Brand Week Istanbul is a large-scale event aimed at bringing Turkey’s marketing and communication industry together with the world’s most creative names, concepts, and projects. In recent years, Istanbul has been a fast-rising economic and financial center and Brand Week seeks to use the city’s enormous potential to win it a place as a hub of creativity by inspiring those who want to make a difference with brands and ideas.
Lead Singer of Iron Maiden, Pilot and Businessman
Bruce Dickinson is the lead singer of Iron Maiden, a commercial pilot, brewmaster, entrepreneur and creative business thinker. Bruce was a pilot and Marketing Director for Astraeus Airlines, a company which leased aircraft to other carriers, and is the Chairman and founder of Cardiff Aviation which specialises in heavy maintenance of Airbus and Boeing commercial aircraft.
Bruce is also involved in an air ship venture to manufacture lighter than air hybrid transport aircraft and Pouncer, the incredible edible drone developed by Windhorse Aerospace, that will safely fly humanitarian aid into hard to access disaster areas.
Bruce hasn’t stopped flying Boeing 757s, and in 2016 flew the band around the globe on their “Book of Souls” world tour in their own 747.
Designer and Art Director
Stefan Sagmeister has designed for clients as diverse as the Rolling Stones, HBO, and the Guggenheim Museum. He’s a two time Grammies winner and also earned practically every important international design award.
Stefan talks about the large subjects of our lives like happiness or beauty, how they connect to design and what that actually means to our everyday lives. He spoke 5 times at the official TED, making him one of the three most frequently invited TED speakers.
His books sell in the hundreds of thousands and his exhibitions have been mounted in museums around the world. His exhibit ’The Happy Show’ attracted way over almost half of a million visitors worldwide and became the most visited graphic design show in history.
A native of Austria, he received his MFA from the University of Applied Arts in Vienna and, as a Fulbright Scholar, a master’s degree from Pratt Institute in New York.
Food Futurologist and Director of Bellwether
Dr. Morgaine Gaye is a Food Futurologist and director of bellwether: Food Trends, the first food trend research compendium. She has her own health-food product range of functional food blends called Dr Gaye, which are sold globally on-line.
Morgaine looks at food and eating from a social, cultural, economic, trend, branding and geo-political perspective. Her work involves running ideation sessions, consulting to food companies, developing new products and ideas; writing articles/ trend reports for PR and ad agencies; giving public , university and corporate lectures on specific food trends, developing new ideas for food-related TV and radio programmes and doing research on all elements of the eating experience from mouth-feel to olfactory perception. She consults to leading blue chip food companies and manufacturers, delivering bespoke trend briefings and NPD ideation.
Morgaine is a frequent media contributor in print, radio and TV. A number of her academic food research papers have been published. She is a guest university lecturer in UK and Sweden and is on the reviewing panel for the International Food Design Conference and yearly academic journal.
Facebook, VP of Global Business Marketing
As Vice President of Facebook’s Global Business Marketing team, Sarah sets the course for how the
advertising community can best leverage Facebook’s apps and services in a mobile-first environment. In
this role, Sarah is responsible for providing clients with innovative and effective marketing solutions for
Prior to rejoining Facebook in 2014, Sarah most recently led Universal McCann’s agency operations in
the US where, as President of the agency, she oversaw strategy, analytics, custom content, crosschannel
buying and planning, and business development.
Before joining Universal McCann, Sarah built and led Facebook’s Global Agency team. In addition to
partnering with the Agency community in this role, she led the combination of creative and strategic
thinking behind turning cross-channel campaigns into those fueled by digital insights.
Sarah also has extensive client and category expertise. She served as senior vice president at Starcom
Mediavest Group leading the Mars Wrigley AOR, and has deep experience across CPG/FMCG, Beverages,
Pharmaceuticals, and Consumer Electronics.
Sarah was recently inducted into the American Advertising Federation’s Advertising Hall of
Achievement, which recognizes the industry’s top leaders aged 40 and under for their profound impact
on the industry. In 2014, Sarah was named one of Advertising Age magazine’s top “40 Under 40”
As a part of Sarah’s ongoing commitment to her community and the industry, Sarah is honored to serve
on the Boards of Build-A-Bear Workshop, AWNY, Northwestern University’s Regional Board, the
Reisenbach Foundation, the Angelight Foundation, and the Social Impact for the Ad Council. She is also a
Rotary International Paul Harris Fellow.
Sarah prides herself on executing with transparency and openness and relentlessly putting customers at
the center of her work. Sarah is based in Facebook’s New York office. She holds a degree from
Northwestern University and is a very proud wife and mother of two.
DAVID, Co-Founder and Chief Creative Officer
Anselmo Ramos is the Co-Founder and Chief Creative Officer of DAVID, a global creative agency with offices in Buenos Aires, São Paulo, and Miami. As the head of DAVID’s U.S. flagship in Miami, Anselmo is the creative leader behind Burger King’s famous “Proud Whopper” campaign, as well as successful brand campaigns including DAVID’s first-ever Super Bowl spot, “Wiener Stampede” for Heinz, and Heinz’s “Pass The Heinz” campaign, an idea DAVID brought to life from the hit television series Mad Men. Under his leadership, DAVID also recently won two prestigious Grand Prix awards for Burger King’s “Burning Stores” and “Google Home of the Whopper” campaigns at this year’s Cannes Lions Festival.
Anselmo got his start in advertising at 24 years old after he moved away from his home in Brazil to work for Y&R Lisbon, Madrid and Miami, and Lowe New York. During his time abroad, Anselmo won multiple prestigious awards from Cannes, The One Show, CLIOs and D&AD, among many others. In 2007, he returned to Brazil to become Chief Creative Officer of Ogilvy Brazil, the agency responsible for Dove’s “Real Beauty Sketches,” which won the first Titanium Grand Prix Award at Cannes for Latin America. Ogilvy Brazil was also named Cannes Agency of The Year in 2013, the first Ogilvy office to ever win this award. To date, Anselmo’s work has won over 195 Cannes Lions, including 30 from this year’s Festival alone. He has been awarded several illustrious industry accolades, including DAVID Miami being named on Ad Age’s 2017 Agency A-List Standouts and on Creativity Innovators List, and he’s been featured on Adweek’s Creative 100 List, which highlights the industry’s most vital leaders in tech, media and marketing.
York University; Schulich School of Business, Chair in Marketing
York University; Schulich School of Business, Chair in Marketing
Russell Belk is York University Distinguished Research Professor and Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University. He is past president of the International Association of Marketing and Development, and is a fellow, past president, and Film Festival co-founder in the Association for Consumer Research. He initiated the Consumer Behavior Odyssey and the Consumer Culture Theory Conference. Both of these were key events initiating and institutionalizing qualitative consumer research. He has received the Paul D. Converse Award, two Fulbright Fellowships, and the Sheth Foundation/Journal of Consumer Research Award for Long Term Contribution to Consumer Research.
He has honorary professorships on four continents and has held visiting or permanent positions at the University of Illinois, University of Utah, Temple University (US), Göteborg University (Sweden), Craiova University (Romania), Edith Cowan University (Australia), University of Hong Kong, Otago University (New Zealand), Lancaster University Management School (UK), University of British Columbia, Africa University (Zimbabwe), Jishou University (China), Exeter University (UK), and others. He has over 600 publications and his research tends to be qualitative, visual, and cultural. It involves the extended self, meanings of possessions, collecting, gift-giving, sharing, digital consumption, and materialism. In 2014 a 10-volume edited set of his work was published by Sage entitled Legends in Consumer Behavior.
His other books in the past five years include Romantic Gift Giving, Handbook on the Sharing Economy, Consumer Culture Theory, Review of Marketing Research, Qualitative Consumer and Marketing Research, Routledge Companion to Identity and Consumption, and Routledge Companion to the Digital Consumer.
Futurist, Creative & Innovation Consultant
“Daniel has been -so far- an engineer, entrepreneur, tinkerer, anthropologist, journalist, curator, lecturer, teacher, writer and futurist.
Interested in technology from an early age, he has devoted much of his life to teaching. Besides his work, he has been professor of schools such as Digital Invaders or Miami Ad School. He has published more than 20 books about his experience on advertising and interactive design.
After years in independent and corporate advertising agencies, where he won every single accolade in advertising world -including the first Titanium & Integrated Lion in the history of Mexican advertising-, Daniel lives and works in Mexico City (MX), helping brands to improve the way they operate in this fast-speeding world.”
Comedian, Actor, Film Producer
His talent and interest for caricatures led him to work for Leman during his college years. He did his first show at Leman Kültür Merkezi while working at Leman. He then started doing shows at Beşiktaş Kültür Merkezi, succeeding in making a name for himself. He has done over 4,000 shows. In 1998, he began a career in film with his movie Her Şey Çok Güzel Olacak. He acted in 10, including Turkish classics G.O.R.A, A.R.O.G, Hokkabaz, Yahşi Bati and Pek Yakında, and did voiceovers for 3 movies. While advancing his film career, he continued his stage work doing 4 sold-out stand-up comedy shows. In cooperation with Borusan Istanbul Philharmonic Orchestra he conducted the orchestra twice in concert. He released a DVD of his college visits. During his career, he became the brand ambassador for many brands. He was featured in numerous successful ad campaigns including ones for Panasonic, Opet, Turk Telekom, Turkiye Iş Bankası and Doritos. He has authored one book and has released 3 of his movie scripts as books. He has been awarded many awards, including Sadri Alışık Best Male Actor Award, 4th Yeşilçam Best Male Actor Awards, Brussels International Independent Film Festival Best Male Actor Award.
Actor, UNICEF Goodwill Ambassador
He started his acting career at City Theaters. He worked both as an actor and director at very important theaters in Turkey.
In 1972 he established Ali Poyrazoğlu Theater; he layed out the modern plays from Turkish and worldwide writers.
He was the leading actor in 70 movies.
He translated 45 plays into Turkish; the translations were performed in private theaters, government theaters and city theaters.
He performed his plays in Greece, Germany, Switzerland, United Kingdom, France, Australia and Austria. In 1998 he was one of the leading actors in the play called “Pera” which took place in Broadway followed by many fans. He worked with the famous American actors. The characters he created were very much liked by American critics and the audience. He was a playwright and director for many radio programmes and television shows.
In Paris, he performed the play he wrote “İçimdeki Timsah” (The Crocodile in Me) in French as “Le Crocodile en Moi”. His writings were published in various newspapers and magazines. He was a columnist in Yeniyüzyıl and Sabah newspapers for 12 years.
Ali Poyrazoğlu was selected as the Best Actor and the Best Director in movies and theather plays and most of his works were awarded as Most Succesfull Production Award.
Harvard Business School, Professor
John Deighton is Brierley Professor of Business Administration Emeritus at Harvard Business School, where he teaches marketing. He has taught Digital Marketing to Master of Business Administration students, and now teaches an MBA course titled Big Data in Marketing and an executive short course titled Competing on Business Analytics and Big Data.
His recent research includes “Economic Value of the Advertising-Supported Internet Ecosystem,” forthcoming from the IAB in 2017, “The Value of Data: Consequences for Insight, Innovation, and Efficiency in the U.S. Economy,” published by the DMA 2016, “Adding Bricks to Clicks: The Effects of Store Openings on Sales Through Direct Channels,” published in the Journal of Marketing, and “Interactivity’s Unanticipated Consequences for Marketers and Marketing,” in Journal of Interactive Marketing. Recent case studies include Oracle: Targeting the CMO, Managing Data at Allstate, WPP: From Mad Men to Math Men, and Target Stores: The Hunt for Unvolunteered Truths. See also his Twitter feed @HBSmktg. He is a past editor of the Journal of Consumer Research and the Journal of Interactive Marketing. He has served as the Executive Director of the Marketing Science Institute, and Director of the Berkman Center for Internet and Society at Harvard University. He has been a visiting professor at the Duke University, the University of Tokyo, and Oxford and Cambridge Universities in the UK.
I was born in Zeynep Kamil, Istanbul. My middle name is Kamil. I’m the first born of my father, a lawyer, and mother, an architecture school drop-out. My sister is the Eurovision Contest winner soprano Sertab. I grew up in Binbirdirek Park at Sultanahmet, Resit Pasa primary school, in the snowy spring waters of Akcay, in Robert College’s gardens, in Dostoyevski and Oguz Atay novels, in Bogazici University, in Serif Mardin’s noble assistance, in Nietzche, in Hayek, in Nozick. I became a liberal. I became a pragmatist. I became an advertiser. I had success at a local agency. The agency was sold to a foreign company. I headed the company. I served both as the executive director and screenwriter. Throughout the years I learned that advertising is not a mind game but rather an emotional one. I tried to learn all there is about my job. In the mean time, I left the foreign company after having a fall out with the big boss. My clients stuck with me. Most have trusted me with their brands for over 20 years. I married 3 times. I am the father of 3; Emine who is 23, Ali Omer who is 17, and Azazarif who is 3. I am both the fan and husband of Nil Karaibrahimgil. I read. I draw. I write ads. I shoot ads. I shoot arrows. I swing racquets. I think of myself as an architect. I even design stages. I eat little. I read the most. I read the most about evolution, science and neuroscience. I am 56. I lament every day about all there is to do and learn in the world. And I bemoan the nightfall every day.
Entertainment and Sport Agent
Robin has spent his whole working life providing promotion, support, counsel and a safe extra pair of hands to his clients in the worlds of international entertainment and sport.
Having started his working career at J Walter Thompson, which was then the largest advertising agency in the world, one evening in a pub in Chelsea he met an Irishman called Ronan O’Rahilly who was planning the launch of the world’s first pirate radio station. That same evening he offered him a job at Radio Caroline. Here he scripted programmes for the station, sold advertising airtime and produced shows which were broadcast to the station’s massive daytime audience, not knowing whether the British Government was going to close the station down or blow it out of the North Sea! After two years at Radio Caroline he joined a production company, making commercials for British TV and during this time, whilst shooting a Pepsi commercial in Los Angeles he met Sammy Davis Jr. He persuaded Sammy to come to London to perform at the Grosvenor House Hotel. He raised the necessary funds, the shows were a sell-out, Sammy became a lifelong friend and he spent the next 12 years as an impresario and personal promoter to some of the world’s greatest artistes and performers, including Sammy, Marlene Dietrich, Count Basie, Ella Fitzgerald, Lena Horne, Buddy Rich, and having worked with Liza Minnelli, Frank Sinatra and many more, Robin was given the opportunity to work with some of the major events in the second of his passions – international sport.
He was appointed as Director of Broadcasting for one of the world’s largest advertising agencies – Saatchi and Saatchi – and so entered the world of sports marketing in the late 1980s. He applied his skill set for clients at nine Olympic Summer and Winter Games, three FIFA World Cups, six Ryder Cups and numerous Wimbledon Grand Slam tournaments and FA Cups. In 2001 he formed TSE Consulting, a Lausanne based sports consultancy, and 9 years later stepped down from his role as Group CEO. He finally ‘retired’ to his home on the Isle of Wight in August 2010. In 2017 Her Majesty the Queen appointed him as her High Sheriff for the county of the Isle of Wight, having previously appointed him as a Member of the Order of the British Empire (MBE) for his services to disability sport in the UK. Robin is Chairman of Fundraising and a member of the Executive Council of the charity The British Wheelchair Sports Foundation (WheelPower), the governing body for disability sports in the UK, based at Stoke Mandeville, the birthplace of the Paralympic movement. Under his Chairmanship the organisation has raised in excess of twenty million dollars for disability sport. Throughout his fascinating career he has rubbed shoulders and worked closely with many legends from the worlds of entertainment and sport.
Sales and Leadership Guru
Jeb Blount is a Change Acceleration expert who helps sales organizations reach peak performance fast by optimizing talent, leveraging training to cultivate high-performance culture, developing leadership, mentoring and coaching skills, and applying more effective organizational design. He advises many of the world’s leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on leadership, customer experience, channel development, sales, and strategic account management. He is the author of seven books including: Fanatical Prospecting (John Wiley & Sons 2015); People Love You: The Real Secret to Delivering a Legendary Customer Experience (John Wiley & Sons 2013); People Follow You: The Real Secret to what Matters Most in Leadership (John Wiley & Sons 2011); People Buy You: The Real Secret to what Matters Most in Business (John Wiley & Sons 2010); Sales Guy’s 7 Rules for Outselling the Recession (MacMillan 2009); Business Expert’s Guide to Small Business Success (Business Expert Publishing 2009); and Power Principles (Palm Tree Press 2007). His eighth book, Sales EQ: The Five Questions that Matter Most to Closing the Deal (John Wiley & Sons), arrived in bookstores in March 2017. His popular podcasts reach a worldwide audience and have been downloaded on iTunes more than 8 million times. His newsletter reaches more than 225,000 subscribers. Jeb travels the globe delivering more than 200 high-power keynotes and training sessions to organizations of all sizes. As a business leader Jeb has more
than 25 years of experience with Fortune 500, SMBs and start-ups. Today Jeb serves as CEO of Sales Gravy, Inc. Under Jeb’s leadership Sales Gravy has become a global leader in sales and customer service enablement solutions. Sales Gravy’s flagship website, SalesGravy.com, is the most visited sales specific website on the planet.
The Big Issue, Founder and Editor in Chief
John Bird founded The Big Issue in 1991, and since then he has spread the business all over the world.
John Bird was born into poverty, brought up in care and has lived through a lot. His life’s journey has included spells as a thief, prison inmate, artist and poet. Now an established iconoclast, activist and publisher, John Bird is the force behind The Big Issue, the world’s most successful street magazine. He is an inspirational business leader with an outstanding record of using business as a tool for social change.
At a time when Corporate Social Responsibility is preoccupying business leaders and consumers alike, John Bird offers an authoritative, fresh approach, and some original perspectives on the interaction of business and society. His diverse experience, combined with his exuberant personality, erudition and often trenchant views make him a compelling and entertaining speaker.
John has spoken at the UN in New York, Nairobi and Istanbul, Downing Street and Buckingham Palace. The UN Scroll of Honour, an MBE and the 2005/6 Beacon Prize for Creative Giving are just three of the many accolades and awards he has received. Since founding The Big Issue in 1991 with Gordon Roddick, John has overseen its development into the UK’s most successful social enterprise, stretching from Tokyo to Totnes and helping thousands of homeless people worldwide.
Bird was nominated for life peerage by the House of Lords Appointments Commission in October 2015 to become a non-party-political peer. On 30 October, he was created Baron Bird, of Notting Hill in the Royal Borough of Kensington and Chelsea.
Zenith, EVP of Innovation
Tom Goodwin’s main role is the EVP of Innovation at Zenith Media, his role is to understand new technology, behaviors and platforms and ideate and implement solutions for clients that take advantage of the new opportunities these make possible.
Tom’s focus is leading the innovation and content wing within Zenith, unleashing the power of emerging platforms, content and influencer programs, new media and devices and new technology to product robust business results.
Tom is also voted the #1 voice in Marketing by LinkedIn with over 400,000 followers on the platform, he is also one of 30 people to follow on Twitter by Business Insider and the top two people in Advertising to follow by FastCompany.
An industry provocateur and commentator on the future of marketing and business, he’s a columnist for the Guardian, TechCrunch and Forbes and frequent contributor to The World Economic Forum, GQ, Ad Age, Wired, Ad Week, Inc, Quartz and Digiday. He features on Global TV as a regular guest on i24News’s “Cutting Edge” section about the future.
Tom frequently speaks around the world at conferences and to Clients about business transformation, technological disruption, innovation in advertising and the future of entertainment, retail, mobility and finance. Tom is currently working on a commissioned book by Kogan Page, titled Digital Darwinism and is a founding member of the Wharton Future of Advertising program.
Born in England, Tom earned a degree in architecture and structural engineering from the University of Sheffield, combining his love of the arts and design with an interest in measurable results and building things. He lives in New York.
Facebook, Head of Regional Marketing - MEA Region
Inspired by creativity, driven by curiosity and focused on our mission to make the world more open and connected.
Honoured to be leading Facebook’s Regional Marketing in building our Facebook and Instagram Brands across Middle East, Africa and Turkey.
Passionate about supporting our business partners large and small in better understanding our platform, solutions and providing guidance in how best to make the transition in a mobile world.
Before life at Facebook, spent 15+ years working in media and advertising, partnering with clients including Coca-Cola, Proctor & Gamble, Microsoft in helping shape their brand strategies globally, regionally across EMEA and emerging markets.
L'Oréal, Chief Digital Officer's Team
On a beauty market that is drastically transforming, Jean-François Mignot has been tasked by L’Oréal to be, within the CDO team of Lubomira Rochet, the booster of change of the L’Oréal marketing culture and practices around the world.
A strategic mission to ensure that the leading Company of the beauty sector remains ahead of the curve in digital revolution, therefore consumer centricity.
Jean-François is known for his natural leadership and his ability to activate collective intelligence with always, as the cornerstone of every reflection, the human being.
He spends his professional time with digital and marketing teams at L’Oréal, re-questioning the conventional approaches, awakening imagination and giving birth to new horizons via hackathons.
This seasoned marketer and humanist with a genuine interest in people and cultures speaks fluently 6 languages and has developed his sensitivity to consumers by living, loving and working in 10 countriesof Europe, Asia, the Middle East and America.
He is a practitioner on change for L’Oréal, in order to provoke profound transformations in the company’s mindsets and daily practices, relentlessly awakening creative spirits, shaking up self-beliefs and fostering productive collaboration.
Harvard University, Professor
David Edwards is an inventor, writer, and founder of oNotes, the digital scent company. Edwards teaches at Harvard University, and has founded many companies and nonprofits, from his early work related to inhaled insulin (AIR, sold to Alkermes) to his more recent work related to edible packaging (Incredible Foods). He is the founder of the cultural center, Le Laboratoire (Paris, Cambridge) and Cafe ArtScience, a future-of-food restaurant next to MIT and Harvard. Edwards is among the youngest engineers ever elected to the National Academy of Engineering in the USA, and has also been elected to the National Academy of Engineering in France, and to the National Academy of Inventors in the USA.
He has won numerous international awards including being made a chevalier of arts and letters by the French Ministry of Culture. He is the author of many articles and books, in English and French.
Oxford University, Director
Rupert is co-founder and global managing partner of Finsbury, and founder and director of Oxford University’s Centre for Corporate Reputation. He is a global expert on how reputations are created, sustained, destroyed and rebuilt. His work and views are regularly featured in major news outlets including the BBC, CNN, the Financial Times, The Wall Street Journal, and the Times of London. He has led many of Finsbury’s major reputation and communications engagement campaigns for global organisations over the past twenty years.
In addition, Rupert chairs The University of Oxford’s Socially Responsible Investment Committee of Council and is a member of the Senior Common Rooms at Worcester College, Oxford and St Antony’s College, Oxford. He is a Trustee of the international mine clearance and humanitarian charity The HALO Trust, and was appointed by HM Queen Elizabeth II as her High Sheriff of Hampshire for 2013-14. He is also a member of the Royal Company of Archers, the Queen’s Bodyguard in Scotland.
Qualtrics, Head of CX
Luke Williams is Head of Customer Experience (CX) at Qualtrics and is an award-winning researcher and author of a New York Times and USA Today bestseller (“The Wallet Allocation Rule”), and a Bookscan bestseller (“Why Loyalty Matters”). A statistician and methodologist by training, Lu
ke is a thought leader in the space of customer experience, client satisfaction, client loyalty, client ROI, strategy, and analytics. His work has appeared in many academic and trade publications, including co-authorship of a Harvard Business School Case Study.
Prior to Qualtrics, Luke was Corporate Vice President of the Client Care Program at AECOM, where he was responsible for the global client feedback measurement, analytics and insights team. Luke previously held multiple roles at Ipsos Loyalty, including Head of Research Methods & Head of Consulting, and Vice President, Financial services.
Luke is a member of the Market Research Association (MRA) and CXPA. He holds a M.A. in Research Methods from Durham University in England.
Professor at UCLA , Founder of Digital Cultures Lab
Ramesh Srinivasan studies the relationship between technology, politics and societies across the world. He has been a faculty member at UCLA since 2005 in the Information Studies and Design|Media Arts departments. He is the founder of the UC-wide Digital Cultures Lab, exploring the meaning of technology worldwide as it spreads to the far reaches of our world. He is also the author of the books: “Whose Global Village? Rethinking How Technology Impacts Our World” with NYU Press, and “After the Internet” (with Adam Fish) on Polity Press to be released in December of 2017.
Srinivasan earned his Ph.D. in design studies at Harvard; his master’s degree in media arts and science at the Massachusetts Institute of Technology; and his bachelor’s degree in industrial engineering at Stanford. He has served fellowships in MIT’s Media Laboratory in Cambridge and the MIT Media Lab Asia. He has also been a teaching fellow at the Graduate School of Design and Department of Visual and Environmental Design at Harvard.
Srinivasan is a regular speaker for TEDx Talks, and makes media appearances on MSNBC, NPR, Al Jazeera, “The Young Turks,” National Geographic, and Public Radio International. His writings have been widely published by Al Jazeera English, CNN, Wired, The Washington Post, Forbes, and The Huffington Post.
PolitiFact, Executive Director
Aaron Sharockman is the executive director of PolitiFact. Aaron oversees PolitiFact’s operations and development, and leads efforts to develop new products for PolitiFact users. Aaron has been with PolitiFact since 2010 and served most recently as the editor of PunditFact, a website dedicated to checking claims by pundits, columnists, bloggers and the hosts and guests of talk shows. Aaron is a 2016-17 Reynolds Fellow at the University of Missouri and co-teaches a class on political fact-checking at the University of Missouri School of Journalism. Aaron graduated from Indiana University.
Model, Actress, Presenter, and Youtuber
Cagla Sikel has had wide success as a model, actress, presenter and Youtuber. One of the most notable models in Turkey, Sikel nowadays focuses on design as well as TV. After winning the Miss Turkey Beauty Pageant in 1997, Cagla Sikel went on to represent Turkey at the Miss World Beauty Pageant in Seychelles, winning 4th place. She was awarded “The Queen of Europe.” Sikel has appeared on runways in France, Germany, Spain, United States, Hong Kong, Russia, Greece, Switzerland, and Egypt. She has worked with some of the most notable Turkish designers including Yildirim Mayruk, Cengiz Abazoglu, Vural Gokcayli, Tuvana Buyukcinar, and Hakan Akkaya.
Besides modelling, Cagla Sikel has pursued a career in TV since 2004, appearing in several shows such as Cennet Mahallesi, Gorgusuzler, Avrupa Yakasi, and Zehirli Cicek. She has taken the role of presenter and jury member for TV competitions such as Dansa Var Misin, Aile Boyu, Ille de Roman Olsun, Sehirler Yarisiyor, Bugun Ne Giysem, and Her Sey Dahil.
Known for her affections towards her two sons, Kuzey and Uzay, Cagla Sikel is one of the few professionals who continued her modelling career while raising children. She has worked in the fields of healthy eating habits, exercise, breathing techniques, yoga, and meditation, becoming the brand ambassador for several personal care and nutrition brands in the process. In 2015, she combined her passion for drawing and design and collaborated with Trendyol to launch her special collection “CaglaXmilla.” Since April 2017 Cagla Sikel has been doing a show on YouTube.
Nielsen, Innovation Business Partner & Director
Since the year 2000 Marek has been enjoying working at Nielsen, holding different positions and roles.
However, in the last years, his true love is the FMCG innovation that he helps to develop and launch with success. Proudly, he has been involved in launching a couple of successful innovations across Central and Eastern Europe.
Besides, Marek graduated with a degree in Sciences and Market Research.
UX/UI Accenture Interactive Delivery, Central Europe Manager
Markus Spiller has worked all the way in the interactive business since the mid 90’s bringing over 25 years of digital marketing competence.
Before joining Accenture in 2014 he worked in leading ATL/BTL/Digital agencies and consulting companies on interactive brand and sales communication assignments, campaigning and creative strategy. As a digital consultant across silos (CRM, Commerce, Social, Search, Advertising, PR, Content, Corporate) he brings brand and user oriented thinking and senior level digital brand, program & campaign consulting to build up and lead teams of business experts, designers and technologists for delivering unique experiences. He is leading the Accenture Interactive Delivery DACH Practice for UI Design & UI Development and is co-leading the EALA Frontend Capability within Accenture.
Facebook, Head of Creative Shop - MEA Region
As Head of MEA’s Creative Shop, Weera’s core task is to inspire and drive innovative ideas to help unlock the creative power of the platform for clients, agencies and media partners.
Weera joined Facebook from the world of advertising where she spent over 20 years in an eclectic career playing creative hack, business head, and most recently, Executive Director Strategic Planning at DDB and BBDO across the MEA region.
Recognized in the industry for her wide-ranging experience in the communications business, Weera brings together strategic research & analytics and trend-spotting to create powerful brand stories. She spent 2 years at ADMC and ImageNation, where she relaunched several media brands for the company. At ImageNation, she mentored young scriptwriters and directors and helped develop their ideas into award-winning feature films. Her work has won several creative and effectiveness awards at the Effies, Lynx and Cannes.
Weera believes the future belongs to communicators who blur lines, and smash through existing silos in order to create unexpected, exciting connections in this brave new world. Her quest at Facebook is to create a platform that scales up and gets out to the world compelling “powerful stories” from the region.
YouTuber - Influencer
South African video blogger whose YouTube channel has earned over 7 million subscribers. He’s gained fame for his vlog, prank, and challenge videos as well as his collaborations with other famous YouTubers. He has worked with the likes of Troye Sivan, Joe Weller, and Joe Sugg.
He grew up South Africa and was diagnosed with Tourette’s when he was six. He started uploading to YouTube in 2011.
One of his most popular videos, “GIRLFRIEND PRANKS MY ROOMMATE,” has received over 20 million views. His biography, written with the help of his mother, was published in mid-2016. In 2017, he became chief innovation officer of Influencer.
He was born in London and grew up South Africa before moving back to England.
He interviewed fellow internet celebrity Finn Harries in 2013.
YouTuber - Influencer
Beauty, fashion and lifestyle YouTuber and digital media influencer who is most well received for her advice and tutorials relating to hairstyles. Her easy and everyday hairstyle videos on YouTube have helped her earn more than 10 million total subscribers between each of her 5 channels.
She launched her Spanish-language beauty channel in August of 2010, and registered for her SecretosdechicasVIP and gymvirtual channels in 2010 as well.
She authors a blog called Secretos De Chicas, and wrote a book of the same name.
Her partner Carles Gali is often seen in her videos.
She helped out on a music video shoot for David Bisbal.
YouTuber - Influencer
Beauty and lifestyle guru; best known for her Hayla TV YouTube channel, where she’s gained more than 4.1 million subscribers. She founded the bridal and evening gown shop Hayla Couture.
She began her fashion career at the age of fifteen when she got a part-time job at a fashion agency.
She attended the American University of Dubai to earn a degree in business management.
She has featured her younger sister Alma in videos like “Makeup Challenge With My Sister.”
In December 2015, she posted the collaborative challenge video “Whisper Challenge with Balqees Fathi.”
iCoolKid Ltd., Founder and CEO
Born and brought up in London, 12-year-old Jenk Oz is a professional actor, presenter and trained musician; as well as the Founder & CEO of iCoolKid Ltd., making him the youngest CEO in the UK.
iCoolKid is a Publishing, Media, Consulting and Production company aimed at young people aged 8-15 years old. The company comprises a website – iCoolKid.com – a comprehensive collection of social media platforms, a YouTube Channel housing original productions, weekly curated music playlists on Spotify, professionally mixed ‘club quality’ playlists created by Jenk and housed on Soundcloud, a full production facility and a stand-alone filming studio referred to as ‘The Garage’; as well as a soon to be launched clothing line – iCoolKidGear.
Since the formal launch in March 2017, the iCoolKid website has evolved into the internet’s ultimate highlight reel of coolness, where it’s safe for young people to find engaging, intelligent, trending, edgy content. It is currently the UK’s biggest digital media platform of its kind with over 2,500 original articles spread across seven topical channels. The company currently has over 60,000 followers across social media and people from 165+ countries have visited the iCoolKid website.
As well as working with the iCoolKid team every day, Jenk loves honing his creative skills, recently winning a highly-coveted place with both The Juilliard School of Drama and The National Youth Musical Theatre (NYMT).
Jenk has worked professionally in TV, film, West End theatre, documentaries, international commercials, print & video campaigns, music videos, recorded original music and done film voice-over work.
Most recently, Jenk has been featured on the BBC, CNN, MSN, The Telegraph, The Evening Standard, Business Insider, Start-Ups, Growth Business and Vanity Fair. In July, Jenk gave a TEDx Talk called ‘Ideas Ink.’ and spoke at the Arlix Meet: Teen Entrepreneur Conference in the hopes of inspiring other young people to follow their passions and develop their ideas. Jenk will be releasing a book late 2017 entitled ‘Ideas Ink.’, a road map for younge entrepreneurs looking to start a company.
Lastly, Jenk has just been voted one of the Top 20 Young Entrepreneurs To Watch in 2017 by Start-Up Magazine and one of The Most Influencial People in 2017 by The Evening Standard newspaper.
20Something, Managing Partner and Creative Director
Benoit Vancauwenberghe is a creative director and a raging storm of ideas, words and motivation.
His goal in the world of advertising? Changing as much as possible.
To do this you need to inspire the people that will power the world in the future.
That’s why he founded 20Something, a creative agency that doesn’t work for gen Y but works with them.
Youngsters are put in the lead and experience the agency life 100%.
He woke up as a 35-year-old creative director without an office, someone else driving his company car and an intern leading the biggest client meeting of the year.
Unconventional Branding and Marketing Adviser
Said Baaghil is the Unconventional Branding and Marketing adviser whose out of the box ideas ignite companies to rethink how to reach their target audience and build sustainable Brands. His expertise, however, are not for the faint-hearted. His clientele consists of CEOs, CMOs of leading organizations who are bold enough to be strikingly different from their competitors by breaking the chains of traditional patterns, evolving their business and as a result, creating brands that dominate the category
Known as the man who ‘Evolves Business’. Baaghil is able to effortlessly dive into the heart and mind of the brand and chart out a new innovative course to optimize opportunities. He views the Brand as a human being. He believes the brand cannot live, if it is not fulfilled and that the customers should experience the brand’s promise every day. According to him, well-built Brands are timeless which is why companies trust Baaghil for his in-depth knowledge of the science of brands and his ability to create marketing strategies that attains continuous growth
With over 25 years of experience, he has successfully evolved and helped launch some of the most profitable and sustainable brands (from local to international) such as Femi9, Vivid Flair & Code Red. With that under his bow, he has also taken various companies like Tadawul (Saudi Stock Exchange), Savola, Al Muhaidib (Mayar), Al Khabeer Capital, Makkah Techno Valley Co. (MTVC) on an unforgettable brand journey of knowledge and experience
He is the author of 3 books including “The Power of Belonging” and a co-author to several other books
Baaghil’s unique approach to Branding and Marketing has landed him in the pages of “Emotionomics” by the well-known Marketing expert, Dan Hill as well as in “Capture the Mindshare and the Market Share will Follow” by the reputable brand strategist and author, Libby Gill. He has also been interviewed by Faith Popcorn, a futurist and the CEO of BrainReserve, for her two new books on market trends. Most recently Baaghil was interviewed by world renown Brand Consultancy firm Siegel+Gale on Branding in the Middle East
Baaghil has spoken on Branding and Marketing in many parts of the world, including New York, Hong Kong, Amsterdam, Riyadh and Doha. He has previously written articles for UK’s Campaign magazine as well as the Gulf Marketing Review (GMR), a leading Marketing magazine based in Dubai. He regularly writes for Kippreport, Middle East’s 1st online-only Business magazine and a sister concern of GMR.
Historian, Travel Writer and Professional Tour Guide
Tonguc earned his undergraduate degree in tourism and hotel management, political science and international relations from Bogazici University before earning his graduate degree on Ottoman history. He completed his doctorate degree on business at Wirtschafts Universitat in Vienna.
His photographs have been published on magazines and websites in several countries including the United States and Australia since 1990. Various houses and gardens he designed have been featured in Maison Francaise, House Beautiful, Home Art, Marie Claire, Elele, InStyle and Banyo + Mutfak. He has visited 124 countries both for business and personal interest. He regularly contributes to the Seyahat (Travel) section of Hurriyet News, Istanbul Life, and Skylife magazines. His work has been featured on publications such as Conde Nast Traveler, Travel and Leisure, National Geographic, and Lonely Planet. His book “Istanbul the Ultimate Guide” has been featured on the New York Times and International Herald Tribune. His TV show “Paha Bicilemez Istanbul” is one of the highest viewed shows on NTV.
Microsoft Turkey, General Manager
Kansu started his career in the information industry in 1989. In 2003, he joined the leadership at Microsoft’s Middle East and Africa region. Between 2003-2015, he served as Server Business Group Director, Regional Director for Business Operations, Director for Enterprise Sales, Emerging Regions, and Senior Regional Director of OEM Business. As of September 1, 2015 he serves as the General Manager of Microsoft for Turkey.
Before joining Microsoft, Kansu was responsible for the global marketing of HP’s finance solutions.
Kansu studied computer science at Istanbul Technical University.
myGini, Inc., Founder & CEO
Mehmet Sezgin was the head of Global Payment Systems at BBVA (Banco Bilbao Vizcaya Argentaria) and the co-chairman of Garanti Payment Systems between 2012 and 2016.
In May 2016, he set up his own payments start-up “myGini, Inc.” in San Francisco to offer wallet and loyalty solutions to American Banks and the retailers.
At BBVA he took a card base of 67 million and left it with 80 million cards, while doubling the merchant base to 1.4 million generating $115 billion purchase volume from 13 countries (Spain, Portugal, Turkey, Romania, USA, Mexico, Chile, Argentina, Peru, Colombia, Uruguay, Paraguay and Venezuela). A firm believer of new technologies, he helped to launch a digital wallet globally. BBVA Wallet was launched in Spain, Chile, Mexico, USA, Turkey and Colombia with downloads reaching 10 million including Bonus Flash in Turkey.
Before BBVA between 1999 and 2012, Mehmet founded and managed Garanti Payment Systems, a wholly-owned subsidiary of Garanti Bank. He launched the first chip cards in Turkey in 2000, created a loyalty platform called bonus card which is licensed to 10 other banks and signed a cobranding deal with Turkish Airlines introducing miles to Turkish cardholders. He was instrumental in moving Turkey to full chip&pin EMV infrastructure. Under Mehmet’s leadership Garanti has become the 4th largest credit card issuer in Europe based on purchase volume while moving from 800.000 cards and 25,000 merchants to 20 million cards and to 600,000 merchants.
Having worked for several years in banking in different capacities Mehmet opened MasterCard office in Turkey in 1993 and was the Senior Area Manager of Eurasia Region for MasterCard Europe for 7 years where he took a market share of 9% and left it at 46%. He started his career as a consultant at Price Waterhouse in 1984.
He had been Chairman and a board member of the Interbank Card Association (BKM) and MasterCard Europe. He served as the chairman of Credit Bureau in Turkey (KKB) and was the chairman of Risk Centralization Platform at Bankers’ Association.
He holds an MBA from the University of Massachusetts which he earned with a Fulbright scholarship and Bachelor of Science in management from METU in Ankara.
Mehmet reads a lot, plays tennis and works on to finish his “book of bonus”, a story of establishing the bonus brand with the management school of thought perspective.
BPN Istanbul, CEO
Nüzhet Algüneş studied economics at Bogazici University. After graduating in 1994, he joined Unilever, where he worked for 7 years, taking on executive roles for the sales, marketing and media departments.
Between 2001-2002, Algüneş decided to follow his dreams and became the Senior Vice President of Universal Music Turkey. He then decided to return to marketing and communications, taking on roles in international agencies such as Mindshare, Mobilera, and OMD and working in media purchasing/planning, business development, brand communication strategies, and digital marketing.
Currently, Algüneş works at BPN Istanbul, writes on the future of the communication industry in his column at MediaCat, and gives talks at seminars and panels.
Sportsnet Group, Founder & General Director
Ahmet Gülüm was born in 1961, in Istanbul. After his education at Vefa High School, he studied Economy in Marmara University Administrative Sciences Faculty. He concluded his education after graduating from his master’s degree on business management. During his volleyball career, he played for Beşiktaş (1972-1979), Hisarbank Sakarya Karadeniz Spor (1979-1982), Galatasaray (1982-1991) and Arçelik (1991-1993). He was the team captain of Galatasaray for 9 years and Arçelik for 2 years. During his captaincy, Galatasaray Volleyball Team won the Turkish Championship for three times, from 1986 to 1989 successively. He wore the national team jersey for 158 times in different categories like youth, A, military and university. During his captaincy in the national teams, he received many international prizes in the tournaments such as Balkan Championships, Mediterranean Games, Spring Cup and World Military Volleyball Championship. When Turkey won the World Military Volleyball Championship and Galatasaray took in the third position at Balkan tournament, he was elected as the best setter. In 1984, he became the first athlete from volleyball to be nominated for the Athlete of the Year Award by Milliyet Newspaper.
After retiring from volleyball as an athlete, he pursued his passion in the business side of sports. In 1992, Ahmet Gülüm led the group which brought the first international Beach Volleyball organization to Turkey. He had notable impact on the growth of beach volleyball in the country. Later on, he was elected as the president of Turkish Volleyball Federation and Turkish Volleyball Foundation. He was in Beach Volleyball World Council and FIVB Marketing Council as a member. Furthermore, he was on presidential duty of CEV Marketing Commission. In 1998, he was chosen as the sportsperson of the year by two newspapers, Fanatik and Zaman. In 1999, he was selected as the sportsperson of the year once again, according to evaluation of Milliyet. He has been a member of Turkish National Olympic Committee since 1996.
Ahmet Gülüm founded Sportsnet in 2001, which is Turkey’s first and only sports focused marketing and communication agency. Sportsnet turned into a group of companies by specializing and growing in different service areas. First came the event company, Allsports. It was followed by Turkey’s first sports oriented digital agency Vo2. Following Vo2, sportstv was founded which brought Turkey’s most various sports content together with the TV audience. Since its’ inception, The Group has been giving sports related marketing and communication services to leading brands such as Beko, Petrol Ofisi, Vestel, Turkcell, Orkid (Always), Aroma, TEB, Turkish Airlines, P&G, Gillette. It also executed the communication works for important sports organizations hosted in Turkey. İzmir and Erzurum Universiade, Moto GP, Formula 1, World Basketball Championship, TEB BNP Paribas WTA Championships in Istanbul 2011-2013 are some of the notable examples. Last but not least, in 2015 Ahmet Gülüm founded BİLGİSpor, an undergraduate sports business program, in collaboration with Bilgi University. He is an active lecturer in the program.
FIBA Media and Marketing Services SA. , Director General
Frank Leenders has more than 20 years of experience in international sports marketing at the highest level.
He started his professional career with ISL Marketing during the FIFA World Cup 1990 and subsequently joined start-up company TEAM Marketing in 1992, where he was part of the launch and development of the international benchmark project, the UEFA Champions League, since its very first season (1992-93). Frank held several positions in marketing and operations and ultimately was heading the Television department (sales and production) between 1998 and 2001.
He moved to Rome to join pay Television Sky Italia in 2001, where he was Director of Sports Rights Acquisitions, responsible for the acquisition of all sports related Television rights.
In 2002 he returned to TEAM, where he became Managing Director and was appointed to the Board of Directors in 2005.
Following his departure at the end of 2010, he co-founded the independent sports marketing firm Value-Experience. In 2012, they developed a dedicated media and marketing unit for FIBA, the International Basketball Federation in Geneva, Switzerland. Frank holds the position of Director General of this entity: FIBA Media and Marketing Services SA.
Frank holds a degree in Economics from the University of St. Gallen (CH) and has an MBA from SDA Bocconi in Milano (I).
Google, Head of Industry - Ticketing, Sports & Live Events
Mike is a 14-year veteran of Google and has held multiple leadership roles on the revenue generating side of the business.
He’s currently heading up Google’s Sports & Live Events Group where he oversees Sales and Account Services Team responsible for fostering strategic relationships with key partners in Sports, Family Entertainment, Music and Ticketing Industries; and works closely with key stakeholders across Google’s Family of Brands to develop new ad formats and products for the Live Events category.
Prior to moving to Ann Arbor 11 years ago to help open Google’s local offices, Mike was involved in establishing Google’s Operations in his native Poland. He also ran Mid-Market Sales team for Google Canada.
Co-Owner of AFC Ann Arbor – Minor League Soccer Team in Ann Arbor, MI and (new!) – Head Coach of U-10 Boys Rec&Ed Soccer (his son’s team)
He also teaches Video and Digital Marketing courses at Michigan State University and acts as Executive In Residence at Eastern Michigan University’s Center for Digital Engagement.
Marketing & International Business graduate of Loyola University of Chicago, Mike currently resides in Ann Arbor, MI and considers himself extremely lucky to work in the cross-section of Sports/Entertainment and Online Marketing worlds.
Şampiyonlar Ligi Dehası // TEAM Marketing, CEO
TEAM is the agency exclusively responsible for marketing the media, sponsorship and licensing rights of the UEFA Champions League and UEFA Europa League, annual competitions that feature the elite of European club football.
Chief Executive, Jamie Graham, has 20 years’ experience in sports marketing having joined TEAM as Head of Marketing in 2007. Previous roles include Managing Director of ZenithOptimedia’s Sponsorship Consultancy and SVP at then industry leading sports marketing agency ISL, where he headed the company’s research division in the UK.
Istanbul Bilgi University Associate Professor of Marketing, 4play - Board Member
Istanbul Bilgi University Associate Professor of Marketing, 4play - Board Member
Kaan Varnali, P.h.D., is an Associate Professor of Marketing at the Faculty of Communication, Istanbul Bilgi University. He teaches courses on consumer psychology, branding and advanced research methods. He has served as the Vice-Dean of the Faculty for 6 consecutive years. He is the founding director of the graduate program in Marketing Communication, known as the Brand School in the industry. His research on customer experience and behavior has been published by top scholarly journals such as Journal of Business Research, Electronic Commerce Research and Applications, International Journal of Information Management, Society. He also published 4 books on topics ranging from mobile marketing to multichannel customer experience.
Besides his academic research and teaching, Dr. Kaan Varnali has helped a number of organisations from BIST 100 corporations to digital start-ups in improving their customer experience. He is a partner and a non-executive board member at 4play Digital Workshop, a mobile experience and entertainment agency.
Professor at Galatasaray University Faculty of Communication, Xedzone Founding Partner
Professor at Galatasaray University Faculty of Communication, Xedzone Founding Partner
Kerem Rızvanoğlu currently works as the Informatics Division chair at the faculty of Communication in Galatasaray University.
He is working as as researcher in the area of human-computer interaction and usability / user experience since 1999. Research interests of Rızvanoğlu include cross-cultural usability, universal usability, mobile usability and user experience. He published numerous papers on these topics as well as a national book entitled as “Herkes için Web: Evrensel Kullanılabilirlik ve Tasarım (Web for All: Universal Usability and Design” and an international book with Görkem Çetin entitled as “Research and Design Innovations for Mobile User Experience Design”. He is currently a member of the board of “International Conference of Human-Computer Interaction”.
He has been teaching on usability, user experience and interaction design at the certificate, undergraduate and graduate levels since 2001. He taught in Boğaziçi Univeristy and Koç University in the recent years. He is currently teaching in Galatasaray University as a full time scholar and in Bilgi University as adjunct faculty.
Rızvanoğlu is also the founding partner of Xedzone Research and Consultancy Company, which served in the digital world for user experience research, design, education and strategic consultancy projects more than a decade.
eBay Turkey - GittiGidiyor, UX Strategy & Project Development Manager
eBay Turkey - GittiGidiyor, UX Strategy & Project Development Manager
Gurvardar has a total of 15 years of experience in the Internet sector within Turkey’s leading web companies. His roles at these firms included Web Designer, Project & Client Manager, Product Manager, Creative Director and currently the UX Strategy & Project Development Manager at eBay Turkey (GittiGidiyor),
In 2002, he started his professional career at BCA Creative Ltd., one of Turkey’s leading digital agencies, as a Web Designer. Subsequently, he moved on to Netwise-Praksis, a boutique web design and development firm where he began to work as a senior Web Designer in 2004. In 2007, he had been appointed as the Project and Client Manager at Netwise. In that position, he was in charge of creating, developing and implementing web solutions for the company’s customers who included Turkish blue chip enterprises.
In 2008, he started working at sahibinden.com, the country’s largest classified ad web site, as a Design & Product Manager. While at sahibinden.com, he developed ad led many high income generating projects.
In January 2012, he started working at eBay Turkey (GittiGidiyor) as the Creative Director (Design & Content. In his first 2,5 years at GittiGidiyor, he supervised three units and 13 employees.
In August 2014, he was assigned as the UX Strategy & Project Development Manager which currently makes him in charge of leading teams in defining and formulating the company’s Customer Centric Strategy.
FutureBright Research, Founder and Managing Partner
Akan has 15 years of experience in marketing strategies, brand management and market research. For long years he held the position of Head of Strategy and Planning at Grey Advertising. He also was one of the 12 strategy leaders at Grey Group Worldwide global strategy council.
He has been a member of the Advertising Self-Regulatory Board. He was juror at Kırmızı and Effie. His work has been deemed worthy of numerous gold Effie awards.
He founded FutureBright and the Behavioural Institute. Today both companies are among the fastest growing companies in Turkey. FutureBright Group has over 250 brands in its portfolio. Even though FutureBright is not an advertising agency, is ranked among Effie’s top of European rankings.
He founded ZMET Institute in 2016 and became the ninth global partner of Olson Zaltman & Associates for Turkey and the region. Today, ZMET Institute is one of the fastest growing neuromarketing companies in Turkey. He is a TEDx and Intel TechTalks Speaker. World famous Daily Telegraph has covered a story on his strategic views.
He holds a teaching post at İstanbul Bilgi University, Brand School.
Deeper, Managing Partner & Bilgi University Brand School-Lecturer
Deeper, Managing Partner & Bilgi University Brand School-Lecturer
Graduated from Kadıköy Anadolu High School and Boğaziçi University Faculty of
Thanks to his significant interest in theatre that started during his high school years, he spent
a decade in the university campus.
He participated in Boğaziçi University Players and Theater Boğaziçi respectively as an
He pursued a theatre career until he was 30 years old.
It didn’t work out.
As a nice consolation prize he became an advertiser.
He worked as a writer, strategist and an executive for different companies within the Güzel
In 2012, he flew abroad temporarily. He did some good reading, learning and freshened up.
Then he came back in 2016.
He joined Deeper, a data based behavioural marketing company, as Managing Partner.
Also, he is teaching ‘Evolutionary Perspective in Marketing Communication’ in Bilgi
University Brand School.
Habitus Research, CO-Founder
After Italian High School, Aybil Göker graduated from Bogazici University, Sociology, received her MSc degree in Social Anthropology at London School of Economics (LSE) and completed her PhD in Anthropology at University College of London (UCL). Aybil returned Turkey in 2007, while working at Yeditepe University she lectured at Bogazici and Bahcesehir University, supervised numerous PhD thesis and continued academic publications.In 2012, Aybil Goker with Alper Goker set up the most impactful ethnographic research and creative strategy consultancy company in Turkey. Habitus Research between 2015-2016 received 14 awards. In April 2015, Habitus Research opened its first branch in Florida, USA.
Y&R Istanbul, Head of Strategic Planning
Bediz graduated from Galatasaray University, with a degree in Political Science and Public Administration.
His political communication project got awarded by the French government with a Bourse d’Excellence.
He completed a masters programme in Management and Business Administration of Communication at the University of Toulouse. He started his career in advertising in the Europeand Business Development department in
Euro RSCG Worldwide, in Paris. Later, he returned to Turkey and worked in ALICE BBDO as a Strategic Planner, in Alametifarika as a Brand Director and returned to ALICE BBDO as Strategic Planning Director.
He later joined Y&R Istanbul as the VP and Head of Planning in 2012 and he remains in the same position today
Bruketa&Zinic OM, Kreatif Direktör
Davor Bruketa is the Creative Director of Bruketa&Žinić&Grey advertising agency based in Zagreb, Croatia. He co-founded the agency as Bruketa&Žinić OM in 1995, together with Nikola Žinić, which was renamed to Bruketa&Žinić&Grey after becoming part of Grey Group in 2017. As Bruketa&Žinić OM the agency won over 450 awards for advertising and design. Advertising Age awarded B&Ž the International Small Agency of the Year 2014 award, and Campaign listed B&Ž among the world’s leading independent agencies. On the global Effie Effectiveness Index B&Ž was ranked second among independent agencies in 2012.
Bruketa is a permanent member of the New York Cresta Awards Grand Jury, he was also a jury member of many other prestigious competitions such as Red Dot, D&AD London, New York Festivals, Graphis and he was the first jury president of the London International Awards coming from Southeastern Europe.
AKQA, Executive Creative Director
Wayne Deakin is Executive Creative Director at AKQA’s London office. He has over 20 years of industry experience and has held creative leadership positions in Australia, Europe and the US. Originally from Australia, Wayne started his career in Brisbane and he is a graduate of AWARD School.
Wayne has created a number of marketing firsts, and his work has been highlighted as best in class by the likes of Tumblr, Instagram and other platforms. His work has also been recognised internationally with more than 150 awards.
Wayne is singularly focussed on creating ideas that move businesses forward by providing meaningful and original experiences for their customers. In addition to his global work portfolio, Wayne has earned an MA in Semiotics and Cognitive Sciences from the Queensland University of Technology. He regularly contributes to industry publications such as The Drum, Fast Company, and Campaign.
JANDL, Digital Creative Director
Jord Nikov is a Digital Creative Director in JANDL. He was one of the youngest Creative Directors in Slovakia. He currently works for the award-winning agency in Slovakia that brought the first Cannes Lion to Slovakia. He’s been doing digital advertising and marketing for 11 years. He was with the agencies like Wiktor Leo Burnett, MUW Saatchi & Saatchi and Mayer/McCann Erickson, working for clients like Telekom, Orange or the global fashion brand Nehera. Besides creating ideas and digital strategies for the countries of Central and Eastern Europe, he’s active on his YouTube Vlog where he’s addressing topics from advertising and digital marketing.
GoodWorks Communications Consultancy Agency, President
Ergun Gumrah began his journalism career in 1984 at Yeni Asir in Izmir. He worked as a reporter for Sabah, Hurriyet and Milliyet in Istanbul. In 1993, he became the producer for the TV show “Dr. Stress.” Between 1994-1997 he worked for Kanal E, determining the strategy for the first economy-focused Turkish TV channel, preparing its prototype and serving as its Executive Coordinator for 4 years. Between 1997-1999, Gumrah took on the restructuring of Kent TV serving as the Executive Editor. In 2000 he founded Cumhuriyet TV. In 2001 he established Medical Channel, the first health-oriented TV channel in Turkey. Between 2001-2014 he served as the Executive Director of Leo PR – MSLGROUP. He is the author of two books: Turkiye’de TV and Medyada Haber Olmak. Gumrah has been awarded numerous awards for his efforts in journalism and PR. In 2015, he established GOODWORKS Iletisim Danismanligi, a communication consulting agency. Gumrah is a member of Türkiye Halkla İlişkiler Derneği, Türkiye Gazeteciler Cemiyeti, İzmir Gazeteciler Cemiyeti, Çağdaş Gazeteciler Cemiyeti ve Basın Konseyi.
Zehra Cataltepe is a professor at Istanbul Technical University, Faculty of Computer and Informatics and also the co-founder of tazi.ai, which is a startup company developing continuously learning machine learning solutions in banking, insurance and telco industries.
She received her M.Sc. and Ph.D. degrees from California Institute of Technology in Computer Science.
Her research interests include machine learning algorithms and software, feature selection, anomaly detection, online machine learning, machine learning for human learning, learning on heterogeneous, networked and time series data, and big data.
She has both industry and academia experience and has taken part in EU and Tubitak projects as a referee, researcher and principal investigator. She has 14 patents and over 80 publications.
Dr. Tanju Çataltepe has received S.B. degree from M.I.T. and Ph.D degree from UCLA, all in electrical engineering. He was at Bell Labs and AT&T Labs between 1990 and 2005, where he worked first on optical networks and synchronization and then on the Internet backbone architectures. Later he was an advisor for the CEO of Turk Telekom. He served as the chairman of the ITU Plenipotentiary Conference of 2006. Between 2006 and 2010, he was the CIO for Yildiz Holding, where he led infrastructure and datacenter consolidation projects and SAP deployment. Following, he joined Cisco as the Advanced Services Director in 2010. From 2012 until he co-founded tazi.ai in 2015, he was with Kantar Media Audiences first as the general manager in Turkey, then as the Global IT Director.
Migros, Marketing Communications & CRM Director
Kına Demirel started working in Migros after graduating from University of Leeds with her passion for the retail industry. Her journey in retail began at R&D Department of Migros where she completed numerous projects. Kına Demirel manages Migros’ biggest loyalty program, Money Club, cooperating with R&D Team. Besides that, she manages the branding of Migros Group’s all other products. She attends international conferences as a speaker on “Big Data” and loyalty principles.
Good4Trust.org, Founder & Instigator
Dr. Uygar Ozesmi is the founder and provocateur of Good4Trust.org, a platform for individuals seeking to create an ecologically and socially fair future. Uygar established the Turkish branch of Change.org in 2012 and served as the Executive Director for Eastern Europe and Western Asia until 2017. Before that he served as the Executive Director of Greenpeace for the Mediterranean region (2008-2012) and Executive Director of TEMA (2006-2008). In 2002 he became the founding director of Doga Dernegi, BirdLife’s partner in Turkey. He was among the founders of Sivil Toplum Gelistirme Merkezi. Prior to his career in civil society, Uygar acquired his masters degree on environmental science at Ohio State University as a Fullbright Scholar and his doctorate degree on conservation biology, development and social change as a MacArthur Scholar. He worked as a consultant for Adnan Kahveci and was the founder of Erciyes University’s Department of Environmental Engineering (2000-2004). He worked as Expert in Environment for United Nations Development Programme (2004-2006). Along with Good4Trust.org, Uygar founded kusbank.org, Turkey’s first crowdsourcing project, in 2001. Dr. Ozesmi is the author of over 100 scientific publications and a book. He teaches classes at Kadir Has University and is the host of a radio show on Acik Radyo 94.9.
RepMan - ORSA Stratejik İletişim Danışmanlığı , Founder
With his academic background and high referrals in Strategic Communication and Reputation Management, Salim Kadıbeşegil, leads Corporate Reputation Management to generate awareness and have a place in Turkey. Between the years of 1999-2004 Salim represented Turkey as a Board member of International Communication Consultancy Association, ICCO, based in London. He was also a consultant for one of Turkey’s top management magazines’, Capital, “Most Admired Companies” and “Corporate Social Responsibility” research projects. Salim represented Turkey in “The Reputation Institute”, headquartered in New York. He used to be an active chair in Turkish Corporate Governance Association, Buğday Ecological Transformation Association. His company Orsa Strategic Communication Consultancy, was also the first member of Global Reporting Initiative in Turkey. He has been a faculty member at the School of Communications, Bahçeşehir University, Istanbul/Turkey since 2008. Kadıbeşegil regularly writes articles for monthly Brandmap and quarterly IN magazine of Turkish Ethics and Reputation Society.
Salim Kadıbeşegil has been awarded as Hall of a Fame by the ICCO (International Consultancies Organisation) Turkish Chapter İDA in March 2017 for his contribution to the profession. Kadıbeşegil is also an honorary member of the Aegean Management Consultancies Association.
Salim is also founder and advisory board member of the RepMan Reputation Research Center, a not-for-profit platform which aims to increase awareness on reputation management.
Tevfik Başak Ersen holds a B.A. in Political Science from Istanbul University and a Master’s of Political Science from Long Island University in New York. Initally working as a consultant, Ersen joined Turkiye Ucuncu Sektor Vakfi in 2004. He now serves as the Executive Director.
Apart from giving lectures on association and foundation regulations, Ersen also works in the fields of capacity developments for NGOs, cooperation between the public and civil society, NGO law reform and advocacy, tax reforms, and social entrepreneurship. He has published many reports and articles on these issues. Tevfik Başak Ersen is a member of Vakiflar Meclisi, the governing body of the Directorate General of Foundations.
Askıda Ne Var, Founder
Oguzhan Canım started his career at United Towers working in marketing communication. During his time at United Towers, Canım travelled to the UK and the US to continue the company’s branding activities. He then served as the brand manager for Saat and Saat. Realizing that the corporate path does not encourage creativity and entrepreneurship, he left the company to found “Ahtopot Sosyal Medya,” a digital agency, and “Askıda Ne Var,” a social venture. Due to the success of Askıda Ne Var in recent years, Canım decided to focus on social entrepreneurship, shutting down his digital agency.
Sponsored by Ford, Askıda Ne Var annually provides 3 million TL worth of free products and services to college students. Canım has received widespread support and awards from Ashoka, Bilgi University, Mercedes, TUBITAK, and Sabancı Vakfı. He continues his career as a splendid social entrepreneur.
Arman Acar contributed to digital growth strategies and communication planning processes for global Brands in Turkey. In 2010, he pioneered Turkish influencer campaigns at social media. Since then, he contributed more than 1000 campaigns in planning and publishing processes not only for Turkish influencers but also foreigners. Arman Acar takes role and helps many works in entrepreneurial ecosystem also as a consultant. Currently he is the general manager of Unite.ad
BPN Istanbul, Data Management and Performance Publications Director
BPN Istanbul, Data Management and Performance Publications Director
Cayan Cetin serves as the “Data Management and Performance Publications Director” at BPN Istanbul. During his 12 years of experience in the digital marketing industry, Cayan Cetin has worked with agencies, publications, and advertisers and has invested in his own business. Working with Koc Holding, he led the first DMP process in Turkey. Together with Oracle, Cayan Cetin has worked as a consultant for advertisers and publishers, consulting them on digital data management.
BloombergHT TV, Chief Editor
Başaran studied international relations at Boğaziçi University before earning a graduate degree from Yeditepe University. He started off his career in finance, working as a trader for ABank and BNP in Istanbul. He then moved to London and became the mission chief for Turkey at Commerzbank and Standard Bank. In 2010, he moved on to media. He is still the chief editor for BloombergHT TV and Bloomberght.com. He is also a columnist for Habertürk newspaper.
Bloomberg HT, TV Show Host
Born as the daughter of a journalist, she too became one. She wanted to be an expert journalist and studied economics at Mülkiye. She began work while studying. She first worked at newspaper, and then began a career in television. For many years she worked as a reporter in Ankara, prepared news shows and presented them. She interviewed politicians from the administration. She lived in London for 7 years as a columnist. Since 2010, she talks about economics on BloombergHT TV. She continues her discussions on the radio. She teaches economics at a university. She is also the author of a book, Bana Bana Hep Bana.
maNga, lead singer & 06 Records, Creative Director
MTV award winning frontman for rock band maNga, singer/songwriter, producer, director, actor and TV host. Ferman is one of Turkey’s leading artists with a career that counts major hits both nationally and internationally and success that goes beyond music.
Ferman Akgül is the MTV Award winning lead singer and songwriter for legendary Turkish rock band maNga. Ferman Akgül’s many talents have made him one of Turkey’s most diverse artists.
Ferman’s educational background is architecture and cinematography, a skill that has made him a successful video director and arts commentator. He has produced and hosted three seasons of his own music show on Turkish State TV, TRT, and most recently starred in a leading role in the musical version of the classic story “The Little Prince”.
In 2016 Ferman branched out and released his first major solo music project. The same year Ferman opened his own independent record label “06 Records”. 06 Records has recently launched Turkey’s first acoustic music festival – the ”Unplugged Music Festival”.
Impact34, CEO & 06 Records, Managing Director
Bettina specializes in strategic planning, communication and brand development in the sports and entertainment industries.
Bettina started her career working in the Olympic Capitol, Lausanne, Switzerland. She has worked for numerous international sports federations, including UEFA and FIBA. She has worked extensively on bidding for major sports events and has successfully worked with major cities around the world on bids for Olympic, World Championship and Continental Championship.
After moving to Turkey in 2009 she opened Impact34 and earned the position of lead consultant for the Turkish Basketball Federation. She has also worked for the Turkish Football Federation, the Turkish Olympic Committee, The Turkish Ministry of Youth and Sports among other.
Impact34 has worked extensively in the region managing sports and entertainment projects in Turkey, Poland, Ukraine, Azerbaijan and Dubai.
In 2016 she opened a record label with her husband, musician Ferman Akgül. 06 Records specializes in talent development, strategic brand building for artists and commercial brands and conceptual music events. 06 Records has recently launched Turkey’s first acoustic music festival – the ”Unplugged Music Festival”.
Sportsnet Group, Board Member
Beginning his professional volleyball life with the transfer to Galatasaray in 1979,Metin Görgün played for 16 years in Galatasaray,Eczacıbaşı,Fenerbahçe and İstanbul Büyükşehir Belediyesi.In his entire sports life,
he won 4 times The Championship of Turkey,1 time Orbital World Championship, became runner up in Mediterranean Games and winner of Spring Cup.
Mr.Görgün has graduated from Marmara University,Department of Sports.After finishing his sports career,besides his businessman title Metin Görgün made a significant contribution for the lead-off and development of Beach Volley in Turkey.
Since 1996, he also contributes volleyball as a columnist and programme presenter in Hürriyet , Milliyet, CNN Türk and sportstv.