DOÇ. DR. KAAN VARNALI

Professor at Istanbul Bilgi University, Board Member at 4play

Doç. Dr. Kaan Varnalı, is a professor at Istanbul Bilgi University Department of Communication. He teaches graduate and undergraduate level courses on consumer psychology, brand management, and research techniques. He is the founding director of the Graduate Program for Marketing Communication.

Varnali has earned his doctorate degree on Marketing from Bogazici University. His work on CX and consumer behavior has been published on prestigious publications such as Journal of Business Research, Electronic Commerce Research and Applications, International Journal of Information Management, Society.

Varnali is the author of 4 books. Apart from his work in academia, he also works as a consultant for companies of various sizes.

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