ANNE MICHAUT

HEC Paris, Affiliate Professor of Marketing

Anne Michaut teaches in HEC Paris’ Grande Ecole, MBA, Executive MBA, and Executive Education programs. Her teaching covers varied topics about Luxury Management as well as Innovation Marketing. She has collaborated with multiple companies in her teaching, such as L’Oréal, McKinsey&Company, Orange, Michelin, AT Kearney, Kering and LVMH.

She is currently the Director of the LVMH Academic Chair, and works on developing HEC Paris’ excellence in teaching in the field of luxury. She was previously the academic director of the Advanced Management Program in fashion and Luxury, jointly developed with IFM and Tsinghua SEM in China (2008-2015).

Anne Michaut’s research interests are in the field of luxury, focusing on the perception of luxury, sustainable development, entrepreneurship and client experience. Anne Michaut received a Ph.D. in Social Sciences from Wageningen University, where she also received a M.Sc. degree in Marketing and Consumer Behavior. She also holds an agronomics engineering degree. Prior to joining HEC Paris, she worked on innovation process methods and new product adoption processes at Unilever.

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