Dr. Sjoerd van den Heuvel is researcher and lecturer at University of Applied Sciences Utrecht in the Netherlands. His research focuses primarily on the development, implementation and acceptation of People Analytics. He teaches People Analytics for professionals, undergraduate- and graduate students. As an invited speaker, he provides People Analytics courses at the University of Twente, AOG School of Management, FHR School of Governance in Suriname, and frequently provides public as well as in-company People Analytics trainings across the globe. Sjoerd holds a Ph.D. degree in Human Resource Management and prior to his current position, he worked as an HR management consultant (Capgemini Consulting), internal advisor (Dutch Postal Service) and assistant professor in HRM (University of Amsterdam and University of Twente). In both his teaching and research activities, his core focus is on how to bridge the gap between science and practice, because that’s where the People Analytics magic happens!