MARCELO PASCOA

Burger King, Head of Global Brand Marketing

Marcelo is a Brazilian creative and marketing professional currently working in Miami as Head of Global Brand Marketing for Burger King.

He began his career as a copywriter in agencies such as Grey and DDB Brasil (DM9), where he was eventually promoted to Creative Director, Head of Digital and Innovation.

In 2014, he was invited by Coca-Cola to lead the development of the 2016 Olympics global campaigns for both Coke and Powerade as the Creative Excellence Director for Coca-Cola Brazil. In 2016, he moved to Atlanta as Coca-Cola’s Global Creative Director.

Throughout his career, Marcelo has focused on projects that could have a significant impact in popular culture, driven by the belief that creative work can be a source of real change, generating exponential growth and business results, while making the world a better, simpler, more interesting place.

Recognition of his work as a creative and as a client includes major international awards, such as The Cannes Lions International Festival of Creativity, The Clio Awards, The Jay Chiat Awards and The Effie Awards.