#BrandWeek2017
  • Ken Segall is one of the most admired creative…
    KEN SEGALL

    KEN
    SEGALL

    Former Ad Agency Creative Director for…

    Ken Segall is one of the most admired creative executives in the marketing industry. He led the creative team behind Apple’s iconic Think differentcampaign and set Apple down the i-path by naming the iMac. With wit and insight, Segall speaks to companies worldwide about the power of simplicity, coloring his presentation with stories about life in the world of Steve Jobs.

     

    Ken Segall is the author of the new book, Think Simple—the follow-up to his New York Times bestseller, Insanely Simple. A self-proclaimed technology enthusiast, Segall worked closely with Steve Jobs as his ad agency creative director for 12 years spanning NeXT and Apple. He has also served as worldwide agency creative director for IBM, Intel, Dell, and BMW.

    Segall is an international speaker on the power of simplicity. His message has struck a chord across a wide range of industries in the Americas, Europe and Asia Pacific, opening eyes to the benefits of simplicity that are available to all.

    In Insanely Simple, Segall showed how Steve Jobs’s love of simplicity helped propel Apple from near-bankruptcy to become the world’s most valuable company. You could see it in the way Apple innovates, advertises, sells at retail, and even organizes itself internally. In Apple’s success, there are valuable lessons for every company’s success.

    In Think Simple, Ken Segall goes beyond Apple to show how simplicity is powering many different companies around the world—big and small, famous and under-the-radar, established and start-ups. The book is based on interviews with more than 40 CEOs and business leaders, including those at Whole Foods, The Container Store, Ben & Jerry’s, Charles Schwab, Telstra, Bank of Melbourne, and many more.

     

  • Stefan Sagmeister has designed for clients as…
    STEFAN SAGMEISTER

    STEFAN
    SAGMEISTER

    Sagmeister & Walsh, Tasarımcı ve…

    Stefan Sagmeister has designed for clients as diverse as the Rolling Stones, HBO, and the Guggenheim Museum. He’s a two time Grammies winner and also earned practically every important international design award.

    Stefan talks about the large subjects of our lives like happiness or beauty, how they connect to design and what that actually means to our everyday lives. He spoke 5 times at the official TED, making him one of the three most frequently invited TED speakers.

    His books sell in the hundreds of thousands and his exhibitions have been mounted in museums around the world. His exhibit ’The Happy Show’ attracted way over almost half of a million visitors worldwide and became the most visited graphic design show in history.

    A native of Austria, he received his MFA from the University of Applied Arts in Vienna and, as a Fulbright Scholar, a master’s degree from Pratt Institute in New York.

     

  • Born in East London Left school at 16 to be…
    DAVE TROTT

    DAVE
    TROTT

    Creative Director, Author

    Born in East London

    Left school at 16 to be engineering apprentice.

    Hated factory life, so I went to art school: East Ham Tech, where I used to draw Quentin Crisp in the nude (him not me).

    Got a Rockerfeller Scholarship to go to art school in New York: Pratt Institute.

    Studied advertising at Carl Ally on Madison Avenue.

    Worked as a deckhand on a Danish tramp steamer to South America.

    Came back to London in 1971.

    Worked in a bank while I sent copies of my portfolio to fifty ad agencies.

    Got hired by John Webster at BMP, who’s won more advertising awards than anyone else in history.

    We did a lot of great work (ask me for details if you’re interested).

    We won a lot of awards.

    I became deputy creative director.

    In 1980 I left to start my own agency: Gold Greenlees Trott.

    In our first year we were voted the best agency in the UK by Campaign magazine.

    In our fourth year we were voted best agency in the world by Ad Age magazine, New York.

    We did a lot of great work (again, ask me for details if you want) and won a lot of awards.

    I started the D&AD Advertising Concepts Workshops, which ran for over thirty years.

    Over the years I’ve trained hundreds of young creatives.

    Many of them now run their own agencies, in the UK or abroad.

    In 1990 I left GGT to start Bainsfair Sharkey Trott, with the joint CEOs of Saatchi & Saatchi.

    In 1993 I left BST to start Walsh Trott Chick Smith.

    In 2001 it changed to Chick Smith Trott.

    In 2008 we merged with The Gate, and I became Chairman.

    I left in 2012.

    In 2004 I received the D&AD President’s Award for lifetime achievement.

    I also have the same award from The Creative Circle, The Marketing Society, and The Scottish Advertising Assoc.

    I’ve published three books:

    Creative Mischief

    Predatory Thinking

    1 + 1 = 3

    The first one is out of print.

    The publisher for the second two (in hardback and paperback) is Pan Macmillan.

    I write two weekly blogs.

    One on my own site and one for Campaign.

    I have about 25,000 followers on Twitter.

    Currently I do consultancy work, freelance for clients.

    My wife is an art director.

    My daughter is an art director.

    My son is a copywriter.

    Both kids went to St Martins, we are an art school (creative) family.

     

     

     

     

     

     

     

  • "Daniel has been -so far- an engineer,…
    DANIEL GRANATTA

    DANIEL
    GRANATTA

    Futurist, Creative & Innovation…

    “Daniel has been -so far- an engineer, entrepreneur, tinkerer, anthropologist, journalist, curator, lecturer, teacher, writer and futurist.

    Interested in technology from an early age, he has devoted much of his life to teaching. Besides his work, he has been professor of schools such as Digital Invaders or Miami Ad School. He has published more than 20 books about his experience on advertising and interactive design.

    After years in independent and corporate advertising agencies, where he won every single accolade in advertising world -including the first Titanium & Integrated Lion in the history of Mexican advertising-, Daniel lives and works in Mexico City (MX), helping brands to improve the way they operate in this fast-speeding world.”