WARM UP

November 7th 2016, Monday

Kanyon Shopping Mall

12:30 - 14:00
Brand Icons Parade

S A L T GALATA


13:45 - 14:00
Welcome

14:00 - 14:45
Managing Agency Complexity & Orchestration
Moderator: Bülent Yar (Mindshare Turkey – CEO)
Burcu Özdemir Kayımtu (TBWA\ISTANBUL – Managing Director)
Ebru Özgüç (Vodafone Turkey – Head of Enterprise Marketing)
Işıl Arıdağ (Ünite İletişim – CEO)
İdil Dereci (Sesli Harfler – General Manager)
Taygun Günay (P&G, Marketing Director, Turkey & Caucasus)

14:45 - 15:00
Coffee Break

15:00 - 15:45
Problems With The Agency Pitch Process & Dialogue For Solution
Moderator: Gizem Keçeci (Vodafone Turkey – ‎Corporate Affairs & Diversity Director)
Ayşen Akalın (Eczacıbaşı Holding – Head of Media Planning & Buying)
Lize Karaboğa / CEO, Saatchi&Saatchi Istanbul
Muharrem Ayın (Open Communications – CEO)
Oğuz Savaşan (Rabarba – President)
Tankut Karahan (Doğan TV Holding – Chief Commercial Officer)
Yusuf Muslubaş (MullenLowe Istanbul – CSO)

15:45 - 14:00
Coffee Break

16:00 - 16:45
Data & Automation: A Guide
Moderator: Fırat Dirik / Director of Eastern Europe, MediaMath
Deniz Işık (BPN Istanbul – Dijital Medya Direktörü)
Erdem Aksakal (SAP Türkiye – Pazarlama Direktörü)
Funda Şahin (Puzzle – Kurucu Ortak)
Murat Erdör (Euro.message Türkiye Ülke Müdürü)

16:45 - 17:00
Coffee Break

17:00 - 18:00
M&A Best Practices
Moderator: Arda Kutsal (Webrazzi – CEO)
Alemşah Öztürk (4129Grey – CEO)
Burak Günsev (Wanda Digital – President)
Melda Tamtürk Barkın (Leo Burnett Istanbul – CEO)
Tuğbay Bilbay (Manajans J. Walter Thompson – CEO & CCO)
Tayfun Eker (Voden – Vice President)
Volkan Biçer (Mobilike/Opera Mediaworks – General Manager)

18:00 - 20:00
Brand Week Opening Party