Lombard Odier, Chief Branding Officer and Executive Vice…

    Fabio Mancone joined Lombard Odier as Chief Branding Officer in September 2015.

    He is responsible for Lombard Odier’s positioning and image worldwide and for developing all brand-related strategies in marketing, advertising, internal and external communication, events and sponsoring, as well as corporate identity and client experience.

    Fabio Mancone has lived and worked in several European countries as well as the United States, having pursued an international career over more than 25 years. He started in the packaged goods sector at Unilever (ice cream) and then moved to Kraft Foods (chocolate), before joining the luxury products division at L’Oréal (Lancôme, Armani). He later went on to hold executive roles in the luxury sector at Ralph Lauren, Giorgio Armani and SMCP (Sandro, Maje and Claudie Pierlot brands).

  • Ramesh Srinivasan studies the relationship…
    DR. RAMESH SRINIVASAN

    DR. RAMESH SRINIVASAN

    Professor at UCLA , Founder of Digital Cultures Lab

    Ramesh Srinivasan studies the relationship between technology, politics and societies across the world. He has been a faculty member at UCLA since 2005 in the Information Studies and Design|Media Arts departments. He is the founder of the UC-wide Digital Cultures Lab, exploring the meaning of technology worldwide as it spreads to the far reaches of our world. He is also the author of the books: “Whose Global Village? Rethinking How Technology Impacts Our World” with NYU Press, and “After the Internet” (with Adam Fish) on Polity Press to be released in December of 2017.

    Srinivasan earned his Ph.D. in design studies at Harvard; his master’s degree in media arts and science at the Massachusetts Institute of Technology; and his bachelor’s degree in industrial engineering at Stanford. He has served fellowships in MIT’s Media Laboratory in Cambridge and the MIT Media Lab Asia. He has also been a teaching fellow at the Graduate School of Design and Department of Visual and Environmental Design at Harvard.

    Srinivasan is a regular speaker for TEDx Talks, and makes media appearances on MSNBC, NPR, Al Jazeera, “The Young Turks,” National Geographic, and Public Radio International. His writings have been widely published by Al Jazeera English, CNN, Wired, The Washington Post, Forbes, and The Huffington Post.

  • Tonguc earned his undergraduate degree in tourism…
    SAFFET EMRE TONGUÇ

    SAFFET EMRE TONGUÇ

    Historian, Travel Writer and Professional Tour Guide

    Tonguc earned his undergraduate degree in tourism and hotel management, political science and international relations from Bogazici University before earning his graduate degree on Ottoman history. He completed his doctorate degree on business at Wirtschafts Universitat in Vienna.

     

    His photographs have been published on magazines and websites in several countries including the United States and Australia since 1990. Various houses and gardens he designed have been featured in Maison Francaise, House Beautiful, Home Art, Marie Claire, Elele, InStyle and Banyo + Mutfak. He has visited 124 countries both for business and personal interest. He regularly contributes to the Seyahat (Travel) section of Hurriyet News, Istanbul Life, and Skylife magazines. His work has been featured on publications such as Conde Nast Traveler, Travel and Leisure, National Geographic, and Lonely Planet. His book “Istanbul the Ultimate Guide” has been featured on the New York Times and International Herald Tribune. His TV show “Paha Bicilemez Istanbul” is one of the highest viewed shows on NTV.

  • Kına Demirel started working in Migros after…
    KINA DEMİREL

    KINA DEMİREL

    Migros, Marketing Communications & CRM Director

    Kına Demirel started working in Migros after graduating from University of Leeds with her passion for the retail industry. Her journey in retail began at R&D Department of Migros where she completed numerous projects. Kına Demirel manages Migros’ biggest loyalty program, Money Club, cooperating with R&D Team. Besides that, she manages the branding of Migros Group’s all other products. She attends international conferences as a speaker on “Big Data” and loyalty principles.

  • He was born on 30 August 1961 in Kars. He started…
    ZAFER ALGÖZ

    ZAFER ALGÖZ

    Actor and Writer

    He was born on 30 August 1961 in Kars. He started to study theater with “Gençlik Kursu” opened in Bursa State Theater. He graduated from Ankara State Conservatory Theater Department in 1985, The master actor, who has collected many of the plays, series and films in the book  “Haşırt Dı Bilekbord” published in KAFA Magazine, continues meeting with readers every month in KAFA Magazine.

  • Simon has been developing strategy for some of…
    SIMON WASSEF

    SIMON WASSEF

    R/GA London, Executive Strategy Director

    Simon has been developing strategy for some of the world’s most iconic brands, at some of the world’s best agencies, for fifteen years. He produces valuable, entertaining, effective marketing for clients and partners and is highly awarded for it.

    Simon joined R/GA in 2015 to lead strategy on Nike. He led strategic development on projects for Nike Football, Nike Running, Nike Training and Nike Sportswear. He then became Executive Strategy Director, leading strategic output across Nike, Samsung, Hyundai, Beats By Dre, Johnnie Walker and Google. He has grown a team of formidable talent spanning expertise from analytics, connections planning and content strategy through to brand strategy and design.
    Simon’s work has been recognised with an EFFIE Grand Prix, APG Creative Strategy Awards, a Eurobest Grand Prix and D&AD.”

  • He was born in Istanbul on December 8, 1968.…
    CAN YILMAZ

    CAN YILMAZ

    Actor and Writer at KAFA Magazine

    He was born in Istanbul on December 8, 1968. He’s in the writer crew at Komedi Dükkanı, Her Şey Çok Güzel Olacak, Hokkabaz, Pek,Yakında G.O.R.A., A.R.O.G. and Yahşi Batı as well as in the screenplays of major films of Turkish cinema. Can Yılmaz, who also wrote two books called “Klişe Hayatlar Matbaası”  “Yap Bi Babalık”, continues meeting with readers every month in KAFA Magazine.

  • Dr. Sjoerd van den Heuvel is researcher and…
    SJOERD VAN DEN HEUVEL

    SJOERD VAN DEN HEUVEL

    Utrecht University, Faculty Member

    Dr. Sjoerd van den Heuvel is researcher and lecturer at University of Applied Sciences Utrecht in the Netherlands. His research focuses primarily on the development, implementation and acceptation of People Analytics. He teaches People Analytics for professionals, undergraduate- and graduate students. As an invited speaker, he provides People Analytics courses at the University of Twente, AOG School of Management, FHR School of Governance in Suriname, and frequently provides public as well as in-company People Analytics trainings across the globe. Sjoerd holds a Ph.D. degree in Human Resource Management and prior to his current position, he worked as an HR management consultant (Capgemini Consulting), internal advisor (Dutch Postal Service) and assistant professor in HRM (University of Amsterdam and University of Twente). In both his teaching and research activities, his core focus is on how to bridge the gap between science and practice, because that’s where the People Analytics magic happens!

  • Arman Acar contributed to digital growth…
    ARMAN ACAR

    ARMAN ACAR

    Unite.ad, Co-Founder

    Arman Acar contributed to digital growth strategies and communication planning processes for global  Brands in Turkey. In 2010, he pioneered Turkish influencer campaigns at social media. Since then, he contributed more than 1000 campaigns in planning and publishing processes not only for Turkish influencers but also foreigners. Arman Acar takes role and helps many works in entrepreneurial ecosystem also as a consultant. Currently he is the general manager of Unite.ad

  • Jord Nikov is a Digital Creative Director in…
    JORD NIKOV

    JORD NIKOV

    JANDL, Digital Creative Director

    Jord Nikov is a Digital Creative Director in JANDL. He was one of the youngest Creative Directors in Slovakia. He currently works for the award-winning agency in Slovakia that brought the first Cannes Lion to Slovakia. He’s been doing digital advertising and marketing for 11 years. He was with the agencies like Wiktor Leo Burnett, MUW Saatchi & Saatchi and Mayer/McCann Erickson, working for clients like Telekom, Orange or the global fashion brand Nehera. Besides creating ideas and digital strategies for the countries of Central and Eastern Europe, he’s active on his YouTube Vlog where he’s addressing topics from advertising and digital marketing.

  • Joseph works on the product development team at…
    JOSEPH CLIFT

    JOSEPH CLIFT

    WARC, Product Manager

    Joseph works on the product development team at WARC – an online knowledge service offering best practice, evidence and insights on effective advertising and marketing from the world’s leading brands. Joseph is responsible for delivering digital and editorial projects for WARC. These have included the WARC 100, an annual ranking of the world’s best marketing campaigns and companies, and, most recently, the Future of Strategy report. Before making the switch to advertising, Joseph was a financial journalist.

  • He grew up with music because of his father. He…
    İSKENDER PAYDAŞ

    İSKENDER PAYDAŞ

    Musician, Arranger, Producer

    He grew up with music because of his father. He first started playing the drums when he was 3 years old. He began taking piano lessons when he was 5. He released his first single when he was 7, and did a Turkish tour with his father’s orchestra, appearing in 145 concerts. He studied first Istanbul University State Conservatory, later at Istanbul University, where he studied Latin Literature, Anthropology and Philosophy. After university, he began working as a music director and arranger, working alongside some of Turkey’s most important musicians, such as Kayahan, Nilüfer, Nazan Öncel, Harun Kolçak, Aşkın Nur Yengi, Ajda Pekkan, Suat Suna, Kibariye, Orhan Gencebay, Sertap Erener, Ege, Asya, Mustafa Sandal, Levent Yüksel, Mazhar Fuat Özkan , Özgün, GECE, Atiye, Nil Karaibrahimgil, Keremcem,  Sıla, Hadise, Deniz Seki, and Murat Dalkılıc.

    He still actively performs alongside Turkey’s legendary musicians.

  • Graduated from Kadıköy Anadolu High School and…
    İHSAN ÖZÇITAK

    İHSAN ÖZÇITAK

    Deeper, Managing Partner & İstanbul Bilgi University Brand…

    Graduated from Kadıköy Anadolu High School and Boğaziçi University Faculty of
    Economics.
    Thanks to his significant interest in theatre that started during his high school years, he spent
    a decade in the university campus.
    He participated in Boğaziçi University Players and Theater Boğaziçi respectively as an
    actor-dramaturg-writer-director.
    He pursued a theatre career until he was 30 years old.
    It didn’t work out.
    As a nice consolation prize he became an advertiser.
    He worked as a writer, strategist and an executive for different companies within the Güzel
    Sanatlar Group.
    In 2012, he flew abroad temporarily. He did some good reading, learning and freshened up.
    Then he came back in 2016.
    He joined Deeper, a data based behavioural marketing company, as Managing Partner.
    Also, he is teaching ‘Evolutionary Perspective in Marketing Communication’ in Bilgi
    University Brand School.

  • 4129Grey’s Chief Happiness Officer Alemşah…
    ALEMŞAH ÖZTÜRK

    ALEMŞAH ÖZTÜRK

    4129Grey, CEO

    4129Grey’s Chief Happiness Officer Alemşah Özturk founded 41?29! in 2007. In its first 5 years 41?29! became the most successful digital advertising agency in Turkey, attracting the attention of WPP who incorporated the company into its network in 2012.

    Before founding 41?29! Alemşah Özturk founded two other advertising companies and became the youngest creative director in Turkey when he was just 24 years old, successfully creating several impactful projects. He has won numerous awards with the work he has done in the past 20 years, including Cannes Lions, Clio Awards, D&AD, and Webby Awards. He has represented Turkey in these global competitions, including at Cannes Lions. An active user of social media, Özturk has 250,000 followers on Twitter. He shares with his followers his articles on marketing and digital communication, company culture, and digital transformation. Özturk has spoken in numerous national and international conferences and organizations in the past 15 years. He publishes his writings on his website: http://medium.com/@alemsah

    Deemed an exemplary entrepreneur by United States Vice President Joe Biden, Özturk works closely with young entrepreneurs and mentors them. In addition to his activities as an entrepreneur, Özturk has also tried to revive entrepreneurship in Turkey through his angel investments.

    United under Özturk’s leadership since 2015, 41?29! and GREY Turkey provide brands with communication strategies and solutions as a new generation, fully integrated company.

    Alemşah Özturk graduated from Kabatas High School before earning his degree of computer science from Yıldız Technical University. When he isn’t working on creative projects or consulting, he spends his time working on his new book, writing for local and international magazines and gaming.

  • Bonomo was born in İzmir, Turkey to…
    CAN BONOMO

    CAN BONOMO

    Musician

    Bonomo was born in İzmir, Turkey to a Sephardi Turkish family. At the age of 17, he began his official career as a vocal productionist in Istanbul. At the same time, Can went on with studying TV and cinema at the Istanbul Bilgi University with his programmes being aired on popular radio channels such as Number 1 FM, Radio101 and Radio Class. Then his radio programmes were followed by programmes in international TV channels such as MTV and Number One TV. Sephardic culture and the ancient language of exiled Spaniard Jew’s are the main elements that shaped his music.

    After his musical career, he began to write poetry and publish poetry books. His first poetry book was named “Delirmek Belirmektir” (2014) and it was published by Küçük İskender.

    In January, 2012, he was internally selected to represent Turkey in the Eurovision Song Contest 2012 in Baku, Azerbaijan. In February 2012, Can revealed his song “Love Me Back” to the public. He placed seventh with the song at the contest’s final competition on 26 May 2012.

  • Idil Kesten has been the Regional Director for…
    İDİL KESTEN

    İDİL KESTEN

    Gemius, Country Manager

    Idil Kesten has been the Regional Director for Turkey, Greece and Middle East for the digital technology and consulting company Gemius since September 2013. Before joining Gemius, Kesten served as the Director of Business Development for product and services at comScore Turkey for 4 years. Throughout her career Kesten has worked at international companies such as Thompson Reuters, Newsweek Turkey and Hannover-Messe. Kesten completed her undergraduate degree at Galatasaray University before acquiring her graduate degree from University of Athens.

  • Davor Bruketa is the Creative Director of…
    DAVOR BRUKETA

    DAVOR BRUKETA

    Bruketa&Zinic&Grey, Creative Director

    Davor Bruketa is the Creative Director of Bruketa&Žinić&Grey advertising agency based in Zagreb, Croatia. He co-founded the agency as Bruketa&Žinić OM in 1995, together with Nikola Žinić, which was renamed to Bruketa&Žinić&Grey after becoming part of Grey Group in 2017.  As Bruketa&Žinić OM the agency won over 450 awards for advertising and design. Advertising Age awarded B&Ž the International Small Agency of the Year 2014 award, and Campaign listed B&Ž among the world’s leading independent agencies. On the global Effie Effectiveness Index B&Ž was ranked second among independent agencies in 2012.

    Bruketa is a permanent member of the New York Cresta Awards Grand Jury, he was also a jury member of many other prestigious competitions such as Red Dot, D&AD London, New York Festivals, Graphis and he was the first jury president of the London International Awards coming from Southeastern Europe.

  • He was born on a warm night in Istanbul. Ever…
    SAMİ BASUT

    SAMİ BASUT

    JWT Istanbul, Creative Director

    He was born on a warm night in Istanbul. Ever since, he has loved nightlife. He became an entrepreneur at a young age. He loved brands and shopping. When it was time to go to college, he decided to follow his childhood dreams and focused on theatre. He studied English Language and Literature at Bogazici University. He became a copywriter. He worked at Publicis, Yorum and Bold, rising to the position of creative director. He completed a graduate degree on advertising and design at Bilgi University. He has worked for numerous national and international brands, winning national and international awards for these brands. He has been a jury member, and has taught seminars. He now serves as the Creative Director Manajans/JWT while teaching copywriting classes at Bogazici University.

     

  • Sawsan is the MENA lead for Ogilvy Noor, a…
    SAWSAN ABDILLAHI

    SAWSAN ABDILLAHI

    Ogilvy Noor, MENA Region Director

    Sawsan is the MENA lead for Ogilvy Noor, a bespoke global consultancy for building brands with Muslim audiences. It is part of the Ogilvy group.

    She is also Associate Account Director within the Abu Dhabi practice of [email protected]

    Among her specialisms she counts social media strategy and also travel, and she is currently the client lead for Abu Dhabi Tourism & Cultural Authority and oversees all social media activity for Visit Abu Dhabi.

    She was previously Social lead for the Chevrolet business in the Middle East and has helped set up a CRM framework to help the organization effectively communicate and engage with their customers..

  • Kaan Varnali, P.h.D., is an Associate Professor…
    ASSOC. PROF. KAAN VARNALI

    ASSOC. PROF. KAAN VARNALI

    Istanbul Bilgi University Associate Professor of Marketing,…

    Kaan Varnali, P.h.D., is an Associate Professor of Marketing at the Faculty of Communication, Istanbul Bilgi University. He teaches courses on consumer psychology, branding and advanced research methods. He has served as the Vice-Dean of the Faculty for 6 consecutive years. He is the founding director of the graduate program in Marketing Communication, known as the Brand School in the industry. His research on customer experience and behavior has been published by top scholarly journals such as Journal of Business Research, Electronic Commerce Research and Applications, International Journal of Information Management, Society. He also published 4 books on topics ranging from mobile marketing to multichannel customer experience.

    Besides his academic research and teaching, Dr. Kaan Varnali has helped a number of organisations from BIST 100 corporations to digital start-ups in improving their customer experience. He is a partner and a non-executive board member at 4play Digital Workshop, a mobile experience and entertainment agency.

     

  • Born 1954, in Konya. After graduation from…
    EMRE SENAN

    EMRE SENAN

    Designer

    Born 1954, in Konya.

    After graduation from İzmir Kolej at 1971, attended engineering department of Bosphorus University for one year, then quit.

    Graduate of Istanbul State Academy of Fine Arts (IDGSA). School of Applied Industrial Arts (UESYO). Teaching assistant at the same school. A professional graphic designer and animation artist.

    Took part in founding of recognized advertising agencies  Markom, Reklamcılık, Klan and Euro RSCG Turkey as a partner. As creative director, he led and supervised many communication campaigns, corporate ID design and publication projects. Drew cartoons and illustrations for daily newspapers, worked for NGO’s voluntarily.

    His cartoon album ‘Karakatür’ was published by Metis Publishing House.

    Designed book covers and illustrations. His works were exhibited and admitted in museums in Canada, France, Switzerland, Korea, Czech Republic, Germany and İran. Won numerous awards in various national animation film competitions and Turkish Society of Graphic Design exhibitions. Exhibited work and conducted a workshop in 8th GraphIst. Joined to the international jury in 9th Tehran poster Biennial as a member. Produces work in other contemporary arts as well. He had 14 personal exhibitions and took part in other national and international mixed exhibitions. Awarded in Breclaw Small Graphics Biennial.

    Served as a board member and President in Association of Animation Filmmakers and Turkish Society of Graphic Design.

    Teaches at Mimar Sinan Fine Arts University Faculty of Fine Arts Graphics Department through graphic projects.  Quit advertising at 2007 and started his own design studio.

    Currently he is occupied with Emre Senan Design Foundation which is a non-profit international center for design students, co-founded with Ayşegül İzer. www.yahsiworkshops.com

    With two children.

     

  • Anne Michaut teaches in HEC Paris' Grande…
    ANNE MICHAUT

    ANNE MICHAUT

    HEC Paris, Affiliate Professor of Marketing

    Anne Michaut teaches in HEC Paris’ Grande Ecole, MBA, Executive MBA, and Executive Education programs. Her teaching covers varied topics about Luxury Management as well as Innovation Marketing. She has collaborated with multiple companies in her teaching, such as L’Oréal, McKinsey&Company, Orange, Michelin, AT Kearney, Kering and LVMH.

    She is currently the Director of the LVMH Academic Chair, and works on developing HEC Paris’ excellence in teaching in the field of luxury. She was previously the academic director of the Advanced Management Program in fashion and Luxury, jointly developed with IFM and Tsinghua SEM in China (2008-2015).

    Anne Michaut’s research interests are in the field of luxury, focusing on the perception of luxury, sustainable development, entrepreneurship and client experience. Anne Michaut received a Ph.D. in Social Sciences from Wageningen University, where she also received a M.Sc. degree in Marketing and Consumer Behavior. She also holds an agronomics engineering degree. Prior to joining HEC Paris, she worked on innovation process methods and new product adoption processes at Unilever.

  • Ali Bati helped Turkish advertising to achieve…
    ALİ BATI

    ALİ BATI

    Leo Burnett Bucharest, Chief Creative Officer

    Ali Bati helped Turkish advertising to achieve international success by contributing to many firsts. He won over 100 national and international awards, including Cannes Lions, the New York Festivals, the Epica Awards, Eurobest, Golden Drum and the Crystal Apple Awards. His work has also been recognized for effectiveness, with several Effie Awards.

    Ali’s success started early on in his career where during his first year in advertising. He brought Turkey’s first success at Cannes Lions, making him the youngest creative in Turkey to be awarded at Cannes. In 2010 he was named by Luerzer’s Archive as the no. 1 art director in the world and had his work published on the cover of the magazine. He played a major role in DDB&Co ranking third as the Agency of the Year in Cannes. He brought Turkey the first Grand Prix in an international festival, which helped his agency win the title of the Agency of the Year at Golden Drum.

    He studied Graphic Design at Marmara University and Design and Technology at Parsons. He has completed 2 MAs and 1 PhD. Before he took on his role at Leo Burnett Bucharest as Chief Creative Officer, Bati worked in Turkey, Italy, the UK and US.

  • Born and brought up in London, 12-year-old Jenk…
    JENK OZ

    JENK OZ

    iCoolKid Ltd., Founder and CEO

    Born and brought up in London, 12-year-old Jenk Oz is a professional actor, presenter and trained musician; as well as the Founder & CEO of iCoolKid Ltd., making him the youngest CEO in the UK.

    iCoolKid is a Publishing, Media, Consulting and Production company aimed at young people aged 8-15 years old. The company comprises a website – iCoolKid.com – a comprehensive collection of social media platforms, a YouTube Channel housing original productions, weekly curated music playlists on Spotify, professionally mixed ‘club quality’ playlists created by Jenk and housed on Soundcloud, a full production facility and a stand-alone filming studio referred to as ‘The Garage’; as well as a soon to be launched clothing line – iCoolKidGear.

    Since the formal launch in March 2017, the iCoolKid website has evolved into the internet’s ultimate highlight reel of coolness, where it’s safe for young people to find engaging, intelligent, trending, edgy content. It is currently the UK’s biggest digital media platform of its kind with over 2,500 original articles spread across seven topical channels. The company currently has over 60,000 followers across social media and people from 165+ countries have visited the iCoolKid website.

    As well as working with the iCoolKid team every day, Jenk loves honing his creative skills, recently winning a highly-coveted place with both The Juilliard School of Drama and The National Youth Musical Theatre (NYMT).

    Jenk has worked professionally in TV, film, West End theatre, documentaries, international commercials, print & video campaigns, music videos, recorded original music and done film voice-over work.

    Most recently, Jenk has been featured on the BBC, CNN, MSN, The Telegraph, The Evening Standard, Business Insider, Start-Ups, Growth Business and Vanity Fair. In July, Jenk gave a TEDx Talk called ‘Ideas Ink.’ and spoke at the Arlix Meet: Teen Entrepreneur Conference in the hopes of inspiring other young people to follow their passions and develop their ideas. Jenk will be releasing a book late 2017 entitled ‘Ideas Ink.’, a road map for younge entrepreneurs looking to start a company.

    Lastly, Jenk has just been voted one of the Top 20 Young Entrepreneurs To Watch in 2017 by Start-Up Magazine and one of The Most Influencial People in 2017 by The Evening Standard newspaper.

     

     

     

     

  • Jonathan is charged with building and evolving…
    JONATHAN DODD

    JONATHAN DODD

    Geometry Global, Global Chief Strategy Officer

    Jonathan is charged with building and evolving the agency’s strategic capabilities to exceed client needs and works closely with leadership and client teams to lead the global planning community across the agency.

    Jonathan has unparalleled global experience in activation and is an acknowledged industry leader in Shopper Marketing, having played a key role in establishing the discipline for a range of multi-national agencies and clients.  Jonathan’s experience also includes establishing and working within multi-agency teams to deliver integrated, omni-channel solutions.

    After beginning his agency career at KLP, the UK’s first publicly quoted sales promotion consultancy, Jonathan joined the Grey Group where he was instrumental in building the company’s marketing services capability.  He co-founded Grey Marketing Services, Grey Integrated, Joshua (which grew to become the UK’s third largest integrated marketing agency) and G2 Worldwide.

    Jonathan has worked with a broad range of global clients including P&G, GSK, Unilever and Coca-Cola.

    Jonathan is on the board of Give Kids the World, a 70 acre, non-profit ‘storybook’ resort in Central Florida, where children with life threatening illnesses and their families are treated to week-long, cost-free fantasy vacations.

    In his spare time, Jonathan still manages to turn out regularly for his local Lacrosse team and represented England (in the Grand Masters section!) in the 2014 World Championships.

  • Akan has 15 years of experience in marketing…
    AKAN ABDULA

    AKAN ABDULA

    FutureBright Research, Founder and Managing Partner

    Akan has 15 years of experience in marketing strategies, brand management and market research. For long years he held the position of Head of Strategy and Planning at Grey Advertising. He also was one of the 12 strategy leaders at Grey Group Worldwide global strategy council.

    He has been a member of the Advertising Self-Regulatory Board. He was  juror at Kırmızı and Effie. His work has been deemed worthy of numerous gold Effie awards.

    He founded FutureBright and the Behavioural Institute. Today both companies are among the fastest growing companies in Turkey. FutureBright Group has over 250 brands in its portfolio. Even though FutureBright is not an advertising agency, is ranked among Effie’s top of European rankings.

    He founded ZMET Institute in 2016 and became the ninth global partner of Olson Zaltman & Associates for Turkey and the region. Today, ZMET Institute is one of the fastest growing neuromarketing companies in Turkey. He is a TEDx and Intel TechTalks Speaker. World famous Daily Telegraph has covered a story on his strategic views.

    He holds a teaching post at İstanbul Bilgi University, Brand School.

  • Having graduated from Yıldız Technical…
    CEM KEREM YOSUNTAŞ

    CEM KEREM YOSUNTAŞ

    Fiat, Digital Marketing Specialist

    Having graduated from Yıldız Technical University Department of Geomatic Engineering, Cem Kerem Yosuntaş began his career in 2012 working as a strategist at GroupM Search. He went on to become a brand manager at Zer A.Ş. As of 2016 he is responsible for digital marketing for the Fiat brand under TOFAŞ.

     

  • Graduated from Middle Eastern Technical…
    PELİN ÖZKAN

    PELİN ÖZKAN

    MediaCat and Digital Age, Editor in Chief

    Graduated from Middle Eastern Technical University Department of Physics.

    She began her advertising career when she was in university.

    After 12 years in advertising, she began publishing MediaCat in 1993.

    Apart from MediaCat, she is the Editor in Chief of MediaCat’s special issue for Cannes Lions, Digital Age, and PI, as well as MediaCat Books, which has published over 800 books.

    Ozkan is the author of “Hayatimiz Reklam,” a book in which she interviewed the legends of Turkey’s advertising industry.

    With her incredible and dedicated team, Pelin Ozkan organizes tens of workshops, seminars, Digital Age Summit, Brand Week Istanbul, Felis Awards, Women to Watch Awards, and Lovemarks awards.

     

  • After Italian High School, Aybil Göker graduated…
    DR. AYBİL GÖKER

    DR. AYBİL GÖKER

    Habitus Research, CO-Founder

    After Italian High School, Aybil Göker graduated from Bogazici University, Sociology, received her MSc degree in Social Anthropology at London School of Economics (LSE) and completed her PhD in Anthropology at University College of London (UCL). Aybil returned Turkey in 2007, while working at Yeditepe University she lectured at Bogazici and Bahcesehir University, supervised numerous PhD thesis and continued academic publications.In 2012, Aybil Goker with Alper Goker set up the most impactful ethnographic research and creative strategy consultancy company in Turkey. Habitus Research between 2015-2016 received 14 awards. In April 2015, Habitus Research opened its first branch in Florida, USA.

  • Arda Erdik is one of the most awarded creative…
    ARDA ERDİK

    ARDA ERDİK

    Tribal Worldwide Istanbul, President & Creative Director

    Arda Erdik is one of the most awarded creative director in Turkey, winning over 200 national and international awards (including 4 Grand Prix), in last 3 years.

    He started his career in advertising as a copywriter in 2001, joining DDB İstanbul Group in 2006.

    In 2012, he took a career break and had a little tour around the world.

    After the break he came back to İstanbul, and joined Tribal Worldwide İstanbul as creative director, in 2013.

    With his creative leadership, Tribal Worldwide İstanbul became one of the most creative agencies in Turkey with the biggest global and local brands like Audi, Vodafone, İşBank…

    In 2013, Marketing Turkey magazine listed him as one of the most promising ad-man in Turkey.
    In 2014, MediaCat magazine listed him as one of the 50 creative (art, cinema, advertising, etc) in Turkey.
    In 2016, MediaCat magazine listed him as one of the 10 creative leaders of the year.

    In 2016, he became the President of Tribal Worldwide İstanbul.

    He is also member of the board in Turkish Association of Advertising Agencies.

    Since 2011, he is also a lecturer of Copywriting in Advertising at Kadir Has University, in İstanbul.

  • Ilkay started as a copywriter. She joined…
    İLKAY GÜRPINAR

    İLKAY GÜRPINAR

    TBWAISTANBUL, CCO

    Ilkay started as a copywriter.

    She joined TBWA\Istanbul as Creative Director in 2006. Under her direction, the agency grew to become the biggest and the most awarded agency in Turkey for the last 7 years. On top of much award-winning international work, she and her team have won the most Cannes Lions, in total, for Turkey.

    Ilkay was named one of the World’s Most Influential Female Creative Directors by ADWOMEN and was voted “Advertising Person of the Year/Turkey” by Advertising Age/Mediacat.

    She is ranked 3rd in Business Insider’s “The 30 most creative women in advertising” list in 2017.

    She is also the founding member and creative director of an international, bi-annual arts and culture magazine, 212.

    Currently, she is feeling very happy and relieved to have finished this flattering biography of herself.

  • Worked as art director at Alice BBDO and Guzel…
    AYŞE BALİ

    AYŞE BALİ

    Rafineri, Founding Partner and Creative Director

    Worked as art director at Alice BBDO and Guzel Sanatlar, and creative director at Total Iletisim. In 2001, she became the founding partner of Rafineri. She still serves as the vice president at Rafineri.

    She has won over 100 national and international awards with her teammates. She has represented Turkey at Cannes Lions and Eurobest as a jury member.

  • Bediz graduated from Galatasaray University, with…
    BEDİZ EKER

    BEDİZ EKER

    Y&R Istanbul, Head of Strategic Planning

    Bediz graduated from Galatasaray University, with a degree in Political Science and Public Administration.
    His political communication project got awarded by the French government with a Bourse d’Excellence.
    He completed a masters programme in Management and Business Administration of Communication at the University of Toulouse. He started his career in advertising in the Europeand Business Development department in
    Euro RSCG Worldwide, in Paris. Later, he returned to Turkey and worked in ALICE BBDO as a Strategic Planner, in Alametifarika as a Brand Director and returned to ALICE BBDO as Strategic Planning Director.
    He later joined Y&R Istanbul as the VP and Head of Planning in 2012 and he remains in the same position today

  • Adrian Mediavilla first discussed brands when, at…
    ADRIAN MEDIAVILLA

    ADRIAN MEDIAVILLA

    Señora Rushmore, Planning Director

    Adrian Mediavilla first discussed brands when, at age 11, he sent a letter to the local newspaper in Santander to dissect a campaign for SprinGo, a new soda brand that had just been released by the Coca-Cola Company in Spain.

     

    Today, Adrian is Head of Planning at Señora Rushmore, the leading creative agency in Spain. Señora Rushmore is one of the few agencies working on global and regional Coca-Cola projects. As part of the WPP network, Señora Rushmore is also in charge of Vodafone in Spain. Other clients include the Dutch bank ING, the local iconic department store El Corte Inglés, carmaker MINI and Atlético de Madrid Football Club.

     

    Before joining Señora Rushmore, Adrian spent six years in Paris working on international accounts at Publicis Worldwide, Duke Razorfish and Saatchi & Saatchi. He then joined the legendary Saatchi & Saatchi office in London where he was in charge of the Toyota Hybrid account across Europe. Eventually, Adrian was hired by Viacom to work as marketing director for MTV, Paramount Channel and other global entertainment properties.

     

    On top of his advertising work, Adrian writes for different publications like Spain’s PAPEL, Jotdown or Libero magazines and has been a guest lecturer in the London Business School, Universidad Complutense de Madrid and Miami Ad School.

  • Engin Aksoy began his career in 1994 working for…
    ENGİN AKSOY

    ENGİN AKSOY

    Vodafone, Vice President of the Executive Board

    Engin Aksoy began his career in 1994 working for The Coca-Cola Company. Between 1997-2000 he served as the Regional Sales Director for Michelin. Between 2000-2008, he took on positions at the Executive Committee of Nike, first as the member responsible for Sales and Management, and then as the Regional Sales Director for the EMEA region. He joined Vodafone Turkey in 2008, serving as the Head of Field Sales where he played an important role in shaping the company’s sales strategies and developing its sales channels. In 2012, he was assigned the role of Chief Enterprise Business Unit Officer. Since January 2017, Aksoy has been serving as the Chief Consumer Business Unit Officer at Vodafone Turkey. He is married and has a daughter.

  • Having graduated Robert College and Marmara…
    VİKTOR KUZU

    VİKTOR KUZU

    Deeper, Founder

    Having graduated Robert College and Marmara University, and after he started and bankrupted his first company during his university years, Viktor Kuzu started working as an account planner at Güzel Sanatlar Group. Throughout the years, he has worked with many brands, helping shape their marketing and communication strategies. In 2012, he decided to explore the new dimensions of brand communication and the marketing world, and together with Öner Şahin and Taylap Yapıcı, he co-founded BLAB. In 2016, he founded Deeper, a data-driven behavioural marketing firm.

    He continues to work on developing technologies that might help understand human irrationality with the use of rational data.

  • LLB Basak Purut graduated from Istanbul Law…
    BAŞAK PURUT

    BAŞAK PURUT

    ekşisözlük, Executive Board Member

    LLB Basak Purut graduated from Istanbul Law School. He has been working in the field of IT Law for the past 15 years. For the past 5 years, he has taken on an entrepreneurship role, and he still continues to serve in the executive board of Eksi Sozluk.

  • He was born in 1978 in İstanbul. He graduated…
    CANDAŞ TOLGA IŞIK

    CANDAŞ TOLGA IŞIK

    Kafa Dergisi, Journalist and Columnist

    He was born in 1978 in İstanbul. He graduated from Istanbul University Biology Department. He decided to pursue his career in the media sector and began to program on a local radio in 2002. Then BEST FM radio programs were prepared and delivered by him. Since 2007, Işık has been a journalist and columnist at Posta Newspaper and has produced and presented a TV program called “Bunu Konuşalım” Candaş Tolga Işık, who has two books called “İthal Edilmiş Korkular Ülkesi” and “Portakal Ağacı”, also has the privilege of KAFA, FITBOL and #tarih magazines.

  • She was born Istanbul. studied Turkish Art Music…
    MERVE ÖZBEY

    MERVE ÖZBEY

    Musician, YouTuber

    She was born Istanbul. studied Turkish Art Music at Istanbul Technical University. Her music career started at the age of 13 with Mine Kosan vocalist. She contunied working as a vocalist with Ebru and Demet Akalın. She performed a song with Erdem Kınay named Helal Ettim. In addition to the identity of the artist, known to dominate the digital world, Merve Özbey meets with fans of acoustic performance on her brand-new YouTube channel.

  • Burçak Ünsal is an attorney admitted to…
    BURÇAK ÜNSAL

    BURÇAK ÜNSAL

    Ünsal Gündüz Attorneys at Law, Owner

    Burçak Ünsal is an attorney admitted to practice in New York and in Turkey.

    Ünsal serves at the General Board of Bosphorus University, Information Systems Research and Implementation Center and teaches Cyberlaw at Bosphorus University, Department of Management and Information Systems.

    With a multi-disciplinary educational background Ünsal is also qualified as a patent and trade-mark attorney before the European Patent Institute and the Turkish Patent Institute.

    Prior to establishing Ünsal Gündüz Attorneys at Law, Ünsal has been the regional counsel of Google & YouTube for almost three years. Ünsal has a vast experience at major international law firms such as Baker Botts LLP, DLA Piper, Kobayashi Todo and Hergüner in the US, Japan and Turkey.

    Other than his unique experience and knowledge in transactional, regulatory and dispute resolution aspects of Technology Media & Telecommunications Law, Unsal also has distinct experience in M&A, corporate law, cyber law, international business transactions, IP and infrastructure in different jurisdictions such as US, Japan, EU and Turkey.

    Ünsal speaks English, Japanese & Turkish and holds the following degrees:

    • Ege University, Institute of Science, Master of Science, 2009
    • University of Virginia School of Law, LL.M., 2003
    • Marmara University Faculty of Law, LL.B., 1999
    • Golden Gate U. Law School & South Texas U. School of Extension, 1998
  • He was born in Taksim in 1972. He listened to…
    TOKYOPHONLINE

    TOKYOPHONLINE

    Photographer

    He was born in Taksim in 1972.

    He listened to music. He worked in advertising.

    He became a moviemaker.

    He loves taking photos.

  • Enis Baruh was born in 1983 in Istanbul. He…
    ENİS BARUH

    ENİS BARUH

    Wanda Digital, Creative Director

    Enis Baruh was born in 1983 in Istanbul. He studied Sociology at Eskisehir Anatolian University. He began his career in advertising in 2002. He worked for the Hayal Kurmak Serbest, a project that organizes screenwriting classes and film festivals in prisons. He worked as an executive assistant at Sender Senaryo Atelier.

     

    After completing the project, he began working for Ilancilik Advertising Agency, working as a copywriter for 4 years. At the same time, he worked as a screenwriter for TV shows and movies. In the light of the digital transformation, he decided to join Wanda Digital. He has won around 150 global and national awards for his work. He gives lectures on digital advertising and copywriting when he has the time.

  • He graduated from Istanbul University Faculty of…
    GÖKHAN AHİ

    GÖKHAN AHİ

    Avukat.com.tr, Founder

    He graduated from Istanbul University Faculty of Law. He is a freelance lawyer and at the same time he teaches “Informatics Crimes in Turkish Law” at the Law Institute of Bilgi University. Articles published in various magazines and internet sites in the field of Informatics Law. He works mainly in the areas of Criminal Law, Communication Law, and Commercial Law, and works as a legal advisor in information technology, internet, digital gaming, social media and digital advertising companies.

  • Ali Erkurt graduated from Communication Faculty …
    ALİ ERKURT

    ALİ ERKURT

    4129Grey, Digital Creative Strategist

    Ali Erkurt graduated from Communication Faculty  of Ankara University, worked as an advertising writer, editor and virtual coordinator at the Advertising Workshop throughout his undergraduate studies. He has been writing blogs, seminars and trainings for a long time on digital marketing, social media and commercials. He does strategy, advertising management and creative team leader; Erkurt, who works as the head of digital communication group, is still working as Digital Creative Strategist at 4129Grey.

  • He was born in 1978 in Sivas. After finishing…
    CELİL NALÇAKAN

    CELİL NALÇAKAN

    Actor and Writer at KAFA Magazine

    He was born in 1978 in Sivas. After finishing high school, he won the Geological Engineering at the University of the Republic. He decided to continue his acting career and entered Sivas State Theater. Celil Nalçakan, who won TÜRVAK’s exam and settled in Istanbul, continued his acting training here. He has been acting since 2006 and is currently continuing meeting with readers in the KAFA Magazine.

  • Oben Budak who was born in Istanbul in 1977,…
    OBEN BUDAK

    OBEN BUDAK

    Writer, DJ

    Oben Budak who was born in Istanbul in 1977, studied Opera Singing at Istanbul University State Conservatory after Kocaeli University Department of Business Administration. Oben Budak, who is a modeling and advertising player in connection with Gaye Sökmen Agency, performed voice in TRT. Budak was a vocalist with Ajda Pekkan and Aşkın Nur Yengi with voice and breathing techniques he learned from Sertab Erener.

    Oben Budak, one of the first VJs of King TV, has been serving as Star TV and ATV. Budak has worked as a correspondent for Aktüel magazine, a fashion editor at Harpers Bazaar and a publishing director at FHM.

    Oben Budak started working in Sabah newspaper writing Müziklerim Efendisi as corner of music, then the trendoben corner in 2005. She started working in Haberturk Newspaper and still writing Jöntürk since 2009.

    Oben Budak, who has written many novels such as Falan Filan (2012), Hayvan (2013) and Büyük (2015), has become a wanted name in the world of DJ ‘s which he started as a hobby in recent years with the name of Discoben..

  • He was born in 1983 in İstanbul. He started his…
    MERT TANER

    MERT TANER

    The Gang Agency, Creative Director

    He was born in 1983 in İstanbul. He started his digital advertising career in 2007 after many experiences in different sectors. It originated from the advertising writing, and the digital field developed itself. He has produced various digital advertising campaigns for many major brands. He is currently working for The Creative Team at The Gang Agency.

  • He was born in 1980.   He studied…
    ALİ MUSA PAÇA

    ALİ MUSA PAÇA

    Punch, Founder and Creative Director

    He was born in 1980.

     

    He studied English Language and Literature.

     

    He founded Rabarba in 2007 and Punch in 2013.

     

    In 2014 he had a son, Uzay.

     

    He has received awards at times, tried to play the guitar but failed, and he also did some boxing.

     

    He still believes painters are just unemployed people who happen to be skilled at drawing.

  • 1980 born in Istanbul. Information Graduated from…
    SAADET ALGAN

    SAADET ALGAN

    Writer, Blogger

    1980 born in Istanbul. Information Graduated from the Master of Business Administration-Economics and Information Financial Economics. At the beginning of the finance department in the family business, the birth of the daughter Ada and the son Aras gave importance to writing. Social media has taken part in many projects with his mother’s entrance into his life. “Size Koca Diyebilir miyim?” The book was very much liked on the associations from the Golden Books.

  • Born August 15, 1992. Graduated from Dokuz…
    HALİL İBRAHİM GÖKER

    HALİL İBRAHİM GÖKER

    Movie Star and Theatre Actor

    Born August 15, 1992.

    Graduated from Dokuz Eylul University Department of Turkish Language and Literature. He is also trained in theatre.

    He has been performing under the direction of Ozdemir Nutku at Izmir Tiyatrohane for the past 2 years. He played the leading role of Taci and written the screenplay for “Nasil Yani?”

  • She was born on February 2, 1976 in Istanbul. In…
    ESİN ÖVET

    ESİN ÖVET

    Columnist

    She was born on February 2, 1976 in Istanbul. In 1995, when she started his university education in Mechanical Painting department, she left her school in Sabah Newspaper and started to work as a journalist. Esit Övet Unisex in the Haberturk newspaper gave the name of the corner has written the corner. It was also featured in the HT Masa program, which was broadcast on Habertürk channel. Magazine journalist Esin Övet has been keeping the pulse of Istanbul nights since 1995 when she started her career. In nights that appear colorful from the outside, she makes events in 2013 that she has witnessed, observed, or heard for many years in a book called ‘Sz uyurken’.

  • He studied Civil Engineering and Econometrics in…
    CEMİL HASİMİ

    CEMİL HASİMİ

    Pure New Media, Creative Lead

    He studied Civil Engineering and Econometrics in college, but decided to be an advertiser and walked into an advertising agency.

    After few internships, he started working as a Social Media Manager at Wanda Digital and continued his career there being promoted to Supervisor and then, to Creative Head of Social Media. He worked for brands like Turkcell, Frito-Lay, L’Oréal, Durex, Garanti Bankası, Microsoft winning countless awards.

    After that, he moved on to work at McCANN Istanbul as Social Media Director for a year.

    Nowadays, he works as a Creative Group Head at Pure New Media.

  • He was born in Saint Petersburg, Russia. After…
    ALEXANDER KOKOSKERIYA

    ALEXANDER KOKOSKERIYA

    Fashion Writer and Creative Director

    He was born in Saint Petersburg, Russia. After graduating from Boston Fine Arts, he worked as a fashion merchandiser and style advisor for French Connection in Boston and New York offices. After moving to Istanbul, he worked in textile field for many years. Alexander started his proffesional career as a freelance fashion editor with Fhm and Arena Turkey. His works have been featured in leading fashion and sector-specific magazines including V-Man, Vogue Man, GQ, Harper’s Bazaar, Instyle, Cosmopolitan, Marie Claire, AdamInTown.com, 46, Tempo, Elle, Elele, Roling Stone, OK!, Log, Sky Life Buisness and Mecmua. He also collaborates with many Turkish celebrities, textile companies, fashion designers and production companies as a freelance fashion editor and stylist, fashion advisor and creative art director.

  • After graduating from the German High School in…
    NAZLI KURŞUNOĞLU

    NAZLI KURŞUNOĞLU

    Zer Digital, Brand Manager

    After graduating from the German High School in Istanbul, he studied Industrial Engineering at Sabancı University and started his career as a Strategist at GroupM Search in 2011. He continued his career as Digital Strategy Manager at UM. In 2015, Zer A.Ş. and today he is in charge of Brand Manager position.

  • Hi, I'm Berfe. The question I hate most about…
    BERFE MUTLUER

    BERFE MUTLUER

    Blogger, Influencer

    Hi, I’m Berfe. The question I hate most about asking people is “Where are you?” … I am in the world … I live in Istanbul. I am a ballet teacher and at the same time I am a graduate student of theater and psychology. I love to wear fashion, very much. I love the products that I use, my friends started to love this blogger with the current name influencer adventurer.

  • Having started his business life as a Google…
    DENİZ ARIKTEKİN CAVILDAK

    DENİZ ARIKTEKİN CAVILDAK

    Zer Digital, Manager of Strategy and Planning

    Having started his business life as a Google Adwords Brand Strategist in SEM in 2009, Mr. Cavıldak worked as a Strategy Team Leader in GroupM Search between 2010 and 2013. and is in charge of the position of Digital Strategy and Planning Manager. He graduated from Istanbul Commerce University, Department of Business Administration.

  • I was born in 1982 in Istanbul. I am a graduate…
    MELEK İÇMELİ ÖĞÜT

    MELEK İÇMELİ ÖĞÜT

    SuperMom | Fashion& Kids Blogger

    I was born in 1982 in Istanbul. I am a graduate of Sakarya University – Computer Teaching Department. After university, I worked as a Public Relations Director for 5 years in a large corporation serving in the field of education. After learning that I would be my daughter, I decided to leave my job and become a full-time mother. After my daughter was born, we started to dress up in the same colors and models. The combinations we made and the poses we gave with my daughter were very popular in social media. After a while I started to make “SuperMom” festivals for mothers and help. I participate in festivals every year with great interest to my mother and children. It’s very enjoyable. Now I have a son. Now, with my two children and my daughter and my daughter, the combination is very popular in social media.

  • Esra Erdogan studied Mechatronics at Sabanci…
    ESRA ERDOĞAN

    ESRA ERDOĞAN

    P&G Turkey, Scale and Shopper Marketing Brand Manager

    Esra Erdogan studied Mechatronics at Sabanci University. After graduating in 2997, she started working as the Digital Marketing Manager at P&G Turkey. Between 2009-2014 she took on the responsibility of various leadership positions at P&G. Since 2016, she has been the Scale and Shopper Marketing Brand Manager at P&G Turkey.

  • Neslihan Yeldan was born in 1969 in Istanbul. She…
    NESLİHAN YELDAN

    NESLİHAN YELDAN

    Actress

    Neslihan Yeldan was born in 1969 in Istanbul. She began her career in theatre in 1987. She graduated from Istanbul University State Conservatory Department of Theatre in 1995. After working at Kent Oyunculari and Haldun Dormen Theatre, she began working at Besiktas Kultur Merkezi. She played “Fureyya” in Yilmaz Erdogan’s iconic play “Bir Demet Tiyatro.” In 1989, she began her career in television by starring in “Seytanin Kurbanlari.” She then took on roles in several TV shows, includingaz Evi, Ruhsar, Güneş Yanıkları, Organize İşler, and Düriyenin Güğümleri.

    She now plays the character “Senem” on Star TV’s “Istanbullu Gelin.”

     

  • Ahmet Akin is the Founding and Managing Partner…
    AHMET AKIN

    AHMET AKIN

    Master of Ceremony

    Ahmet Akin is the Founding and Managing Partner of Kramp. He studied Business Administration at Bogazici University. He completed his MBA degree at University of Rochester Simon Business School.

    He began his career in advertising at Guzel Sanatlar / Saatchi & Saatchi. He worked at TBWA Istanbul for 9 years, as Vice President and Board Member. Between 2009-2013, he served as the CEO of Leo Burnett Istanbul.

    Between 2010-2013, he was the President of the Executive Board of the Advertising Foundation of Turkey. Between 2011-2013, he continued his position as the Board Member of Reklam Özdenetim Kurulu. Since 2013, he teaches graduate studies at Bilgi University Department of Marketing Communications.