Program

08:30 - 10:40

Part 1: Senses and Innovation

Welcome

YEKTA KOPAN

Master of Ceremony, Journalist, Author, Voice Actor

The “Holy Grail” of Innovation

MAREK RUDEK

Nielsen, Innovation Business Partner & Director

Food Trends of the Future

DR. MORGAINE GAYE

Food Futurologist and Director of Bellwether

Digital Scent

DR. DAVID A. EDWARDS

Harvard University, Professor

10:40 - 11:00

Coffee Break

11:00 - 12:20

Part 2: Turning Customers into Fans

Turning Your Customers into Fans

BRUCE DICKINSON

Lead Singer of Iron Maiden, Pilot and Businessman

Leveraging Purpose To Withstand Disruption: The Moleskine Story

ARRIGO BERNI

Moleskine Srl, Chairman of the Board

12:20 - 12:40

Coffee Break

12:40 - 14:00

Part 3: The Self and the Digital World

Extended Self in the Digital World

PROF. DR. RUSSELL BELK

York University; Schulich School of Business, Chair in Marketing

Winning in an Attention Economy

DYANA NAJDI

Google, EMEA Video Strategy Director

The Consumer That You Knew, Is Gone

BEKİR AĞIRDIR

KONDA Research And Consultancy, General Manager & Member of the Board

14:00 - 14:20

Coffee Break

14:20 - 15:40

Part 4: Perspectives on Digital Transformation

The Transformation Economy

CÜNEYT BAŞARAN

BloombergHT TV, Chief Editor

AÇIL SEZEN

Bloomberg HT Radio, Editor in Chief

ASLI ŞAFAK

Bloomberg HT, TV Show Host

GÖKHAN ŞEN

Bloomberg HT, Director of Economics

Building Brands in the Age of Big Data

PROF. DR. JOHN DEIGHTON

Harvard Business School, Professor

Digital Transformation of Beauty

JEAN-FRANÇOIS MIGNOT

L'Oréal, Chief Digital Officer's Team

15:40 - 16:00

Coffee Break

16:00 - 17:15

Part 5: How to Make a Difference

Competition Grows Brands

SAFFET KARPAT

P&G Turkey, Former CEO

İZZET KARACA

Unilever Turkey, Former CEO

Women to Watch 2017

ASLI ŞAFAK

Bloomberg HT, TV Show Host

DEFNE KOZ

Koz Susani Design, Designer

DİDEM DİNÇER BAŞER

Garanti Bank, Vice President

EBRU ÖZGÜÇ

Vodafone Turkey, Director of Brand and Strategy

NAZAN SOMER ÖZELGİN

Yapi Kredi, Vice President, Retail Banking

OYA CANBAŞ

Bayer UK, Director of Consumer Care

United Nations of YouTubers

LUCY EARL

YouTuber

YELLOW MELLOW

YouTuber - VLogger

Moderator: BENOIT VANCAUWENBERGHE

20Something, Managing Partner and Creative Director

Closing

AYŞE ARMAN

Journalist

10:00 - 12:10

SEMINAR: ARTIFICIAL INTELLIGENCE

Continually Learning AI

DR. TANJU ÇATALTEPE

tazi.ai, Co-Founder

DR. SONER CANKO

Interbank Card Center(BKM),CEO

Global Trends in AI and Machine Learning

GÜLŞAH YILMAZ BENK

Senior Analytical Lead at Google

12:30 - 16:15

SEMINAR: DIGITAL HR AND WORKPLACE TRANSFORMATION

The Future of Work is Here

JONATHAN FERRAR

OCHRE ROCK LTD, Founder & CEO

Solutions That Transform HR

ÇAĞATAY GÜNEY

Peoplise, Co-Founder

SARGIN ERDOĞAN

Anlatsın.com, Co-Founder & COO

ÇAĞLAR YALI

Kolay IK, Founding Partner

EFECAN ERDUR

Kolay IK, Founding Partner

GİZEM YASA

24 Saatte İş, Co-Founder

Moderator: ASLI KURUL TÜRKMEN

Endeavor Turkey, Search and Services Director

Using Big Data in HR

SJOERD VAN DEN HEUVEL

Utrecht University, Faculty Member

14:10 - 14:30

Coffee Break

Every Candidate is a Potential Customer

BÜLENT BAYRAM

Vodafone, Head of Group Resourcing and Employer Brand

Back to the Future: Codes of Learning in the New Era

CAVİT YANTAÇ

Microsoft Turkey, Deputy General Manager and Developer Experience & Evangelism Lead

ÇAĞLAR İŞÇİOĞLU

Piri, Founding Partner

TOLGA YILDIZ

Bahcesehir Schools, Principle

Moderator: FATİH UYSAL

Kariyer.net, Managing Director

May Gen Y Be With You

BENOIT VANCAUWENBERGHE

20Something, Managing Partner and Creative Director

16:30 - 17:10

FACEBOOK WORKSHOP

Powering Performance with the Facebook DR Toolkit

NOHA WAGIH BASHIR

Facebook Blueprint, Director of EMEA Region

12:00 - 17:00

YOUTUBE STAGE

12:10 - 12:55

Fireside Chat: Danla Bilic & Orkun Isitmak

13:30 - 14:00

Molped: The Brand as Influencer

GÜLHAN EĞİLMEZ

Hayat Chemicals, Global Marketing Director, Homecare and Women’s Care Products

SERDAR EKREM ŞİRİN

Muse Istanbul, CEO

14:00 - 14:45

Music

FIRAT ÇAVAŞ

Musician and YouTuber

EGEMEN AKKOL

Musician and YouTuber

MELİSA KARAKURT

Musician and YouTuber

15:15 - 15:45

How I Became a YouTuber After 40

16:15 - 17:00

Cooking

REFİKA BİRGÜL

Writer, Columnist, Youtuber, TV Food Show Producer

08:30 - 10:40

Part 1: The World is Changing, No Matter What You Say

Welcome

YEKTA KOPAN

Master of Ceremony, Journalist, Author, Voice Actor

Trends and Transformation: Around the World in 25 Minutes

TOM GOODWIN

EVP and Head of Innovation at Zenith USA

Our Digital Futures

DR. RAMESH SRINIVASAN

Professor at UCLA , Founder of Digital Cultures Lab

Execution and Innovation: A Dilemma?

MEHMET SEZGİN

myGini, Inc., Founder & CEO

10:40 - 11:00

Coffee Break

11:00 - 12:10

Part 2: Legends of Design

The Power of Simple

KEN SEGALL

Former Ad Agency Creative Director for NeXT and Apple, author of New York Times Bestseller

From Idea to Product

DEFNE KOZ

Koz Susani Design, Designer

NEVZAT SAYIN

NSMH , Founder - Istanbul Bilgi University Architecture Graduate Program, Founder Member

Moderatör: YEKTA KOPAN

Master of Ceremony, Journalist, Author, Voice Actor

12:10 - 12:30

Coffee Break

12:30 - 13:40

Part 3: Technology and the New Generation

The Future Is Exciting. Are You Ready?

ENGİN AKSOY

Vodafone, Vice President of the Executive Board

Kids and Technology

DANIEL GRANATTA

Futurist, Creative & Innovation Consultant

Gen Z: Forget Everything You Learned about Millennials

BENOIT VANCAUWENBERGHE

20Something, Managing Partner and Creative Director

Business Tips from the World’s Youngest CEO

JENK OZ

iCoolKid Ltd., Founder and CEO

13:40 - 14:00

Coffee Break

14:00 - 15:20

Part 4: Keeping Up With Change

Rethink Everything

FABIO MANCONE

Lombard Odier, Chief Branding Officer and Executive Vice President

Shed Traditional Principles with 2020 Vision

SARAH PERSONETTE

Facebook, VP of Global Business Marketing

DERYA MATRAŞ

Facebook, Country Director for Turkey

Is Your Ad Synchronic or Diachronic?

15:20 - 15:40

Coffee Break

15:40 - 17:20

Part 5: Brands and Emotions

The Legendary Istanbul

SAFFET EMRE TONGUÇ

Historian, Travel Writer and Professional Tour Guide

Emotions at the Heart of Experience Creation

ANNE MICHAUT

HEC Paris, Affiliate Professor of Marketing

Lovemarks Award Ceremony

Art of Collaboration

CEM YILMAZ / ÇELİK

Comedian, Actor, Film Producer

10:20 - 16:20

UNITED NATIONS OF CREATIVITY

10:20 - 11:10

Part 1: Creativity Rises from the East

Which 3 Countries?

AHMET AKIN

Master of Ceremony

Meet Generation M

SAWSAN ABDILLAHI

Ogilvy Noor, MENA Region Director

Transform or Die!

SAID BAAGHIL

Unconventional Branding and Marketing Adviser

11:10 - 11:40

Coffee Break

11:40 - 13:10

Part 2: The Power of Culture

Big Ideas, Small Markets

DAVOR BRUKETA

Bruketa&Zinic&Grey, Creative Director

JORD NIKOV

JANDL, Digital Creative Director

ALİ BATI

Leo Burnett Bucharest, Chief Creative Officer

Moderatör: WEERA SAAD

Facebook, Head of Creative Shop - MEA Region

Creative of the Year: Anselmo Ramos

ANSELMO RAMOS

DAVID, Co-Founder and Chief Creative Officer

Ramadan and Its Effects on Global Consumer Trends

BEDİZ EKER

Y&R Istanbul, Head of Strategic Planning

DR. AYBİL GÖKER

Habitus Research, CO-Founder

13:10 - 13:30

Coffee Break

13:30 - 15:00

Part 3: Trends in Creativity

Simple is Smart, Complicated is Stupid

DAVE TROTT

Adman and Author

Trends from Felis 2017

AYŞE BALİ

Rafineri, Founding Partner and Creative Director

ARDA ERDİK

Tribal Worldwide Istanbul, President & Creative Director

İLKAY GÜRPINAR

TBWAISTANBUL, CCO

VİKTOR KUZU

Deeper, Founder

Moderator: PELİN ÖZKAN

MediaCat and Digital Age, Editor in Chief

14:40 - 15:00

Coffee Break

15:00 - 16:30

Part 4: The Future of Strategy

Future of Strategy by WARC

ADRIAN MEDIAVILLA

Señora Rushmore, Planning Director

JONATHAN DODD

Geometry Global, Global Chief Strategy Officer

BEDİZ EKER

Y&R Istanbul, Head of Strategic Planning

Moderatör: JOSEPH CLIFT

WARC, Product Manager

The Kind of Strategy That We Need

SIMON WASSEF

R/GA London, Executive Strategy Director

Art of Collaboration

ALPER EROĞLU

Unilever Turkey, Marketing Director, Personal Care

SAMİ BASUT

JWT Istanbul, Creative Director

09:30 - 12:00

SEMINAR: CUSTOMER EXPERIENCE

The Anatomy of Experience: Bending Time

DOÇ. DR. KAAN VARNALI

Professor at Istanbul Bilgi University, Board Member at 4play

Customer Experience Stories from Turkey

AKAN ABDULA

FutureBright Research, Founder and Managing Partner

11:00 - 11:15

Coffee Break

Learnings from Migros Turkey

KINA DEMİREL

Migros, Marketing Communications & CRM Director

5 Customer Experience Myths That Can Kill Your Brand

LUKE WILLIAMS

Qualtrics, Head of CX Practice; NY Times Bestselling Author

13:00 - 14:15

SEMINAR: CONSUMER BEHAVIOUR

From Dinosaurs to Big Data

İHSAN ÖZÇITAK

Deeper, Managing Partner & İstanbul Bilgi University Brand School-Lecturer

Behavioral Economics: Insights From the Human Brain for Marketers

IMAAD AHMED

WARC, Marketing Director

14:30 - 16:00

GEMIUS WORKSHOP

İDİL KESTEN

Gemius, Country Manager

Who Is Consuming Digital Content and Ads?

Successful Digital Campaign Strategies

Knowing Your Audience

16:00 - 16:45

FACEBOOK WORKSHOP

Discover Growth

MARK HAMILTON

Facebook, Head of Regional Marketing - MEA Region

09:30 - 17:00

YOUTUBE STAGE

Influencer Marketing Session

09:30 - 10:00

OMG! My Mom Just Went Viral!

SAADET ALGAN

Writer, Blogger

MELEK İÇMELİ ÖĞÜT

SuperMom | Fashion& Kids Blogger

Moderator: ARMAN ACAR

Unite.ad, Co-Founder

10:00 - 10:30

The Brand Approach: Does Influencer Marketing Really Work?

CEM KEREM YOSUNTAŞ

Fiat, Digital Marketing Specialist

DENİZ ARIKTEKİN CAVILDAK

Zer Digital, Manager of Strategy and Planning

HALİL İBRAHİM GÖKER

Movie Star and Theatre Actor

NAZLI KURŞUNOĞLU

Zer Digital, Brand Manager

Moderator: ARMAN ACAR

Unite.ad, Co-Founder

10:30 - 11:00

Coffee Break

11:00 - 11:45

Mother and Child

12:00 - 12:25

Social Lives

ALEXANDER KOKOSKERIYA

Fashion Writer and Creative Director

12:30 - 13:00

Does Creativity Matter?

ENİS BARUH

Wanda Digital, Creative Director

MERT TANER

The Gang Agency, Creative Director

CEMİL HASİMİ

Pure New Media, Creative Lead

ALİ ERKURT

4129Grey, Digital Creative Strategist

Moderatör: ALİ MUSA PAÇA

Punch, Founder and Creative Director

13:05 - 13:30

How Are Things in the Art World?

MERVE ÖZBEY

Musician, YouTuber

Moderator: ARMAN ACAR

Unite.ad, Co-Founder

13:40 - 14:00

Coffee Break

14:00 - 14:30

KAFA Magazine Panel

CANDAŞ TOLGA IŞIK

Kafa Dergisi, Journalist and Columnist

LEVENT ERDEN

İstanbul Bilgi University Faculty Member, Author & TV Broadcaster

ZAFER ALGÖZ

Actor and Writer

CAN YILMAZ

Actor and Writer at KAFA Magazine

CELİL NALÇAKAN

Actor and Writer at KAFA Magazine

14:35 - 15:05

How About the Law?

BAŞAK PURUT

ekşisözlük, Executive Board Member

BURÇAK ÜNSAL

Ünsal Gündüz Attorneys at Law, Owner

GÖKHAN AHİ

Avukat.com.tr, Founder

Moderator: ARMAN ACAR

Unite.ad, Co-Founder

15:10 - 15:40

Fame and the Frame

BERFE MUTLUER

Blogger, Influencer

TOKYOPHONLINE

Photographer

Moderator: ARMAN ACAR

Unite.ad, Co-Founder

15:40 - 16:00

Coffee Break

16:00 - 16:45

The World of Entertainment

12:00 - 13:30

VIP Lounge

Media Markt & Tom Goodwin Networking Event

19:00 - 20:00

VIP Lounge

CMO Society & Sarah Personette Networking Event

08:30 - 10:40

Part 1: The Future of Entertainment

Welcome

YEKTA KOPAN

Master of Ceremony, Journalist, Author, Voice Actor

TV Series: Roadmap for Successful Brand Partnerships

FERHAT ER

Ciner Medya, Coordinator for 360 Projects and Innovation

KAAN BÜLBÜLOĞLU

Mekanik İletişim, Founder

YAMAÇ OKUR

Ay Yapım, Executive Producer

How is the World of TV Evolving?

ESRA OFLAZ GÜVENKAYA

President, MCD Media and Lifetime Turkey

PATRICK VIEN

A+E International, Executive Managing Director

10:40 - 11:00

Coffee Break

11:00 - 12:10

Part 2: Art and Life

The Legendary Designer: Stefan Sagmeister

STEFAN SAGMEISTER

Designer and Art Director

Staying at the Top

MFÖ

Legendary Rock Band

12:10 - 12:30

Coffee Break

12:30 - 13:40

Part 3: Traditional vs. Digital

Trends in Branded Content and Entertainment

ATAKAN DEMİRCİ

OMD Türkiye Dijital Direktör, IAB Türkiye’de Yönetim Kurulu Üyesi

EVRİM ŞEN

PepsiCo Turkey, Senior Marketing Director

ÖMER BARIŞ GÖKPINAR

Samsung Electronics, Vice President of Corporate Brand

Moderator: TUĞBAY BİLBAY

Manajans J. Walter Thompson, CEO & CCO

Turning Intent into Action

CENK BÜLBÜL

Google and YouTube, Head of Agency Marketing

New Kind of Stories for a New World

ARDA TÜRKMEN

Chef, TV Announcer, Entrepreneur

ÇAĞLA ŞIKEL

Model, Actress, Presenter, and Youtuber

İZZET ÇAPA

ÇapaMag, Founder

Modarator: CENK BÜLBÜL

Google and YouTube, Head of Agency Marketing

13:40 - 14:10

Coffee Break

14:10 - 15:30

Part 4: Our Lives, Our Stories

Brand Week Istanbul 2017 Guest of Honor: Yavuz Turgul

YAVUZ TURGUL

Director, Producer

Moderator: YEKTA KOPAN

Master of Ceremony, Journalist, Author, Voice Actor

Publishing in the Age of Data Science

HAILE OWUSU

Mashable, Chief Data Scientist

Content and User Experience

MARKUS SPILLER

UX/UI Accenture Interactive Delivery, Central Europe Manager

15:30 - 15:50

Coffee Break

15:50 - 17:10

Part 5: Living with Legends

Living with Legends

ROBIN COURAGE

Entertainment and Sport Agent

Trends and Movements in the Music Industry

BETTİNA KUPERMAN

Impact34, CEO & 06 Records, Managing Director

FERMAN AKGÜL

maNga, lead singer & 06 Records, Creative Director

Black and White: A Brand Story

UMUT KUTLU

Beşiktaş JK, CMO

Art of Collaboration

EMRE KAPLAN

Rafineri, CCO / Partner

ARDA ÖZTAŞKIN

Yapı Kredi, Vice President, Brand Management

08:30 - 17:00

BRANDS FOR GOOD

08:30 - 10:20

Part 1

Welcome

Sustainability, Corporate Social Responsibility, Corporate Citizenship…Solving the Puzzle

SALİM KADIBEŞEGİL

RepMan - ORSA Stratejik İletişim Danışmanlığı , Founder

Business Goals vs. Sustainability?

DR. ERDAL KARAMERCAN

Eczacıbaşı Holding, Vice Chairman of the Board of Directors

PROF. DR. BİLÇİN TAK MEYDAN

Uludağ Üniversitesi, Faculty Member of Management Department

TAYFUN BAYAZIT

Bayazit Consultancy Services, Founder and President

Moderatör: DR. FAİK UYANIK

UNDP Türkiye, Communication Coordinator

Healthy Living All Year Long

DİLARA KOÇAK

Dietitian and Healthy Living Expert

PROF. DR. MURAT AKSOY

Liv Hospital, Professor of General Surgery

10:20 - 10:40

Coffee Break

10:40 - 11:40

Part 2

Tech for Good

BAŞAK SÜER

Givin, Co-Founder and Social Entrepreneur

DR. UYGAR ÖZESMİ

Good4Trust.org, Founder & Instigator

OĞUZHAN CANIM

Askıda Ne Var, Founder

Brands and the Creation of Reputation Capital

RUPERT YOUNGER

Oxford University, Director

11:40 - 12:00

Coffee Break

12:00 - 13:15

Part 3

Brand Purpose by WARC

RICHARD BRADFORD

MEC London, Group Strategy Director

THOMAS KOLSTER

Mr. Goodvertising, Düşünce Lideri ve Sürdürebilir İletişim Alanında Uzman

Moderator: IMAAD AHMED

WARC, Marketing Director

Working with NGOs

ŞULE YÜCEBIYIK

Borusan Holding, Head of Corporate Communication

BETÜL SELCEN ÖZER

Tohum Otism Foundation, General Director

FADİLE PAKSOY

Benchmark, Founder

Moderator: TEVFİK BAŞAK ERSEN

TÜSEV, General Secretary

Funding for Impact

BÜLENT ÖZCAN

European Union Affairs, Director of Project Management

13:15 - 13:35

Coffee Break

13:35 - 15:10

Part 4

Empowering Women Through Entrepreneurship

PROF. DR. ZEYNEP AYCAN

Koç University, Professor of Industrial and Organizational Psychology

MURAT KANSU

Microsoft Turkey, General Manager

EBRU ÖZDEMİR

Limak Investments, President of the Executive Board

CEMAL ONARAN

Garanti Bankası, Vice President, SME Banking

NURAN ÖZYILMAZ

Entrepreneur

Moderator: SANEM OKTAR

directComm Marketing Group & Limonsocial CO-Founder

The Story of Günaydın

CÜNEYT ASAN

Founder and partner of Günaydın Restaurant Group

Moderator: ERGUN GÜMRAH

GoodWorks Communications Consultancy Agency, President

Refugees and the Business World

FUAT KEYMAN

Istanbul Policy Center, Director

VURAL ÇAKIR

INGEV, President

15:10 - 15:30

Coffee Break

15:30 - 16:55

Part 5

Pass It On, Share the Load!

NECLA GÜNGÖR KIRAĞASI

Football Manager for the Turkish Women's National Team

DİDEM KARAGENÇ

Football Player, Turkish National Team and Besiktas J.K.

DİLAY KURTULUŞ ELÇİSEVEN

P&G Turkey, Regional Brand Manager for Turkey and Caucasus

TOLUNAY KAFKAS

Soccer Development Manager and Director of Youth National Team

Moderator: ÖZGE UZUN

Newscaster, Author

A Different Approach to Education

CEYLAN TOKCAN

ORAV, Corporate Communication Manager

The Biggest Issue

BARON JOHN BIRD

The Big Issue, Founder and Editor in Chief

A Project Dedicated to New Moms by Bepanthol Baby: Tenth Month

AYŞE ARMAN

Journalist

YONCA KUNAÇAV

Bepanthol Baby, Speaker

09:00 - 12:15

SEMINAR: USER EXPERIENCE

From User Experience to Customer Based Strategy

PROF. DR. KEREM RIZVANOĞLU

Galatasaray University, Member of the Faculty of Communication; Xedzone, Founding Partner

İRFAN GÜRVARDAR

eBay Turkey - GittiGidiyor, UX Strategy & Project Development Manager

Accompanying the Customer Throughout the Decision-Making Processes: The Case of GittiGidiyor

PROF. DR. KEREM RIZVANOĞLU

Galatasaray University, Member of the Faculty of Communication; Xedzone, Founding Partner

İRFAN GÜRVARDAR

eBay Turkey - GittiGidiyor, UX Strategy & Project Development Manager

11:15 - 11:30

Coffee Break

Global Trends in User Experience Design

MARKUS SPILLER

UX/UI Accenture Interactive Delivery, Central Europe Manager

13:00 - 14:15

SEMINAR: PROGRAMMATIC

Data Driven Planning

NÜZHET ALGÜNEŞ

BPN Istanbul, CEO

Facebook Live segments, YouTube TV and Case Studies

NÜZHET ALGÜNEŞ

BPN Istanbul, CEO

ÇAYAN ÇETİN

BPN Istanbul, Data Management and Performance Publications Director

ÖMER BAKIRCI

Oracle, Sales Applications Director

DENİZ IŞIK

BPN Istanbul, Assistant Director of Digital Operations

15:15 - 16:00

INSTAGRAM WORKSHOP

Inspire Action with Instagram

PRIYA PATEL

Instagram, Regional Product Lead

11:00 - 17:00

YOUTUBE STAGE

11:00 - 11:45

Beauty and Self Care

12:10 - 12:40

Fireside Chat: Gaming

13:30 - 15:30

E-Sport Sessions

13:30 - 14:00

Global Trends in the World of eSports

HASAN ÇOLAKOĞLU

Riot Games, Director of Emerging Markets

14:00 - 14:30

eSports In Turkey

TUNÇ BERKMAN

Vestel, Vice President of Marketing

DORA ÖZSOY

Influencer - E-Sport Commentator

14:40 - 15:00

Getting to Know the eSports Player

SERKAN YAZICIOĞLU

Interbank Card Center of Turkey, EVP of Digital Solutions

15:00 - 15:30

A New Game for Brands

HAKAN BAŞ

Supermassive E-spor, Founding Partner

16:15 - 17:00

Gaming

08:00 - 10:00

VIP Lounge

LETCE Networking Event

17:30 - 19:00

VIP Lounge

Stefan Sagmeister & Creative Directors Networking Event

09:30 - 12:20

Part 1

Welcome

AHMET GÜLÜM

Sportsnet Group Chairman of the Board of Directors

Octagon

JEFF EHRENKRANZ

World’ s Leading Sports Agency Octagon, International Marketing President

beIN Sports & Football

YOUSEF AL-OBAIDLY

beIN MEDIA GROUP CEO Vekili ve Digiturk CEO

10:40 - 10:50

Coffee Break

Making Champions

STEPHEN MARGARITO

Creator of Sport Brands

SİNAN ÖZKÖK

Nissan Turkey General Manager

DİDİ Ice Hockey League

YAVUZ SÜTLÜOĞLU

Çaytaş, Member and Deputy Chairman of Board

GÖKHUN ÖZTÜRK

Captain of Turkey's National Ice Hockey Team

Sports Marketing in the Digital Age – Google

MIKE LORENC

Google, Head of Industry - Ticketing, Sports & Live Events

12:00 - 12:20

Coffee Break

12:20 - 15:05

Part 2

Sports Focused Marketing Communication

AHMET GÜLÜM

Sportsnet Group Chairman of the Board of Directors

Reklam Arkası – TEB Tennis Panel

ÜMİT LEBLEBİCİ

TEB Genel Müdürü

ÖMER FARUK SORAK

Director of Award Winning Movies

ENDER MERTER

İlancılık, Agency Co-President

Nielsen

MARCO NAZZARI

Nielsen Sports, Managing Director Europe

ERDEM TOLON

Nielsen Media Research, General Manager, Turkey & Business Development Director, Central Europe

13:20 - 13:40

Coffee Break

beIN Basketball Panel

La Liga’s International Growth Strategy and Local Focus Distribution

JOSE MARIA ARRABAL

La Liga Head of Business Development, MENA

FERNANDO SANZ

La Liga General Director MENA & International Sports Projects

FIBA 2017+: Basketball and New Oppurtunities for Brands

FRANK T. LEENDERS

FIBA Media and Marketing Services SA. , Director General

14:45 - 15:05

Coffee Break

15:05 - 16:40

Part 3

The Story of Iddaa’s Success

AHMET SEZER

İnteltek (İddaa), General Manager

The Legendary Sponsor

METİN TEKİN

Beşiktaş Legend “The Blonde Storm”

FEYYAZ UÇAR

Beşiktaş Legend “Mr.Goal”

15:45 - 16:05

Coffee Break

12 Giant Men – Garanti Bank

ELİF GÜVENEN

Garanti Bank, Senior Vice President of Corporate Brand Management and Marketing Communications

AHMET GÜLÜM

Sportsnet Group Chairman of the Board of Directors

The Story of a World Champion

RAMİL GULİYEV

2017 World Athletism Championship Winner

FİKRET ÇETİNKAYA

Fenerbahçe Sports Club, Coordinator of Amateur Branches

16:40 - 16:55

Award Ceremony