#BrandWeek2017

THE MOST INSPIRING WEEK OF THE YEAR

Brand Week Istanbul is a large-scale event aimed at bringing Turkey’s marketing and communication industry together with the world’s most creative names, concepts, and projects. In recent years, Istanbul has been a fast-rising economic and financial center and Brand Week seeks to use the city’s enormous potential to win it a place as a hub of creativity by inspiring those who want to make a difference with brands and ideas.

  • Ken Segall is one of the most admired creative…
    KEN SEGALL

    KEN SEGALL

    Former Ad Agency Creative Director for NeXT and Apple, author of New York Times Bestseller

    Ken Segall is one of the most admired creative executives in the marketing industry. He led the creative team behind Apple’s iconic Think differentcampaign and set Apple down the i-path by naming the iMac. With wit and insight, Segall speaks to companies worldwide about the power of simplicity, coloring his presentation with stories about life in the world of Steve Jobs.

     

    Ken Segall is the author of the new book, Think Simple—the follow-up to his New York Times bestseller, Insanely Simple. A self-proclaimed technology enthusiast, Segall worked closely with Steve Jobs as his ad agency creative director for 12 years spanning NeXT and Apple. He has also served as worldwide agency creative director for IBM, Intel, Dell, and BMW.

    Segall is an international speaker on the power of simplicity. His message has struck a chord across a wide range of industries in the Americas, Europe and Asia Pacific, opening eyes to the benefits of simplicity that are available to all.

    In Insanely Simple, Segall showed how Steve Jobs’s love of simplicity helped propel Apple from near-bankruptcy to become the world’s most valuable company. You could see it in the way Apple innovates, advertises, sells at retail, and even organizes itself internally. In Apple’s success, there are valuable lessons for every company’s success.

    In Think Simple, Ken Segall goes beyond Apple to show how simplicity is powering many different companies around the world—big and small, famous and under-the-radar, established and start-ups. The book is based on interviews with more than 40 CEOs and business leaders, including those at Whole Foods, The Container Store, Ben & Jerry’s, Charles Schwab, Telstra, Bank of Melbourne, and many more.

     

  • Stefan Sagmeister has designed for clients as…
    STEFAN SAGMEISTER

    STEFAN SAGMEISTER

    Sagmeister & Walsh, Co-founder, Designer and Art Director

    Stefan Sagmeister has designed for clients as diverse as the Rolling Stones, HBO, and the Guggenheim Museum. He’s a two time Grammies winner and also earned practically every important international design award.

    Stefan talks about the large subjects of our lives like happiness or beauty, how they connect to design and what that actually means to our everyday lives. He spoke 5 times at the official TED, making him one of the three most frequently invited TED speakers.

    His books sell in the hundreds of thousands and his exhibitions have been mounted in museums around the world. His exhibit ’The Happy Show’ attracted way over almost half of a million visitors worldwide and became the most visited graphic design show in history.

    A native of Austria, he received his MFA from the University of Applied Arts in Vienna and, as a Fulbright Scholar, a master’s degree from Pratt Institute in New York.

     

  • Dr. Morgaine Gaye is a Food Futurologist and…
    DR. MORGAINE GAYE

    DR. MORGAINE GAYE

    Food Futurologist and Director of Bellwether

    Dr. Morgaine Gaye is a Food Futurologist and director of  bellwether: Food Trends, the first food trend research compendium. She has her own health-food product range of functional food blends called Dr Gaye, which are sold globally on-line.

    Morgaine looks at food and eating from a social, cultural, economic, trend, branding and geo-political perspective. Her work involves running ideation sessions, consulting to food companies, developing new products and ideas; writing articles/ trend reports for PR and ad agencies; giving public , university and corporate lectures on specific food trends, developing new ideas for food-related TV and radio programmes and doing research on all elements of the eating experience from mouth-feel to olfactory perception. She consults to leading blue chip food companies and manufacturers, delivering bespoke trend briefings and NPD ideation.

    Morgaine is a frequent media contributor in print, radio and TV. A number of her academic food research papers have been published. She is a guest university lecturer in UK and Sweden and is on the reviewing panel for the International Food Design Conference and yearly academic journal.

  • "Daniel has been -so far- an engineer,…
    DANIEL GRANATTA

    DANIEL GRANATTA

    Futurist, Creative & Innovation Consultant

    “Daniel has been -so far- an engineer, entrepreneur, tinkerer, anthropologist, journalist, curator, lecturer, teacher, writer and futurist.

    Interested in technology from an early age, he has devoted much of his life to teaching. Besides his work, he has been professor of schools such as Digital Invaders or Miami Ad School. He has published more than 20 books about his experience on advertising and interactive design.

    After years in independent and corporate advertising agencies, where he won every single accolade in advertising world -including the first Titanium & Integrated Lion in the history of Mexican advertising-, Daniel lives and works in Mexico City (MX), helping brands to improve the way they operate in this fast-speeding world.”

  • As Vice President of Facebook’s Global Business…
    SARAH PERSONETTE

    SARAH PERSONETTE

    Facebook, VP of Global Business Marketing

    As Vice President of Facebook’s Global Business Marketing team, Sarah sets the course for how the
    advertising community can best leverage Facebook’s apps and services in a mobile-first environment. In
    this role, Sarah is responsible for providing clients with innovative and effective marketing solutions for
    their businesses.
    Prior to rejoining Facebook in 2014, Sarah most recently led Universal McCann’s agency operations in
    the US where, as President of the agency, she oversaw strategy, analytics, custom content, crosschannel
    buying and planning, and business development.
    Before joining Universal McCann, Sarah built and led Facebook’s Global Agency team. In addition to
    partnering with the Agency community in this role, she led the combination of creative and strategic
    thinking behind turning cross-channel campaigns into those fueled by digital insights.
    Sarah also has extensive client and category expertise. She served as senior vice president at Starcom
    Mediavest Group leading the Mars Wrigley AOR, and has deep experience across CPG/FMCG, Beverages,
    Pharmaceuticals, and Consumer Electronics.
    Sarah was recently inducted into the American Advertising Federation’s Advertising Hall of
    Achievement, which recognizes the industry’s top leaders aged 40 and under for their profound impact
    on the industry. In 2014, Sarah was named one of Advertising Age magazine’s top “40 Under 40”
    marketing stars.
    As a part of Sarah’s ongoing commitment to her community and the industry, Sarah is honored to serve
    on the Boards of Build-A-Bear Workshop, AWNY, Northwestern University’s Regional Board, the
    Reisenbach Foundation, the Angelight Foundation, and the Social Impact for the Ad Council. She is also a
    Rotary International Paul Harris Fellow.
    Sarah prides herself on executing with transparency and openness and relentlessly putting customers at
    the center of her work. Sarah is based in Facebook’s New York office. She holds a degree from
    Northwestern University and is a very proud wife and mother of two.

  • Anselmo Ramos is the Co-Founder and Chief…
    ANSELMO RAMOS

    ANSELMO RAMOS

    DAVID, Co-Founder and Chief Creative Officer

    Anselmo Ramos is the Co-Founder and Chief Creative Officer of DAVID, a global creative agency with offices in Buenos Aires, São Paulo, and Miami. As the head of DAVID’s U.S. flagship in Miami, Anselmo is the creative leader behind Burger King’s famous “Proud Whopper” campaign, as well as successful brand campaigns including DAVID’s first-ever Super Bowl spot, “Wiener Stampede” for Heinz, and Heinz’s “Pass The Heinz” campaign, an idea DAVID brought to life from the hit television series Mad Men. Under his leadership, DAVID also recently won two prestigious Grand Prix awards for Burger King’s “Burning Stores” and “Google Home of the Whopper” campaigns at this year’s Cannes Lions Festival.

    Anselmo got his start in advertising at 24 years old after he moved away from his home in Brazil to work for Y&R Lisbon, Madrid and Miami, and Lowe New York. During his time abroad, Anselmo won multiple prestigious awards from Cannes, The One Show, CLIOs and D&AD, among many others. In 2007, he returned to Brazil to become Chief Creative Officer of Ogilvy Brazil, the agency responsible for Dove’s “Real Beauty Sketches,” which won the first Titanium Grand Prix Award at Cannes for Latin America. Ogilvy Brazil was also named Cannes Agency of The Year in 2013, the first Ogilvy office to ever win this award. To date, Anselmo’s work has won over 195 Cannes Lions, including 30 from this year’s Festival alone. He has been awarded several illustrious industry accolades, including DAVID Miami being named on Ad Age’s 2017 Agency A-List Standouts and on Creativity Innovators List, and he’s been featured on Adweek’s Creative 100 List, which highlights the industry’s most vital leaders in tech, media and marketing.

  • Jeb Blount is a Change Acceleration expert who…
    JEB BLOUNT

    JEB BLOUNT

    Change Acceleration Expert, Sales Gravy CEO,

    Jeb Blount is a Change Acceleration expert who helps sales organizations reach peak performance fast by optimizing talent, leveraging training to cultivate high-performance culture, developing leadership, mentoring and coaching skills, and applying more effective organizational design. He advises many of the world’s leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on leadership, customer experience, channel development, sales, and strategic account management. He is the author of seven books including: Fanatical Prospecting (John Wiley & Sons 2015); People Love You: The Real Secret to Delivering a Legendary Customer Experience (John Wiley & Sons 2013); People Follow You: The Real Secret to what Matters Most in Leadership (John Wiley & Sons 2011); People Buy You: The Real Secret to what Matters Most in Business (John Wiley & Sons 2010); Sales Guy’s 7 Rules for Outselling the Recession (MacMillan 2009); Business Expert’s Guide to Small Business Success (Business Expert Publishing 2009); and Power Principles (Palm Tree Press 2007). His eighth book, Sales EQ: The Five Questions that Matter Most to Closing the Deal (John Wiley & Sons), arrived in bookstores in March 2017. His popular podcasts reach a worldwide audience and have been downloaded on iTunes more than 8 million times. His newsletter reaches more than 225,000 subscribers. Jeb travels the globe delivering more than 200 high-power keynotes and training sessions to organizations of all sizes. As a business leader Jeb has more
    than 25 years of experience with Fortune 500, SMBs and start-ups. Today Jeb serves as CEO of Sales Gravy, Inc. Under Jeb’s leadership Sales Gravy has become a global leader in sales and customer service enablement solutions. Sales Gravy’s flagship website, SalesGravy.com, is the most visited sales specific website on the planet.

  • Benoit Vancauwenberghe is a creative director and…
    BENOIT WANCAUWENBERGHE

    BENOIT WANCAUWENBERGHE

    20Something, Managing Partner and Creative Director

    Benoit Vancauwenberghe is a creative director and a raging storm of ideas, words and motivation.
    His goal in the world of advertising? Changing as much as possible.

    To do this you need to inspire the people that will power the world in the future.
    That’s why he founded 20Something, a creative agency that doesn’t work for gen Y but works with them.
    Youngsters are put in the lead and experience the agency life 100%.

    He woke up as a 35-year-old creative director without an office, someone else driving his company car and an intern leading the biggest client meeting of the year.

  • Born in East London Left school at 16 to be…
    DAVE TROTT

    DAVE TROTT

    Creative Director, Author

    Born in East London

    Left school at 16 to be engineering apprentice.

    Hated factory life, so I went to art school: East Ham Tech, where I used to draw Quentin Crisp in the nude (him not me).

    Got a Rockerfeller Scholarship to go to art school in New York: Pratt Institute.

    Studied advertising at Carl Ally on Madison Avenue.

    Worked as a deckhand on a Danish tramp steamer to South America.

    Came back to London in 1971.

    Worked in a bank while I sent copies of my portfolio to fifty ad agencies.

    Got hired by John Webster at BMP, who’s won more advertising awards than anyone else in history.

    We did a lot of great work (ask me for details if you’re interested).

    We won a lot of awards.

    I became deputy creative director.

    In 1980 I left to start my own agency: Gold Greenlees Trott.

    In our first year we were voted the best agency in the UK by Campaign magazine.

    In our fourth year we were voted best agency in the world by Ad Age magazine, New York.

    We did a lot of great work (again, ask me for details if you want) and won a lot of awards.

    I started the D&AD Advertising Concepts Workshops, which ran for over thirty years.

    Over the years I’ve trained hundreds of young creatives.

    Many of them now run their own agencies, in the UK or abroad.

    In 1990 I left GGT to start Bainsfair Sharkey Trott, with the joint CEOs of Saatchi & Saatchi.

    In 1993 I left BST to start Walsh Trott Chick Smith.

    In 2001 it changed to Chick Smith Trott.

    In 2008 we merged with The Gate, and I became Chairman.

    I left in 2012.

    In 2004 I received the D&AD President’s Award for lifetime achievement.

    I also have the same award from The Creative Circle, The Marketing Society, and The Scottish Advertising Assoc.

    I’ve published three books:

    Creative Mischief

    Predatory Thinking

    1 + 1 = 3

    The first one is out of print.

    The publisher for the second two (in hardback and paperback) is Pan Macmillan.

    I write two weekly blogs.

    One on my own site and one for Campaign.

    I have about 25,000 followers on Twitter.

    Currently I do consultancy work, freelance for clients.

    My wife is an art director.

    My daughter is an art director.

    My son is a copywriter.

    Both kids went to St Martins, we are an art school (creative) family.

     

     

     

     

     

     

     

  • Luke Williams is Head of Customer Experience (CX)…
    LUKE WILLIAMS

    LUKE WILLIAMS

    Qualtrics, Head of CX

    Luke Williams is Head of Customer Experience (CX) at Qualtrics and is an award-winning researcher and author of a New York Times and USA Today bestseller (“The Wallet Allocation Rule”), and a Bookscan bestseller (“Why Loyalty Matters”). A statistician and methodologist by training, Lu

    ke is a thought leader in the space of customer experience, client satisfaction, client loyalty, client ROI, strategy, and analytics. His work has appeared in many academic and trade publications, including co-authorship of a Harvard Business School Case Study.

    Prior to Qualtrics, Luke was Corporate Vice President of the Client Care Program at AECOM, where he was responsible for the global client feedback measurement, analytics and insights team. Luke previously held multiple roles at Ipsos Loyalty, including Head of Research Methods & Head of Consulting, and Vice President, Financial services.

    Luke is a member of the Market Research Association (MRA) and CXPA. He holds a M.A. in Research Methods from Durham University in England.

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