Program

08:30 - 10:40

Part 1: Senses and Innovation

Welcome

The “Holy Grail” of Innovation

Food Trends of the Future

Digital Scent

10:40 - 11:00

Coffee Break

11:00 - 12:20

Part 2: Turning Customers into Fans

Turning Your Customers into Fans

Leveraging Purpose To Withstand Disruption: The Moleskine Story

12:20 - 12:40

Coffee Break

12:40 - 14:00

Part 3: The Self and the Digital World

Extended Self in the Digital World

Winning in an Attention Economy

The Consumer That You Knew, Is Gone

14:00 - 14:20

Coffee Break

14:20 - 15:40

Part 4: Perspectives on Digital Transformation

The Transformation Economy

Building Brands in the Age of Big Data

Digital Transformation of Beauty

15:40 - 16:00

Coffee Break

16:00 - 17:15

Part 5: How to Make a Difference

Competition Grows Brands

Women to Watch 2017

United Nations of YouTubers

Closing

10:00 - 12:10

SEMINAR: ARTIFICIAL INTELLIGENCE

Continually Learning AI

Global Trends in AI and Machine Learning

12:30 - 16:15

SEMINAR: DIGITAL HR AND WORKPLACE TRANSFORMATION

The Future of Work is Here

Solutions That Transform HR

Using Big Data in HR

14:10 - 14:30

Coffee Break

Every Candidate is a Potential Customer

Back to the Future: Codes of Learning in the New Era

May Gen Y Be With You

16:30 - 17:10

FACEBOOK WORKSHOP

Powering Performance with the Facebook DR Toolkit

12:00 - 17:00

YOUTUBE STAGE

12:10 - 12:55

Fireside Chat: Danla Bilic & Orkun Isitmak

13:30 - 14:00

Molped: The Brand as Influencer

14:00 - 14:45

Music

15:15 - 15:45

How I Became a YouTuber After 40

16:15 - 17:00

Cooking

08:30 - 10:40

Part 1: The World is Changing, No Matter What You Say

Welcome

Trends and Transformation: Around the World in 25 Minutes

Our Digital Futures

Execution and Innovation: A Dilemma?

10:40 - 11:00

Coffee Break

11:00 - 12:10

Part 2: Legends of Design

The Power of Simple

From Idea to Product

12:10 - 12:30

Coffee Break

12:30 - 13:40

Part 3: Technology and the New Generation

The Future Is Exciting. Are You Ready?

Kids and Technology

Gen Z: Forget Everything You Learned about Millennials

Business Tips from the World’s Youngest CEO

13:40 - 14:00

Coffee Break

14:00 - 15:20

Part 4: Keeping Up With Change

Rethink Everything

Shed Traditional Principles with 2020 Vision

Is Your Ad Synchronic or Diachronic?

15:20 - 15:40

Coffee Break

15:40 - 17:20

Part 5: Brands and Emotions

The Legendary Istanbul

Emotions at the Heart of Experience Creation

Lovemarks Award Ceremony

Art of Collaboration

10:20 - 16:20

UNITED NATIONS OF CREATIVITY

10:20 - 11:10

Part 1: Creativity Rises from the East

Which 3 Countries?

Meet Generation M

Transform or Die!

11:10 - 11:40

Coffee Break

11:40 - 13:10

Part 2: The Power of Culture

Big Ideas, Small Markets

Creative of the Year: Anselmo Ramos

Ramadan and Its Effects on Global Consumer Trends

13:10 - 13:30

Coffee Break

13:30 - 15:00

Part 3: Trends in Creativity

Simple is Smart, Complicated is Stupid

Trends from Felis 2017

14:40 - 15:00

Coffee Break

15:00 - 16:30

Part 4: The Future of Strategy

Future of Strategy by WARC

The Kind of Strategy That We Need

Art of Collaboration

09:30 - 12:00

SEMINAR: CUSTOMER EXPERIENCE

The Anatomy of Experience: Bending Time

Customer Experience Stories from Turkey

11:00 - 11:15

Coffee Break

Learnings from Migros Turkey

5 Customer Experience Myths That Can Kill Your Brand

13:00 - 14:15

SEMINAR: CONSUMER BEHAVIOUR

From Dinosaurs to Big Data

Behavioral Economics: Insights From the Human Brain for Marketers

14:30 - 16:00

GEMIUS WORKSHOP

Who Is Consuming Digital Content and Ads?

Successful Digital Campaign Strategies

Knowing Your Audience

16:00 - 16:45

FACEBOOK WORKSHOP

Discover Growth

09:30 - 17:00

YOUTUBE STAGE

Influencer Marketing Session

09:30 - 10:00

OMG! My Mom Just Went Viral!

10:00 - 10:30

The Brand Approach: Does Influencer Marketing Really Work?

10:30 - 11:00

Coffee Break

11:00 - 11:45

Mother and Child

12:00 - 12:25

Social Lives

12:30 - 13:00

Does Creativity Matter?

13:05 - 13:30

How Are Things in the Art World?

13:40 - 14:00

Coffee Break

14:00 - 14:30

KAFA Magazine Panel

14:35 - 15:05

How About the Law?

15:10 - 15:40

Fame and the Frame

15:40 - 16:00

Coffee Break

16:00 - 16:45

The World of Entertainment

12:00 - 13:30

VIP Lounge

Media Markt & Tom Goodwin Networking Event

19:00 - 20:00

VIP Lounge

CMO Society & Sarah Personette Networking Event

08:30 - 10:40

Part 1: The Future of Entertainment

Welcome

TV Series: Roadmap for Successful Brand Partnerships

How is the World of TV Evolving?

10:40 - 11:00

Coffee Break

11:00 - 12:10

Part 2: Art and Life

The Legendary Designer: Stefan Sagmeister

Staying at the Top

12:10 - 12:30

Coffee Break

12:30 - 13:40

Part 3: Traditional vs. Digital

Trends in Branded Content and Entertainment

Turning Intent into Action

New Kind of Stories for a New World

13:40 - 14:10

Coffee Break

14:10 - 15:30

Part 4: Our Lives, Our Stories

Brand Week Istanbul 2017 Guest of Honor: Yavuz Turgul

Publishing in the Age of Data Science

Content and User Experience

15:30 - 15:50

Coffee Break

15:50 - 17:10

Part 5: Living with Legends

Living with Legends

Trends and Movements in the Music Industry

Black and White: A Brand Story

Art of Collaboration

08:30 - 17:00

BRANDS FOR GOOD

08:30 - 10:20

Part 1

Welcome

Sustainability, Corporate Social Responsibility, Corporate Citizenship…Solving the Puzzle

Business Goals vs. Sustainability?

Healthy Living All Year Long

10:20 - 10:40

Coffee Break

10:40 - 11:40

Part 2

Tech for Good

Brands and the Creation of Reputation Capital

11:40 - 12:00

Coffee Break

12:00 - 13:15

Part 3

Brand Purpose by WARC

Working with NGOs

Funding for Impact

13:15 - 13:35

Coffee Break

13:35 - 15:10

Part 4

Empowering Women Through Entrepreneurship

The Story of Günaydın

Refugees and the Business World

15:10 - 15:30

Coffee Break

15:30 - 16:55

Part 5

Pass It On, Share the Load!

A Different Approach to Education

The Biggest Issue

A Project Dedicated to New Moms by Bepanthol Baby: Tenth Month

09:00 - 12:15

SEMINAR: USER EXPERIENCE

From User Experience to Customer Based Strategy

Accompanying the Customer Throughout the Decision-Making Processes: The Case of GittiGidiyor

11:15 - 11:30

Coffee Break

Global Trends in User Experience Design

13:00 - 14:15

SEMINAR: PROGRAMMATIC

Data Driven Planning

Facebook Live segments, YouTube TV and Case Studies

15:15 - 16:00

INSTAGRAM WORKSHOP

Inspire Action with Instagram

11:00 - 17:00

YOUTUBE STAGE

11:00 - 11:45

Beauty and Self Care

12:10 - 12:40

Fireside Chat: Gaming

13:30 - 15:30

E-Sport Sessions

13:30 - 14:00

Global Trends in the World of eSports

14:00 - 14:30

eSports In Turkey

14:40 - 15:00

Getting to Know the eSports Player

15:00 - 15:30

A New Game for Brands

16:15 - 17:00

Gaming

08:00 - 10:00

VIP Lounge

LETCE Networking Event

17:30 - 19:00

VIP Lounge

Stefan Sagmeister & Creative Directors Networking Event

09:30 - 12:20

Part 1

Welcome

Octagon

beIN Sports & Football

10:40 - 10:50

Coffee Break

Making Champions

DİDİ Ice Hockey League

Sports Marketing in the Digital Age – Google

12:00 - 12:20

Coffee Break

12:20 - 15:05

Part 2

Sports Focused Marketing Communication

Reklam Arkası – TEB Tennis Panel

Nielsen

13:20 - 13:40

Coffee Break

beIN Basketball Panel

La Liga’s International Growth Strategy and Local Focus Distribution

FIBA 2017+: Basketball and New Oppurtunities for Brands

14:45 - 15:05

Coffee Break

15:05 - 16:40

Part 3

The Story of Iddaa’s Success

The Legendary Sponsor

15:45 - 16:05

Coffee Break

12 Giant Men – Garanti Bank

The Story of a World Champion

16:40 - 16:55

Award Ceremony