#BrandWeek2016
  • Jonah Berger is a Marketing Professor at the…
    DR. JONAH BERGER

    DR. JONAH
    BERGER

    Marketing Professor at Wharton School,…

    Jonah Berger is a Marketing Professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published dozens of articles in top‐tier academic journals, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Berger is the bestselling author of multiple books including Contagious: Why Things Catch On (hundreds of thousands of copies are in print in over 30 languages) and Invisible Influence: The Hidden Forces that Shape Behavior. Berger is a popular speaker at major conferences and events and often consults for companies like Google, Coca‐Cola, GE, Vanguard, Unilever, General Motors, 3M, Kaiser Permanente, and The Gates Foundation.

  • After a career of 15 years in academics and…
    DR. ERICH JOACHIMSTHALER

    DR. ERICH
    JOACHIMSTHALER

    Authority in Marketing and Brand…

    After a career of 15 years in academics and extensive professional work experience in several large multinational companies, Erich founded Vivaldi Group. He is actively engaged in many consulting projects for leading companies and brands. In addition to his consulting work, Erich does extensive research on global brands and the formulation of corporate and business-unit level strategies. A sought-after speaker, he also conducts executive-level conferences and workshops around the world in English, German, and Spanish.

    Erich is a published thought leader and his book Brand Leadership, co-written with David A. Aaker and translated in 14 languages, is considered a groundbreaking discussion on the recent developments in brand strategy. He has completed a new book, Hidden in Plain Sight, that focuses on the role of brands in creating economic value and growth for firms. Erich is also the author of more than 40 articles and case studies in leading academic and business journals, including Harvard Business Review, Sloan Management Review, and Business Week.

    Erich has held academic faculty positions in the US and Europe and taught in various executive programs in Latin America, Asia and Africa. He holds masters and doctorate degrees from universities in Germany and the U.S., and completed his education with a Post Doctorate Fellowship at Harvard Business School.

  • Richard Bartrem is WestJet’s Vice-President,…
    RICHARD BARTREM

    RICHARD
    BARTREM

    WestJet, Vice President of Marketing…

    Richard Bartrem is WestJet’s Vice-President, Marketing Communications. His responsibilities include overseeing WestJet’s marketing communications, public and media relations, social media, community investment, sponsorship and creative services. He joined WestJet in 2005 as Director, Brand and Communications and became Vice-President, Communications and Culture in 2007.

    Richard began his career with Unilever in 1988 where, over the next twelve years, he held a variety of sales and marketing positions in Montréal, Halifax, Calgary and Toronto.  Richard left Unilever in 2000 and spent five years working for Astral Media in television in Toronto and was responsible for marketing for the Canadian pay television brands, The Movie Network and Mpix brands.

    A native of Montréal, Richard now resides in Calgary with his wife and two children. His favourite WestJet destination is Maui. He prefers the free snack mix over the cookies available free on board WestJet flights.

  • Recognized as a global branding expert, Catherine…
    CATHERINE KAPUTA

    CATHERINE
    KAPUTA

    Brand Strategist, Bestselling Author

    Recognized as a global branding expert, Catherine Kaputa is a sought after speaker and workshop leader on personal branding, women’s leadership, entrepreneurship, social media and career success. She is known for her compelling content and entertaining style, using storytelling, branding insight and humor in talks tailored for each audience. Her goal is to take attendees on a journey, a journey to personal and career empowerment.

    Catherine cut her teeth in branding and advertising in three of the most demanding and innovative environments: From Madison Avenue to Wall Street to the halls of academe, Catherine Kaputa perfected her ability to market products, places, and companies. She studied brand strategy under Al Ries and Jack Trout. She led the award-winning “I Love NY” campaign at ad agency, Wells Rich Greene and was SVP, Director of Advertising and Brand at Citi Smith Barney. She taught branding at New York University’s Stern School of Business. She has been internationally recognized as a leader in branding, ranked #22 among Top Global Gurus in branding.

    Catherine has written award-winning and best-selling books. You Are a Brand. won the Ben Franklin Award for Best Career Book, and Breakthrough Branding, was awarded the silver medal in the Book of the Year Awards 2012. Her book, Women Who Brand is on female leadership, one of Catherine’s passions. Her new book is Graduate to a Great Career, for college students, new grads and millennials.

    Catherine has spoken at a wide range of organizations including Google, PepsiCo, Microsoft, Intel, AT&T, Merck, Samsung, Unilever.

    CATHERINE KAPUTA

    Brand Strategist, Bestselling Author

    Recognized as a global branding expert, Catherine Kaputa is a sought after speaker and workshop leader on personal branding, women’s leadership, entrepreneurship, social media and career success. She is known for her compelling content and entertaining style, using storytelling, branding insight and humor in talks tailored for each audience. Her goal is to take attendees on a journey, a journey to personal and career empowerment.

    Catherine cut her teeth in branding and advertising in three of the most demanding and innovative environments: From Madison Avenue to Wall Street to the halls of academe, Catherine Kaputa perfected her ability to market products, places, and companies. She studied brand strategy under Al Ries and Jack Trout. She led the award-winning “I Love NY” campaign at ad agency, Wells Rich Greene and was SVP, Director of Advertising and Brand at Citi Smith Barney. She taught branding at New York University’s Stern School of Business. She has been internationally recognized as a leader in branding, ranked #22 among Top Global Gurus in branding.

    Catherine has written award-winning and best-selling books. You Are a Brand. won the Ben Franklin Award for Best Career Book, and Breakthrough Branding, was awarded the silver medal in the Book of the Year Awards 2012. Her book, Women Who Brand is on female leadership, one of Catherine’s passions. Her new book is Graduate to a Great Career, for college students, new grads and millennials.

    Catherine has spoken at a wide range of organizations including Google, PepsiCo, Microsoft, Intel, AT&T, Merck, Samsung, Unilever.

  • Keiichi Matsuda (BSc. MArch) is a future-facing…
    KEIICHI MATSUDA

    KEIICHI
    MATSUDA

    Designer, Film Maker, Artist

    Keiichi Matsuda (BSc. MArch) is a future-facing design consultant, as well as running a multidisciplinary design studio at the intersection of technology, media and architecture. The studio works on installations, concept films and more, exploring how emerging technology will impact the way we live in the future. Keiichi’s research examines the implications of emerging technologies for human perception and the built environment. He is interested in the dissolving boundaries between virtual and physical, working with video, architecture and interactive media to propose new perspectives on the city. His work has been published and awarded extensively and exhibited internationally, from London’s V&A, to the Art Institute of Chicago, the New York MoMA, and Shanghai EXPO. He lives and works in London.

  • Faris is an award winning strategist, creative…
    FARIS YAKOB

    FARIS
    YAKOB

    Strategist, Creative Director

    Faris is an award winning strategist, creative director, writer, public speaker and geek. He’s trying to work out how we communicate in a networked world, how we can make people happy, how we can make awesome stuff that is useful or entertaining or both.

    Faris likes to help nice clients and agencies be more awesome. GeniusSteals is his strategic planning and innovation practice. You can read about it here: http://geniussteals.co/

    Previously he was Chief Innovation Officer of MDC and founding partner of Spies&Assassins, the mysterious creative technology boutique. Before that he was Chief Digital Officer at McCann Erickson NYC, and Head of Digital Strategy at Naked Communications.

    He was named one of the most respected planners in the world by The Planning Survey, and one of 10 modern day Madmen by Fast Company. His blog, Talent Imitates, Genius Steals, has been nominated as one of top ten ad blogs to follow by Campaign and Mashable.

    Faris writes on technology, media, brands and creativity for a variety of publications including FastCompany, Forbes, The Financial Times, Contagious and many publications with the word Ad in the title. He is also the author of the first chapter of the book Digital State, published by Kogan Page June 2013.

  • Professor of Psychology at University of…
    PROF. RAFAL OHME

    PROF. RAFAL
    OHME

    Professor of Psychology, Neurosience…

    Professor of Psychology at University of Social Sciences and Humanities; Visiting Professor at Stellenbosch University in Cape Town and Renmin University in Beijing.Professor Ohme inspires managers and business
    leaders all over the world. He has given lectures in over 30 countries on 5 continents. He has been awarded by the President of Poland, the Polish Prime Minister, and the Foundation for Polish Science, and received a Fulbright research grant. He is an honorary member of the Executive Club and a finalist of the 2015 Ernst & Young Entrepreneur of The Year. He publishes in the world’s top scientific and business journals and is a board member of the Neuromarketing Science and Business Association, an organization of neuroscientists and business practitioners from 85+ countries worldwide.

  • Aykut Firat is the Chief Data Scientist at…
    AYKUT FIRAT

    AYKUT
    FIRAT

    Chief Data Scientist at Crimson Hexagon

    Aykut Firat is the Chief Data Scientist at Crimson Hexagon, a Boston-based leading social media analytics company. He is advancing technology and innovating products by leading research at the intersection of statistics, machine learning, and big data. Prior to Crimson, Aykut held senior roles at two start-up companies, as a co-founder of IAggregate, a Web software provider (acquired by RedHat Linux); and as a Chief Scientist at Affinnova (acquired by Nielsen), an innovation technology company using evolutionary algorithms and crowd-intelligence. A native of Istanbul, he holds engineering and science degrees from Bogazici (B.S.), Miami (MS), and MIT(PhD).

  • As Chief Brand & Marketing Strategy Officer…
    DARREN MCCOLL

    DARREN
    MCCOLL

    SapientNitro, Global Chief Brand &…

    As Chief Brand & Marketing Strategy Officer for SapientNitro, Darren’s primary role is to help business grow by bringing insight through strategy and inspiration to creativity. Additionally he is a co-author of the New York Times best seller Storyscaping; Stop creating ads, start creating worlds.

    He is currently responsible for driving the value and effectiveness of Brand & Marketing Strategy, Social and Media Practices.

    Over the span of 25 years, Darren has been involved with both the client and agency sides. This hybrid skill set and perspective gives him an advantage when mapping out branding and marketing strategies. He has imparted this wisdom to many clients’ success.

    Darren has worked with numerous local and global brands such as: Virgin Blue Airlines, Virgin Megastore, McDonald’s, Nestlé, Foster’s, Burger King, Subway, Footlocker, Coca Cola Brands, X Games, ESPN, Ford, Fiat and Mercedes Benz, Visit Florida and Harley Davidson.

    His most recognized work was spearheading strategy for the “Best Job in the World” campaign for Tourism Queensland in Australia.

    Daz has been internationally recognized as one of the world’s leading strategists. His awards include three Cannes Lions Grand Prix, Effies, MIXX, New York Festivals, One Show, Clios and D&AD Black Pencils.

    He is a sort after awared jury member and international keynote speaker having appeared at Cannes Creative Festival (France), Adobe Conference (UK), Internet Week (NYC), Mesh (Canada), ADWEEK (New York), Facebook Conference (Miami), Columbia University (NYC) and many others.

    Additionally, his expert thought leadership has appeared in notable trade publications and marketing textbooks.

    Darren holds a B.A. from RMIT University.

  • Doc Searls is a journalist, columnist, and a…
    DOC SEARLS

    DOC
    SEARLS

    Founder of ProjectVRM Berkman Center at…

    Doc Searls is a journalist, columnist, and a widely read blogger. He is the author of The Intention Economy: When Customers Take Charge (Harvard Business Review Press, 2012), and co-author of The Cluetrain Manifesto: The End of Business as Usual (Basic Books, 2000, 2010).

    He is also Senior Editor of Linux Journal, a fellow at the Center for Information Technology & Society at UC Santa Barbara, and founder and director of ProjectVRM at the Berkman Center for Internet & Society at Harvard University since 2006.  In 2013-14, he was a visiting scholar at the Arthur L. Carter Journalism Institute at NYU.

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