MARK JOHNSON

System 1 Agency, Managing Director of Europe

System1, formerly BrainJuicer, has pioneered the use of behavioural science to better predict the success of innovation and advertising ideas.

Named ‘Most Innovative Company’ by GreenBook 6 years in a row and Best Research Agency by Marketing Magazine, System1 is known for its new and innovative research methods.

Mark setup System1’s European offices and has worked with 100+ clients across many sectors and geographies. He specialises in understanding emotions and how to leverage them for growing brands.

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