Misha Sher is Worldwide Vice-President at MediaCom Sport & Entertainment, a dedicated sports & entertainment marketing division of MediaCom (WPP Group). Industry veteran with over 15 years’ experience, Misha has advised and worked alongside some of the most admired global brands, events, properties, and talent in creating innovate partnerships that truly harness the power of sport and entertainment. He has represented interests of sporting icons Pelé and Brian Lara, while also advising American Airlines, Sony, Allianz, Toyota, Shell, Indeed and other blue-chip brands on how best to leverage investments in sport and entertainment marketing. Misha has been at the forefront of WPP’s involvement with eSports, advising league operator Gfinity and digital platform GameOnTV on commercial models as well as working with several WPP brand clients on eSports investment strategy.
Misha is a published author who frequently speaks at major industry events.. His opinions are regularly featured in leading media outlets including The New York Times, The Wall Street Journal, Fortune, CNN, Sky, CMO, The Drum, Marketing Magazine and Sport Business International.