WEERA SAAD

Facebook, Head of Creative Shop - MEA Region

As Head of MEA’s Creative Shop, Weera’s core task is to inspire and drive innovative ideas to help unlock the creative power of the platform for clients, agencies and media partners.

Weera joined Facebook from the world of advertising where she spent over 20 years in an eclectic career playing creative hack, business head, and most recently, Executive Director Strategic Planning at DDB and BBDO across the MEA region.

Recognized in the industry for her wide-ranging experience in the communications business, Weera brings together strategic research & analytics and trend-spotting to create powerful brand stories. She spent 2 years at ADMC and ImageNation, where she relaunched several media brands for the company. At ImageNation, she mentored young scriptwriters and directors and helped develop their ideas into award-winning feature films. Her work has won several creative and effectiveness awards at the Effies, Lynx and Cannes.

Weera believes the future belongs to communicators who blur lines, and smash through existing silos in order to create unexpected, exciting connections in this brave new world. Her quest at Facebook is to create a platform that scales up and gets out to the world compelling “powerful stories” from the region.

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