Brand Week Istanbul is a large-scale event aimed at bringing Turkey’s marketing and communication industry together with the world’s most creative names, concepts, and projects. In recent years, Istanbul has been a fast-rising economic and financial center and Brand Week seeks to use the city’s enormous potential to win it a place as a hub of creativity by inspiring those who want to make a difference with brands and ideas.
Sagmeister & Walsh, Co-founder, Designer and Art Director
Stefan Sagmeister has designed for clients as diverse as the Rolling Stones, HBO, and the Guggenheim Museum. He’s a two time Grammies winner and also earned practically every important international design award.
Stefan talks about the large subjects of our lives like happiness or beauty, how they connect to design and what that actually means to our everyday lives. He spoke 5 times at the official TED, making him one of the three most frequently invited TED speakers.
His books sell in the hundreds of thousands and his exhibitions have been mounted in museums around the world. His exhibit ’The Happy Show’ attracted way over almost half of a million visitors worldwide and became the most visited graphic design show in history.
A native of Austria, he received his MFA from the University of Applied Arts in Vienna and, as a Fulbright Scholar, a master’s degree from Pratt Institute in New York.
Food Futurologist and Director of Bellwether
Dr. Morgaine Gaye is a Food Futurologist and director of bellwether: Food Trends, the first food trend research compendium. She has her own health-food product range of functional food blends called Dr Gaye, which are sold globally on-line.
Morgaine looks at food and eating from a social, cultural, economic, trend, branding and geo-political perspective. Her work involves running ideation sessions, consulting to food companies, developing new products and ideas; writing articles/ trend reports for PR and ad agencies; giving public , university and corporate lectures on specific food trends, developing new ideas for food-related TV and radio programmes and doing research on all elements of the eating experience from mouth-feel to olfactory perception. She consults to leading blue chip food companies and manufacturers, delivering bespoke trend briefings and NPD ideation.
Morgaine is a frequent media contributor in print, radio and TV. A number of her academic food research papers have been published. She is a guest university lecturer in UK and Sweden and is on the reviewing panel for the International Food Design Conference and yearly academic journal.
Futurist, Creative & Innovation Consultant
“Daniel has been -so far- an engineer, entrepreneur, tinkerer, anthropologist, journalist, curator, lecturer, teacher, writer and futurist.
Interested in technology from an early age, he has devoted much of his life to teaching. Besides his work, he has been professor of schools such as Digital Invaders or Miami Ad School. He has published more than 20 books about his experience on advertising and interactive design.
After years in independent and corporate advertising agencies, where he won every single accolade in advertising world -including the first Titanium & Integrated Lion in the history of Mexican advertising-, Daniel lives and works in Mexico City (MX), helping brands to improve the way they operate in this fast-speeding world.”
Facebook, VP of Global Business Marketing
As Vice President of Facebook’s Global Business Marketing team, Sarah sets the course for how the
advertising community can best leverage Facebook’s apps and services in a mobile-first environment. In
this role, Sarah is responsible for providing clients with innovative and effective marketing solutions for
Prior to rejoining Facebook in 2014, Sarah most recently led Universal McCann’s agency operations in
the US where, as President of the agency, she oversaw strategy, analytics, custom content, crosschannel
buying and planning, and business development.
Before joining Universal McCann, Sarah built and led Facebook’s Global Agency team. In addition to
partnering with the Agency community in this role, she led the combination of creative and strategic
thinking behind turning cross-channel campaigns into those fueled by digital insights.
Sarah also has extensive client and category expertise. She served as senior vice president at Starcom
Mediavest Group leading the Mars Wrigley AOR, and has deep experience across CPG/FMCG, Beverages,
Pharmaceuticals, and Consumer Electronics.
Sarah was recently inducted into the American Advertising Federation’s Advertising Hall of
Achievement, which recognizes the industry’s top leaders aged 40 and under for their profound impact
on the industry. In 2014, Sarah was named one of Advertising Age magazine’s top “40 Under 40”
As a part of Sarah’s ongoing commitment to her community and the industry, Sarah is honored to serve
on the Boards of Build-A-Bear Workshop, AWNY, Northwestern University’s Regional Board, the
Reisenbach Foundation, the Angelight Foundation, and the Social Impact for the Ad Council. She is also a
Rotary International Paul Harris Fellow.
Sarah prides herself on executing with transparency and openness and relentlessly putting customers at
the center of her work. Sarah is based in Facebook’s New York office. She holds a degree from
Northwestern University and is a very proud wife and mother of two.
DAVID, Co-Founder and Chief Creative Officer
Anselmo Ramos is the Co-Founder and Chief Creative Officer of DAVID, a global creative agency with offices in Buenos Aires, São Paulo, and Miami. As the head of DAVID’s U.S. flagship in Miami, Anselmo is the creative leader behind Burger King’s famous “Proud Whopper” campaign, as well as successful brand campaigns including DAVID’s first-ever Super Bowl spot, “Wiener Stampede” for Heinz, and Heinz’s “Pass The Heinz” campaign, an idea DAVID brought to life from the hit television series Mad Men. Under his leadership, DAVID also recently won two prestigious Grand Prix awards for Burger King’s “Burning Stores” and “Google Home of the Whopper” campaigns at this year’s Cannes Lions Festival.
Anselmo got his start in advertising at 24 years old after he moved away from his home in Brazil to work for Y&R Lisbon, Madrid and Miami, and Lowe New York. During his time abroad, Anselmo won multiple prestigious awards from Cannes, The One Show, CLIOs and D&AD, among many others. In 2007, he returned to Brazil to become Chief Creative Officer of Ogilvy Brazil, the agency responsible for Dove’s “Real Beauty Sketches,” which won the first Titanium Grand Prix Award at Cannes for Latin America. Ogilvy Brazil was also named Cannes Agency of The Year in 2013, the first Ogilvy office to ever win this award. To date, Anselmo’s work has won over 195 Cannes Lions, including 30 from this year’s Festival alone. He has been awarded several illustrious industry accolades, including DAVID Miami being named on Ad Age’s 2017 Agency A-List Standouts and on Creativity Innovators List, and he’s been featured on Adweek’s Creative 100 List, which highlights the industry’s most vital leaders in tech, media and marketing.
Change Acceleration Expert, Sales Gravy CEO,
Jeb Blount is a Change Acceleration expert who helps sales organizations reach peak performance fast by optimizing talent, leveraging training to cultivate high-performance culture, developing leadership, mentoring and coaching skills, and applying more effective organizational design. He advises many of the world’s leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on leadership, customer experience, channel development, sales, and strategic account management. He is the author of seven books including: Fanatical Prospecting (John Wiley & Sons 2015); People Love You: The Real Secret to Delivering a Legendary Customer Experience (John Wiley & Sons 2013); People Follow You: The Real Secret to what Matters Most in Leadership (John Wiley & Sons 2011); People Buy You: The Real Secret to what Matters Most in Business (John Wiley & Sons 2010); Sales Guy’s 7 Rules for Outselling the Recession (MacMillan 2009); Business Expert’s Guide to Small Business Success (Business Expert Publishing 2009); and Power Principles (Palm Tree Press 2007). His eighth book, Sales EQ: The Five Questions that Matter Most to Closing the Deal (John Wiley & Sons), arrived in bookstores in March 2017. His popular podcasts reach a worldwide audience and have been downloaded on iTunes more than 8 million times. His newsletter reaches more than 225,000 subscribers. Jeb travels the globe delivering more than 200 high-power keynotes and training sessions to organizations of all sizes. As a business leader Jeb has more
than 25 years of experience with Fortune 500, SMBs and start-ups. Today Jeb serves as CEO of Sales Gravy, Inc. Under Jeb’s leadership Sales Gravy has become a global leader in sales and customer service enablement solutions. Sales Gravy’s flagship website, SalesGravy.com, is the most visited sales specific website on the planet.
20Something, Managing Partner and Creative Director
Benoit Vancauwenberghe is a creative director and a raging storm of ideas, words and motivation.
His goal in the world of advertising? Changing as much as possible.
To do this you need to inspire the people that will power the world in the future.
That’s why he founded 20Something, a creative agency that doesn’t work for gen Y but works with them.
Youngsters are put in the lead and experience the agency life 100%.
He woke up as a 35-year-old creative director without an office, someone else driving his company car and an intern leading the biggest client meeting of the year.
Qualtrics, Head of CX
Luke Williams is Head of Customer Experience (CX) at Qualtrics and is an award-winning researcher and author of a New York Times and USA Today bestseller (“The Wallet Allocation Rule”), and a Bookscan bestseller (“Why Loyalty Matters”). A statistician and methodologist by training, Lu
ke is a thought leader in the space of customer experience, client satisfaction, client loyalty, client ROI, strategy, and analytics. His work has appeared in many academic and trade publications, including co-authorship of a Harvard Business School Case Study.
Prior to Qualtrics, Luke was Corporate Vice President of the Client Care Program at AECOM, where he was responsible for the global client feedback measurement, analytics and insights team. Luke previously held multiple roles at Ipsos Loyalty, including Head of Research Methods & Head of Consulting, and Vice President, Financial services.
Luke is a member of the Market Research Association (MRA) and CXPA. He holds a M.A. in Research Methods from Durham University in England.