SARAH PERSONETTE

Facebook, VP of Global Business Marketing

As Vice President of Facebook’s Global Business Marketing team, Sarah sets the course for how the
advertising community can best leverage Facebook’s apps and services in a mobile-first environment. In
this role, Sarah is responsible for providing clients with innovative and effective marketing solutions for
their businesses.
Prior to rejoining Facebook in 2014, Sarah most recently led Universal McCann’s agency operations in
the US where, as President of the agency, she oversaw strategy, analytics, custom content, crosschannel
buying and planning, and business development.
Before joining Universal McCann, Sarah built and led Facebook’s Global Agency team. In addition to
partnering with the Agency community in this role, she led the combination of creative and strategic
thinking behind turning cross-channel campaigns into those fueled by digital insights.
Sarah also has extensive client and category expertise. She served as senior vice president at Starcom
Mediavest Group leading the Mars Wrigley AOR, and has deep experience across CPG/FMCG, Beverages,
Pharmaceuticals, and Consumer Electronics.
Sarah was recently inducted into the American Advertising Federation’s Advertising Hall of
Achievement, which recognizes the industry’s top leaders aged 40 and under for their profound impact
on the industry. In 2014, Sarah was named one of Advertising Age magazine’s top “40 Under 40”
marketing stars.
As a part of Sarah’s ongoing commitment to her community and the industry, Sarah is honored to serve
on the Boards of Build-A-Bear Workshop, AWNY, Northwestern University’s Regional Board, the
Reisenbach Foundation, the Angelight Foundation, and the Social Impact for the Ad Council. She is also a
Rotary International Paul Harris Fellow.
Sarah prides herself on executing with transparency and openness and relentlessly putting customers at
the center of her work. Sarah is based in Facebook’s New York office. She holds a degree from
Northwestern University and is a very proud wife and mother of two.